{"id":84378,"date":"2019-10-21T10:13:00","date_gmt":"2019-10-21T10:13:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/fulfilled-by-amazon-fuer-wen-ist-amazon-fba-geeignet\/"},"modified":"2025-08-29T18:05:14","modified_gmt":"2025-08-29T18:05:14","slug":"fulfilled-by-amazon-who-is-amazon-fba-suitable-for","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/","title":{"rendered":"Fulfilled by Amazon \u2013 Who is Amazon FBA suitable for?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-572782-identifier\">There is no way around Amazon in online retail. And so it is no wonder that thousands of new seller profiles are created every year. However, starting an e-commerce business and building a profitable Amazon company is no walk in the park. A particular challenge is logistics. Those who sell goods usually have to not only manufacture them but also store, package, and ship them. This may work initially from one&#8217;s own garage, but as order numbers increase, this model quickly reaches its limits. Therefore, the &#8220;Fulfillment by Amazon&#8221; service, also known as &#8220;Fulfilled by Amazon&#8221; or simply &#8220;FBA,&#8221; is a welcome help, especially for business newcomers.<\/p><p class=\"theme-wp-block gb-responsive-313068-identifier\">But even experienced Amazon sellers benefit from <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-does-amazon-fba-work-everything-you-need-to-know-about-the-popular-fulfillment-service-at-a-glance\/\">Amazon FBA<\/a>. A large portion of marketplace sellers pursue a multichannel strategy and utilize both Fulfilled by Amazon and their own logistical structures. This is because the online giant has optimized the shipping processes and thus offers an almost perfect solution for online retailers. If you also want to minimize the effort involved in shipping your items and are considering starting with Amazon FBA, we would like to provide you with some helpful insights in our article.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291988-identifier\">What is Amazon FBA and how does it work?<\/h2><p class=\"theme-wp-block gb-responsive-59426-identifier\">Normally, as a seller, you are responsible for your goods and must handle all tasks related to storage and shipping yourself. With the FBA program, Amazon assists sellers by completely managing the storage of products as well as the order and shipping process. As a seller, you only need to send your goods to an Amazon logistics center and no longer have to worry about storage and shipping logistics. From now on, Amazon will package and ship for you. You just need to ensure that the inventory is always stocked.<\/p><p class=\"theme-wp-block gb-responsive-444380-identifier\">The service portfolio of the &#8220;Fulfilled by Amazon&#8221; program includes the following points:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-141694-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-911475-identifier\">Storage<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-686380-identifier\">Preparation and packaging of goods<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-548497-identifier\">Shipping<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-409336-identifier\">Customer service<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-402517-identifier\">Returns processing<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-756284-identifier\">In addition, your items receive Prime status as well as the &#8220;Fulfilled by Amazon&#8221; badge, which many customers pay attention to when selecting products because they appreciate fast shipping and excellent customer service.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/sellerlogic-dev.sl.local\/wp-content\/uploads\/borlabs-cookie\/1\/brlbs-cb-youtube-main.png')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Youtube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure><p class=\"theme-wp-block gb-responsive-11820-identifier\">Another advantage of Fulfilled by Amazon is the easy internationalization, as professional online retail operates across Europe or even globally. Particularly in the European economic area, it is relatively simple to sell on various Amazon marketplaces simultaneously. With the Pan-EU program available to FBA sellers, Amazon takes care of the distribution of goods across Europe and fast shipping. The goods are close to the customer and can be delivered quickly. <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/cross-border-e-commerce-with-amazon-how-to-succeed-in-international-sales\/\">Here you can find more information about internationalization with Amazon<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-252651-identifier\">What alternatives are there to Fulfilled by Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-201677-identifier\">Amazon FBA undoubtedly offers many advantages. But what alternatives do Amazon sellers have?<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-761546-identifier\">Fulfillment by Merchant<\/h4><p class=\"theme-wp-block gb-responsive-322516-identifier\">The counterpart to Fulfilled by Amazon is FBM \u2013 &#8220;Fulfillment by Merchant.&#8221; The online retailer packages and ships the goods themselves, manages the inventory, and makes all decisions regarding returns management and customer service.<\/p><p class=\"theme-wp-block gb-responsive-815253-identifier\">Fulfillment by Merchant is very suitable for bulky goods or items that are not sold for a long time and therefore need to be stored for longer, such as niche products or unique items. Otherwise, these items would incur high storage costs in the &#8220;Fulfilled by Amazon&#8221; service. Additionally, the seller can focus more on customer retention and marketing by maintaining direct contact with customers.<\/p><p class=\"theme-wp-block gb-responsive-68100-identifier\">However, if a product is sold by multiple sellers, FBM sellers have some disadvantages compared to FBA sellers. Amazon has always been suspected of favoring FBA products in the battle for the <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\">Buy Box<\/a> \u2013 often regardless of price. Additionally, the FBM seller cannot compete for the attention of Prime buyers with a Prime banner. This target group is the most affluent on Amazon and likely now includes well over 200 million Amazon buyers \u2013 <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/onlinehaendler-amazon-hat-mehr-als-200-millionen-prime-kunden\/27099668.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">as Amazon reached this mark in 2021<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-364595-identifier\">Prime by Seller<\/h4><p class=\"theme-wp-block gb-responsive-364871-identifier\">Since 2016, there has been the &#8220;Prime by Seller&#8221; program. This allows sellers who have their own warehouses and handle shipping themselves to receive the Prime label.<\/p><p class=\"theme-wp-block gb-responsive-661608-identifier\">To participate in &#8220;Prime by Seller,&#8221; the seller must demonstrate excellent seller performance as an Amazon seller. The on-time shipment rate must be at least 99%, and the cancellation rate must be below one percent. With the Prime logo, the seller commits to offering shipping of goods within Germany within 24 hours and to Austria within 48 hours at no additional cost for Prime customers. Amazon provides the shipping labels to the seller.<\/p><p class=\"theme-wp-block gb-responsive-638556-identifier\">Especially spicy: Amazon determines the shipping service provider, which can drive up the actual shipping costs. The warehouses must be located in Germany so that the service providers selected by Amazon can pick up and deliver the shipments from the warehouses. Amazon takes over customer service and thus also the decision regarding the return of the items.<\/p><p class=\"theme-wp-block gb-responsive-21364-identifier\">A nice package that the seller has to bear. At the same time, the costs for the shipping processes (packaging materials, manpower, storage costs, etc.) weigh on their own shoulders.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-37087-identifier\" id=\"nachteile-und-schwachen-von-fulfillment-by-amazon\">Disadvantages and weaknesses of Fulfilled by Amazon<\/h2><div class=\"wp-block-image gb-responsive-153757-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg\" alt=\"With Fulfilled by Amazon, expansion to Central Europe or even to the USA is comparatively easy.\" class=\"wp-image-65757\" title=\"190904-For-whom-Fulfillment-by-Amazon-FBA-suitable-Fails\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/10\/11124826\/Fulfillment-by-Amazon-Mitteleuropa-USA.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-260882-identifier\">As can be seen from the previous list, the advantages of Fulfillment by Amazon are obvious: All individual segments of fulfillment are completely taken over by Amazon. Thus, marketplace sellers can fully concentrate on their business and outsource the most time-consuming processes to Amazon.<\/p><p class=\"theme-wp-block gb-responsive-729681-identifier\">But nobody is perfect, not even shipping by Amazon.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-743606-identifier\">Costs and fees for Fulfilled by Amazon<\/h4><p class=\"theme-wp-block gb-responsive-595963-identifier\">Of course, such an extensive service is not free. Storage, shipping, returns management, and customer service are excellent and thus come at a price. This is certainly not a disadvantage, but a necessity. What sellers should keep an eye on are the additional contractual terms. For example, items that have been in an Amazon warehouse for more than 365 days are charged a long-term storage fee. However, sellers can easily avoid this by initiating automatic removal.<\/p><p class=\"theme-wp-block gb-responsive-630777-identifier\">Another stumbling block is the strict regulations on how packages and pallets must be packaged for delivery to the warehouse and which guidelines must generally be met. Therefore, a very close look at the Terms of Order is important.<\/p><p class=\"theme-wp-block gb-responsive-229341-identifier\">Here you will find detailed information on the topic of Amazon FBA costs: <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba-costs-all-fees-for-2025-at-a-glance\/\">These fees for selling and shipping via Amazon you can expect<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-247140-identifier\">Storage of goods abroad<\/h4><p class=\"theme-wp-block gb-responsive-537025-identifier\">After the goods have been sent to Amazon, Amazon decides for itself in which logistics center the goods will be stored. Thus, it may happen that items are also stored in warehouses in Poland and the Czech Republic.<\/p><p class=\"theme-wp-block gb-responsive-70059-identifier\">This circumstance may lead to you as a seller having to pay sales tax in these countries. <a href=\"https:\/\/www.taxdoo.com\/de\/blog\/amazon-polen-tschechien-cee-umsatzsteuer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Taxdoo has extensively dealt with the sales tax considerations of FBA warehouses in the Czech Republic and Poland.<\/a><\/p><p class=\"theme-wp-block gb-responsive-654824-identifier\">There is also the possibility to exclude your own goods from the CEE \/ PAN-EU program (Central Eastern Europe \/ Pan-European). However, this incurs a penalty fee per package.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-947155-identifier\">Branding and marketing<\/h4><p class=\"theme-wp-block gb-responsive-483875-identifier\">Another drawback for some marketplace sellers is the branding of the packages that are shipped via Fulfilled by Amazon. An online retailer who wants to retain customers by offering a special service or implementing certain marketing measures has no way to achieve this through the branding of the shipping cartons. The packages are marked with the Amazon logo, and shipping by Amazon suggests to the customer that they are also buying from Amazon. Most customers do not even realize that an independent seller stands behind it.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-236282-identifier\">FBA errors \u2013 and their solutions<\/h4><p class=\"theme-wp-block gb-responsive-83855-identifier\">Another disadvantage that can be very costly is so-called FBA errors. The ordering and shipping processes in an Amazon fulfillment center are very complex, and errors occur that the online seller often does not even notice. For example, products can be lost or damaged. These errors cost money, a lot of money. Marketplace sellers can lose up to 3% of their annual gross revenue due to FBA errors.<\/p><p class=\"theme-wp-block gb-responsive-361694-identifier\">But for these problems that Amazon sellers have with the &#8220;Fulfilled by Amazon&#8221; program, there is fortunately a simple solution. <a href=\"https:\/\/www.sellerlogic.com\/en\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found Full-Service<\/a> of the German market leader is your partner for professional FBA error analysis and reimbursement.<\/p><p class=\"theme-wp-block gb-responsive-975927-identifier\">Why is Lost &#038; Found Full-Service a real milestone on your way from seller to bestseller?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-854274-identifier\"><li class=\"theme-wp-block gb-responsive-737426-identifier\">You do not have to analyze FBA reports or painstakingly gather information and copy it into Seller Central, nor engage in stressful communication with Amazon. Lost &#038; Found takes care of every step on the way to a successful FBA reimbursement on your behalf.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-217052-identifier\"><li class=\"theme-wp-block gb-responsive-217991-identifier\">The AI-powered system ensures smooth processes and maximum reimbursements. The SELLERLOGIC software monitors your FBA transactions 24\/7 and automatically detects errors that other providers overlook. It promptly enforces your claims, so you receive the maximum reimbursement amount from FBA errors with SELLERLOGIC.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-569297-identifier\"><li class=\"theme-wp-block gb-responsive-201716-identifier\">Lost &#038; Found Full-Service detects FBA errors up to 18 months retroactively, thus covering the entire period seamlessly. Every month that you do not register, you lose valuable reimbursement claims and thus real money.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-504110-identifier\"><li class=\"theme-wp-block gb-responsive-686479-identifier\">The SELLERLOGIC experts turn Amazon&#8217;s errors into cash that is owed to you. We take care of every detail so that you can get your money back.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-914027-identifier\">The use of Lost &#038; Found is not associated with any basic fees. We only charge a commission of 25% of the Amazon reimbursement if you have actually received it. If nothing is refunded, you incur no costs.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-183610-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tExplore SELLERLOGIC Lost &#038; Found Full-Service\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tYour Amazon reimbursements, handled by us. New all-inclusive service.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Start now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-95615-identifier\" id=\"lagerung-der-waren-im-ausland\">Conclusion: Fulfilled by Amazon for everyone?<\/h3><p class=\"theme-wp-block gb-responsive-12561-identifier\">There are millions of potential Prime buyers alone on Amazon.de \u2013 a purchasing power target group that shops on the marketplace multiple times a month. This target group specifically looks for Prime offers \u2013 a service included in the FBA program. At the same time, FBA products are more likely to win the Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-97958-identifier\">The advantages of Amazon FBA are obvious. Basically, the Amazon Fulfillment program is suitable for the vast majority of marketplace sellers, with few exceptions. However, since storage costs are calculated based on cubic meters and storage time, using FBA for bulky products that sell infrequently is usually rather unattractive.<\/p><p class=\"theme-wp-block gb-responsive-977604-identifier\">Anyone aiming for real growth on Amazon cannot avoid automating their processes such as shipping, inventory management, <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/14-biggest-mistakes-repricing\/\">repricing<\/a>, or FBA error resolution. If you are already a seller on Amazon, using FBA or planning to do so, we are happy to advise you on the topic of error analysis and repricing. Do not hesitate to contact us at <strong>+49 211 900 64 0<\/strong> or <strong>cs-de@sellerlogic.com <\/strong>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-286218-identifier\">Frequently asked questions<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1728550961361\"><strong class=\"schema-faq-question\"><strong>What is Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">In the FBA program, Amazon takes care of storing the products as well as the ordering and shipping processes for the seller. As a seller, you only need to send your goods to an Amazon logistics center and then no longer worry about storage and shipping logistics. From now on, Amazon will pack and ship for you. You just need to ensure that the inventory is always stocked.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550975688\"><strong class=\"schema-faq-question\"><strong>How does Fulfillment by Amazon work?<\/strong><\/strong> <p class=\"schema-faq-answer\">The FBA seller sends their goods from their own warehouse or directly from the manufacturer to an Amazon logistics center. From there, Amazon takes over and handles the picking and packing of the items upon order receipt, shipping, returns management, and customer service.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728550991187\"><strong class=\"schema-faq-question\"><strong>What is Seller-Fulfilled Prime?<\/strong><\/strong> <p class=\"schema-faq-answer\">Fulfillment by Merchant (short FBM) is the counterpart to Fulfilled by Amazon. In this model, the seller stores their goods themselves and also takes care of the entire ordering and shipping process. Amazon merely provides the platform on which the products are sold. However, sellers can also achieve Prime status for their offers here, provided they qualify by meeting certain performance and quality criteria.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1728551004919\"><strong class=\"schema-faq-question\"><strong>Fulfilled by Amazon vs. Fulfilled by Merchant \u2013 which is better?<\/strong><\/strong> <p class=\"schema-faq-answer\">There is no one-size-fits-all answer to this. FBM is often used for bulky products or those that sell infrequently. However, large sellers with their own efficient logistics can certainly sell all types of &#8220;classic&#8221; Amazon FBA products via FBM as well. &#8220;FBM versus Fulfilled by Amazon&#8221; is therefore always a decision that needs to be made on an individual basis.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-684991-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 Sundry Photography \u2013 stock.adobe.com \/ \u00a9 Chris Titze Imaging \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>There is no way around Amazon in online retail. And so it is no wonder that thousands of new seller profiles are created every year. However, starting an e-commerce business and building a profitable Amazon company is no walk in the park. A particular challenge is logistics. Those who sell goods usually have to not<\/p>\n","protected":false},"author":3,"featured_media":1179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-84378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfillment-by-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fulfilled by Amazon: What is that?<\/title>\n<meta name=\"description\" content=\"This is how Fulfilled by Amazon works and these alternatives exist. Now find out all the advantages and disadvantages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fulfilled by Amazon: What is that?\" \/>\n<meta property=\"og:description\" content=\"This is how Fulfilled by Amazon works and these alternatives exist. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/en\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/#faq-question-1728550961361","position":1,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/#faq-question-1728550961361","name":"What is Amazon FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In the FBA program, Amazon takes care of storing the products as well as the ordering and shipping processes for the seller. As a seller, you only need to send your goods to an Amazon logistics center and then no longer worry about storage and shipping logistics. From now on, Amazon will pack and ship for you. You just need to ensure that the inventory is always stocked.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/#faq-question-1728550975688","position":2,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/#faq-question-1728550975688","name":"How does Fulfillment by Amazon work?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The FBA seller sends their goods from their own warehouse or directly from the manufacturer to an Amazon logistics center. From there, Amazon takes over and handles the picking and packing of the items upon order receipt, shipping, returns management, and customer service.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/#faq-question-1728550991187","position":3,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/#faq-question-1728550991187","name":"What is Seller-Fulfilled Prime?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Fulfillment by Merchant (short FBM) is the counterpart to Fulfilled by Amazon. In this model, the seller stores their goods themselves and also takes care of the entire ordering and shipping process. Amazon merely provides the platform on which the products are sold. However, sellers can also achieve Prime status for their offers here, provided they qualify by meeting certain performance and quality criteria.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/#faq-question-1728551004919","position":4,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/fulfilled-by-amazon-who-is-amazon-fba-suitable-for\/#faq-question-1728551004919","name":"Fulfilled by Amazon vs. Fulfilled by Merchant \u2013 which is better?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There is no one-size-fits-all answer to this. FBM is often used for bulky products or those that sell infrequently. However, large sellers with their own efficient logistics can certainly sell all types of \"classic\" Amazon FBA products via FBM as well. \"FBM versus Fulfilled by Amazon\" is therefore always a decision that needs to be made on an individual basis.","inLanguage":"en-US"},"inLanguage":"en-US"}]},"og_video":"https:\/\/www.youtube.com\/embed\/FWfbU_LlK3w","og_video_type":"text\/html","og_video_duration":"1080","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2019-10-21T10:13:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/comments?post=84378"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media\/1179"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media?parent=84378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/categories?post=84378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/tags?post=84378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}