- \n
- buying defective products, repairing them, and then reselling them;<\/li>\n\n\n\n
- purchasing rarities, collectibles, or antiques at a low price and selling them at a higher price;<\/li>\n\n\n\n
- buying limited-edition goods immediately after release and reselling them at a premium.<\/li>\n<\/ul>\n<\/div>\n\n\n
There are essentially no limits to your creativity \u2014 as long as the difference between the purchase price and the selling price is large enough to make the business profitable.<\/p>\n\n\n\n
Is Reselling legal?<\/h2>\n\n\n\n
Reselling on Amazon and similar platforms is legal, and most third-party sellers follow this model by purchasing branded products in bulk and reselling them for profit. Alternative methods like dropshipping and arbitrage are also legal and you don\u2019t need a large inventory to get started. However, sourcing from gray market suppliers \u2013 who offer discounted goods outside official distribution channels \u2013 can cause issues with Amazon, as these products may lack warranties or support despite being legal.<\/p>\n\n\n\n
How to Start Reselling on Amazon: Step-by-Step Guide<\/h2>\n\n\n\n
1. What are you selling?
<\/strong>First and foremost, identify your niche. Find products that interest you and that also see a lot of traffic on Amazon\u2019s platform. Tools like Amazon\u2019s Best Seller list<\/a>, Google Trends<\/a>, or product research tools such as Keepa<\/a> are invaluable if you want to understand market behavior and how to become an Amazon reseller.<\/p>\n\n\n\nAsk yourself:<\/p>\n\n\n
\n- \n
- What\u2019s trending?<\/li>\n\n\n\n
- What products are consistently in demand?<\/li>\n\n\n\n
- Can you source them at a price that leaves you a solid margin?<\/li>\n<\/ul>\n<\/div>\n\n\n
Avoid buying large quantities until you\u2019re sure the product will sell. Research product demand thoroughly. <\/p>\n\n\n\n
2. Register as an Amazon Seller
<\/strong>Visit Amazon\u2019s “Become a Seller” page<\/a> and sign up. You have the choice between an Individual or Professional seller account. The Professional account costs $39.99\/month and is the better option for you if you are serious about learning how to make money reselling on Amazon. It also enables you access to key features like the Buy Box<\/a>.<\/p>\n\n\n\n3. Source Your Products Responsibly<\/strong>
<\/strong> Once you know what to sell, be sure that you purchase your inventory from sources that are reliable. Here are a few to take into consideration:<\/p>\n\n\n\n- \n
- Wholesalers, manufacturers, or authorized distributors.<\/li>\n\n\n\n
- Be (very) cautious with gray market suppliers: while legal, these sources operate outside official channels and may offer no warranty or support and can even potentially lead to a ban on the product listing.<\/li>\n\n\n\n
- Always balance risk and opportunity. Never invest more than you can afford to lose if a product underperforms.<\/li>\n<\/ul>\n<\/div>\n\n\n
Buy in quantities that match your business goals and monitor your performance regularly. Tools like SELLERLOGIC Business Analytics<\/a> not only show you how profitable your Amazon store is, but also which products are performing well and which ones are just sitting as shelfwarmers \u2014 all at a glance. Best of all, Business Analytics is free to use for startups (under 100 orders per month).<\/p>\n\n\n\n
4. Create and Optimize Your Product Listings<\/strong>
<\/strong>Once your products are ready to ship, go to Amazon Seller Central and list your products. Key things to consider when learning how to resell on Amazon:<\/p>\n\n\n\n- \n
- Write clear, informative titles and bullet points<\/li>\n\n\n\n
- Use high-quality images<\/li>\n\n\n\n
- Set competitive pricing that wins you the highest Buy Box share<\/li>\n<\/ul>\n<\/div>\n\n\n
When piecing together your product page, Amazon A+ Content<\/a> is invaluable for sellers of every level. Click on the link to find out more about Amazon\u2019s content creation tool.<\/p>\n\n\n\n
5. Choose a Fulfillment Method<\/strong>
<\/strong> Once orders start coming in, you\u2019ll need a reliable fulfillment process:<\/p>\n\n\n\n- \n
- Fulfilled by Merchant (FBM):<\/strong> You handle storage, packaging, and shipping. Be aware of Amazon\u2019s high performance standards, especially regarding delivery dates.<\/li>\n\n\n\n
- Fulfillment by Amazon (FBA):<\/strong> Amazon stores and ships your products. This saves time and increases your chances of winning the Buy Box, but comes with storage and service fees.<\/li>\n<\/ul>\n<\/div>\n\n\n
If you can\u2019t reliably meet shipping and customer service standards on your own, FBA is strongly recommended.<\/p>\n\n\n\n
6. Increase Your Buy Box Share<\/strong>
<\/strong>The Buy Box is the \u201cAdd to cart\u201d button on Amazon listings. Winning it significantly boosts sales. Nobody can win it all the time, but here are relevant key points that will improve your chances:<\/p>\n\n\n\n- \n
- Use a repricer that automatically sets the optimal price for your products<\/li>\n\n\n\n
- Use fast, reliable fulfillment (FBA helps here)<\/li>\n\n\n\n
- Provide excellent customer service and maintain high seller ratings (again, FBA helps here)<\/li>\n\n\n\n
- Keep your inventory well-stocked<\/li>\n<\/ul>\n<\/div>\n\n\n
These are only four of 13 known factors that will boost your chances of winning the Buy Box. Read about all 13 factors in our article about how repricing can boost your business and seller rating<\/a>. If you prefer a more active approach, try the 14-day free trial of the SELLERLOGIC Repricer and see how a higher Buy Box share actively increases your sales and revenue.\u00a0<\/p>\n\n\n\t\t
\n\n\t\t\n\t\n\t\t\n\t\t\tRevolutionize Your Repricing With SELLERLOGIC Strategies\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tSecure your 14-day free trial and start maximizing your B2B and B2C sales today. Simple setup, no strings attached.\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tLearn more<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\nReselling Methods: Arbitrage vs. Wholesale vs. Dropshipping<\/h2>\n\n\n\n
One part of figuring out how to become a reseller on Amazon is choosing the right reselling method. All have their advantages and disadvantages. Let\u2019s have a closer look.<\/p>\n\n\n\n
Retail\/Online Arbitrage<\/h3>\n\n\n
\n- \n
- What is it?<\/strong> \u201cArbitrage\u201d refers to the sale of products that can be purchased at a low price. Merchants that sell over arbitrage make profits through the price difference between the purchase price and the selling price.<\/li>\n\n\n\n
- Advantages<\/strong>: Low initial investments, manageable risk, flexibility, suitable for beginners.<\/li>\n\n\n\n
- Disadvantages<\/strong>: Time-consuming, comparatively low margins.<\/li>\n<\/ul>\n<\/div>\n\n\n
Wholesale<\/h3>\n\n\n
\n- \n
- What is it?<\/strong> Wholesale or trade goods refer to the classic business model on Amazon. Here, the seller acts as an intermediary for branded products, connecting the producer or wholesaler with the end consumer.<\/li>\n\n\n\n
- Advantages<\/strong>: Good profit margins, brand quality.<\/li>\n\n\n\n
- Disadvantages<\/strong>: High investments, large purchase quantities, high competition.<\/li>\n<\/ul>\n<\/div>\n\n\n
Dropshipping<\/h3>\n\n\n
\n- \n
- What is it?<\/strong> Dropshippers<\/a> do not have their own warehouse or inventory. Instead, orders are sent\u00a0 directly to the wholesaler or manufacturer, who then ships the items to the customer on behalf of the seller.<\/li>\n\n\n\n
- Advantages<\/strong>: Low initial investments, flexibility, large selection, suitable for beginners.<\/li>\n\n\n\n
- Disadvantages<\/strong>: Comparatively low margins, difficult quality control, many dependencies.<\/li>\n<\/ul>\n<\/div>\n\n\n
\n
Important Info<\/strong><\/p>\n\n\n\n
Although Fulfillment by Amazon (FBA)<\/strong><\/a> is often referred to as a business model, this is not quite correct. Amazon FBA is a shipping method that also contains a lot of perks for the sellers that use it. Sellers that sign up for FBA and enable Amazon to handle their shipping, benefit from the entire logistics process \u2013 starting from the storage of products, picking and packing after the order is received, as well as the shipping process itself of course. On top of this, Amazon takes care of customer service and returns management if sellers want to use the program for a product. Almost every seller uses Amazon FBA at least for a part of their assortment.<\/p>\n<\/blockquote>\n\n\n\n
How to Find Products to Resell on Amazon<\/h2>\n\n\n\n
![\"Becoming](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23115744\/amazon-reseller-werden.jpeg\")
<\/figure>\n\n\n\nNow, let\u2019s get down to business. Learning how to resell things effectively on Amazon often boils down to immaculate product and market analysis. Because if there is a lack of demand, the competition is too great, or the product is unsuitable, this can lead to sellers being stuck with the goods.<\/p>\n\n\n\n
When Is it Worth it? Criteria for Reselling Products<\/h3>\n\n\n\n
Not every product of yours will become a bestseller. No amount of thorough research and preparation can predict what the future holds, what trends will be hyped this summer, what products will be forgotten in two months. However, thorough research and a systematic approach most certainly do increase the likelihood of finding a profitable product \u2013 often these are practical products. The following criteria should be met for this.<\/p>\n\n\n\n
Demand<\/strong>: Choose products with proven, stable demand over time\u2014not just based on your personal preferences or short-term trends.<\/p>\n\n\n\n
Competitive Pressure<\/strong>: Avoid oversaturated markets. Instead, look for niches with lower competition to improve your chances of success.<\/p>\n\n\n\n
Product Quality<\/strong>: High-quality products reduce returns and negative reviews. Crucial for building long-term supplier relationships and customer trust.<\/p>\n\n\n\n
Consumables<\/strong>: Focus on everyday items that run out and need frequent reordering. These usually have consistent demand, but be mindful of regulations (especially for food).<\/p>\n\n\n\n
Margin<\/strong>: Aim for high profit margins, but don\u2019t forget to factor in all extra costs like shipping, Amazon fees, and overheads.<\/p>\n\n\n\n
Format<\/strong>: Smaller and lighter products are cheaper and easier to store and ship, both for you and through FBA.<\/p>\n\n\n\n
Legal Aspects<\/strong>: Always check for trademark, copyright, and safety compliance \u2013 especially for regulated goods like food or hazardous materials.<\/p>\n\n\n\n
Suitable Product Categories for Amazon Reselling<\/h3>\n\n\n\n
Experience shows that certain categories on Amazon often offer stable demand and solid profit margins, making them generally suitable for resale. While this is no substitute for doing your own market research, they are invaluable pointers of where you can look first.<\/p>\n\n\n\n
Electronics and accessories<\/h3>\n\n\n\n
Electronic goods are not subject to seasonal effects, are in high demand, and experience many price changes that resellers can take advantage of.<\/p>\n\n\n\n
Categories: Headphones, phone cases, chargers, smartwatches, speakers.<\/p>\n\n\n\n
\n
Examples: Apple AirPods Pro 2<\/strong> \u2014 consistently in top\u2011seller lists; excellent margins due to brand loyalty and demand \/ Anker portable chargers and cables<\/strong> \u2014 especially 10,000\u202fmAh banks and USB\u2011C units. Anker devices account for tens of thousands of monthly sales \/ Amazon Fire TV Stick 4K \/ 4K Max<\/strong> \u2014 perennial favorites in the streaming device category, great volume and price flexibility.<\/p>\n<\/blockquote>\n\n\n\n
Toys and board games<\/h3>\n\n\n\n
Toys sell especially well around Christmas and Easter, with buyers often willing to pay more. Limited or rare items can fetch higher prices. Plus, toys are usually small and pre-packaged, helping sellers cut costs.<\/p>\n\n\n\n
Categories: LEGO sets, board games (e.g. Monopoly), action figures, dolls.<\/p>\n\n\n\n
\n
Examples: Monopoly Go!<\/em>, Catan Junior<\/em>, Azul<\/em>, and Guess Who?<\/em><\/strong> regularly appear among best sellers.<\/p>\n<\/blockquote>\n\n\n\n
Fashion<\/h3>\n\n\n\n
Even though the return rate is exceptionally high, fashion products tend to bring home a tidy profit. Especially sought-after brands, limited editions, and other hard-to-find products can have significant profit margins and are easy to resell.<\/p>\n\n\n\n
Categories: Sportswear from well-known brands, sneakers, handbags, sunglasses.<\/p>\n\n\n\n
\n
Examples: Brooks Adrenaline GTS 23<\/strong> and Zove Wide Walking Sneakers<\/strong> are hot sellers for daily comfort and foot health, with strong reviews and consistent volume \/ Affordable yet stylish seasonal fashion drops<\/strong> under $30 (dresses, sneakers, straw bags) surge in popularity during summer months.<\/p>\n<\/blockquote>\n\n\n\n
Books and learning materials<\/h3>\n\n\n\n
How to resell books on Amazon have a constant market value and can therefore be sold well, even in used condition. However, this is by no means true for all books, which is why sellers must proceed carefully when selecting.<\/p>\n\n\n\n
Categories: Specialized literature, bestselling novels, textbooks, antiques.<\/p>\n\n\n\n
\n
Examples: While bestseller lists vary, specialized literature<\/strong>, textbooks<\/strong>, and popular novels<\/strong> hold their value over time. However, product availability and Amazon categories fluctuate too much to identify specific titles universally. Still, sought\u2011after or specialty books<\/strong> (e.g., rare editions, study guides) remain reliable reselling targets.<\/p>\n<\/blockquote>\n\n\n\n
Sports and outdoor equipment<\/h3>\n\n\n\n
Brand products are also key here. Products in the areas of sports, fitness, and outdoor are in demand and have been trending since the Corona pandemic. Outdoor equipment is also very expensive, making used goods sought after as well.<\/p>\n\n\n\n
Categories: Yoga accessories, fitness equipment, hiking and trekking gear, bicycle equipment.<\/p>\n\n\n\n
\n
Examples: Top gear like NordicTrack<\/strong> treadmills and Sunny Health<\/strong> equipment are consistently strong sellers in overall e\u2011commerce reports.<\/p>\n<\/blockquote>\n\n\n\n
Baby equipment<\/h3>\n\n\n\n
Products in this category are often not only consumables that are frequently repurchased but also higher-priced. At the same time, parents are willing to pay accordingly for high-quality and safe goods.<\/p>\n\n\n\n
Categories: Strollers, baby food, toys, baby monitors<\/p>\n\n\n\n
\n
Examples: Some of the best-selling baby gear on Amazon includes the Evenflo Pivot Xplore<\/strong> and Pivot Modular Travel System<\/strong>, which are popular for being practical and great value combo sets \/ Cybex strollers<\/strong> like the MELIO Carbon<\/strong> and Libelle<\/strong> are loved especially in Japan for being lightweight and easy to fold, making them perfect for travel \/ UPPAbaby Vista V3<\/strong> is another favorite among parents thanks to its sturdy design, versatility, and how well it holds up over time.<\/p>\n<\/blockquote>\n\n\n\n
Seasonal products<\/h3>\n\n\n\n
Seasonal products have a peak at a certain time of the year, but are then in extremely high demand.<\/p>\n\n\n\n
\n
Examples: Christmas decorations, Halloween costumes, Easter items<\/p>\n<\/blockquote>\n\n\n\n
Collectibles and limited editions<\/h3>\n\n\n\n
To sell these products, a certain amount of know-how in the respective field is required to identify products that sell out quickly but are consistently in demand. However, if one has this knowledge, sales opportunities with high profit margins arise.<\/p>\n\n\n\n
\n
Examples: Limited sneakers, rare LEGO sets, Pop figures, vinyl records<\/p>\n<\/blockquote>\n\n\n\n
How to Start Reselling on Amazon \u2013 Tools to Grow Fast<\/h2>\n\n\n
\n![\"Learn](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29134319\/tools-for-amazon-reselling.jpg\")
<\/figure><\/div>\n\n\nHere\u2019s a thing you\u2019ll never hear a seller say: \u201cYeah, I really miss doing everything manually. I\u2019d rather invest all this free time I have now into repetitive and tedious tasks.\u201d Software, tools, and AI make our work life easier. This also applies to resellers. Finding products, calculating prices, monitoring performance \u2013 the examples of application areas where digital support is quite useful are numerous. Below, we provide not only an overview of the application areas but also examples of (partly free) reselling tools for Amazon sellers.<\/p>\n\n\n\n
Repricing<\/strong><\/p>\n\n\n\n
If you\u2019re looking for an AI-driven repricer that increases your Buy Box share for brand, private label, and wholesale products, the SELLERLOGIC Repricer<\/a> is built for you. It not only automates your pricing strategies to ensure you always have the optimal \u2014 not the lowest \u2014 prices, but it also supports both B2C and B2B products. As a versatile all-rounder, it caters to your business needs whether you\u2019re just starting out or already an advanced seller.<\/p>\n\n\n
\n- \n
- Amazon Repricer<\/strong>: Free tool provided by Amazon itself. Applies a rule-based algorithm, meaning that it only undercuts your competitor and doesn\u2019t increase the price afterwards. This makes you very vulnerable to price wars. Apart from this, it also doesn\u2019t take the current market situation into account and can lead to negative margins.<\/li>\n<\/ul>\n<\/div>\n\n\n
Product research<\/strong><\/p>\n\n\n
\n- \n
- Google Trends<\/strong>: Access the enormous data sets of the internet giant completely free? With Google Trends, online retailers analyze the general demand for a product and gain an overview of seasonal demand fluctuations.<\/li>\n\n\n\n
- Viral Launch<\/strong>: Helps with product search and validation and provides insights into niches and markets on Amazon. Also offers a wide range of additional services, such as a listing builder.<\/li>\n<\/ul>\n<\/div>\n\n\n
Keyword research<\/strong><\/p>\n\n\n
\n- \n
- Keywordtool.io<\/strong>: Based on a keyword, this tool shows the suggestions that the autosuggest feature on Amazon displays. Additionally, it provides the estimated search volume and some other metrics such as the PPC costs per click.<\/li>\n\n\n\n
- MerchantWords<\/strong>: Displays the search volume for various keywords on Amazon and helps find relevant keywords for the respective product listing. Additionally, the top rankings for each keyword can be analyzed.<\/li>\n<\/ul>\n<\/div>\n\n\n
Inventory Management<\/strong><\/p>\n\n\n
\n- \n
- Zoho Inventory<\/strong>: Software for inventory management, order fulfillment, and stock control. Checks current inventory, manages transfers between warehouses, and generates reports within seconds.<\/li>\n\n\n\n
- SELLERLOGIC Lost & Found Full-Service<\/a><\/strong>: If you’re using FBA, SELLERLOGIC Lost & Found ensures you don\u2019t leave money on the table. It automatically analyzes all FBA transactions, identifies errors like damaged or lost items, and promptly highlights refund claims. Even better, it fully automates the process of reclaiming those funds from Amazon \u2014 so you recover what you’re owed, without the hassle.<\/li>\n<\/ul>\n<\/div>\n\n\t\t
\n\n\t\t\n\t\n\t\t\n\t\t\tExplore SELLERLOGIC Lost & Found Full-Service\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tYour Amazon reimbursements, handled by us. New all-inclusive service.\t\t\t<\/div>\n\t\t\t - SELLERLOGIC Lost & Found Full-Service<\/a><\/strong>: If you’re using FBA, SELLERLOGIC Lost & Found ensures you don\u2019t leave money on the table. It automatically analyzes all FBA transactions, identifies errors like damaged or lost items, and promptly highlights refund claims. Even better, it fully automates the process of reclaiming those funds from Amazon \u2014 so you recover what you’re owed, without the hassle.<\/li>\n<\/ul>\n<\/div>\n\n\t\t
- MerchantWords<\/strong>: Displays the search volume for various keywords on Amazon and helps find relevant keywords for the respective product listing. Additionally, the top rankings for each keyword can be analyzed.<\/li>\n<\/ul>\n<\/div>\n\n\n
- Viral Launch<\/strong>: Helps with product search and validation and provides insights into niches and markets on Amazon. Also offers a wide range of additional services, such as a listing builder.<\/li>\n<\/ul>\n<\/div>\n\n\n
- Google Trends<\/strong>: Access the enormous data sets of the internet giant completely free? With Google Trends, online retailers analyze the general demand for a product and gain an overview of seasonal demand fluctuations.<\/li>\n\n\n\n
- Advantages<\/strong>: Low initial investments, flexibility, large selection, suitable for beginners.<\/li>\n\n\n\n
- Advantages<\/strong>: Good profit margins, brand quality.<\/li>\n\n\n\n
- Advantages<\/strong>: Low initial investments, manageable risk, flexibility, suitable for beginners.<\/li>\n\n\n\n
- What is it?<\/strong> \u201cArbitrage\u201d refers to the sale of products that can be purchased at a low price. Merchants that sell over arbitrage make profits through the price difference between the purchase price and the selling price.<\/li>\n\n\n\n
- Fulfillment by Amazon (FBA):<\/strong> Amazon stores and ships your products. This saves time and increases your chances of winning the Buy Box, but comes with storage and service fees.<\/li>\n<\/ul>\n<\/div>\n\n\n
- Fulfilled by Merchant (FBM):<\/strong> You handle storage, packaging, and shipping. Be aware of Amazon\u2019s high performance standards, especially regarding delivery dates.<\/li>\n\n\n\n
![\"What](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/23120443\/reseller-produkte-billig-kaufen-teuer-verkaufen.jpeg\")
<\/figure>\n\n\n\n