{"id":84413,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/"},"modified":"2025-08-12T19:57:56","modified_gmt":"2025-08-12T19:57:56","slug":"new-amazon-label-products-with-high-return-rates-could-soon-be-labeled","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/","title":{"rendered":"New Amazon label? Products with high return rates could soon be labeled"},"content":{"rendered":"

Amazon introduces new labels that are intended to discourage customers from purchasing a product<\/p>

Please what?<\/p>

The new label is intended to appear on product detail pages that are returned above average often, and to make customers aware of this fact. This is reported by theinformation.com<\/a>. Currently, the label is only available in the USA and has not yet been rolled out widely. However, what Amazon introduces in the USA usually also arrives on the German marketplace.<\/p>

Label is intended to ensure informed purchasing decisions<\/h2>

The initiative is not a campaign to ruin the seller business, but is intended to reduce the return rate of products that are frequently returned. Especially in the e-commerce sector, returns are a major problem \u2013 not only for the environment and sustainability but also for sellers. Currently, one in four packages in Germany is returned, in categories such as clothing or shoes even more than one in two.<\/p>

The new label is apparently intended to serve two purposes:<\/p>

  1. Customers are to be encouraged to study the product page carefully, to look at images, A+ content, reviews, etc., and only then decide whether they want to purchase the product or not.<\/li>
  2. Sellers are to be encouraged to design their product pages in such a way that customers can make an informed purchasing decision.<\/li><\/ol><\/div>

    Instead of making returns per se chargeable and thereby alienating customers, the company is now trying to address the problem even before the purchasing decision. For sellers, the new label can be both a curse and a blessing at the same time.<\/p>

    Impact on Amazon sellers<\/h3>

    On one hand, a low return rate is already a factor for the Amazon algorithm when it comes to rankings and Buy Box<\/a>, and can also be economically beneficial for sellers. Additionally, the label may have the pleasant side effect that fake reviews and uninformative product descriptions from unscrupulous seller competitors lose significance in the competitive landscape.<\/p>

    On the other hand, sellers with a high return rate are under pressure \u2013 as the labeling is likely to actually deter many customers from making a purchase. It would not be surprising if the new label were to be incorporated as a ranking factor in the display of search results sooner or later.<\/p>

    What effects marketplace sellers can expect from the labeling therefore largely depends on their own situation. Products with a low return rate could benefit; products with a high return rate, on the other hand, could lose sales. So what is to be done now?<\/p>

    5 tips for preparing for the new Amazon label<\/h2>

    The be-all and end-all is likely to be to reduce the return rate<\/a>. This can be achieved with various measures that should be tailored to the seller’s situation. Instead of blindly optimizing and investing a lot of time and money, sellers should first find out why their return rate is higher than that of comparable products. The following tips can serve as guidelines.<\/p>

    1. Shipping speed<\/strong>: Those who do not ship via Amazon FBA but have built their own logistics should check whether orders are delivered promptly. The longer the time between the order placement and the opening of the package, the greater the likelihood that the customer will return the item \u2013 simply because excitement and anticipation have already diminished.<\/li>
    2. Packaging<\/strong>: Returns are often initiated because the product is damaged? Then it might be due to the packaging. Is the item adequately protected from shocks and impacts and does it survive the shipping process unscathed or not?<\/li>
    3. Content<\/strong> of the product detail page: Poor images, an inaccurate product description, no A+ Content<\/a> \u2013 if the buyer cannot get a realistic impression of a product, it is difficult for them to assess the item at all (which deters them from purchasing) or they have a false impression of the item (and make a wrong purchase). The better the customer knows what they are getting, the lower the return rate usually is.<\/li>
    4. Quality<\/strong> of the product: Wrong purchases happen, and this applies to sellers as well. If it turns out that the item does not meet the customer’s quality expectations, one should improve these in collaboration with their manufacturer or look for alternatives. This concerns not only specific defects but also the feel, design, etc.<\/li>
    5. Analysis<\/strong> of returns: The seller can check at any time in the Amazon reports what the reason for a return was. In many cases, customers also specify very concretely the reasons for returning an order, e.g., a specific defect, the wrong quantity, misleading images, etc. It can be found in Seller Central under Amazon Reports > Fulfilled by Amazon > “Fulfilled by Amazon” customer returns.<\/li><\/ol><\/div>

      Conclusion: Informed purchasing decisions as an opportunity<\/h2>

      The new Amazon label can be an opportunity for professional sellers. Unscrupulous competitors who buy fake reviews or fill their product detail pages with misleading information will face some opposition.<\/p>

      Moreover, reducing one’s own return rate<\/a> is a sensible endeavor for various reasons. However, it is important to turn the right screws and compare one’s own business with market standards for analysis.<\/p>

      Image credit: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Amazon introduces new labels that are intended to discourage customers from purchasing a product Please what? The new label is intended to appear on product detail pages that are returned above average often, and to make customers aware of this fact. This is reported by theinformation.com. Currently, the label is only available in the USA<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[61,8],"tags":[],"class_list":["post-84413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-amazon-selling","category-tips-tricks"],"yoast_head":"\nThis Amazon label marks frequently returned products.<\/title>\n<meta name=\"description\" content=\"An Amazon label is intended to enable informed purchasing decisions and marks frequently returned products. Here's how sellers prepare!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Amazon label marks frequently returned products.\" \/>\n<meta property=\"og:description\" content=\"An Amazon label is intended to enable informed purchasing decisions and marks frequently returned products. Here's how sellers prepare!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smart Tools for Amazon Sellers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T14:57:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T19:57:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"New Amazon label? Products with high return rates could soon be labeled\",\"datePublished\":\"2023-04-19T14:57:36+00:00\",\"dateModified\":\"2025-08-12T19:57:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/\"},\"wordCount\":862,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg\",\"articleSection\":[\"Selling on Amazon\",\"Tips & Tricks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/\",\"url\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/\",\"name\":\"This Amazon label marks frequently returned products.\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg\",\"datePublished\":\"2023-04-19T14:57:36+00:00\",\"dateModified\":\"2025-08-12T19:57:56+00:00\",\"description\":\"An Amazon label is intended to enable informed purchasing decisions and marks frequently returned products. Here's how sellers prepare!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Amazon-Label f\u00fcr eine informierte Kaufentscheidung\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips & Tricks\",\"item\":\"https:\/\/www.sellerlogic.com\/en\/blog\/category\/tips-tricks\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Amazon label? Products with high return rates could soon be labeled\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/en\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligent process optimization and profit maximization\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/en\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This Amazon label marks frequently returned products.","description":"An Amazon label is intended to enable informed purchasing decisions and marks frequently returned products. Here's how sellers prepare!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/","og_locale":"en_US","og_type":"article","og_title":"This Amazon label marks frequently returned products.","og_description":"An Amazon label is intended to enable informed purchasing decisions and marks frequently returned products. Here's how sellers prepare!","og_url":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/","og_site_name":"SELLERLOGIC - Smart Tools for Amazon Sellers","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2023-04-19T14:57:36+00:00","article_modified_time":"2025-08-12T19:57:56+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"New Amazon label? Products with high return rates could soon be labeled","datePublished":"2023-04-19T14:57:36+00:00","dateModified":"2025-08-12T19:57:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/"},"wordCount":862,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/en\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg","articleSection":["Selling on Amazon","Tips & Tricks"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/","url":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/","name":"This Amazon label marks frequently returned products.","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg","datePublished":"2023-04-19T14:57:36+00:00","dateModified":"2025-08-12T19:57:56+00:00","description":"An Amazon label is intended to enable informed purchasing decisions and marks frequently returned products. Here's how sellers prepare!","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg","width":844,"height":443,"caption":"Amazon-Label f\u00fcr eine informierte Kaufentscheidung"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/new-amazon-label-products-with-high-return-rates-could-soon-be-labeled\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/en\/"},{"@type":"ListItem","position":2,"name":"Tips & Tricks","item":"https:\/\/www.sellerlogic.com\/en\/blog\/category\/tips-tricks\/"},{"@type":"ListItem","position":3,"name":"New Amazon label? Products with high return rates could soon be labeled"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/en\/#website","url":"https:\/\/www.sellerlogic.com\/en\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligent process optimization and profit maximization","publisher":{"@id":"https:\/\/www.sellerlogic.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/en\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/en\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/comments?post=84413"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media\/26640"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media?parent=84413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/categories?post=84413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/tags?post=84413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}