{"id":84340,"date":"2020-06-16T08:36:00","date_gmt":"2020-06-16T08:36:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-heres-how\/"},"modified":"2025-10-13T10:07:35","modified_gmt":"2025-10-13T10:07:35","slug":"finding-entering-and-optimizing-amazon-backend-search-terms-heres-how","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/finding-entering-and-optimizing-amazon-backend-search-terms-heres-how\/","title":{"rendered":"Finding, entering, and optimizing Amazon backend search terms \u2013 Here’s how!"},"content":{"rendered":"

Retailers of pure trading goods rarely enjoy this, while private label sellers get to deal with it for new ASINs: the keywords. Many immediately think of optimizing product titles and descriptions on the product page, but for the Amazon algorithm, those search terms entered in the backend are at least equally important.<\/p>

However, the retailer is not only faced with the question of which keywords actually fit their product best \u2013 the way Amazon can optimally read search terms also occasionally leads to confusion. Therefore, we have looked at what guidelines exist for keywords on Amazon, how they should ideally be used, and whether tools for keyword research are really necessary.<\/p>

What are search terms on Amazon?<\/h2>

Almost every customer browsing the various marketplaces of the e-commerce giant has a specific search behavior: purchase interest. In the overwhelming majority of cases, they use the search bar at the top of the homepage. Such keywords entered there to find specific products are Amazon search terms, also called keywords.<\/p>

To determine the appropriate product for the search phrase, the A9 algorithm compares the keyword of the search query with the terms entered in the backend. The online giant follows an exclusive approach: only products can be found through the search bar if all the keywords used in the search query are also entered in the backend. This includes not only the field for search terms but also the fields for titles, bullet points, and to a certain extent even the description.<\/p>

Therefore, the rule is: the more Amazon search terms the backend contains, the better the ranking of a product is likely to be. Additionally, these keywords should have as high relevance as possible in relation to the product.<\/p>

<\/p>

How to optimize the frontend of a listing has already been covered in our article on SEO optimization<\/a> of product detail pages.<\/p><\/blockquote><\/figure>

In addition, there are the so-called style keywords. These are relevant for categorizing an item into different product categories, so they are only indirectly related to a specific search query. Only if a listing is equipped with style keywords will it still appear when users further narrow down their search results using the filter options and, for example, select a specific category. However, retailers cannot freely enter Amazon search terms here but must select from suggestions such as target audience, theme, etc.<\/p>

Guidelines for search terms by Amazon itself<\/h2>

Normally, the online giant is rather reserved with statements about how its algorithm works and the weighting of ranking factors. However, when it comes to keywords, Amazon makes an exception and offers specific tips for the correct use of search terms<\/a> in the backend.<\/p>