{"id":84680,"date":"2024-10-31T12:26:58","date_gmt":"2024-10-31T12:26:58","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/amazon-prime-by-sellers-the-guide-for-professional-sellers\/"},"modified":"2025-08-29T14:49:15","modified_gmt":"2025-08-29T14:49:15","slug":"amazon-prime-by-sellers-the-guide-for-professional-sellers","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-prime-by-sellers-the-guide-for-professional-sellers\/","title":{"rendered":"Amazon Prime by sellers: The guide for professional sellers"},"content":{"rendered":"

Fulfillment by Amazon (FBA) is actually the only way to obtain the coveted Prime badge for a product, which promises every customer on Amazon: fast shipping, flexible returns, courteous customer service \u2013 in short: excellent quality in all respects. This promise is appealing. More than 200 million people worldwide use Amazon Prime, and the introduction of the program is considered a real growth driver for the various marketplaces. However, not every seller wants to use Amazon FBA. Especially professional and large marketplace sellers have their own well-functioning logistics. Outsourcing fulfillment can incur additional costs in such cases. To give such sellers the opportunity to reach the growing Prime customer base, Amazon has introduced the “Prime by sellers” program.<\/p>

However, participation in Prime by Seller or Seller Fulfilled Prime (Amazon SFP) is not open to everyone, and there are strict quality criteria that interested companies must also demonstrate. In this blog post, we clarify what exactly Prime by sellers is, what requirements must be met, and how you can successfully apply.<\/p>

What is Prime by seller?<\/h2>

Many Amazon sellers have previously avoided Prime by Seller because the shipping service provider could not be freely chosen. However, since sellers are no longer tied to a shipping service, the program has gained a lot of attractiveness. Products that are shipped via Prime by seller are part of Amazon Prime, but are shipped directly from the respective seller’s warehouse.<\/p>

For sellers, this means that they can use their own logistics from storage to picking and packing to shipping. It also means that these internal processes must function smoothly and reliably. Whether this is the case is tested by Amazon beforehand during a trial phase.<\/p>\t\t

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Advantages of Amazon Prime by Seller<\/h3>

The Prime logo is so coveted because it offers decisive competitive advantages.<\/p>