{"id":84328,"date":"2020-11-17T10:51:00","date_gmt":"2020-11-17T10:51:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/amazon-a-content-templates-and-best-practices-what-modules-are-available\/"},"modified":"2025-09-01T08:21:29","modified_gmt":"2025-09-01T08:21:29","slug":"amazon-a-content-templates-and-best-practices-what-modules-are-available","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-a-content-templates-and-best-practices-what-modules-are-available\/","title":{"rendered":"Amazon A+ Content Templates and Best Practices: What modules are there?"},"content":{"rendered":"

The product detail page on Amazon usually follows a clear structure and strict rules. Sellers have little design freedom here: there is little room for personal ideas, special customer appeals, or creative marketing measures between the product title, bullet points, and description. The online platform recognized years ago that there is a need in this direction \u2013 and first introduced the so-called Amazon A+ Content for vendors, and then also for sellers. Templates even assist in the creation and make it easier for the brand owner or detail page manager to provide good and helpful content to the customer without much graphic expertise.<\/p>

Sellers can choose from various modules and assemble them according to their requirements. Therefore, we have looked at what templates are available and for what purposes the different modules are suitable.<\/p>

What is Amazon A+ Content?<\/h2>

Every product found on the pages of the online giant has its own ASIN (“Amazon Standard Identification Number”) and anyone offering the same product on Amazon joins the list of sellers who are already selling this product. Normally, customers buy from the seller who has just won the Buy Box<\/a>. In these cases, the respective product detail page is managed by a single seller, who is usually the brand owner.<\/p>

Unlike private label goods. These are usually products that are often only offered by one seller under their own brand. Exceptions are the large brands that are also sold by third parties. However, it is also true here that usually the brand owner manages the detail page \u2013 the so-called listing \u2013 and determines the content such as title, bullet points, etc. that is displayed there. On this product page, sellers also have a field for the product description available, which they can fill with up to 2,000 characters.<\/p>

The Amazon A+ Content expands this product description by an additional 5,000 characters to a total of 7,000 characters, allowing sellers to present their items as attractively as possible. Additionally, product images, graphics, and even videos can be added to make the purchasing decision as easy as possible for the potential customer.<\/p>

Additionally, both vendors and sellers have access to the premium variant: Amazon A+ Premium Content, which offers advantages such as video loops, interactive content, or a FAQ section. However, sellers must be approved for this and must meet certain requirements<\/a>. For example, all ASINs in a product catalog must contain A+ Content in order to use premium content on Amazon.<\/p><\/blockquote>

Whether you as a seller can use the former EBC for your product depends on the following requirements:<\/p>