{"id":84635,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/the-key-kpis-for-greater-success-on-amazon\/"},"modified":"2025-08-29T15:22:26","modified_gmt":"2025-08-29T15:22:26","slug":"the-key-kpis-for-greater-success-on-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/","title":{"rendered":"The most important KPIs for more success on Amazon"},"content":{"rendered":"

Achieving success on Amazon is anything but easy. Therefore, it is all the more important to keep an eye on your numbers. Key Performance Indicators (KPIs) provide insights into product and sales development as well as which levers still need to be adjusted to improve your business’s results. Keeping track of all these different KPIs can become challenging, but we have your back! In this article, we will show you how to use the KPIs to your advantage to make your Amazon business more successful!<\/p>\t\t

\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
This is a guest post by<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Faru Services<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t

Our partner FARU<\/a> offers comprehensive marketplace management for Amazon. With years of experience and data-driven approaches, a solid foundation for your daily business is built \u2013 including KPI monitoring and marketing campaign management. This gives you time for other things \u2013 for example, to add those new items to your assortment that you have been keeping an eye on for so long. And to ensure you don’t miss any innovations, Faru is active for you as part of several Amazon committees, so you can learn about all relevant pilot projects.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Which KPIs are important and where can you find them?<\/h2>

As an Amazon seller, you can gain insight into these metrics through the Reports > Statistics & Reports<\/strong> section in your Amazon Seller Central account. In the left menu, you will now see the section \u201cBy ASIN\u201d and below that is the relevant report Detail Page Sales and Traffic<\/strong>.<\/p>

\"The<\/figure><\/div>

We always recommend this dashboard for detailed evaluations. Before we take a closer look at the relevant KPIs, it is important to select the right time filter. For your annual planning, it makes sense to choose longer periods to identify seasonalities and trends, for example. For your daily business, “Period over Period” comparisons are particularly interesting. For example, the development of the metrics compared to the previous week or the same period last year.<\/p>

We divide the relevant KPIs into 3 categories<\/strong>:<\/p>

Traffic KPIs: “Sessions and Page Views”<\/h3>
\"The<\/figure><\/div>

The traffic metrics “Sessions” and “Page Views” indicate the number of Amazon users who have viewed your product. You should regularly monitor these to improve your traffic and direct more customers to your Amazon listings. As you can see, the number of page views is higher than the number of sessions. So, you should ask yourself the question: “How many potential customers have clicked on my product pages?” To determine this accurately, you need to know the difference between “Sessions” and “Page Views.”<\/p>

In short: Each click by a customer on your product page is a page view. If a customer clicks on your listing multiple times within 24 hours, it is counted as only one session but as multiple page views.<\/p>

Good to know: Recently, Amazon Seller Central expanded the KPIs “Sessions” and “Page Views” by distinguishing between the traffic generated by the mobile app and the traffic generated by the browser. As a result, the sessions and page views have increased overall, as Seller Central previously only analyzed browser traffic.<\/p>

Conversion KPI: “Units per Session in Percent”<\/h3>
\"The<\/figure><\/div>

“Units per Session in Percent” refers to the conversion rate. The conversion rate indicates the percentage of customers who visited your product and then actually purchased it. It is an effective tool for measuring the success of listings.<\/p>

The conversion rate is influenced by many factors. Examples include the Buy Box rate and content quality, as the better the information is for the customer, the easier it is for them to make their purchasing decision.<\/p>

Revenue KPIs: “Revenue from Ordered Products”<\/h3>
\"The<\/figure><\/div>

As the name suggests, the KPI “Revenue from Ordered Products” provides us with information about our beloved revenue. Based on the revenue, one can set up an A-B-C analysis to focus on the right products.<\/p>

Phew… Good. Now we have checked our metrics. Let’s get to the implementation!<\/p>

How can you use these KPIs to optimize your Amazon business?<\/strong><\/h2>

To illustrate this more clearly, we have created a few case studies<\/strong>.<\/p>

Case Study 1:<\/strong><\/p>

Status Quo:<\/em> The company has a low conversion rate, even though it can generate high traffic to its listings.<\/p>

Interpretation:<\/em> Your prices are average, but the competition is high and you have a low Buy Box rate.<\/p>

The Buy Box is calculated based on various factors – the biggest influence is the price, meaning the lowest offer wins the Buy Box. However, other factors also come into play, such as whether the product is available on Prime. The great advantage of Prime is that the retailer can win the Buy Box despite competition at the same price.<\/p>

Solution:<\/em> Implementation of Prime through Amazon FBA<\/a> or Prime by sellers to win the Buy Box, as this is crucial for your revenue. According to Amazon, 90% of sales go to the seller in the Buy Box.<\/p>

Case Study 2:<\/strong><\/p>

Status Quo:<\/em> The company achieves average revenue with average traffic, but still has a poor conversion rate.<\/p>

Interpretation:<\/em> The content quality is improvable, as it is at 60%. Additionally, the relevant keywords are missing.<\/p>

Solution: It is best to upload 6-7 product images that are targeted at a specific audience, with explanatory and meaningful visuals. Additionally, we advocate for A+ Content that helps customers emotionally identify with the product and brand and tells a story. It should also be noted that using the right keywords plays a significant role. Care should be taken to choose the 2-3 most important keywords that provide value to the customer and highlight the right product features.<\/p>

Case Study 3:<\/strong><\/p>

Status Quo:<\/em> The company generates little revenue and has low traffic on its product page, yet has a high conversion rate.<\/p>

Interpretation:<\/em> The content quality is very good, but traffic generation is poor and the appropriate keywords are missing.<\/p>

Solution:<\/em> To improve traffic generation, it is important to identify the right keywords. Once a base keyword that accurately describes the product has been established, it is necessary to analyze the competitors’ keywords and find similar keywords. Additionally, targeted PPC campaigns can improve the search rank to reach the ideal audience at every stage of the sales funnel.<\/p>

Conclusion<\/strong><\/h2>

As you can see, KPIs are just as important for your business as flight instruments are for pilots. You can use them to anticipate turbulence and adjust strategies in a timely manner.<\/p>

If you want to sit back and relax in business class and hire a pilot to take care of everything for you, we are here to help. Our team has over 30 years of Amazon experience, and therefore we know exactly how much time managing an Amazon account takes. We offer comprehensive marketplace management and regularly create reports on business development, recommend specific optimization measures based on our analyses, and manage your marketing campaigns. We work hand in hand with the teams in your company. More information can be found at: https:\/\/www.faru.services\/<\/a>.<\/p>

If we have piqued your interest, feel free to schedule an appointment with us: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

Image credits in the order of the images: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Screenshots @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

Achieving success on Amazon is anything but easy. Therefore, it is all the more important to keep an eye on your numbers. Key Performance Indicators (KPIs) provide insights into product and sales development as well as which levers still need to be adjusted to improve your business’s results. Keeping track of all these different KPIs<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-84635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks"],"yoast_head":"\nThese are the most important KPIs for your Amazon business!<\/title>\n<meta name=\"description\" content=\"Anticipate turbulence, adjust strategies \u2013 only those who master their KPIs can achieve this! Find out here what you need to pay attention to!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These are the most important KPIs for your Amazon business!\" \/>\n<meta property=\"og:description\" content=\"Anticipate turbulence, adjust strategies \u2013 only those who master their KPIs can achieve this! Find out here what you need to pay attention to!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smart Tools for Amazon Sellers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T05:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T15:22:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"The most important KPIs for more success on Amazon\",\"datePublished\":\"2022-04-26T05:49:00+00:00\",\"dateModified\":\"2025-08-29T15:22:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/\"},\"wordCount\":1080,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\",\"articleSection\":[\"Tips & Tricks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/\",\"url\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/\",\"name\":\"These are the most important KPIs for your Amazon business!\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\",\"datePublished\":\"2022-04-26T05:49:00+00:00\",\"dateModified\":\"2025-08-29T15:22:26+00:00\",\"description\":\"Anticipate turbulence, adjust strategies \u2013 only those who master their KPIs can achieve this! Find out here what you need to pay attention to!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Watching Online Video Conference Meeting In Office\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips & Tricks\",\"item\":\"https:\/\/www.sellerlogic.com\/en\/blog\/category\/tips-tricks\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The most important KPIs for more success on Amazon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/en\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligent process optimization and profit maximization\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/en\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"These are the most important KPIs for your Amazon business!","description":"Anticipate turbulence, adjust strategies \u2013 only those who master their KPIs can achieve this! Find out here what you need to pay attention to!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/","og_locale":"en_US","og_type":"article","og_title":"These are the most important KPIs for your Amazon business!","og_description":"Anticipate turbulence, adjust strategies \u2013 only those who master their KPIs can achieve this! Find out here what you need to pay attention to!","og_url":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/","og_site_name":"SELLERLOGIC - Smart Tools for Amazon Sellers","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2022-04-26T05:49:00+00:00","article_modified_time":"2025-08-29T15:22:26+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"The most important KPIs for more success on Amazon","datePublished":"2022-04-26T05:49:00+00:00","dateModified":"2025-08-29T15:22:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/"},"wordCount":1080,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/en\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","articleSection":["Tips & Tricks"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/","url":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/","name":"These are the most important KPIs for your Amazon business!","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","datePublished":"2022-04-26T05:49:00+00:00","dateModified":"2025-08-29T15:22:26+00:00","description":"Anticipate turbulence, adjust strategies \u2013 only those who master their KPIs can achieve this! Find out here what you need to pay attention to!","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","width":844,"height":443,"caption":"Watching Online Video Conference Meeting In Office"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-key-kpis-for-greater-success-on-amazon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/en\/"},{"@type":"ListItem","position":2,"name":"Tips & Tricks","item":"https:\/\/www.sellerlogic.com\/en\/blog\/category\/tips-tricks\/"},{"@type":"ListItem","position":3,"name":"The most important KPIs for more success on Amazon"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/en\/#website","url":"https:\/\/www.sellerlogic.com\/en\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligent process optimization and profit maximization","publisher":{"@id":"https:\/\/www.sellerlogic.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/en\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/en\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/comments?post=84635"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media\/19866"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media?parent=84635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/categories?post=84635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/tags?post=84635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}