{"id":84450,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/amazon-retargeting-reach-customers-outside-of-amazon-with-the-right-targeting\/"},"modified":"2025-08-29T15:36:30","modified_gmt":"2025-08-29T15:36:30","slug":"amazon-retargeting-reach-customers-outside-of-amazon-with-the-right-targeting","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-retargeting-reach-customers-outside-of-amazon-with-the-right-targeting\/","title":{"rendered":"Amazon Retargeting \u2013 reaching customers outside of Amazon with the right targeting"},"content":{"rendered":"

Did you know that with Amazon Retargeting you can significantly more easily motivate potential customers to make a purchase than if you simply let them go? On average, it takes six to seven days for buyers to make a purchase after their first product search. Through retargeting, you can promote your products during this critical time window both on and outside of Amazon, thereby guiding the customer towards completing the purchase.<\/p>

It wasn’t that long ago that only vendors had the opportunity to run Amazon Retargeting Ads. However, since mid-2020, Amazon has offered online retailers retargeting as an additional option to display ads to clearly defined target groups.<\/p>

How can you make use of this advertising format and when is it worthwhile to use these ads?<\/p>

What is Amazon Retargeting and how does it work?<\/h2>

You have probably noticed several times that just a few minutes or hours after a product search on Amazon or in an online shop, you start seeing ads for the visited product pages or similar products. At this point, many feel like they are being watched or even eavesdropped by Facebook & Co. (spooky!). In reality, it’s much simpler: The retargeting ads were displayed to you as a target person because you agreed to the processing of your data in your Facebook, Google, or Amazon account.<\/p>

Retargeting is a form of programmatic advertising. In this case, the advertising spaces are allocated to advertisers beyond the boundaries of the online shop to bring the still warm customers back into the customer journey and complete the purchase. However, retargeting is not an invention of Amazon. Moreover, Amazon launched retargeting ads for sellers significantly later than internet giants like Facebook and Google.<\/p>

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Retargeting is a tracking method in online marketing where visitors to a website \u2013 usually a webshop \u2013 are marked and then addressed again with targeted advertising on other websites.<\/p>\nWikipedia<\/a><\/cite><\/blockquote>

How is the customer specifically addressed?<\/h3>
  1. Interested parties visit your product page.<\/li>
  2. However, they leave without completing the purchase\u2026<\/li>
  3. They see the ad for your products while browsing\u2026<\/li>
  4. Purchase interest is rekindled\u2026<\/li>
  5. Ready-to-buy customers add the product to the cart!<\/li><\/ol><\/div>
    \"amazon<\/figure><\/div>

    With Amazon Retargeting, you focus on the individuals who have visited specific product pages or have purchased products from you in the past.<\/p>

    What advertising options are available to you on Amazon?<\/h3>

    Retargeting measures can only start once there is enough traffic on the product detail pages. To achieve this, you typically need to run PPC campaigns<\/a>. Amazon combines several advertising services to enable advertisers to promote their own products and brands. Before we start, we would like to take a brief excursion into the terms we use below.<\/p>