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- what Amazon Brand Story is,<\/li>\n\n\n\n
- how to create one step by step,<\/li>\n\n\n\n
- which modules make sense,<\/li>\n\n\n\n
- and which best practices you can use to win the hearts (and clicks) of your target group.<\/li>\n<\/ul>\n<\/div>\n\n\t\t\n\n\t\t\n\t\n\t\t\n\t\t\tStart Your Journey From Seller to Bestseller – with SELLERLOGIC.\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tGet a free trial today and see how the right services can take you from being good to being the BEST. Don’t wait. Act now.\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tStart now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n
What Is Amazon Brand Story?<\/h2>\n\n\n\n
People love stories. That was already the case when we were still sitting around the campfire grilling mammoth steaks \u2013 and it still applies to Amazon today. While price and functionality play a major role in selling a product, it is often emotions, identification opportunities and brand values that tip the scales.<\/p>\n\n\n\n
Especially in an environment that offers more choice than one person could ever survey, good storytelling plays an important role. It means that we …<\/p>\n\n\n
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- not just describe products, but bring them to life,<\/li>\n\n\n\n
- convey a brand identity that creates trust,<\/li>\n\n\n\n
- and give customers the feeling of being part of something bigger \u2013 whether it’s sustainability, innovation or simply damn good design.<\/li>\n<\/ul>\n<\/div>\n\n\n
In short: those who tell stories sell more. And this is exactly where Amazon comes in with the Brand Story.<\/p>\n\n\n\n
The “Why” Behind the Brand<\/h3>\n\n\n\n
Creating an Amazon Brand Story is an optional but effective element within the A+ Content module that is displayed directly above the classic A+ section on the product detail page. It consists of scrollable, modular content tiles that brands can use to tell a visual, structured and emotionally charged story.<\/p>\n\n\n\n
Unlike “normal” Amazon A+ content<\/a>, which often focuses heavily on the product and its functions, the brand story is about the “why” behind the brand. For example, you can tell … <\/p>\n\n\n
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- how your brand was created,<\/li>\n\n\n\n
- what you stand for (values, vision, mission) and<\/li>\n\n\n\n
- what connects your products and<\/li>\n\n\n\n
- what other products your customers might want to discover.<\/li>\n<\/ul>\n<\/div>\n\n\n
The aim of a good brand story is to strengthen customer loyalty, actively influence purchasing decisions and build recognition value, even if customers have not yet had any connection to the brand. <\/p>\n\n\n\n
The Amazon Brand Story feature is suitable for any brand with a registered trademark on Amazon \u2013 whether a young start-up or an established bestseller brand. It is free, but by no means a nice-to-have \u2013 it is a valuable branding space in the middle of the conversion hotspot.<\/p>\n\n\n\n
Requirements For The Creation of an Amazon Brand Story<\/h3>\n\n\n\n
Before you can get started with your brand story on Amazon, a few basic requirements must be met. The most important: Your brand must be registered with Amazon. Only brand owners who participate in the Amazon brand registration<\/a> process have access to features such as A+ Content and the Brand Story.<\/p>\n\n\n\n
For sellers, this means that your word or word\/figurative mark must be registered with the German Patent and Trademark Office (DPMA), the EUIPO or a comparable international authority. The trademark can then be submitted in Seller Central under the menu item “Trademark registration”. After successful verification, you will receive access to brand-specific marketing tools – including the Brand Story.<\/p>\n\n\n\n
Vendors, i.e. manufacturers or wholesalers who deliver directly to Amazon, can also use this feature. In both cases, editing and publishing takes place via the A+ content manager in Seller or Vendor Central. There, you select the “Brand Story” format and can add and design modules and later apply them to specific ASINs.<\/p>\n\n\n\n
Image and text specifications<\/h4>\n\n\n\n
Getting started is technically straightforward, but there are a few basic conditions: The content must comply with certain format specifications, especially for the image size. Amazon recommends a minimum resolution of 3620 \u00d7 1200 pixels for the main graphic. Texts should be concise but informative – the layout only offers limited space.<\/p>\n\n\n\n
So if you own a registered brand and have access to the A+ content manager, you can get started with the Brand Story. And you should – because it’s a rare opportunity to show more than just facts, figures and bullet points on Amazon.<\/p>\n\n\n\n
Structure And Modules of The Amazon Brand Story<\/h2>\n\n\n\n
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/06\/12151651\/amazon-brand-stories-marke.jpg\")
<\/figure>\n\n\n\nThe Amazon Brand Story has a modular structure. You put together your brand story from individual content modules \u2013 similar to a shop window that specifically stages your brand identity. Each of these building blocks fulfils a specific function: informing, emotionalizing, linking.<\/p>\n\n\n\n
The structure can be scrolled horizontally and consists of one or more so-called brand cards. These cards can be filled with different modules. A total of five different module types are currently available.<\/p>\n\n\n\n
The start module forms the introduction to your story. It is visually dominant and should be designed with a high-quality, brand-typical image \u2013 for example your logo, a mood image<\/a> or a scene that embodies your brand world. You can also add a short welcome text here.<\/p>\n\n\n\n
This is followed by the actual content modules:<\/p>\n\n\n
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- Text + image (info card)<\/strong>
<\/strong>Ideal for highlighting individual aspects of your brand: the founding history, the product philosophy or certain quality features. Image and text are displayed side by side.<\/li>\n\n\n\n- Question card (Q&A)<\/strong>
Here you can answer up to three frequently asked questions \u2013 for example: “What distinguishes your brand from the competition?” or “What do you attach particular importance to in production?” These modules ensure transparency and proximity.<\/li>\n\n\n\n- Media asset card<\/strong>
This module offers a large image area with optional text. It is ideal for an emotional hero image or a typical brand quote. The text can be discreetly displayed or omitted.<\/li>\n\n\n\n- Four ASINs card<\/strong>
A particularly effective module for cross-selling: Here you can present up to four related products from your brand. All products are directly linked and displayed with price, title and image \u2013 an elegant way to enlarge the shopping cart.<\/li>\n\n\n\n- Store link<\/strong>
You can integrate a link to your Amazon Brand Store at various points within the Brand Story. This increases brand loyalty and gives users the opportunity to get to know your portfolio.<\/li>\n<\/ol>\n<\/div>\n\n\n- \n
- <\/li>\n<\/ol>\n<\/div>\n\n\n
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- <\/li>\n<\/ol>\n<\/div>\n\n\n
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- <\/li>\n<\/ol>\n<\/div>\n\n\n
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- <\/li>\n<\/ol>\n<\/div>\n\n\n
Important when choosing modules: Less is often more. The best brand stories rely on a clear line, a consistent visual language and a selection of three to five well-coordinated modules. The content should complement each other, but not be repetitive. A structured layout not only looks professional, but also ensures that your target group recognizes the common thread of your brand \u2013 and ideally never forgets it.<\/p>\n\n\n\t\t
\n\n\t\t\n\t\n\t\t\n\t\t\tStart Your Journey From Seller to Bestseller – with SELLERLOGIC.\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tGet a free trial today and see how the right services can take you from being good to being the BEST. Don’t wait. Act now.\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tStart now<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\nCreate an Amazon Brand Story: Step by step<\/h3>\n\n\n\n
Creating a brand story on Amazon is technically straightforward \u2013 provided you already have a registered brand and access to the A+ content manager. The greater challenge often lies in the content and design concept. In the following, we will guide you through the process step by step.<\/p>\n\n\n\n
Step 1: Accessing the A+ content manager<\/strong><\/p>\n\n\n\n
Log in to Seller Central or Vendor Central and navigate to “Advertising” > “Manage A+ Content”. Click on “Create A+ Content” and select “Brand Story” as the content type. If this option is not displayed, check that your brand is correctly registered.<\/p>\n\n\n\n
Step 2: Plan structure and modules<\/strong><\/p>\n\n\n\n
Before you start designing, it’s worth having a concept. Think about what customers should learn about your brand, which tone of voice suits your target group and which images credibly convey the values of your brand world. For example, if you are a retailer of healthy dog food, you should not advertise with a torturous breed.<\/p>\n\n\n\n
Then select the appropriate modules. Start with a clear visual introduction and build your story logically – e.g. from the “why” to the “how” to the “what”.<\/p>\n\n\n\n
Step 3: Prepare content<\/strong><\/p>\n\n\n\n
Texts should be short, precise and brand-compliant. Avoid technically complex descriptions – the brand story is not a product data sheet, but a stage for the identity of your brand. <\/p>\n\n\n\n
The following minimum requirements apply to images:<\/p>\n\n\n
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- Start image (main map): 3620 \u00d7 1200 pixels<\/li>\n\n\n\n
- Other maps: vary depending on the module, ideally 1500+ pixels in width<\/li>\n<\/ul>\n<\/div>\n\n\n
Pay attention to consistent colors, uniform fonts (e.g. in the image) and a coordinated visual language.<\/p>\n\n\n\n
Step 4: Entering content in the A+ Manager<\/strong><\/p>\n\n\n\n
Upload images, add text and arrange the modules in your desired order. Amazon offers a live preview \u2013 use this to check the overall impression.<\/p>\n\n\n\n
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Spelling mistakes not only leave a bad impression on your customers, but also lead to rejection by Amazon. The content must also not contain any guarantees, exaggerations or misleading statements. It should go without saying that you must own the trademark and image rights if you don’t want to get caught up in any legal pitfalls.<\/p>\n<\/blockquote>\n\n\n\n
Step 5: Assign ASINs<\/strong><\/p>\n\n\n\n
Finally, select the products for which the brand story should be played out. Ideally, you should add the new feature to all of your brand’s products to create a consistent brand experience.<\/p>\n\n\n\n
Step 6: Submit and activate<\/strong><\/p>\n\n\n\n
After saving and submitting, Amazon checks your Brand Story. This usually takes one to three working days. If your story is rejected, you will receive a message indicating which content needs to be adjusted. After approval, your Brand Story will automatically appear on the assigned product pages above the A+ content.<\/p>\n\n\n\n
Amazon Brand Story Best Practices and Common Mistakes<\/h2>\n\n\n
\n![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/06\/12152157\/amazon-markengeschichte-scaled.jpg\")
<\/figure><\/div>\n\n\nUsing Amazon Brand Story correctly can take your private label<\/a> to a new level \u2013 emotionally, visually and in terms of sales psychology. Conversely, a poorly designed appearance can even cost trust. It is therefore worth learning from the best practices of successful brands \u2013 and consistently avoiding typical mistakes.<\/p>\n\n\n\n
What successful brand stories have in common<\/h3>\n\n\n\n
1. Clear brand message<\/strong><\/p>\n\n\n\n
Avoid empty phrases. A good brand story conveys the “why” of your brand: What drives you? What sets you apart from the competition? What are the values behind your products? Meaningless phrases, on the other hand, are more likely to have the opposite effect.<\/p>\n\n\n\n
2. Consistent visual language<\/strong><\/p>\n\n\n\n
All visual elements should appear to be from a single source \u2013 same color scheme, similar lighting mood, consistent typography (if included in the image). If you make an effort here, you will clearly stand out from the crowd and create a recognition value across different product detail pages.<\/p>\n\n\n\n
3. Emotional instead of explanatory<\/strong><\/p>\n\n\n\n
Product features belong in the bullet points or A+ content \u2013 the brand story is about attitude, history and people. For example, tell us about the foundation, the drive behind your product line or your customers’ everyday life with the product.<\/p>\n\n\n\n
4. Strong entry<\/strong><\/p>\n\n\n\n
The first card decides whether visitors read on. Choose a memorable image, a strong headline and an authentic introductory text. Think about the first impression \u2013 on Amazon it counts twice, because the competitor’s product is only a few clicks away.<\/p>\n\n\n\n
5 Clever module combination<\/strong><\/p>\n\n\n\n
Use three to five modules that complement each other. A mix of images and text, Q&A and cross-selling (4-ASIN card) is ideal. This creates a good balance between storytelling and conversion function.<\/p>\n\n\n\n
Common Mistakes \u2013 And How to Avoid Them<\/h3>\n\n\n\n
1. Imprecise texts<\/strong><\/p>\n\n\n\n
General phrases such as “We love quality” or “Your satisfaction is our goal” come across as interchangeable. Instead, say how you ensure quality or why customer satisfaction is important to you.<\/p>\n\n\n\n
2. Inappropriate images<\/strong><\/p>\n\n\n\n
Pixelated, inconsistent or generic stock photos with no brand reference undermine your credibility. It’s better to invest in a small but well thought-out photo series and have it professionally produced.<\/p>\n\n\n\n
3. Too many modules<\/strong><\/p>\n\n\n\n
A brand story is not a catalog. Don’t overload the page with too many cards \u2013 this makes it confusing and dilutes your message. Fewer modules, used in a more targeted way, are much more effective.<\/p>\n\n\n\n
4. No clear structure<\/strong><\/p>\n\n\n\n
If you don’t recognize where the story is heading, many users will bounce. Make sure there is a logical arc \u2013 e.g. from the origin of your brand to the vision for the future.<\/p>\n\n\n\n
5. Missing call-to-action<\/strong><\/p>\n\n\n\n
A brand story should also include a gentle call to action. Link subtly and appropriately to the brand store or a complementary product \u2013 because you are advertising your brand, not a product.<\/p>\n\n\n\n
Amazon Brand Story Examples<\/h3>\n\n\n
\n![\"Oatly](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/06\/12152416\/oatly-amazon-branding.jpg\")
<\/figure><\/div>\n\n\nOatly \u2013 personality meets attitude<\/h4>\n\n\n\n
- <\/li>\n<\/ol>\n<\/div>\n\n\n
- <\/li>\n<\/ol>\n<\/div>\n\n
- <\/li>\n<\/ol>\n<\/div>\n\n
- Question card (Q&A)<\/strong>
- Text + image (info card)<\/strong>
![\"Viele](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/06\/12152546\/amazon-brand-story-examples-1-scaled.jpg\")
<\/figure>\n\n\n\n