{"id":84465,"date":"2025-02-17T12:47:15","date_gmt":"2025-02-17T12:47:15","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/becoming-an-amazon-seller-3-strategies-for-long-term-success\/"},"modified":"2025-08-29T12:54:53","modified_gmt":"2025-08-29T12:54:53","slug":"become-an-amazon-seller-3-strategies-for-long-term-success","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/become-an-amazon-seller-3-strategies-for-long-term-success\/","title":{"rendered":"Become an Amazon seller: 3 strategies for long-term success"},"content":{"rendered":"

Amazon is the largest digital marketplace in the world. 51% of online shoppers<\/a> do not start their shopping on Google or an online store, but directly in the search bar of a shipping retailer \u2013 in most cases, this means Amazon. Almost every German either has their own Amazon account or at least access to one, for example, through a partner or family. This huge customer base leads to high competitive pressure among third-party sellers on the platform, but it also presents a significant opportunity to start and successfully build one’s own business. It is no wonder that thousands want to become Amazon sellers every year.<\/p>

With this article, we aim to not only simplify your first steps on the platform but also provide you with some strategies to lay the foundation for your long-term success.<\/p>

Basics: Business, seller account, and more.<\/h2>

To become a professional Amazon seller, you first need a registered business<\/strong> and a seller account. While it is also possible to sell privately on Amazon, anyone seriously interested in starting in online retail will have to register a business. Fortunately, this is not rocket science and is usually completed within a few minutes. Most trade offices also offer corresponding online tools. In terms of legal form, most choose the sole proprietorship or the civil law partnership (GbR).<\/p>

Next, you need to fill out the so-called tax registration questionnaire<\/strong> so that the tax office can classify your project accordingly \u2013 this can also be done online via ELSTER<\/a>. This way, you will also receive your tax number and VAT identification number.<\/p>

In addition, you should set up a business account<\/strong>. While this is not mandatory for sole proprietors, it helps with proper accounting and the necessary tax-related separation of private and business payments.<\/p>\t\t

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Setting up an Amazon seller account<\/h3>

Below you will find a detailed guide on how to set up your own Amazon seller account.<\/p>

  1. Access registration page<\/strong>
    Visit the Amazon registration page and click on “Sell now”.<\/li>
  2. Sign in or create a new account<\/strong>
    Amazon will now prompt you to log in. You can use an existing customer account, but we recommend separating private purchases and commercial sales by creating a new account.<\/li>
  3. Select account type<\/strong>
    Choose a suitable account type:
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