- \n
- Enormous reach: Over 300 million active customers worldwide. In Germany, estimates suggest that about 94% of online shoppers have already purchased from Amazon, which corresponds to around 46 million customers.<\/li>\n\n\n\n
- Buyer trust: Amazon stands for fast shipping, buyer protection, and easy returns. This leads many customers to return regularly.<\/li>\n\n\n\n
- Beginner-friendly: With Fulfillment by Amazon (FBA), the company takes care of storage, shipping, customer service, and returns management on behalf of the seller. This makes it very accessible to get started, even without your own warehouse or employees.<\/li>\n<\/ul>\n<\/div>\n\n\n
Sellers must expect these risks<\/strong> when they want to sell products on Amazon:<\/p>\n\n\n
\n- \n
- High competition: Many niches and product categories are highly contested. It is very important to take a close look at the market before implementing a new product idea and to honestly analyze the potential.<\/li>\n\n\n\n
- Costs and fees: Storage fees, sales commissions, and PPC advertising can affect the margin. However, this is no different on other platforms or in your own online shop.<\/li>\n\n\n\n
- Rules and guidelines: Amazon imposes strict requirements on sellers, and violations may lead to account suspension<\/a>. <\/li>\n<\/ul>\n<\/div>\n\n\n
Product quality & customer service: Poor reviews can significantly impact sales and profits. Therefore, sellers should familiarize themselves in advance with the important KPIs<\/a>.<\/p>\n\n\n\t\t
\n\n\t\t\n\t\n\t\t\n\t\t\tStart Your Journey From Seller to Bestseller – with SELLERLOGIC.\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tGet a free trial today and see how the right services can take you from being good to being the BEST. Don’t wait. Act now.\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tStart now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\nCreate an Amazon seller account<\/h2>\n\n\n\n
Registering as a professional seller on Amazon is quite straightforward, but there are some important decisions to make. In this blog article about the Amazon seller account<\/a>, we have already explained the individual steps. Therefore, we will summarize the most important points here.<\/p>\n\n\n\n
Individual vs. Professional Seller Account<\/strong><\/p>\n\n\n\n
The company offers two types of seller accounts to sell products on the Amazon platform:<\/p>\n\n\n
\n- \n
- The Individual seller account<\/strong> does not incur a monthly base fee, but a sales fee of \u20ac0.99 per sold product. Therefore, it is only suitable for beginners with few sales per month.<\/li>\n\n\n\n
- The professional plan<\/strong> costs \u20ac39 per month (plus VAT), and the sales fee per sold product is waived. Therefore, the professional account is already worthwhile from the 40th sold item. Additionally, it provides access to important tools, advertising options, reports, and API integration.<\/li>\n<\/ul>\n<\/div>\n\n\n
Required Information<\/strong><\/p>\n\n\n\n
During the registration process, Amazon asks for some information, including:<\/p>\n\n\n
\n- \n
- Name & Address<\/li>\n\n\n\n
- Company Information<\/li>\n\n\n\n
- E-Mail-Adresse & Telefonnummer<\/li>\n\n\n\n
- Bank details<\/li>\n\n\n\n
- Tax information (e.g. VAT identification number)<\/li>\n\n\n\n
- Identification documents<\/li>\n\n\n\n
- Fulfillment method (FBA or FBM)<\/li>\n<\/ul>\n<\/div>\n\n\n
After entering the information, Amazon usually verifies your identity and the accuracy of the data within a few days.<\/p>\n\n\n\n
Fulfillment by Amazon vs. Fulfillment by Merchant<\/h3>\n\n\n\n
During the registration process, Amazon may also ask for your preferred fulfillment method for selling products on the platform. Additionally, the type of logistics you choose affects internal processes, profit margins, and more. You can choose between Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA).<\/p>\n\n\n\n
FBA (Fulfillment by Amazon)<\/h4>\n\n\n\n
With the FBA model, Amazon takes care of all relevant fulfillment steps, including storage, packaging, shipping, and customer service. The seller only needs to send the products they want to sell on Amazon to one of the e-commerce giant\u2019s fulfillment centers.<\/p>\n\n\n\n
Advantages of FBA:<\/p>\n\n\n
\n- \n
- Automatic Prime status, making all products attractive to Prime customers.<\/li>\n\n\n\n
- Storage space is provided by Amazon.<\/li>\n\n\n\n
- Fast shipping & professional returns management<\/li>\n\n\n\n
- Customer service & support in the language of the respective marketplace included<\/li>\n\n\n\n
- Better ranking through Prime label<\/li>\n<\/ul>\n<\/div>\n\n\n
Disadvantages of FBA:<\/p>\n\n\n
\n- \n
- Service fees, especially with longer storage duration<\/li>\n\n\n\n
- Less control over packaging & shipping<\/li>\n\n\n\n
- Complex requirements for product handling (e.g. labeling, packaging specifications)<\/li>\n\n\n\n
- No direct customer communication<\/li>\n<\/ul>\n<\/div>\n\n\n
\u2192 Suitable for: scalable, automated sales, high sales volumes, lightweight & fast-moving products; beginners and sellers without their own logistics<\/p>\n\n\n\n
For detailed information, please see here: <\/em>Amazon FBA \u2013 What is it?<\/em><\/a> <\/em><\/p>\n\n\n\n
FBM (Fulfillment by Merchant)<\/h4>\n\n\n\n
In this model, sellers handle their logistics themselves or outsource it to an external logistics partner that is not Amazon.<\/p>\n\n\n\n
Advantages of FBM:<\/p>\n\n\n
\n- \n
- Full control over shipping, packaging, and inventory management<\/li>\n\n\n\n
- No FBA costs<\/li>\n\n\n\n
- Direct communication with customers possible<\/li>\n<\/ul>\n<\/div>\n\n\n
Disadvantages of FBM:<\/p>\n\n\n
\n- \n
- Building your own logistics is expensive and resource-intensive<\/li>\n\n\n\n
- Shipping and returns are labor-intensive<\/li>\n\n\n\n
- Customer service is your own responsibility<\/li>\n\n\n\n
- No FBA advantages such as automatically better rankings<\/li>\n<\/ul>\n<\/div>\n\n\n
Suitable for: customized products; expensive or bulky goods that should not be stored in Amazon warehouses; sellers who have already built their own logistics.<\/p>\n\n\n\n
For detailed information, please see here: <\/em>Amazon FBM \u2013 What is that?<\/em><\/a> <\/em><\/p>\n\n\n\n
Finding the right products<\/h2>\n\n\n
\n![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/28152606\/amazon-produkte-verkaufen-scaled.jpeg\")
<\/figure><\/div>\n\n\nSure, anyone who wants to sell products on Amazon must also find, purchase, etc. these products. However, especially the first step is much more difficult than it sounds. The choice of product significantly affects the success of your business. As a beginner with little experience, one should first orient oneself to certain criteria before becoming more experimental.<\/p>\n\n\n\n
Criteria of a successful product<\/h3>\n\n\n\n
Not every product is suitable for sale on Amazon. Therefore, pay attention to the following characteristics.<\/p>\n\n\n
\n- \n
- High demand & stable search volume: <\/strong>Is the product purchased regularly? Corresponding tools can help with the assessment.<\/li>\n\n\n\n
- Low competition:<\/strong> Entering a saturated market is usually not a good idea. Can you stand out in terms of quality, design, or additional features?<\/li>\n\n\n\n
- Good profit margins: <\/strong>After deducting all costs (purchase price, shipping, fees, etc.), there should still be a healthy profit left. A margin of at least 30 to 40% is recommended.<\/li>\n\n\n\n
- Light and compact:<\/strong> Heavy and bulky products incur high storage and shipping costs, especially with FBA.<\/li>\n\n\n\n
- Legal aspects: <\/strong>Avoid products with strict regulations such as food or cosmetics, at least in the beginning.<\/li>\n\n\n\n
- Repeat purchase value: <\/strong>Products that customers regularly reorder (e.g., consumables) offer long-term revenue potential and are less trend- or season-dependent.<\/li>\n<\/ul>\n<\/div>\n\n\n
Tips for product research<\/h3>\n\n\n\n
But where can you find such products that you can sell well on Amazon? Unfortunately, there is no one-size-fits-all solution to generate promising product ideas. First of all, it is advisable to observe the Amazon Best Seller Rank<\/strong> (BSR) of various product categories over a longer period. The items listed there sell exceptionally well. Poor reviews also indicate potential for improvement. But be careful \u2013 the bestsellers also have their pitfalls<\/a>.<\/p>\n\n\n\n
Google Trends and specific product research tools<\/strong> can also provide further information about a specific product, such as data on search volume, sales figures, and competition. It is often worthwhile to keep an eye on international marketplaces<\/strong> (especially Amazon UK & US), as trends often build up and announce themselves there before they also spill over to the German marketplace. This also applies to other trading platforms, such as Alibaba, eBay, or Etsy.<\/p>\n\n\n\n
In any case, a thorough market analysis is required before a product idea should be implemented.<\/p>\n\n\n\n
List and optimize products correctly<\/h2>\n\n\n\n
No matter how good the product itself is, without an optimized product detail page, no one will find your offer, let alone buy it. Even a highly demanded product sells poorly if the product page appears unprofessional or unattractive. A perfect product listing consists of several components, all aimed at increasing visibility and maximizing the conversion rate:<\/p>\n\n\n
\n- \n
- The product title<\/strong> is extremely important for the click-through rate. It should be formulated concisely and include the most important keywords.<\/li>\n\n\n\n
- The bullet points<\/strong> should include the next most important keywords and highlight the product’s USPs (Unique Selling Points).<\/li>\n\n\n\n
- The product description<\/strong> finally provides space for detailed information and emotional buying arguments.<\/li>\n\n\n\n
- With images<\/strong> and videos, it is important that they are of very high quality and show the product from different angles.<\/li>\n\n\n\n
- Although A+ Content<\/strong> is optional, it helps to present a product in the best light, increase the conversion rate, and simultaneously reduce the return rate.<\/li>\n<\/ol>\n<\/div>\n\n\n
In the following, we will take a closer look at the individual aspects. You will also receive further information here on how to sell products on Amazon through good SEO: Search Engine Optimization for Amazon Sellers<\/a>.<\/p>\n\n\n\n
Product title<\/h3>\n\n\n\n
The structure for an optimal title is as follows:<\/p>\n\n\n\n
Brand name + main keyword + key features (size, material, color, set contents)<\/p>\n\n\n\n
To illustrate better, an example: A poor title would be “High-quality stainless steel drinking bottle,” as it correctly describes the product but does not mention any important features or a purpose. A better option is: “StayHydrated\u00ae Stainless Steel Drinking Bottle 1L \u2013 Insulated Thermos Bottle for Sports & Outdoor \u2013 BPA-free.” Here, the most important keywords are placed at the beginning so that they are also visible on mobile devices.<\/p>\n\n\n\n
Bullet points<\/h3>\n\n\n\n
The bullet points should provide the buyer with all important information and benefits at a glance. Ensure that each point contains a clear added value, is structured, and is easy to read. Emotional triggers can also be incorporated here if appropriate.<\/p>\n\n\n\n
Poor: “Our bottle is made of stainless steel and keeps drinks warm for a long time.”<\/p>\n\n\n\n
Better: “24h hot & 12h cold \u2013 Double-walled insulation for perfectly tempered drinks”<\/p>\n\n\n
\n![\"Selling](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/28152909\/produkte-bei-ueber-amazon-verkaufen.jpg\")
Title, image, and bullet points are the first things the customer’s gaze falls upon. (Image from Amazon.de).<\/figcaption><\/figure><\/div>\n\n\n Product description<\/h3>\n\n\n\n
Now it’s about describing the product in detail, bringing it to life, describing its functions, and telling a story. Actively address which problems of the customer are solved by the product, and use an easily understandable language, paragraphs, bullet points, etc.<\/p>\n\n\n\n
Product images<\/h3>\n\n\n\n
Customers cannot touch your product, which is why images must answer all questions and build trust. Therefore, nothing beats high-resolution, professional images that show the product from various perspectives. Close-up shots are just as important as application images.<\/p>\n\n\n\n
Infographics with the key benefits and product videos also help to give the buyer the best possible impression of the product. Remember that the main image must have a white background.<\/p>\n\n\n\n
A+ Content<\/h3>\n\n\n\n
A+ Content is perfectly suited to incorporate additional illustrations or videos. The more realistically and better you present your product, the better the customer knows what to expect, and the fewer returns you will have to deal with.<\/p>\n\n\n\n
Here you will find a detailed blog post on all important aspects: A+ Content: Templates and Best Practices<\/a>.<\/p>\n\n\n\n
Use prices strategically<\/h2>\n\n\n\n
The price of a product is a crucial factor in how successfully you can sell your products on Amazon, as it significantly influences the profit of the Buy Box and the ranking of a product listing. Additionally, customers compare prices directly with the competition, and even small differences can determine whether an offer is purchased or not. At the same time, the price must be set in a way that allows for a healthy profit margin.<\/p>\n\n\n\n
\n
The final price is important, but when calculating, it is crucial to consider all cost factors. These include, for example, production and purchasing costs, storage, sales commissions, and possibly FBA fees, as well as a proportion of office rent and personnel costs. Which items to consider is very individual, but only if you account for all expenses can you ultimately operate profitably.<\/p>\n<\/blockquote>\n\n\n\n
Overview of dynamic pricing strategies<\/h3>\n\n\n
\n![\"You](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/28154842\/alibaba-produkte-auf-amazon-verkaufen-scaled.jpeg\")
<\/figure><\/div>\n\n\nTypically, all professional marketplace sellers now use a repricing tool. Manual price adjustment is hardly manageable even with very small assortments, as too many factors play a role. And with millions of price changes per day<\/em>, adequate market observation by a human is simply impossible.<\/p>\n\n\n\n
Dynamic price optimization is therefore standard on Amazon. The software keeps an eye on all relevant factors and responds to market changes quickly and precisely, without losing sight of the user’s margins. The fact is that an AI-powered repricer boosts sales just as it maximizes profit margins.<\/p>\n\n\n\n
With the SELLERLOGIC Repricer for Amazon<\/a>, you enjoy many advantages.<\/p>\n\n\n
\n- \n
- Higher sales and margins<\/strong>
Outpace your competition with highly dynamic pricing that makes changes in real-time. The complete solution works tirelessly for you 365 days a year to increase your sales and margins.<\/li>\n<\/ul>\n<\/div>\n\n\n- \n
- AI support for better results<\/strong>
An AI-powered repricer<\/a> like the one from SELLERLOGIC achieves better results for your business in a shorter time. Choose from nine flexible pricing strategies to optimize your tactical approach, or create your own individual strategy.<\/li>\n<\/ul>\n<\/div>\n\n\n- \n
- Time and resource efficiency<\/strong>
With automatic price adjustments in real-time, perfectly aligned with the current market situation, you save a lot of time that you can use elsewhere. Additionally, the SELLERLOGIC repricer is guaranteed to be cheaper than hiring multiple employees for price adjustments.<\/li>\n<\/ul>\n<\/div>\n\n\n- \n
- Excellent customer support<\/strong>
The SELLERLOGIC customer service is not only available to resolve any issues but also advises you on the individual needs of your business. Our experts are well-versed in the competitive Amazon business and work with you to develop pricing strategies that outshine your competition.<\/li>\n<\/ul>\n<\/div>\n\n\nTo get a better impression of the many possibilities, you should read this blog article: <\/em>The Push Strategy \u2013 Promoting Growth Despite a Limited Budget: Here’s How<\/em><\/a>. <\/em><\/p>\n\n\n\n
Effectively market products<\/h2>\n\n\n\n
Through targeted marketing, you can increase the visibility of your product, reach more customers, and sustainably boost your sales. Without appropriate sales promotion, it is difficult to sell new products on Amazon due to the high competitive pressure.<\/p>\n\n\n\n
Amazon PPC (Pay-per-Click)<\/h3>\n\n\n\n
Amazon offers various advertising formats that allow you to promote your product specifically. These ads appear in search results or on product pages and help gain more visibility.<\/p>\n\n\n\n
These types of Amazon PPC ads, which are also suitable for beginners, include:<\/p>\n\n\n
\n- \n
- Sponsored Products<\/strong>: Advertising for individual products in search results and on product pages.<\/li>\n\n\n\n
- Sponsored Brands<\/strong>: Brand advertising with logo and multiple products (only for registered brand owners).<\/li>\n\n\n\n
- Sponsored Display<\/strong>: Retargeting ads that reach customers outside of Amazon.<\/li>\n<\/ul>\n<\/div>\n\n\n
It is no coincidence that there are agencies and service providers that specialize in Amazon Advertising<\/a>. If you have questions, it is always advisable to consult professionals rather than wasting money unnecessarily. It is important in any case, \u2026<\/p>\n\n\n
\n- \n
- \u2026 to conduct a keyword research<\/strong> to find relevant keywords with high search frequency and low competition.<\/li>\n\n\n\n
- \u2026 to combine automatic and manual campaigns<\/strong>. Automatic campaigns help to find new keywords, while manual campaigns can be precisely controlled.<\/li>\n\n\n\n
- \u2026 to optimize bids and budget. Regular adjustments<\/strong> prevent unnecessary expenses and improve performance.<\/li>\n\n\n\n
- \u2026 to regularly monitor campaigns. The key metrics<\/strong> (e.g., click-through rate, conversion rate, ACoS) should be analyzed and optimized.<\/li>\n<\/ul>\n<\/div>\n\n\n
Discount promotions, coupons, and lightning deals<\/h3>\n\n\n\n
Discount promotions are an effective method to temporarily boost sales, increase visibility, and attract new customers. Amazon offers various ways to create such incentives.<\/p>\n\n\n\n
Through coupons<\/strong>, customers receive an immediate discount on the product price. These are visible on the product page. Time-limited special offers (lightning deals<\/strong>) are also visible there. Discount promotions for bulk orders<\/strong> are also possible and are especially common in the Amazon B2B<\/a> business. In addition, there are exclusive special prices for Prime subscribers<\/strong>, such as during Prime Day.<\/p>\n\n\n\n
However, discounts should not be applied arbitrarily, but strategically. This is especially the case when launching new products, during seasonal events like Black Friday or Christmas, to reduce inventory, or to boost sales at certain times of the day.<\/p>\n\n\n\n
Manage reviews and customer service<\/h2>\n\n\n
- \u2026 to combine automatic and manual campaigns<\/strong>. Automatic campaigns help to find new keywords, while manual campaigns can be precisely controlled.<\/li>\n\n\n\n
- Sponsored Brands<\/strong>: Brand advertising with logo and multiple products (only for registered brand owners).<\/li>\n\n\n\n
- Sponsored Products<\/strong>: Advertising for individual products in search results and on product pages.<\/li>\n\n\n\n
- Excellent customer support<\/strong>
- Time and resource efficiency<\/strong>
- AI support for better results<\/strong>
- The bullet points<\/strong> should include the next most important keywords and highlight the product’s USPs (Unique Selling Points).<\/li>\n\n\n\n
- Low competition:<\/strong> Entering a saturated market is usually not a good idea. Can you stand out in terms of quality, design, or additional features?<\/li>\n\n\n\n
- High demand & stable search volume: <\/strong>Is the product purchased regularly? Corresponding tools can help with the assessment.<\/li>\n\n\n\n
- The professional plan<\/strong> costs \u20ac39 per month (plus VAT), and the sales fee per sold product is waived. Therefore, the professional account is already worthwhile from the 40th sold item. Additionally, it provides access to important tools, advertising options, reports, and API integration.<\/li>\n<\/ul>\n<\/div>\n\n\n
- The Individual seller account<\/strong> does not incur a monthly base fee, but a sales fee of \u20ac0.99 per sold product. Therefore, it is only suitable for beginners with few sales per month.<\/li>\n\n\n\n
![\"How](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/28155228\/wie-kann-man-produkte-auf-amazon-verkaufen-scaled.jpeg\")
<\/figure><\/div>\n\n\n