{"id":84440,"date":"2020-04-21T11:42:00","date_gmt":"2020-04-21T11:42:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/creating-product-variants-on-amazon-how-to-do-it-and-why-you-should-focus-on-this\/"},"modified":"2025-12-04T15:13:51","modified_gmt":"2025-12-04T15:13:51","slug":"creating-product-variants-on-amazon-how-to-do-it-and-why-you-should-focus-on-this","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/creating-product-variants-on-amazon-how-to-do-it-and-why-you-should-focus-on-this\/","title":{"rendered":"Creating product variations on Amazon \u2013 How to do it and why you should focus on it!"},"content":{"rendered":"
Variety makes life more beautiful. Whether it’s donuts in strawberry, chocolate, and lemon flavors or the favorite shirt in all colors. We like variety, and sometimes consumers even need variations, for example, when it comes to clothing sizes.<\/p>
This is how you can also find the same product in different versions on online marketplaces like Amazon and eBay. The band shirt for Dad in XL and for Mom in S. We customers definitely benefit from the selection<\/strong>. <\/p>
Sellers and vendors can create product variations on Amazon. How to do this and what you should know<\/strong> can be found here. <\/p>
Let’s start from the very beginning:<\/p>
What are product variations?<\/h2>
Not only on Amazon can sellers with the appropriate writing rights for the respective ASIN create product variations. Various fashion providers like H&M, Zalando, and Otto have been relying on this method for a long time. A T-shirt in sizes XS to XL \u2013 five variations of one item.<\/p>
Or phone cases: A special case for the iPhone XS in various colors and patterns, from floral prints to animal prints, there are a whole range of possible variations.<\/p>
Of course, sellers on marketplaces like eBay and Amazon can also offer their products with different variations, provided they have the appropriate writing rights, for example, if they are brand owners. Of course, there are also guidelines<\/strong> from the online giant<\/strong> regarding the content of product variations.<\/p>
Amazon itself states that products that meet the following requirements are likely to perform well<\/strong> as variations:<\/p>
The products are practically<\/strong> identical<\/strong>.<\/li>
The products differ only in a few specific points.<\/li>
Buyers expect these products to be displayed together on one product page<\/strong>.<\/li>
The products can have a common title<\/strong>.<\/li><\/ul><\/div>
The requirements indicate that it should always be practically the same product<\/strong> that differs only marginally from the other variations \u2013 like the T-shirt from the example above. <\/p>
It is also important to note that customers would expect these products to be together on one product page<\/strong>. As we all know, the customer is the focus at Amazon, and they should experience a good customer journey under all circumstances. If they click on a T-shirt and only need to select the appropriate size as expected, it is simple for them and they will not be confused. However, if they click on the T-shirt and now have to choose whether to buy the T-shirt or perhaps a dress with the same pattern, the customer is understandably confused \u2013 after all, they wanted a T-shirt, not a dress. Customer orientation, of course, has its justification. After all, this increases the likelihood that customers will shop at Amazon again in the future. You benefit from this as well.<\/p>
Amazon further states on the topic of product variation: If your products do not meet the following requirements, they may not be as suitable<\/strong> for creating variations:<\/p>
There is only one variation<\/strong> of your product.<\/li>
The products fundamentally differ<\/strong> from each other.<\/li>
The products require completely different product descriptions<\/strong>.<\/li>
The products can not<\/strong> be described with a common product title<\/strong>.<\/li>
Buyers would not<\/strong> expect these products to be displayed together on one product page<\/strong>.<\/li><\/ul><\/div>
Of course, if you only offer one product variation, it makes little sense to add a product variation on Amazon. How could it?<\/p>
The second point is also easy to understand if we invest a little brainpower.<\/p>
The next two aspects may require a bit more explanation. When you create product variations on Amazon, they are added to the same product page.<\/strong> This means you have the same content \u2013 the title and description are identical. This also shows why a T-shirt and a dress, even with the same pattern, are not product variations. You would have to make the product title very cumbersome to do justice to both products, and that is not very clever from an SEO perspective. Additionally, such a title or corresponding description would not be very consumer-friendly. Thus, we have also explained the last point.<\/p>
To understand the three terms, it is easier to take a closer look at the structure of the relationships<\/strong> between them:<\/p>
As the name suggests, the superordinate<\/strong> product is essentially the parent of other products. This product cannot be purchased due to its structure<\/strong>. It serves only as an overview. This could be, for example, a T-shirt with a brand logo.<\/p>
<\/figure><\/div>
Each variation that this article has is a subordinate product.<\/strong> It is then the child of a parent, thus a Child. Therefore, some sellers also talk about the parent-child connection. In our example, these would be the T-shirts with the brand logo in white and black or in sizes XS to XL.<\/p>
The product design describes how the subordinate products differ from each other.<\/strong> For example, in color or size, but sometimes in both, meaning color AND size. In our example, this would be: the white T-shirt in size M.<\/p>
How to add product variations on Amazon<\/h2>
You have different options for creating product variations on Amazon. Provided you have the appropriate writing rights for the ASIN, for example, because you are the owner of a brand, and you adhere to Amazon’s guidelines.<\/p>
Product variations can either be uploaded via flat file or created directly in Seller Central. Here, we will only discuss the procedure for creating in Seller Central:<\/p>
The procedure you should use to add product variations depends on whether this variation already exists or not. For both methods, you start by selecting Inventory<\/strong> from the drop-down menu in Seller Central and then choosing Add a Product<\/strong>. Here, you can search for the product variation you want to add on Amazon. By the way, the search results are most accurate when you search using IDs like ASIN, ISBN, or EAN. Now you need to choose whether you want to add your offer to an existing variation or a completely new one.<\/strong><\/p>
How to add your offer to an already existing product variation on Amazon<\/h3>
Search for the variation<\/strong> you want to offer. It is best to search using an ID of the product, such as the ASIN. Now click on the button View Variations<\/strong> and all currently listed variations in the Amazon catalog with this ID will be displayed.<\/li>
Now select the condition<\/strong> (new, like new, …) of the item to be sold. To do this, simply click on the corresponding condition in the drop-down menu Select Condition<\/strong>.<\/li>
Then click on Sell This Variation<\/strong>.<\/li>
Now fill in the offer details<\/strong>.<\/li>
Click on Save<\/strong>.<\/li>
Done<\/strong>?<\/li><\/ol><\/div>
How to create new product variations on Amazon<\/h3>
After clicking on Inventory<\/strong> in the drop-down menu and selecting I am adding a product that is not sold on Amazon,<\/strong>.<\/li>
Select a category<\/strong>.<\/li>
Fill in all required fields in the Important<\/strong> Information<\/strong> tab and click on Next<\/strong>.<\/li>
Now select a suitable variation design<\/strong> from the drop-down menu in the Variations<\/strong> tab. This cannot be changed afterwards! Note<\/strong>: These two options only appear for products in categories where variations can also be offered. This includes, among others, clothing, suitcases, backpacks, and bags.<\/li>
Now set the values for your variation design<\/strong>, for example, black and white.<\/li>
Click on Create Variations<\/strong>.<\/li>
Fill in all required fields in the Important Information<\/strong> tab and click on Next<\/strong>.<\/li>
Now you can add more information to the variation combinations<\/strong>: Product identification<\/strong> via EAN or UPC (required field), Seller<\/strong> SKU<\/strong> (will be created automatically if you do not provide one), Offer details<\/strong> such as condition and price.<\/li>
To create the product variants on Amazon, click on Next<\/strong>.<\/li>
Fill in the other tabs with product descriptions<\/strong>, keywords<\/strong>, images<\/strong>, and other attributes<\/strong>.<\/li>
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