![\"amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142620\/amazon-brand-store-examples-844x762.jpg\")
<\/figure>Through the large Apple logo in the header, the customer immediately recognizes which brand it is and can jump to the various product categories in the navigation bar to find the desired products. The most popular products are also prominently placed on the homepage. An Amazon Brand Store is essentially your own little online shop on the marketplace.<\/p>
- Each Amazon Brand Store receives a URL that naturally only refers to its own brand shop. This way, you can also run your own advertising campaigns on external websites or social media channels. When a user clicks on your ads, they are directed straight to you, allowing you to avoid the competitive pressure in the search results.<\/li><\/ul><\/div>
- By building a Brand Store, you can also convince customers of your brand and encourage repeat purchases. Perhaps you have a special brand story to tell on Amazon, or your products are fair and made in Germany? Clarify what makes your brand unique and be approachable for your customers. Because then they will remember you, and customer loyalty will increase.<\/li><\/ul><\/div>
- In your own Brand Store on Amazon, you naturally showcase your products as well. This also increases the chance that customers will buy multiple items from you. Perhaps you have a matching necklace for a bracelet?<\/li><\/ul><\/div>
Another advantage: There are no distractions from competing products. While the product detail page in the familiar Amazon environment may also show ads from competing campaigns, the Amazon Brand Store belongs solely to you. No comparable offers from competitors are listed there.<\/p>
Attention<\/strong>: First, register your brand in the Amazon Brand Registry. Only once this process is completed can you open a storefront on Amazon. How to proceed to register your brand can be found here: How to Benefit from Amazon Brand Registration<\/a>.<\/p><\/blockquote>
How do I create an Amazon Brand Store?<\/h2>
As a brand owner, you can create your own Brand Store on Amazon for free. To do this, log in to Seller Central and select the “Stores” section from the dropdown menu. Finally, click on “Manage Stores.”<\/p>
Now you can create the Amazon Brand Store. First, you need to provide some information. This includes the brand name and a brand logo. Then choose whether you want to use the standard version with normal-sized product images or prefer the “Tall” product grid, which allows for large item photos. The latter is especially suitable for products with many details that need to be clearly visible.<\/p>
Additionally, a header is created that will be displayed at the top of your storefront. It consists of an image, the brand logo, and the navigation bar that will guide through your pages. With different pages, you can represent different product categories, for example:<\/p>
![\"amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142619\/amazon-brandstore-Avent-844x215.jpg\")
<\/figure>The brand Philips Avent offers a wide range of baby products \u2013 from baby monitors to baby bottles to pacifiers. If the customer clicks on the category Baby Monitors<\/em> in this Amazon Brand Store, they will receive an overview of the various offers \u2013 from the affordable entry-level model to the high-tech device for a whopping \u20ac220.<\/p>
This division into different pages makes it easier for customers to keep track and thus improves the shopping experience. If all of Avent’s products were displayed directly on the first page, the selection would simply be overwhelming and, above all, confusing. After all, someone looking for a pacifier does not want to have to wade through an army of bottles and baby monitors first.<\/p>
The stationery manufacturer ONLINE goes even further and has added subpages in addition to the main pages:<\/p>
![\"brandstore](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142617\/brandstore-amazon-Online-Beispiel-844x428.png\")
<\/figure>The selection of writing tools is probably much larger than that of baby accessories. On the main page “Creative,” there are subpages like “Brush Pen” and “Calligraphy Sets.” On these subpages, the products can be found.<\/p>
As with Avent, the division into pages and subpages serves to provide clarity, allowing customers to quickly and easily find the products they are looking for and have a good shopping experience.<\/p>
Once you have established a structure, you can easily create it using pre-made templates and edit it via drag & drop. In addition to texts, you can also use videos and images to tell your story. This way, you can even showcase your products in action.<\/p>
Building the Amazon Brand Store: Templates<\/h3>
Some online sellers do not create an Amazon shop because they believe the setup is difficult. The opposite is true: To design your own store, Amazon provides you with three templates that allow you to quickly and easily create a professional page. The content of the templates can be customized as desired. Individual tiles within the templates can be moved, removed, or newly added. However, those who prefer to design their page themselves can also use a blank template and fill it with elements such as images, products, or texts.<\/p>
Since the templates serve different purposes, you should decide in advance what you want to achieve with a page. Do you want to provide an overview or showcase many individual products? So first determine what the intention of the page should be, and then choose the template that best reflects this.<\/p>
Marquee (Entry)<\/h4>
This template is designed as an entry page. There is space for texts and images that illustrate your offering. Short texts that describe the purpose of the page are suitable for this. You can use this template, for example, as a homepage to roughly present your offering, as done in the Amazon Basics Brand Store:<\/p>
![\"Brand](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142616\/Brand-Store-Amazon-Basics-844x437.png\")
<\/figure>A short text presents the core message of the brand, while additional images guide the reader to the corresponding categories.<\/p>
Showcase (Product Presentation)<\/h4>
Here, the focus is on the presentation of the products and the associated content. With little text and many (product) images, you can showcase what this Amazon Brand Store has to offer.<\/p>
![\"Brand](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142615\/Brand-Store-Amazon-Basics-Beispiel-2-844x564.png\")
<\/figure>Product Grid (Product Grid)<\/h4>
This template displays selected products in a grid view. Therefore, this template is suitable for subpages where customers can choose which product they want to purchase.<\/p>
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142614\/Amazon-BrandStore-Vans-Beispiel-844x559.png\")
<\/figure>Good to know: <\/strong>You do not necessarily have to rely on one of the three templates. Instead, you can also choose the “Blank” template and design your store from scratch.<\/p><\/blockquote>
Building the Amazon Brand Store: Adding Products<\/h3>
Once the structure of the pages has been established and you have chosen a page template, you can fill the new Amazon shop with content.<\/p>
For this, so-called tiles are used. These determine the size of the displayed content. A tile can either fill the entire width of the page or only a small part, for example, a quarter. To illustrate this, take another look at the examples above. The header of Avent or ONLINE takes up the full width of the page, while the shoes from Vans only occupy one-fifth each.<\/p>
The tiles in your Brand Store can be filled with different content depending on their size. In addition to media formats such as images or videos, you can also insert product grids. Information such as product name, image, Prime logo, and star rating are displayed. When customers click on one of the offers, they are directed to a dedicated product detail page.<\/p>
You can easily add products using the search function via ASIN or keywords. Even lists of up to 500 ASINs can be used to add products.<\/p>
Bestsellers, Recommended Products, and Deals<\/h4>
You can also use a bestseller tile to automatically display five products at the same time that are the best-selling and associated with your brand. You also have the option to use a tile for recommended products. This way, buyers are shown additional products from your portfolio that they might also be interested in based on their purchase history. For both types of tiles, they can only be used if your offering includes bestsellers<\/a> or recommended products.<\/p>
When you offer special deals to your customers, you can also represent that in your Brand Store on Amazon. To do this, select up to four products per row in the corresponding tile that you want to display there \u2013 the fewer products you show, the better you can highlight the corresponding offer. The tiles for recommended deals are only offered for the duration of the promotion and are automatically deactivated once the period has expired. Please note that Amazon only displays time-based deals such as “Deal of the Day” or “Best Deal” here; coupon promotions are excluded from this.<\/p>
Summary: How do I create an Amazon Brand Store?<\/h3>
Creating a Brand Store is incredibly simple. You don’t even need a designer on your team. You just need to have professional product photos and sales texts ready.<\/p>
- Register your brand in the Amazon Brand Registry<\/strong>. This is also free, but your brand must already be registered in a national trademark registry. If that is the case, the process will be completed in a few weeks.<\/li>
- Log in to Seller Central<\/strong>. In the dropdown menu, you will find “Manage Stores” under “Stores”.<\/li>
- Now create a new Amazon Brand Store. To do this, provide the brand name<\/strong> and a brand logo<\/strong>.<\/li>
- Choose from two different product grids<\/strong>. In the standard variant, you can fit more products on one page than in the “Tall” grid, as the latter displays larger product images.<\/li>
- Now choose one of three templates<\/strong> for your Amazon Brand Store. A custom design is also possible if you start with a blank template.<\/li>
- Now fill the template by adding tiles<\/strong> and designing the homepage. The “Drag & Drop” feature makes the process very simple, even without media design expertise.<\/li>
- Check your shop in the preview<\/strong>. After that, you can complete the process.<\/li>
- Amazon is now checking your Brand Store. After the approval process<\/strong>, the shop will be accessible via its own URL.<\/li><\/ol><\/div>\t\t
\n\n\t\t\n\t\n\t\t\n\t\t\tStart Your Journey From Seller to Bestseller – with SELLERLOGIC.\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tGet a free trial today and see how the right services can take you from being good to being the BEST. Don’t wait. Act now.\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tStart now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\nAmazon Brand Store \u2013 Guidelines: What to consider<\/h2>
Once you have created your Brand Store on Amazon, it will be checked within 72 hours. During this time, the online giant will verify whether you have adhered to the guidelines for store displays as well as the general guidelines<\/a> of the e-commerce giant.<\/p>
Listing all Amazon guidelines for Brand Stores would exceed the scope of this blog article, but we would still like to provide you with the most important ones.<\/p>
First of all, each page must contain at least one additional tile next to the header. The maximum number of 20 sections must not be exceeded. Also, some tile types may only be used in limited quantities:<\/p>
Basic tiles are available in four sizes. It should be noted that some content can only be displayed in certain sizes. For example, a product grid can only be displayed in the largest size “Full Width,” while images are available in all sizes.<\/p>
If you want to use media content such as images and videos for your Brand Store on Amazon, these must also meet certain minimum requirements. Images should have a minimum size of 750 x 750 pixels, and videos must be at least 450 x 320 pixels. The larger the corresponding media content is to be displayed, the higher the resolution must be.<\/p>
- Log in to Seller Central<\/strong>. In the dropdown menu, you will find “Manage Stores” under “Stores”.<\/li>
- Register your brand in the Amazon Brand Registry<\/strong>. This is also free, but your brand must already be registered in a national trademark registry. If that is the case, the process will be completed in a few weeks.<\/li>
- In your own Brand Store on Amazon, you naturally showcase your products as well. This also increases the chance that customers will buy multiple items from you. Perhaps you have a matching necklace for a bracelet?<\/li><\/ul><\/div>
- By building a Brand Store, you can also convince customers of your brand and encourage repeat purchases. Perhaps you have a special brand story to tell on Amazon, or your products are fair and made in Germany? Clarify what makes your brand unique and be approachable for your customers. Because then they will remember you, and customer loyalty will increase.<\/li><\/ul><\/div>
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142612\/Amazon-Brand-Store-Online-Beispiel-2-844x348.png\")
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