{"id":84707,"date":"2020-04-09T13:54:00","date_gmt":"2020-04-09T13:54:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/your-own-amazon-shop-heres-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/"},"modified":"2025-12-04T17:18:45","modified_gmt":"2025-12-04T17:18:45","slug":"a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/","title":{"rendered":"Your own Amazon shop? Here&#8217;s how to open a seller account on Amazon [Schritt-f\u00fcr-Schritt-Guide]"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-743506-identifier\"><span style=\"font-size:1em\" class=\"has-font-size\">E-commerce has rapidly developed during the pandemic. However, even now, as the growth curve flattens somewhat, online retail is still increasing. Moreover, the boundaries between <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-online-shopping-deutschland\/\">German e-commerce<\/a> and brick-and-mortar retail are increasingly blurring thanks to pick-up points, same-day delivery, and more. Many retailers are successfully combining online sales and offline business. If you are also eyeing online retail, then it is high time, and you cannot avoid the question of whether to start with a complete online presence or whether having your own Amazon shop is the better option.<\/span><\/p><p class=\"theme-wp-block gb-responsive-135019-identifier\"><span style=\"font-size:1em\" class=\"has-font-size\">Before you dive into wild actionism, you should take a closer look at the advantages and disadvantages of the two models of online retail. It&#8217;s like buying a car: one person is happy with a nimble mini, while another needs a spacious station wagon.<\/span><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-394210-identifier\">How much are you willing to invest?<\/h3><p class=\"theme-wp-block gb-responsive-732327-identifier\">Own online retail or Amazon shop \u2013 both cost money and have advantages and disadvantages. However, it is obvious that the investment in your own online shop far exceeds the costs of setting up a seller account on Amazon. You need to consider some costly decisions:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-142545-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-856460-identifier\">What shop systems are available and how do they work?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-928634-identifier\">Can I rely on an off-the-shelf cloud solution or should I opt for a customized solution for my product range?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-398857-identifier\">Do I need to increase my storage capacity?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-736959-identifier\">Which payment system fits best into the concept?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-47309-identifier\">etc. etc.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-630223-identifier\">In addition, there are considerable amounts for the setup and creation of product pages, as well as high time and cost expenditures for marketing, SEO, and SEA. Depending on the extent of your retail business and the goods you offer, five-figure amounts can quickly add up. Ongoing operations and necessary further development also cost money. If you opt for a cloud solution, there may be monthly base fees, transaction costs, and fees for integrating payment solutions.<\/p><p class=\"theme-wp-block gb-responsive-707846-identifier\">In comparison, the startup costs and the time to be invested for using the Amazon sales platform are quite low. You hardly need any startup capital for your own Amazon shop, and the effort required to create listings in an established and easily discoverable ecosystem is manageable. Of course, there are costs involved here as well, but they are relatively low. However, Amazon charges fees and commissions for the presence of listings on its marketplace. The <a href=\"https:\/\/sellercentral.amazon.de\/help\/hub\/reference\/external\/GYND54PM5WB84UM?ref=efph_GYND54PM5WB84UM_cont_200336920&#038;locale=de-DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sales fees for most categories range between 7% and 15%<\/a>. In addition, there is a monthly fee of 39 euros.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-643210-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba-costs-all-fees-for-2025-at-a-glance\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140940\/amazon-fba-kosten-gebuehren-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA: Kosten f\u00fcr Veraund Geb\u00fchren, die jeder H\u00e4ndler kennen muss\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba-costs-all-fees-for-2025-at-a-glance\/\">Amazon FBA Costs: All Fees for 2025 at a Glance<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">How do retailers correctly calculate the costs incurred by FBA in order to base their calculations on them? In this blog post, we will specifically highlight the basic financial expenditures that every retailer must plan for.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-255805-identifier\">Amazon is the most successful sales platform worldwide and provides access to a very large customer base. Nevertheless, as a seller, you need to invest a lot of work if you want to really get started. If you want to prominently place your products on Amazon, you will not be able to do without <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-advertising\/\">Amazon Advertising<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-605328-identifier\">This comparison shows that the decision between Amazon and an online shop largely depends on whether and how many resources you have available and how long you can endure an initial dry spell.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-323024-identifier\">Own Amazon Shop vs. Online Shop: Advantages and Disadvantages<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-404207-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1.jpeg\" alt=\"A personal shop on Amazon can be set up quickly.\" class=\"wp-image-56634\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103637\/eigener-amazon-shop-1.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-183031-identifier\">The actual profit cannot be determined with the simple calculation of &#8220;selling price minus purchase price.&#8221; Competition, technical implementation, ongoing costs (storage, packaging, shipping, manpower, etc.), marketing, and customer service \u2013 all of these play a significant role in calculating profit.<\/p><p class=\"theme-wp-block gb-responsive-581437-identifier\">In your own online shop, you are in control, no question about it. The customer is less price-sensitive, the competitor is not directly on your heels, and you retain the full profit. However, you also bear the full risk: Will your investments in building the shop pay off? Can you attract enough customers? Do logistics and fulfillment work? With your own online shop, ideally, you can build your brand and retain loyal customers, but this is very resource-intensive.<\/p><p class=\"theme-wp-block gb-responsive-256598-identifier\">Now to your own Amazon shop.<\/p><p class=\"theme-wp-block gb-responsive-643500-identifier\">On the marketplace, thousands of online retailers are competing, so the competitive pressure is extremely high and the customer is price-sensitive! The offers are often very similar, and in this situation, the price often decides \u2013 however, <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/repricer-at-amazon-according-to-the-study-these-are-the-most-successful-methods-for-buy-box-profit\/\">not necessarily the lowest, as a study from Northeastern University Boston has already proven<\/a>. The seller&#8217;s rating profile, fast delivery, and a favorable selling price significantly contribute to the profit of Buy Box on Amazon. Because some of these tasks can be covered by the marketplace&#8217;s own service Fulfillment by Amazon. You also do not have to manually configure the price; it can be easily and fully automated adjusted to the market situation through the <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/14-biggest-mistakes-repricing\/\">use of a Repricer<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-111504-identifier\">Digression: What is the Buy Box?<\/h3><p class=\"theme-wp-block gb-responsive-786061-identifier\">The Buy Box, in German shopping cart field, is a visually striking yellow box with the inscription &#8220;Add to Cart,&#8221; which you can see on every Amazon product detail page. The Buy Box guarantees high visibility of the respective online retailer&#8217;s items and thus optimizes sales figures on the marketplace. Only one retailer appears with their product in the Buy Box and captures all sales, which account for about 90% of transactions through the shopping cart field. Given this prospect, placement behind the small yellow button on the product detail page is correspondingly sought after among online retailers.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-990893-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/the-14-key-criteria-for-winning-the-buy-box-on-amazon-and-how-to-keep-your-metrics-in-check\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die BuyBox zu gewinnen, ist auf Amazon nicht einfach, denn die Konkurrenz ist riesig.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/the-14-key-criteria-for-winning-the-buy-box-on-amazon-and-how-to-keep-your-metrics-in-check\/\">The 14 most important criteria for winning the Buy Box on Amazon and how to keep your metrics under control<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">How is it that some offers are visible on Amazon while others do not appear in the Buy Box? The criteria for winning the small yellow box are the best-kept secret of the online giant and the qualification for the Buy Box.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-876918-identifier\">Of course, all of this also costs something. Even though fees and commissions reduce the profit on individual items, they also have a positive aspect: they are reasonably predictable in the medium term. Otherwise, when <a href=\"\">selling on Amazon<\/a>, you remain on the safe side. You pay fees, and in return, you can rely on the software running and the processing working. No surprises.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-291288-identifier\">Overview of the Advantages and Disadvantages<\/h2><p class=\"theme-wp-block gb-responsive-949198-identifier\">To make your choice a little easier, we have summarized all aspects of the two business models in the checklist below.<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Criterion<\/strong><\/td><td><strong>Own Online Shop<\/strong><\/td><td><strong>Own Amazon Shop<\/strong><\/td><\/tr><tr><td>Startup Investments<\/td><td>The initial investment in your own online shop can quickly reach five-figure amounts depending on your retail business. There are several costly tasks ahead: selection and configuration of the shop system, setup and creation of product pages including texts and images, as well as high time and cost expenditures for marketing, SEO, and SEA.<\/td><td>Setting up your own Amazon shop is straightforward and does not require huge investment costs. The time to be invested in using Amazon is manageable, and the effort required to create listings in an established ecosystem is relatively low.<\/td><\/tr><tr><td>Ongoing Costs<\/td><td>If you opt for a cloud solution, there may be monthly base fees, transaction costs, and fees for integrating payment solutions. There are also corresponding costs for a self-developed online shop for implementation, ongoing operations, inventory management, packaging, shipping, marketing, customer service, and the necessary manpower.<\/td><td>Amazon charges fees and commissions for selling products. For most product categories, the sales fees are around 15%. In addition, there is a monthly fee of 39 euros. Advantage: Amazon takes care of technology, storage, fulfillment, customer service, etc., on your behalf.<\/td><\/tr><tr><td>Marketing<\/td><td>Prepare yourself for a dry spell right at the beginning. To make a new online shop known, you should expect high time and cost expenditures for advertising, social media, marketing, SEA, etc. However, these will pay off in the long run.<\/td><td>Amazon is THE search engine for online shopping. The sales platform provides access to a very large customer base. However, your items cannot be sold on their own. You can achieve a faster start by prominently placing your listings through Amazon PPC.<\/td><\/tr><tr><td>Scope for Design<\/td><td>You have full control over your brand image \u2013 shop layouts, product design, additional features for customer retention, etc. are entirely in your hands.<\/td><td>On Amazon, you have somewhat rigid structures and can hardly change the product description (e.g., for commercial goods). However, if you want more flexibility, you can also register your own brand.<\/td><\/tr><tr><td>Brand Building and Customer Retention<\/td><td>Customer retention and brand building are in your hands \u2013 with good product quality, friendly service, fast delivery, and reliability, customers remember your name and buy from you again.<\/td><td>Customer loyalty belongs to Amazon, not to you as an online retailer. Here, only the best price, the best rating profile, and the best service matter.<\/td><\/tr><tr><td>Profit and Margin<\/td><td>The profit margin in an online shop is known to be higher than when selling on Amazon. However, many costs cannot be broken down into individual transactions. Only when calculating revenues and expenses can the actual margin be determined.<\/td><td>The fees and commissions reduce the profit margin of individual items, but they are reasonably predictable in the medium term. By automating certain processes, such as price adjustments, the Buy Box can also be won with a higher price.<\/td><\/tr><\/tbody><\/table><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-463349-identifier\">Open Your Own Amazon Shop \u2013 Step by Step to a Professional Seller Account<\/h2><p class=\"theme-wp-block gb-responsive-689384-identifier\"><\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-955332-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1.jpeg\" alt=\"Own Amazon Shop: Here's how to open your seller account.\" class=\"wp-image-56637\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103831\/eigener-amazon-shop-verkaeuferkonto-1.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-425766-identifier\">We assume that you already have a user account with Amazon. Most online shoppers have ordered something from Amazon at some point. If you do not have a business or an account registered with Amazon, you should tackle these two steps first.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793676-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-783591-identifier\">Log in to your account. You will find your profile at the top right next to the search bar. Click on <strong>\u201cMy Account\u201d<\/strong>. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828745-identifier\">On the overview page, you will find the link <strong>\u201cSell on Amazon\u201d<\/strong> further down. Click on it.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-470991-identifier\">On the following page, click on <strong>\u201cRegister\u201d<\/strong> to start the process. You may need to log in to your Amazon account again or create a new account. If you want to trade seriously on Amazon, it is better to choose the second option.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-617721-identifier\">Now choose a <strong>account type<\/strong>: For most sellers, a professional seller account is the right choice. However, those who sell only a little (max. 40 orders\/month) and want to test it out can also start as an individual seller.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-602250-identifier\">Specify the country where your <strong>business address<\/strong> is located, for example, Germany.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435237-identifier\">In addition, Amazon requires the <strong>business structure<\/strong> as well as the <strong>business name<\/strong>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853805-identifier\">Subsequently, the <strong>payment details<\/strong> will be collected. This includes bank account, billing address, and credit card information.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-786631-identifier\">Then decide how you want to set up your <strong>logistics<\/strong>. If you do not have your own fulfillment yet, you can use the Amazon solution and add FBA. With FBM, you handle storage and shipping yourself.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305338-identifier\">Now enter a <strong>name for your account<\/strong>. This should be well thought out, as the name will appear on the product detail pages.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-898635-identifier\">Subsequently, Amazon also wants an address and <strong>contact details<\/strong> for customer service. You will also need to provide personal information, such as your address and contact options. Additionally, Amazon requires information about whether you are economically authorized to trade for the company. To verify yourself, you will need your identification documents for this step.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-156704-identifier\">In a final step, <strong>you verify yourself<\/strong> via SMS or callback service.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-126316-identifier\">If all information has been entered correctly, you can now complete the process by clicking on \u201cComplete Registration.\u201d Your seller account is now created, and you can start filling your own Amazon shop with products. However, it will take some time before you can list products and actually trade, as Amazon first reviews all information and documents.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-809924-identifier\">FBA vs. FBM<\/h3><p class=\"theme-wp-block gb-responsive-799718-identifier\">Having your own Amazon shop also raises the question of whether you want to use Fulfillment by Amazon (FBA) or handle logistics yourself \u2013 referred to as Fulfillment by Merchant (FBM) on Amazon. At first glance, this seems like a big decision, but upon closer examination, it should turn out to be easy to answer for most newcomers.<\/p><p class=\"theme-wp-block gb-responsive-462283-identifier\">If you have your own logistics including storage, picking and packing, customer service, and returns management, and you can ensure fast delivery, then shipping via FBM on Amazon could also be an option for you.<\/p><p class=\"theme-wp-block gb-responsive-153629-identifier\">If this is not the case and you would need to build such structures, then FBA is likely the better choice for you at first. If you use the FBA program, then <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/sending-fba-goods-to-amazon-how-to-ensure-your-inbound-shipment-arrives-safely-at-the-warehouse\/\">you send your goods to an Amazon warehouse<\/a> and take care of marketing your products. Amazon, on the other hand, handles the fulfillment:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-853941-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-177459-identifier\">the storage in a logistics center<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-771744-identifier\">the picking of products upon order receipt<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-751543-identifier\">the packing of the order before shipping<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-865768-identifier\">the shipping of products according to Prime standards<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-834399-identifier\">customer service in many different languages<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-575941-identifier\">the returns management in case of issues such as defects<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-250485-identifier\">This is very convenient and especially helps smaller sellers ensure a high fulfillment quality, which is difficult for new Amazon sellers with self-shipping to achieve.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-903770-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/the-ultimate-amazon-fba-guide-step-by-step-to-your-own-business-including-checklist\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/09\/23142932\/amazon-fba-anleitung-1-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die ultimative Amazon FBA-Anleitung f\u00fcr Ihren Gesch\u00e4ftserfolg\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/the-ultimate-amazon-fba-guide-step-by-step-to-your-own-business-including-checklist\/\">The ultimate Amazon FBA guide: Step by step to your own business! [Inkl. Checkliste]<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">For many, self-employment is a dream come true: being your own boss, guiding employees, bringing the dream product to market&#8230; But the start is often difficult, not only financially but also organizationally. Read here how to get your Amazon FBA busine&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<p class=\"theme-wp-block gb-responsive-116373-identifier\"><strong>Disadvantages of FBA<\/strong><\/p><p class=\"theme-wp-block gb-responsive-478634-identifier\">Of course, FBA also has disadvantages for your own Amazon shop. Corresponding fees for the service are deducted per order, which must be taken into account in the pricing calculation to ensure an adequate margin. Additionally, mistakes can also happen at Amazon \u2013 so-called FBA errors. For example, products may be damaged during the shipping process, making them unsellable. The seller, who ultimately owns the item, is entitled to compensation for this. Unfortunately, Amazon does not reliably reimburse on its own responsibility, so sellers theoretically have to take care of the application themselves.<\/p><p class=\"theme-wp-block gb-responsive-646719-identifier\">Fortunately, there is a simple solution on the market for this. With SELLERLOGIC Lost &#038; Found Full-Service, the refund management becomes a breeze: no hours spent reviewing FBA reports, no tedious gathering of all information for a case, no copy-and-paste into Seller Central, and above all, no nerve-wracking communication with Amazon.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-876017-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-497781-identifier\">Simple and effortless: demand more, negotiate less. Lost &#038; Found takes care of everything for you.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351922-identifier\">Time-saving &#038; AI-supported: Let Lost &#038; Found do the work while you focus on your business or enjoy your freed-up time. The AI-supported system ensures a smooth process.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-251893-identifier\">Automated analysis for maximum refunds: Monitor all your FBA transactions in the background and automatically detect FBA errors.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230952-identifier\">Historical analysis: FBA errors can be claimed back for up to 18 months. Lost &#038; Found covers the entire period seamlessly.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897039-identifier\">Free support from professionals for professionals: SELLERLOGIC is familiar with Amazon&#8217;s complex regulations and enables you to work effectively within the system and optimize opportunities for refunds.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-436721-identifier\">Learn more now about how Lost &#038; Found can make your work as an Amazon seller easier and additionally improve your profitability.<\/p><p class=\"theme-wp-block gb-responsive-668814-identifier\"><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-860910-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tDiscover SELLERLOGIC Lost &#038; Found Full-Service\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tYour Amazon refunds, handled by us. All-inclusive service\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.sellerlogic.com\/en\/amazon-lost-and-found\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-558908-identifier\">Conclusion: Is having your own Amazon shop a good idea?<\/h2><p class=\"theme-wp-block gb-responsive-731513-identifier\">Our society is changing sustainably: The leisurely window shopping has long been off the weekend agenda for many people. Instead, we browse the offers on Amazon in the evenings after work. Creating your own store is easier than you might think.<\/p><p class=\"theme-wp-block gb-responsive-557768-identifier\">Whether you are planning a complete online presence or prefer to open your own Amazon shop depends on many factors. However, the pandemic has shown that diversification is important. So why not start with your own Amazon shop to get to know the e-commerce business, and then gradually build your own online shop?<\/p><p class=\"theme-wp-block gb-responsive-271633-identifier\">Because especially in the early stages of your e-commerce career, Amazon offers many advantages. Here, you can gain experience without spending huge amounts on building your own online presence. You also do not have to worry about technology and marketing as an online seller. The fees and sales commissions are also predictable over a longer period while maintaining consistently excellent quality for logistics and fulfillment. Once you have gained enough experience, you can take the next step towards your online shop.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-8156-identifier\">Frequently Asked Questions<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1722849618531\"><strong class=\"schema-faq-question\"><strong>How much money do you need to start with Amazon FBA?<\/strong><\/strong> <p class=\"schema-faq-answer\">Theoretically, anyone can make money with Amazon, as Amazon FBA can also be started with a starting capital of a few hundred euros. However, to build a financially independent business that is self-sustaining, some investments are required. These are still lower than if you want to set up your own online shop with complete logistics.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849637372\"><strong class=\"schema-faq-question\"><strong>How can you open an Amazon shop?<\/strong><\/strong> <p class=\"schema-faq-answer\">Interested parties go to the Amazon website and select the link &#8220;Sell on Amazon&#8221; in the &#8220;My Account&#8221; section. Subsequently, a personal Amazon shop can be opened. Information such as company name, contact details, and credit card information will be required.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849650923\"><strong class=\"schema-faq-question\"><strong>Can you sell on Amazon without a business?<\/strong><\/strong> <p class=\"schema-faq-answer\">Private sales are possible on Amazon, but rather unusual. Instead, platforms like eBay or classifieds have become established for this purpose. A registration as a seller is also required on Amazon.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849670256\"><strong class=\"schema-faq-question\"><strong>How much does an Amazon seller account cost?<\/strong><\/strong> <p class=\"schema-faq-answer\">A professional Amazon seller account currently costs 39 euros per month. In addition, there are commissions per sold item, which range from seven to 15 percent depending on the category.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849685519\"><strong class=\"schema-faq-question\"><strong>Can anyone open a shop on Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, in principle, this is possible for both private individuals and commercial sellers. All that is needed is an Amazon account and a credit card.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722849698723\"><strong class=\"schema-faq-question\"><strong>Is it worth opening an Amazon shop?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, because having your own Amazon shop is a must in e-commerce. Almost every online shopper has purchased something on Amazon at least once, most have access to an Amazon account, and around 50% of all German households have an Amazon Prime subscription. Selling your own products on Amazon is therefore a no-brainer.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-232753-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 PixieMe \u2013 stock.adobe.com \/ \u00a9 AI Farm \u2013 stock.adobe.com \/ \u00a9 PixieMe \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E-commerce has rapidly developed during the pandemic. However, even now, as the growth curve flattens somewhat, online retail is still increasing. Moreover, the boundaries between German e-commerce and brick-and-mortar retail are increasingly blurring thanks to pick-up points, same-day delivery, and more. Many retailers are successfully combining online sales and offline business. If you are also<\/p>\n","protected":false},"author":8,"featured_media":56628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-84707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Own Amazon shop? Open your seller account<\/title>\n<meta name=\"description\" content=\"Is an own Amazon shop worth it, or does it have to be an own online shop? All advantages and disadvantages clearly summarized: Read now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Own Amazon shop? Open your seller account\" \/>\n<meta property=\"og:description\" content=\"Is an own Amazon shop worth it, or does it have to be an own online shop? All advantages and disadvantages clearly summarized: Read now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smart Tools for Amazon Sellers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-09T13:54:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T17:18:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/25103451\/eigener-online-shop-oder-amazon-shop-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Your own Amazon shop? 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A registration as a seller is also required on Amazon.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/#faq-question-1722849670256","position":4,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/#faq-question-1722849670256","name":"How much does an Amazon seller account cost?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A professional Amazon seller account currently costs 39 euros per month. In addition, there are commissions per sold item, which range from seven to 15 percent depending on the category.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/#faq-question-1722849685519","position":5,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/#faq-question-1722849685519","name":"Can anyone open a shop on Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, in principle, this is possible for both private individuals and commercial sellers. All that is needed is an Amazon account and a credit card.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/#faq-question-1722849698723","position":6,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/a-own-amazon-shop-how-to-open-a-seller-account-on-amazon-step-by-step-guide\/#faq-question-1722849698723","name":"Is it worth opening an Amazon shop?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, because having your own Amazon shop is a must in e-commerce. Almost every online shopper has purchased something on Amazon at least once, most have access to an Amazon account, and around 50% of all German households have an Amazon Prime subscription. Selling your own products on Amazon is therefore a no-brainer.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/comments?post=84707"}],"version-history":[{"count":4,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84707\/revisions"}],"predecessor-version":[{"id":284260,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84707\/revisions\/284260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media\/56628"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media?parent=84707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/categories?post=84707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/tags?post=84707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}