{"id":84650,"date":"2021-09-16T05:36:00","date_gmt":"2021-09-16T05:36:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/liquidity-planning-5-tips-on-how-to-sell-better-on-amazon-without-unpleasant-surprises\/"},"modified":"2025-12-04T16:08:34","modified_gmt":"2025-12-04T16:08:34","slug":"liquidity-planning-5-tips-on-how-to-sell-better-on-amazon-without-unpleasant-surprises","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/liquidity-planning-5-tips-on-how-to-sell-better-on-amazon-without-unpleasant-surprises\/","title":{"rendered":"Liquidity Planning: 5 Tips on How to Sell Better on Amazon Without Bad Surprises"},"content":{"rendered":"

Liquidity planning is particularly important in the e-commerce business. After all, as a seller, you always need to know when you can afford to reorder or develop more products or add them to your range.<\/p>

Although the internet giant Amazon pays out every two weeks, selling products on Amazon is not a self-runner, let alone a guarantee for universally stable liquidity. In this article, you will learn how solid liquidity planning helps you keep your business “liquid” even in difficult times.<\/p>\t\t

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This is a guest post by<\/div>\n\t\t\t<\/div>\n\t\t\t
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Dr. Nirmalarajah Asokan<\/strong>, Senior Content Marketing Manager at Agicap<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Dr. Nirmalarajah Asokan is Senior Content Marketing Manager at Agicap in Berlin. He is involved in liquidity management, cash flow, and financial planning. Currently, he is responsible for the conception, optimization, and implementation of content marketing for the liquidity management tool Agicap<\/a>.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

1. Keep an Eye on All Costs and Revenues<\/strong><\/h2>

Even when business is going well and enough money is flowing into the cash register, which makes the scenario of a liquidity shortfall seem far away, it is advisable to regularly review your revenues and costs. This gives you a deeper insight into your business and helps you plan ahead for more difficult times.<\/p>

Specifically, in this so-called liquidity analysis, you compare your expenditure side with your revenue side. By grouping your costs into categories, you can see in such an overview where the highest cost points in your business are and where you might even be able to save. A cost breakdown looks like this, for example (and may contain much more or less depending on the company):<\/p>