{"id":84689,"date":"2020-03-12T08:53:00","date_gmt":"2020-03-12T08:53:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/attention-please-how-to-make-your-products-more-visible-in-organic-search\/"},"modified":"2025-12-04T16:19:14","modified_gmt":"2025-12-04T16:19:14","slug":"attention-please-how-to-make-your-products-more-visible-in-organic-search","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/attention-please-how-to-make-your-products-more-visible-in-organic-search\/","title":{"rendered":"Attention please: How to make your products more visible in organic search"},"content":{"rendered":"

Anyone who takes a look around Amazon will quickly realize that the search results are structured according to the same pattern.<\/p>

And what stands out the most? It is not the organic results, meaning those that simply match the search query well. Rather, the first rows are filled with Sponsored Brands, Amazon’s Choice, and Bestsellers.<\/p>

But what does all this mean? And how can one obtain such a label for their products? We have taken a look at the first rows of the search results and summarized the most important information for you.<\/p>

The top positions in the search results on Amazon<\/h2>

Marketplace Pulse<\/a> examined the structure of search results on Amazon in its study “Marketplace Year in Review 2019.” After all, sellers alone spent $10 billion on advertising with the online giant in the USA.<\/p>

One can already guess how the search results are structured. They are filled with Sponsored Brands and products that the Amazon algorithm rates as particularly good.<\/p>

The first row of the search results consists only of Sponsored Brands. In the following rows are products with Bestseller or Amazon’s Choice labels, which clearly stand out from other organic results.<\/p>

Sponsored Ads<\/h2>

Theoretically, any seller can use Sponsored Products or Brands on Amazon. (For Sponsored Brands, you must, of course, have a brand registered with Amazon.) The difference lies in whether you promote individual products or your brand. The result, however, is the same: increased visibility.<\/p>

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“Sponsored Brands are ads that include your brand logo, a custom headline, and up to three of your products. These ads appear in search results and help increase the recognition of your brand and product portfolio.”<\/em><\/p>\n\n\n\n

“Help Amazon customers find and buy your products on Amazon with ads displayed in search results and product detail pages.”<\/em> <\/p>\nAmazon<\/cite><\/blockquote>

As part of their study, Marketplacepulse found that only Sponsored Brands were displayed in the first row of the search results. In the second row, three out of five displayed products were sponsored. The relevance of sponsorship is therefore clear, and you should definitely consider whether it is a worthwhile investment for your business so that you do not get lost on page six of the search results (well, to be honest, products are practically invisible starting from page two).<\/p>

An important aspect of sponsorship is that it is often keyword-based. Your products do not appear randomly; rather, they are shown to users who have searched for a specific keyword. This brings you a significant step closer to your target audience. By being prominently placed in the first rows of the search results, they ensure high visibility of the products and thus a significantly increased likelihood that the product will be purchased \u2013 they are the first thing customers see in response to their search query.<\/p>

The reason for the success of Sponsored Ads lies in the fact that they are not easily distinguishable from regular search results at first glance and are thus perceived as organic, as they look just like normal products. The same applies to Bestseller and Amazon’s Choice products, by the way. However, these are easier to distinguish due to their prominent labels. The sponsored products only have a small, light gray inscription that identifies them as such.<\/p>

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Some important factors for the success of your Sponsored Ads:<\/p>