{"id":84623,"date":"2020-03-10T08:05:00","date_gmt":"2020-03-10T08:05:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/"},"modified":"2025-12-04T15:42:20","modified_gmt":"2025-12-04T15:42:20","slug":"infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/","title":{"rendered":"Infographic: These are the 13 steps to winning the Amazon Buy Box!"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-442798-identifier\">For many Amazon sellers, it&#8217;s all about getting the Amazon Buy Box. Because over 90 percent of customers order through the small yellow box in the upper right corner of the product page. Other sellers listed below hardly receive any sales. That&#8217;s why it&#8217;s very important to always keep Amazon Buy Box optimization on the to-do list.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-225185-identifier\">Even though ultimately the\u00a0<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-a10-algorithm\/\" target=\"_blank\" rel=\"noreferrer noopener\">A9 algorithm<\/a>\u00a0makes the selection &#8211; sellers can do a lot to increase their chances of landing in the Buy Box on Amazon. However, the situation is confusing: A whole range of criteria play a role. Whether it&#8217;s shipping time or seller performance &#8211; keeping track of it all is a challenge in itself.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-250341-identifier\">All requirements for the Buy Box in an infographic<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-308028-identifier\">For this reason, the following infographic summarizes the criteria for winning the\u00a0<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box<\/a>: What minimum requirements must you meet as a seller in any case to qualify? And what values should you achieve to maximize the likelihood of receiving the Amazon Buy Box. Because the competitive pressure in the online marketplace is extremely high. Only when all metrics align does the seller receive the shopping cart field for their product.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-736701-identifier\"><em>To open the infographic for the Amazon Buy Box in a new window, simply click on the graphic! Prefer reading? Here we have detailed all the criteria for you:\u00a0<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/the-14-key-criteria-for-winning-the-buy-box-on-amazon-and-how-to-keep-your-metrics-in-check\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cThis is how you keep your Amazon metrics under control!\u201d<\/a><\/em><\/p><div class=\"wp-block-image gb-responsive-204000-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/files\/BLOG\/sellerlogic_amazon_buybox-final.png\" target=\"_blank\" rel=\"noopener nofollow\"><img decoding=\"async\" width=\"627\" height=\"2200\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik.png\" alt=\"From SELLERLOGIC: All Amazon Buy Box criteria in an infographic\" class=\"wp-image-753\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik-407x1428.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik-438x1536.png 438w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik-584x2048.png 584w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik.png 627w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-463177-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>For many Amazon sellers, it&#8217;s all about getting the Amazon Buy Box. Because over 90 percent of customers order through the small yellow box in the upper right corner of the product page. Other sellers listed below hardly receive any sales. That&#8217;s why it&#8217;s very important to always keep Amazon Buy Box optimization on the<\/p>\n","protected":false},"author":3,"featured_media":761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[149],"tags":[],"class_list":["post-84623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-the-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infographic: These are the 13 steps to winning the Amazon Buy Box! | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"All in one infographic: Now learn about the most important criteria for the Amazon Buy Box \u2013 and finally sell successfully!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: These are the 13 steps to winning the Amazon Buy Box! | SELLERLOGIC\" \/>\n<meta property=\"og:description\" content=\"All in one infographic: Now learn about the most important criteria for the Amazon Buy Box \u2013 and finally sell successfully!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smart Tools for Amazon Sellers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-10T08:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T15:42:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143018\/artikelbild-bb-kriterien-infografik.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Infographic: These are the 13 steps to winning the Amazon Buy Box!\",\"datePublished\":\"2020-03-10T08:05:00+00:00\",\"dateModified\":\"2025-12-04T15:42:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\"},\"wordCount\":248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143018\/artikelbild-bb-kriterien-infografik.png\",\"articleSection\":[\"All About the Buy Box\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\",\"url\":\"https:\/\/www.sellerlogic.com\/en\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\",\"name\":\"Infographic: These are the 13 steps to winning the Amazon Buy Box! 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