{"id":84722,"date":"2021-07-13T09:53:00","date_gmt":"2021-07-13T09:53:00","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/um-ein-amazon-verkaeuferkonto-zu-erstellen-und-erfolgreich-zu-verkaufen-sollten-sie-die-folgenden-schritte-befolgen1-registrierung-besuchen-sie-die-amazon-website-und-klicken-sie-auf\/"},"modified":"2025-12-04T19:04:29","modified_gmt":"2025-12-04T19:04:29","slug":"the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/","title":{"rendered":"The Amazon Seller Account: How to Create Your Account, Become a Successful Seller, and Avoid Account Suspension"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-74414-identifier\">Every year, thousands of new sellers start selling on the Amazon platform. But before the first products go over the counter and big profits are made, the opening of an account with the online giant is required. How to <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/5-tools-for-a-successful-amazon-fba-business-2025\/\">build your FBA business<\/a>, <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-seo-how-to-optimize-your-listing-for-optimal-amazon-ranking\/\">create and optimize your listings<\/a>, or <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-kpi\/\">grab the Buy Box<\/a>, you will learn everything in our further blog posts. However, this one is about the cradle of your success on Amazon: your Amazon Seller Account.<\/p><p class=\"theme-wp-block gb-responsive-543736-identifier\">We clarify how to create your seller account on Amazon and also address the question of how to avoid an unpleasant account suspension with a few simple tips.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-989234-identifier\">Creating the Amazon Seller Account: Here&#8217;s How<\/h2><p class=\"theme-wp-block gb-responsive-209457-identifier\">Your seller account is the access point to your commercial activities on the marketplace. You use it to log in to Amazon Seller Central later. There, you manage all settings that relate to your FBA inventory, your shipping method, or your listings \u2013 in short, Seller Central is the hub of your Amazon business.<\/p><p class=\"theme-wp-block gb-responsive-325039-identifier\">First of all, you need to register. To do this, open <a href=\"https:\/\/sell.amazon.de\/starten\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">this page<\/a> from Amazon. There, click on the button &#8220;Sell Now,&#8221; which will redirect you to Seller Central. Enter your information such as your name there. You will also choose a password at this point to protect your Amazon Seller Account.<\/p><p class=\"theme-wp-block gb-responsive-123754-identifier\">The following will ask for some additional information from you or your company. So make sure you have this information on hand:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-325402-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-949151-identifier\">An email address, preferably a business one<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-214468-identifier\">A valid credit card<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-236930-identifier\">A valid ID or passport for identity verification<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-899945-identifier\">The information for company registration (preferably along with a VAT ID)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-824657-identifier\">A valid phone number<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-569744-identifier\">A bank account (so that your earnings can be paid out to you)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-472584-identifier\">Which selling plan is right for me?<\/h3><p class=\"theme-wp-block gb-responsive-850523-identifier\">Depending on the goals you pursue as a seller, you can choose between different selling plans:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-950782-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-124210-identifier\">Individual: If you plan to sell fewer than 40 units per month, this model is suitable for you. You pay \u20ac0.99 per sold unit (as of May 2024), but no base fee. However, you cannot use many advanced options such as Brand Stores.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-872188-identifier\">Professional: This plan is suitable for anyone who wants to earn a bit more than just a small side income. Instead of the fee of \u20ac0.99 per sold unit, you pay \u20ac39 once a month (as of May 2024). You can use all additional options such as advertising and analytics tools, A+ Content, etc.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-25916-identifier\">Regardless of which plan you choose, Amazon also charges a commission per sold item. This is based on the product category in which the respective product is listed. You can find a current overview of the selling fees <a href=\"https:\/\/sell.amazon.de\/preisgestaltung?ref_=sdde_soa_sell_pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">here<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-841673-identifier\">Step by Step: Setting Up an Amazon Seller Account<\/h3><p class=\"theme-wp-block gb-responsive-525821-identifier\">In the following section, we have summarized the steps to set up your own Amazon Seller Account in detail.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-277739-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-826046-identifier\">Open the <a href=\"https:\/\/sell.amazon.de\/starten\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon registration page<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-819369-identifier\">Click on &#8220;Sell Now.&#8221;<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-710993-identifier\">On the following page, Amazon prompts you to log in. Theoretically, you can use an existing customer account for this. However, we recommend separating personal purchases and business sales by creating a new account.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-870313-identifier\">Now you need to choose an account type: For anyone with serious ambitions, the Professional plan is the right choice. However, if you want to test whether this business is for you, you can also be happy as an Individual seller.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-422915-identifier\">Specify the country of your business location, for example, Germany.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-151321-identifier\">In the next step, you will be asked for your business structure and the business name.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-876191-identifier\">Next, you will provide payment details such as bank account, billing address, and credit card information.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128188-identifier\">Another important decision you need to make concerns your logistics: Do you want to use Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM)? If you are just starting out, <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba\/\">FBA<\/a> is probably the best choice. If you are already an established online retailer with your own warehouses, employees, etc., <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">FBM<\/a> might also be an option.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-507102-identifier\">After that, you need to give your account a name. This will also appear on the detail pages of your products that you sell on Amazon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-254247-identifier\">Now enter your contact details.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-718372-identifier\">Next, you also need to prove that you are economically authorized to act on behalf of the specified company. Have your identification documents ready for this.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498109-identifier\">Now verify yourself via SMS or callback service.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-966928-identifier\">After clicking on &#8220;Complete Registration,&#8221; you have successfully created your Amazon Seller Account. However, you cannot set up any products yet, as Amazon will first review all your information and documents.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-582755-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tStart Your Journey From Seller to Bestseller &#8211; with SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tGet a free trial today and see how the right services can take you from being good to being the BEST. Don&#8217;t wait. Act now.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Start now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-514945-identifier\">The worst-case scenario: The Amazon Seller Account has been suspended<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-326997-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/11084532\/amazon-verkaeuferkonto-loeschen.jpeg\" alt=\"You don't have to delete your Amazon Seller Account right away if it gets suspended.\" class=\"wp-image-55840\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/11084532\/amazon-verkaeuferkonto-loeschen-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/11084532\/amazon-verkaeuferkonto-loeschen-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/11084532\/amazon-verkaeuferkonto-loeschen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-146460-identifier\">It is the nightmare of every seller on Amazon: The seller account has been suspended. What follows are lengthy disputes with the online giant, in which you must prove that you are innocent or promise to improve \u2013 or simply both.<\/p><p class=\"theme-wp-block gb-responsive-42843-identifier\">With a <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-4-steps-to-the-perfect-amazon-action-plan\/\">plan of action<\/a>, you can usually lift the suspension, but it&#8217;s even better to prevent it from happening in the first place. That&#8217;s why we want to provide you with six tips to avoid account suspension.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-76152-identifier\">Why does Amazon take action against policy violations?<\/h3><p class=\"theme-wp-block gb-responsive-233421-identifier\">To detect policy violations or even violations of laws, Amazon relies on artificial intelligence that identifies problematic pages and accounts. There are fundamentally two reasons why the online giant takes a tough stance against potential violations.<\/p><p class=\"theme-wp-block gb-responsive-210464-identifier\"><strong>Self-Protection<\/strong><\/p><p class=\"theme-wp-block gb-responsive-864733-identifier\">On one hand, Amazon must also protect itself legally and shield itself from potential lawsuits. If there are legal violations on the marketplaces under the authority of the e-commerce giant and no countermeasures have been taken, it is liable.<\/p><p class=\"theme-wp-block gb-responsive-972846-identifier\"><strong>Customer Satisfaction<\/strong><\/p><p class=\"theme-wp-block gb-responsive-160578-identifier\">The customer is Amazon&#8217;s number one priority. If buyers receive counterfeit goods, are misled by fake reviews, or if the seller performance is simply poor, it undermines customer trust in Amazon. It goes without saying that this is not in the interest of the trading platform.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-434563-identifier\">6 Ultimate Tips on How to Avoid Account Suspension<\/h3><p class=\"theme-wp-block gb-responsive-431757-identifier\">Now let&#8217;s look at the triggers that can lead Amazon to suspend your seller account. The best tip we can give you is: Play by the rules. Even though it may sometimes seem that way, Amazon has no interest in arbitrarily and unjustifiably suspending seller accounts.<\/p><p class=\"theme-wp-block gb-responsive-213383-identifier\">Admittedly, this is easier said than done, as there are quite a few <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/fba-inventory-reimbursement-policy\/\">Amazon policies<\/a>. In addition, there are numerous legal requirements that you must comply with. Nevertheless, there are avoidable mistakes that we encounter repeatedly when accounts of sellers have been blocked by Amazon.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-206650-identifier\">#1 Fake Reviews Are a Bad Idea<\/h4><p class=\"theme-wp-block gb-responsive-350935-identifier\">That reviews not only play a role in the placement of your listing in the Buy Box, but also have a significant impact on customers&#8217; purchasing decisions is nothing new. It sounds tempting to just allocate a bit of budget and quickly buy some reviews, right?<\/p><p class=\"theme-wp-block gb-responsive-99230-identifier\">If you get caught, Amazon will suspend your seller account even before you have paid the invoice.<\/p><p class=\"theme-wp-block gb-responsive-97780-identifier\">Even if you ask relatives or friends for a review, pressure customers, or try to incentivize a positive review with financial rewards such as a discount, Amazon reserves the right to close your seller account.<\/p><p class=\"theme-wp-block gb-responsive-13650-identifier\">Therefore, rely on policy-compliant and legally sound methods. This includes actively asking for a review. Simply include a nice flyer with your shipment that describes how important honest feedback from your customers is to you. <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/6-ultimate-tips-on-how-to-generate-more-reviews-on-amazon\/\">More tips on how to generate more reviews on Amazon can be found in our blog article<\/a> and in this video:<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iNiBUaXBwcywgd2llIElociBkaWUgQWNjb3VudC1TcGVycmUgYmVpIEFtYXpvbiB2ZXJtZWlkZXQiIHdpZHRoPSI1MDAiIGhlaWdodD0iMjgxIiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL1ZVM29DQXZXN1c0P2ZlYXR1cmU9b2VtYmVkIiBmcmFtZWJvcmRlcj0iMCIgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmU7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/sellerlogic-dev.sl.local\/wp-content\/uploads\/borlabs-cookie\/1\/brlbs-cb-youtube-main.png')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Youtube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure><p class=\"theme-wp-block gb-responsive-895822-identifier\">By the way, too many negative seller ratings can also lead to account suspension. Which brings us to the next point: seller performance.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-682791-identifier\">#2 Out of Stock \u2013 out of business<\/h4><p class=\"theme-wp-block gb-responsive-333910-identifier\">No panic. Temporary supply shortages do not immediately lead to a suspension of your seller account. However, you should still keep a close eye on your inventory levels. On one hand, it costs you the Buy Box if you run &#8220;out of stock.&#8221; If this happens too often, even your <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/private-label-on-amazon-advantages-disadvantages-and-how-to-successfully-trade-with-your-own-brand\/\">Private Label<\/a> products will be disqualified for the shopping cart field. <\/p><p class=\"theme-wp-block gb-responsive-575342-identifier\">On the other hand, your Amazon seller account will be suspended if the cancellation rate before order fulfillment exceeds the critical value of 2.5%. It is calculated from the ratio of canceled orders to all orders. So, if you have to cancel an order too often because you cannot deliver, you risk account suspension.<\/p><p class=\"theme-wp-block gb-responsive-296475-identifier\">So make sure you keep your inventory under control. You can also get support from inventory management tools. Pay attention to an automatic connection to Amazon to prevent overselling.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-613413-identifier\">#3 Deliver on time, quickly, and undamaged<\/h4><p class=\"theme-wp-block gb-responsive-865750-identifier\">Make sure to ship orders quickly and, above all, on time. Keyword: customer satisfaction. The online giant has set high standards regarding shipping.<\/p><p class=\"theme-wp-block gb-responsive-407226-identifier\">When you ship your goods, provide a delivery date that should not be exceeded, as the rate of late deliveries is one of the indicators that determine the &#8220;health&#8221; of your account. If certain requirements are not met, your Amazon seller account may also suffer and could be suspended.<\/p><p class=\"theme-wp-block gb-responsive-497185-identifier\">The rate of late deliveries relates late shipments to the total number of all deliveries in the last 30 days. If it rises to 4% or more, account suspension is imminent.<\/p><p class=\"theme-wp-block gb-responsive-225110-identifier\"><strong>No customer likes damaged products<\/strong><\/p><p class=\"theme-wp-block gb-responsive-895077-identifier\">Perfect shipping also means that the goods arrive undamaged at the buyer&#8217;s location. After all, it greatly affects customer satisfaction if the eagerly awaited product is broken or does not work.<\/p><p class=\"theme-wp-block gb-responsive-647443-identifier\">Therefore, the rate of order defects is also an indicator of the health of your profile and a possible reason why Amazon may have suspended your seller account. It relates defective orders to all deliveries in the last 60 days. If the critical value of 1% is reached or exceeded, your time as an active seller may soon come to an end.<\/p><p class=\"theme-wp-block gb-responsive-341851-identifier\">Prevent this by ensuring that all items are in perfect condition and make sure they are not damaged during shipping. Therefore, focus on quality control and cushioning packaging materials \u2013 especially when shipping fragile goods.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-43082-identifier\">#4 Make customer service your priority<\/h4><p class=\"theme-wp-block gb-responsive-734737-identifier\">When you opened your account, you also agreed to Amazon&#8217;s seller policies. These state, among other things, that you must respond to customer inquiries within 24 hours \u2013 the sooner, the better.<\/p><p class=\"theme-wp-block gb-responsive-746664-identifier\">If a query does not require a response from you, you can mark it accordingly in Seller Central. If you exceed the response time, it may happen that your Amazon seller account gets suspended.<\/p><p class=\"theme-wp-block gb-responsive-3208-identifier\">The 24-hour rule also applies on weekends and holidays, by the way. So make sure you are represented in case of doubt or outsource customer support.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-80810-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-448998-identifier\"><strong>Fulfillment by Amazon<\/strong><br>In terms of customer service, shipping speed, and logistics, Amazon has set standards. It is particularly difficult for small to medium-sized sellers to meet similar standards. However, you can benefit from the experience of the e-commerce giant by using FBA. For this, you send your goods to a logistics center, where they are stored. From now on, Amazon takes over the entire order process: picking and packing, shipping, customer support, and returns management. This way, you can minimize potential sources of error and also gain access to the affluent target audience of those who have a Prime subscription, as products shipped via FBA automatically receive Prime status.<\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-17694-identifier\">#5 Defective product detail pages<\/h4><p class=\"theme-wp-block gb-responsive-189872-identifier\">Your seller account on Amazon can also be suspended if your product detail pages are inadequately designed. This can range from poor translations or erroneous texts to <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/help.html?itemID=G200390640&#038;language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">violations of intellectual property<\/a>. Therefore, when creating and editing your listings, be sure to adhere to the relevant <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/help.html?itemID=G200390640&#038;language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon policies<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-368008-identifier\">Especially images should be well chosen and verified. If the copyright of the images, for example, does not belong to you, it can have serious legal consequences that go far beyond account suspension. It is best to have professional images of your products taken, as these have a significant impact on customers&#8217; purchasing decisions.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-103811-identifier\">#6 Complete information<\/h4><p class=\"theme-wp-block gb-responsive-86634-identifier\">Make sure that your information is complete. Outdated cancellation policies, missing documents such as business licenses, or an incomplete imprint are reasons for Amazon to suspend the account (temporarily).<\/p><p class=\"theme-wp-block gb-responsive-660207-identifier\">Especially if you want to trade internationally, this point is important for you. Because then you will be required to provide far more tax numbers than in national trade. So make sure that all your information is complete and correct, and consult an expert if in doubt. Remember: four eyes see more than two.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-519602-identifier\">Will I be suspended immediately for the first mistake?<\/h3><p class=\"theme-wp-block gb-responsive-918805-identifier\">It depends on the nature of the offense. Your seller account on Amazon will not be suspended immediately if you do not respond within 24 hours once or if your order is delayed on rare occasions. However, if these issues accumulate, Amazon will take action.<\/p><p class=\"theme-wp-block gb-responsive-480554-identifier\">The situation is different with allegations of plagiarism and similar legal matters. In this case, the account can be suspended immediately, as the online giant protects itself from legal actions against itself.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-729423-identifier\">Your Amazon seller account is suspended \u2013 what you can do<\/h3><p class=\"theme-wp-block gb-responsive-325324-identifier\">In many cases, Amazon will ask you to submit a plan of action. In it, you explain how the problem occurred and what measures you have taken to resolve this issue and prevent it in the future. An explanation of how to best approach the <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-4-steps-to-the-perfect-amazon-action-plan\/\">Amazon plan of action<\/a> can be found in our article on this topic.<\/p><p class=\"theme-wp-block gb-responsive-406458-identifier\">By the way, if your Amazon seller account is suspended, you cannot open a new one, or there is a very high chance that it will also be suspended immediately. Amazon generally does not allow a seller to maintain more than one seller account. While an exemption from this requirement is possible, you will need good reasons for it.<\/p><p class=\"theme-wp-block gb-responsive-258158-identifier\">In any case, remain objective, even if you feel unfairly treated. The suspension of your seller account will certainly not be lifted faster if you insult Amazon employees.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-4364-identifier\">How long does the account suspension last?<\/h3><p class=\"theme-wp-block gb-responsive-92244-identifier\">Unfortunately, a blanket answer regarding the duration of the suspension would not be reliable, as too many factors influence the length.<\/p><p class=\"theme-wp-block gb-responsive-541124-identifier\">On one hand, there is the severity of the offense. While formal issues can often be resolved within a few days, legal violations can, in the worst case, lead to the permanent closure of the account.<\/p><p class=\"theme-wp-block gb-responsive-631030-identifier\">Your cooperation also affects the duration of the suspension. The faster you provide Amazon with all the requested documents, the quicker you can reactivate your Amazon seller account. Unfortunately, forums often report lengthy discussions with the online giant, even though all requested documents have already been submitted. In such cases, you should seek legal assistance.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-693065-identifier\"><strong>Conclusion<\/strong><\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-241868-identifier\"><img decoding=\"async\" width=\"844\" height=\"442\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/11084742\/amazon-verkaeuferkonto-kosten.jpeg\" alt=\"Is your Amazon seller account suspended? The costs can quickly hurt, as you are also losing revenue.\" class=\"wp-image-55843\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/11084742\/amazon-verkaeuferkonto-kosten-407x213.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/11084742\/amazon-verkaeuferkonto-kosten-768x402.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/11084742\/amazon-verkaeuferkonto-kosten.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-121234-identifier\">The seller account is your access to Seller Central and thus to the hub of your Amazon business. The account is quickly created, and after reviewing your information and documents, you can start offering your products on Amazon. However, the seller account can also be quickly deactivated if you do not play by Amazon&#8217;s rules.<\/p><p class=\"theme-wp-block gb-responsive-743413-identifier\">Once the Amazon seller account is suspended, you have a mountain of tasks ahead of you to get it reinstated. It is better to prevent this and not let it get to that point, as many of the factors that lead to account suspension are avoidable. Pay particular attention to fast shipping, honest reviews, stocked inventory, and optimal customer service.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-927127-identifier\">Frequently Asked Questions<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726039810642\"><strong class=\"schema-faq-question\"><strong>Why does Amazon sometimes suspend seller accounts?<\/strong><\/strong> <p class=\"schema-faq-answer\">There can be many reasons why the seller account is suspended. The most common triggers are poor performance (such as a high cancellation rate), formal errors (e.g., in the imprint), or legal violations (such as purchasing reviews).<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726039818167\"><strong class=\"schema-faq-question\"><strong>How can you become an Amazon seller?<\/strong><\/strong> <p class=\"schema-faq-answer\">It is quite easy to sell on Amazon. You need a business, a product, and a seller account, which you can create quite easily. However, it is more challenging and a serious business to make a living as an Amazon seller.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726039840567\"><strong class=\"schema-faq-question\"><strong>My Amazon seller account has been suspended \u2013 what can I do?<\/strong><\/strong> <p class=\"schema-faq-answer\">First of all, stay calm and fix the error in your internal processes that led to the suspension. Often, Amazon also requires an action plan before your account is reinstated. If the suspension is unjustified or if you have problems lifting it, legal assistance may also be necessary.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726039860998\"><strong class=\"schema-faq-question\"><strong>How long does it take to unlock an Amazon seller account?<\/strong><\/strong> <p class=\"schema-faq-answer\">There is no general answer to this. For formal errors, the process can be completed within a few hours or days, while for legal violations, it can take months. A permanent suspension is also possible.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726039878015\"><strong class=\"schema-faq-question\"><strong>Can I simply open a new seller account?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon has stated in its policies that each seller can generally only open one account. The chances of the new account being quickly blocked as well are very high.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726039895803\"><strong class=\"schema-faq-question\"><strong>If my seller account is suspended, is my Amazon store also inaccessible?<\/strong><\/strong> <p class=\"schema-faq-answer\">Many sellers eventually decide to open an Amazon store. This is a good thing, as it allows their own products to be showcased without suggesting competing products to the customer, for example. However, if the seller account is blocked, the Amazon store is also &#8220;offline&#8221; and can no longer generate sales.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-161389-identifier has-small-font-size\">Image credits in the order of the images: \u00a9 assia \u2013 stock.adobe.com \/ \u00a9 sizsus \u2013 stock.adobe.com \/ \u00a9 Jacob Lund \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Every year, thousands of new sellers start selling on the Amazon platform. But before the first products go over the counter and big profits are made, the opening of an account with the online giant is required. How to build your FBA business, create and optimize your listings, or grab the Buy Box, you will<\/p>\n","protected":false},"author":5,"featured_media":55612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[61,8],"tags":[],"class_list":["post-84722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-amazon-selling","category-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Amazon seller account explained simply<\/title>\n<meta name=\"description\" content=\"Become a successful Amazon seller: create a seller account and avoid account suspension. Read now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Amazon seller account explained simply\" \/>\n<meta property=\"og:description\" content=\"Become a successful Amazon seller: create a seller account and avoid account suspension. Read now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smart Tools for Amazon Sellers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-13T09:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T19:04:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/05110522\/amazon-verkaeuferkonto-login.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"The Amazon Seller Account: How to Create Your Account, Become a Successful Seller, and Avoid Account Suspension\",\"datePublished\":\"2021-07-13T09:53:00+00:00\",\"dateModified\":\"2025-12-04T19:04:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/\"},\"wordCount\":2857,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/05110522\/amazon-verkaeuferkonto-login.jpeg\",\"articleSection\":[\"Selling on Amazon\",\"Tips &amp; Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/\",\"url\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/\",\"name\":\"The Amazon seller account explained simply\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/05110522\/amazon-verkaeuferkonto-login.jpeg\",\"datePublished\":\"2021-07-13T09:53:00+00:00\",\"dateModified\":\"2025-12-04T19:04:29+00:00\",\"description\":\"Become a successful Amazon seller: create a seller account and avoid account suspension. 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A permanent suspension is also possible.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/#faq-question-1726039878015","position":5,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/#faq-question-1726039878015","name":"Can I simply open a new seller account?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon has stated in its policies that each seller can generally only open one account. The chances of the new account being quickly blocked as well are very high.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/#faq-question-1726039895803","position":6,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/the-amazon-seller-account-how-to-create-your-account-become-a-successful-seller-and-avoid-account-suspension\/#faq-question-1726039895803","name":"If my seller account is suspended, is my Amazon store also inaccessible?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Many sellers eventually decide to open an Amazon store. This is a good thing, as it allows their own products to be showcased without suggesting competing products to the customer, for example. However, if the seller account is blocked, the Amazon store is also \"offline\" and can no longer generate sales.","inLanguage":"en-US"},"inLanguage":"en-US"}]},"og_video":"https:\/\/www.youtube.com\/embed\/VU3oCAvW7W4","og_video_type":"text\/html","og_video_duration":"688","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2021-07-13T09:53:00+00:00","ya_ovs_allow_embed":"true"},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/comments?post=84722"}],"version-history":[{"count":2,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84722\/revisions"}],"predecessor-version":[{"id":284284,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/84722\/revisions\/284284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media\/55612"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media?parent=84722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/categories?post=84722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/tags?post=84722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}