{"id":84530,"date":"2025-01-27T11:39:36","date_gmt":"2025-01-27T11:39:36","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/ecommerce-trends-2025-10000-consumers-do-not-lie\/"},"modified":"2025-08-29T12:57:54","modified_gmt":"2025-08-29T12:57:54","slug":"ecommerce-trends-2025-10-000-consumers-do-not-lie","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/ecommerce-trends-2025-10-000-consumers-do-not-lie\/","title":{"rendered":"Ecommerce Trends 2025: 10,000 consumers do not lie"},"content":{"rendered":"

Every year at the turn of the year, they spring up like mushrooms: texts and videos about the important, the most important, the absolutely most important B2B and B2C ecommerce trends for the still young year. (Self-proclaimed) experts speak in front of cameras, give interviews, or type away \u2013 one usually hears less about concrete sources. In the end, no one is really interested at the end of the year whether even a single hot take has come true, right? The financial service provider “Mollie,” on the other hand, has taken concrete action and surveyed around 10,000 consumers across Europe. The resulting Ecommerce Report<\/a> provides valuable insights into current purchasing behavior and emerging trends in online retail for 2025.<\/p>

In this blog article, we will take a look at the results for Germany, summarize the most important data and facts, and place them in the dynamic environment of ecommerce.<\/p>

Ecommerce Trends 2024 and 2025: Purchasing habits, customer loyalty, and other exciting insights<\/h2>

As one of the largest markets, the German online retail sector is a central component of the European ecommerce landscape and also an important indicator of consumer opinions and sentiments. For the study, Mollie, in collaboration with the research agency Coleman Parkes, surveyed around 10,000 consumers \u2013 2,000 each in Germany, France, the Netherlands, Belgium, and the United Kingdom.<\/p>

To obtain the most representative picture of the situation in online retail, great emphasis was placed on having a diverse sample regarding age group, gender, income, etc. In the following, we will go into detail about the various categories of the report.<\/p>

General economic situation<\/h3>

Industry and politics are currently facing many challenges and have a rather pessimistic view of the forecasts for economic development. In contrast, the results show that consumers are more positive, as the value decreased less sharply compared to the previous year than one might have expected. After all, 42% of respondents expect an improvement in the economic situation<\/strong>, only five percentage points less than in 2023 (47%).<\/p>

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The current economic situation is also assessed as relatively good:<\/p>