
{"id":84238,"date":"2023-05-15T20:13:22","date_gmt":"2023-05-15T20:13:22","guid":{"rendered":"https:\/\/www.sellerlogic.com\/wiki\/amazon-anywhere-2\/"},"modified":"2025-05-16T10:32:29","modified_gmt":"2025-05-16T10:32:29","slug":"amazon-anywhere","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/en\/wiki\/amazon-anywhere\/","title":{"rendered":"Amazon Anywhere"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-66905-identifier\"><em>(As of May 2023)<\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-795682-identifier\">Amazon Anywhere \u2013 Shop for products directly in video games<\/h2><p class=\"theme-wp-block gb-responsive-940093-identifier\">The digital and analog worlds have long been inseparable. Amazon is now further advancing this intertwining with a new program. In the future, it will be possible to purchase physical products in video games and apps without having to leave the application. What was previously only possible with in-app currencies and digital products is now being expanded by the e-commerce giant to include real items \u2013 creating entirely new possibilities.<\/p><p class=\"theme-wp-block gb-responsive-86462-identifier\">To demonstrate the new technology, the Anywhere shop has been integrated into the game <em>Peridot<\/em>. There, users can now visit the shop at specific locations in the game and purchase products selected by the developers. In this case, these were merchandise items such as T-shirts with the Peridot logo. The app or game does not need to be exited, and customers receive the same information and conditions as on an Amazon marketplace. Only the Amazon account must have been linked to the app beforehand. This creates an almost seamless shopping experience for Amazon:<\/p><div class=\"theme-wp-block wp-block-columns gb-responsive-743325-identifier is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column gb-responsive-681626-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-488026-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\"><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\"> <div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/sellerlogic-dev.sl.local\/wp-content\/uploads\/borlabs-cookie\/1\/brlbs-cb-youtube-main.png')\"><\/div> <div class=\"brlbs-cmpnt-cb-main\"> <div class=\"brlbs-cmpnt-cb-play-button\"><\/div> <div class=\"brlbs-cmpnt-cb-content\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Youtube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div> <\/div> <\/div><\/div>\n<\/div><\/figure><\/div><div class=\"theme-wp-block wp-block-column gb-responsive-120531-identifier is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-184364-identifier\">Benefits of Amazon Anywhere<\/h2><p class=\"theme-wp-block gb-responsive-510482-identifier\">With the Amazon <a href=\"https:\/\/www.amazon.com\/b?node=101573997011\" target=\"_blank\" rel=\"noreferrer noopener\">Anywhere program<\/a>, the e-commerce giant enhances the shopping experience and creates a digital experience:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-97693-identifier wp-block-list\"><li class=\"theme-wp-block\">Customers can shop seamlessly \u2013 where they already are.<\/li><li class=\"theme-wp-block\">Online shopping becomes even more comfortable and convenient.<\/li><li class=\"theme-wp-block\">The products not only match the customers&#8217; interests but are also presented in the right context.<\/li><li class=\"theme-wp-block\">The products are therefore highly relevant for customers in many cases.<\/li><li class=\"theme-wp-block\">The proven Amazon shopping experience (fast shipping, good customer service, high leniency, etc.) remains unchanged.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-287360-identifier\">Amazon Anywhere aims to provide new options for developers and content creators. For example, it will be relatively easy to sell one&#8217;s products in an app without having to worry about logistics. This could be merchandise, but monetizing additional content is also conceivable. At the same time, Amazon is once again expanding its presence within the target audience and further tapping into it. To what extent this also brings opportunities for established sellers without their own app is still unclear. However, it is conceivable to display <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-advertising\/\">advertising<\/a> for relevant products.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1709],"class_list":["post-84238","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Anywhere: Shopping for products in video games &amp; more.<\/title>\n<meta name=\"description\" content=\"Purchase physical products in video games and apps without having to leave the application: That&#039;s what Amazon Anywhere can do!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/en\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Anywhere: Shopping for products in video games &amp; more.\" \/>\n<meta property=\"og:description\" content=\"Purchase physical products in video games and apps without having to leave the application: That&#039;s what Amazon Anywhere can do!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/en\/wiki\/amazon-anywhere\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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