{"id":9570,"date":"2024-11-26T15:40:07","date_gmt":"2024-11-26T15:40:07","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?p=9570"},"modified":"2025-02-14T09:44:38","modified_gmt":"2025-02-14T09:44:38","slug":"amazon-ppc-tips","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/","title":{"rendered":"Increase Your Amazon Sales With These Amazon PPC Campaign Tips"},"content":{"rendered":"\n<p class=\"theme-wp-block gb-responsive-995673-identifier\">Amazon Sponsored ads are now an indispensable part of a seller\u2019s arsenal. Amazon PPC campaigns can skyrocket sales and visibility when used well. However, a poorly optimized campaign can cost you. It is a pay-to-play game, and you need to play well to get ahead.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-341967-identifier\">How can you ensure that your campaigns are always profitable? While your PPC strategy needs to be created with your business goals in mind, there are a few vital fundamentals.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-515366-identifier\">Here are eight Amazon PPC tips that will help you hit the mark in 2025.\u00a0<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-683484-identifier\" id=\"1-use-automatic-campaigns-for-keyword-research\">#1 <strong>Use Automatic Amazon PPC Campaigns for Keyword Research<\/strong><\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-785817-identifier\">Balancing manual and automatic campaigns is essential. Manual campaigns can be honed for maximum ROI, while automatic campaigns provide valuable data and new keywords. In automatic campaigns, Amazon handles most of the work with minimal oversight and often delivers good results. Amazon\u2019s algorithms bid on <a href=\"https:\/\/amazon-asin.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">relevant keywords<\/a> based on historical data and your listings.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-790576-identifier\">During this process, Amazon&#8217;s algorithms frequently discover high-converting keywords, which should be transferred to your manual campaigns for further optimization to maximize ROI. Although the strategy sounds simple, its execution can be complex. You must analyze extensive data from search term reports to identify these keywords.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-671141-identifier\" id=\"2-identify-and-bid-on-long-tail-keywords\">#2 Identify and Bid on Long-tail Keywords<\/h2>\n\n\n\n<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-310325-identifier\">This strategy is ideal for sellers launching a new product with a low organic ranking, no sales history, and minimal reviews, which reduce conversion chances. Many sellers opt for an aggressive PPC approach, targeting high-volume keywords. This can significantly drain the advertising budget since higher competition drives up the cost per click. This approach is feasible if you have ample funds.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-961672-identifier\">Experts, however, take a different path. They avoid high-volume keywords and focus on long-tail keywords. With less competition, the cost per click is lower, helping to maintain a controlled ACoS.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-921254-identifier\">This Amazon PPC campaign involves a trade-off: sacrificing visibility for healthier margins. Nevertheless, the additional sales will boost your organic ranking and build social proof. As your metrics improve, you can gradually incorporate high-volume keywords into your campaigns.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-160608-identifier\" id=\"3-utilize-negative-targeting\">#3 Utilize Negative Targeting&nbsp;<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-815577-identifier\">Many sellers struggle with high ACoS due to non-converting keywords. The simple solution is negative keyword targeting.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-610000-identifier\">What is negative targeting? Essentially, when you mark a keyword as \u2018negative,\u2019 your products won\u2019t be advertised for it.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-206026-identifier\">So, which keywords should you mark as negative?<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-22459-identifier\">Focus on keywords that generate many clicks but fail to convert, as they drain your ad budget without providing returns. When you identify such keywords, consider marking them as negative.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-810597-identifier\">Is the keyword relevant to your listing? If so, try optimizing the bid first. If that doesn\u2019t work, mark it as negative.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-345837-identifier\">Pro tip: Before moving a keyword to a manual campaign, mark it as negative in the automatic campaign to ensure your campaigns don\u2019t compete against each other.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-453787-identifier\" id=\"4-simplify-ppc-management-with-automation\">#4 Simplify PPC Management with Automation<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-320074-identifier\">Optimizing an Amazon PPC campaign is a tedious and data-heavy task. Many aspects of the process are repetitive and can be automated, helping you scale your business and save valuable time.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-456250-identifier\">Automation also reduces the risk of human error. Machines don\u2019t get tired and excel at following instructions, efficiently handling monotonous and tedious tasks. With tools like SellerApp, you can automate functions such as:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-659759-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-75825-identifier\">Bid optimization<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-254390-identifier\">Negative keyword targeting<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-185207-identifier\">PPC campaigns&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-300989-identifier\" id=\"5-bid-on-competitors-brand-keywords\">#5 Bid on Competitors\u2019 Brand Keywords<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-313763-identifier\">This is an aggressive amazon advertising strategy that is useful when competing against a bigger brand.&nbsp;<\/p>\n\n\n\n<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-617271-identifier\">The concept is nothing unique. You bid on your competitors\u2019 brand keywords. When a customer searches for a competitor\u2019s product, your ad will be on page one of the search results. This allows you to piggyback on a competitor\u2019s success and potentially steal customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-915881-identifier\">This is a great way to boost sales and visibility. If your competition isn\u2019t careful, you can seriously put a dent in their market share while simultaneously improving yours.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-961429-identifier\" id=\"6-bid-on-your-brand-keywords\">#6 Bid on Your Brand Keywords<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-969016-identifier\">Competitors may launch aggressive marketing strategies, so you need to be ready with effective Amazon PPC campaigns. Bidding on your competitor\u2019s brand keywords can boost sales and visibility, but they may also use this tactic. Protect your market share by bidding on your own brand keywords. This ensures that your customers remain loyal to your product line and makes it more costly for competitors to bid on your brand keywords, discouraging them from profiting off your brand.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-577374-identifier\" id=\"7-group-product-variations\">#7 Group Product Variations&nbsp;<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-465738-identifier\">To prevent ad cannibalization for products with multiple variations, package and sell them under a unique ASIN. This simplifies advertising by focusing on the bundle rather than each individual product, saving money and avoiding internal competition for advertising spots.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-442536-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tStart Your Journey From Seller to Bestseller &#8211; with SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tGet a free trial today and see how the right services can take you from being good to being the BEST. Don&#8217;t wait. Act now.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Start now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-757947-identifier\" id=\"8-stop-advertising\">#8 Stop Advertising<\/h2>\n\n\n\n<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-437182-identifier\">This does not mean that you should immediately pause all your campaigns.<\/p>\n\n\n\n<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-616036-identifier\">There are situations where even super-optimized Amazon PPC campaigns will not drive sales. You can only succeed on Amazon if you have the right product. If no one wants to buy it, no amount of advertising spend will help.&nbsp;<\/p>\n\n\n\n<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-178097-identifier\">In cases where there is no demand for the product, stop advertising it. You\u2019ll just end up wasting money. If the product has a good CTR, you should first optimize the listing. If the problem persists, then it is prudent to stop advertising.&nbsp;<\/p>\n\n\n\n<p class=\"theme-wp-block desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-175666-identifier\">Every product and advertising campaign needs to be monitored regularly. If there is a steep fall in demand for a product, you need to track it. A product that is popular today, may not be popular tomorrow. You need to be agile and adapt to prevailing market demands to succeed.&nbsp;<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-50297-identifier\" id=\"final-thoughts\">Final Thoughts<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-281260-identifier\">Optimizing Amazon PPC campaigns can be a labor-intensive and data-heavy endeavor, but automation can make the process more efficient and less prone to human error. Automation tools can handle key functions such as bid optimization, negative keyword targeting, and PPC campaign management, freeing up valuable time and resources for sellers. To maximize ROI, consider targeting high-converting keywords and periodically adjusting bid amounts using predefined rules. Additionally, adopting aggressive strategies like bidding on competitors\u2019 brand keywords can boost sales and visibility, while also protecting your market share by bidding on your own brand keywords. Grouping product variations under a unique ASIN can prevent ad cannibalization and streamline advertising efforts. Finally, if a product isn\u2019t in demand, even the most optimized PPC campaigns will not drive sales. In such cases, it&#8217;s wise to pause advertising and reassess the product&#8217;s market viability. By leveraging automation and data analytics, you can scale your Amazon business and adapt to ever-changing market demands.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-822613-identifier\">FAQs<\/h2>\n\n\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1732553853490\"><strong class=\"schema-faq-question\"><strong>What is an Amazon PPC campaign?<\/strong><\/strong> <p class=\"schema-faq-answer\">An Amazon PPC campaign, or Pay-Per-Click campaign, is a type of advertising where sellers and vendors on Amazon can create ads for their products. When a user clicks on these ads, the advertiser is charged a fee. These campaigns help to increase product visibility and drive sales on the platform. There are different types of Amazon PPC ads, such as Sponsored Products, Sponsored Brands, and Sponsored Display ads.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732553868944\"><strong class=\"schema-faq-question\"><strong>What are the steps on how to create an Amazon PPC campaign?<\/strong><\/strong> <p class=\"schema-faq-answer\">To create a PPC campaign on Amazon, first sign in to your Amazon Seller Central or Vendor Central account. Navigate to the &#8216;Advertising&#8217; section on the dashboard and select &#8216;Campaign Manager&#8217;. From there, click on the &#8216;Create campaign&#8217; button and choose the type of campaign you want to create, such as Sponsored Products, Sponsored Brands, or Sponsored Display.<br\/>Next, set your campaign details by giving it a name, setting a daily budget, and specifying start and end dates. Choose the targeting type, either &#8216;Automatic Targeting&#8217; where Amazon selects keywords for you, or &#8216;Manual Targeting&#8217; where you select your own keywords.<br\/>Create an ad group by naming it and setting a default bid for clicks. Select the products you want to advertise. If you chose manual targeting, add relevant keywords and set bids for each one.<br\/>Proceed to create the ad by writing a compelling headline and customizing the ad copy, if applicable. For Sponsored Brands and Display ads, add appropriate images. Finally, review all the details of your campaign to ensure everything is correct and click &#8216;Launch Campaign&#8217;. Your campaign will now be live, and you can monitor its performance in the &#8216;Campaign Manager&#8217; dashboard.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732553885620\"><strong class=\"schema-faq-question\"><strong><strong>What are the steps on how to delete an Amazon PPC campaign?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">To delete an Amazon PPC campaign, first log in to your Amazon Seller Central or Vendor Central account and navigate to the &#8216;Advertising&#8217; tab, then select &#8216;Campaign Manager&#8217;. In the Campaign Manager dashboard, locate the campaign you want to delete. Click on the name of the campaign to open its details. Look for the option to archive or pause the campaign (as Amazon doesn\u2019t allow deleting a campaign permanently). Confirm your action, and the campaign will be archived or paused, effectively stopping it from running. You can always access archived campaigns later if needed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1732553920702\"><strong class=\"schema-faq-question\"><strong>What is a typical Amazon PPC campaign structure?<\/strong><\/strong> <p class=\"schema-faq-answer\">A typical Amazon PPC campaign structure consists of several layers:<br\/>Campaign: The top level, where you set the budget, duration, and targeting strategy.<br\/>Ad Groups: Subdivisions within campaigns that group related products and set default bids.<br\/>Keywords: In manual targeting, these are the search terms you bid on within each ad group.<br\/>Ads: The actual advertisements shown to users, which can be individual product listings or, for Sponsored Brands, custom creatives featuring your brand and multiple products.<br\/>In summary, the hierarchy is: Campaign > Ad Groups > Keywords (for manual targeting) > Ads.<\/p> <\/div> <\/div>\n\n\n\n<p class=\"theme-wp-block gb-responsive-545436-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Image credit: \u00a9\ufe0f NongAsimo \u2013 stock.adobe.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Sponsored ads are now an indispensable part of a seller\u2019s arsenal. Amazon PPC campaigns can skyrocket sales and visibility when used well. However, a poorly optimized campaign can cost you. It is a pay-to-play game, and you need to play well to get ahead.&nbsp;&nbsp; How can you ensure that your campaigns are always profitable?<\/p>\n","protected":false},"author":6,"featured_media":69101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[70,8],"tags":[],"class_list":["post-9570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertise-with-amazon","category-tips-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Best Amazon PPC Campaign Tips to Boost Your Amazon Sales<\/title>\n<meta name=\"description\" content=\"PPC campaigns have become a vital part of every seller&#039;s business model. Make the most of them with these 8 valuable tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Best Amazon PPC Campaign Tips to Boost Your Amazon Sales\" \/>\n<meta property=\"og:description\" content=\"PPC campaigns have become a vital part of every seller&#039;s business model. Make the most of them with these 8 valuable tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smart Tools for Amazon Sellers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-26T15:40:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-14T09:44:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/25155108\/amazon-ppc-campaigns.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Hannig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Hannig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\"},\"author\":{\"name\":\"Daniel Hannig\",\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8\"},\"headline\":\"Increase Your Amazon Sales With These Amazon PPC Campaign Tips\",\"datePublished\":\"2024-11-26T15:40:07+00:00\",\"dateModified\":\"2025-02-14T09:44:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\"},\"wordCount\":1587,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/25155108\/amazon-ppc-campaigns.jpeg\",\"articleSection\":[\"Advertise with Amazon\",\"Tips &amp; Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\",\"url\":\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\",\"name\":\"8 Best Amazon PPC Campaign Tips to Boost Your Amazon Sales\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/25155108\/amazon-ppc-campaigns.jpeg\",\"datePublished\":\"2024-11-26T15:40:07+00:00\",\"dateModified\":\"2025-02-14T09:44:38+00:00\",\"description\":\"PPC campaigns have become a vital part of every seller's business model. 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Your campaign will now be live, and you can monitor its performance in the 'Campaign Manager' dashboard.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/#faq-question-1732553885620","position":3,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/#faq-question-1732553885620","name":"What are the steps on how to delete an Amazon PPC campaign?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To delete an Amazon PPC campaign, first log in to your Amazon Seller Central or Vendor Central account and navigate to the 'Advertising' tab, then select 'Campaign Manager'. In the Campaign Manager dashboard, locate the campaign you want to delete. Click on the name of the campaign to open its details. Look for the option to archive or pause the campaign (as Amazon doesn\u2019t allow deleting a campaign permanently). Confirm your action, and the campaign will be archived or paused, effectively stopping it from running. You can always access archived campaigns later if needed.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/#faq-question-1732553920702","position":4,"url":"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/#faq-question-1732553920702","name":"What is a typical Amazon PPC campaign structure?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A typical Amazon PPC campaign structure consists of several layers:<br\/>Campaign: The top level, where you set the budget, duration, and targeting strategy.<br\/>Ad Groups: Subdivisions within campaigns that group related products and set default bids.<br\/>Keywords: In manual targeting, these are the search terms you bid on within each ad group.<br\/>Ads: The actual advertisements shown to users, which can be individual product listings or, for Sponsored Brands, custom creatives featuring your brand and multiple products.<br\/>In summary, the hierarchy is: Campaign > Ad Groups > Keywords (for manual targeting) > Ads.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/9570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/comments?post=9570"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/posts\/9570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media\/69101"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/media?parent=9570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/categories?post=9570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/en\/wp-json\/wp\/v2\/tags?post=9570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}