{"id":91496,"date":"2025-06-11T12:49:55","date_gmt":"2025-06-11T12:49:55","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/hopp-or-top-is-amazon-logistics-disrupting-the-shipping-industry\/"},"modified":"2025-06-11T12:49:55","modified_gmt":"2025-06-11T12:49:55","slug":"hopp-or-top-is-amazon-logistics-disrupting-the-shipping-industry","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/es\/blog\/hopp-or-top-is-amazon-logistics-disrupting-the-shipping-industry\/","title":{"rendered":"Hopp o Top: \u00bfEst\u00e1 Amazon Logistics Disrumpiendo la Industria del Env\u00edo?"},"content":{"rendered":"

Hace apenas unos a\u00f1os, los clientes del gigante del comercio electr\u00f3nico Amazon recib\u00edan sus pedidos a trav\u00e9s de los canales habituales: a trav\u00e9s de DHL, Hermes u otro proveedor de env\u00edo establecido. Incluso hoy en d\u00eda, el mercado colabora con empresas externas para entregar pedidos en todo el mundo. Sin embargo, con Amazon Logistics<\/strong> \u2013 incluyendo en Alemania \u2013 el gigante en l\u00ednea tambi\u00e9n ha establecido sus propias estructuras para entregar paquetes de manera r\u00e1pida y eficiente a los clientes.<\/p>

Inicialmente, los planes no fueron tomados en serio. Sin embargo, Amazon Logistics ahora est\u00e1 influyendo en la industria de los paquetes: DHL anunci\u00f3 en marzo de 2020 que cerrar\u00eda un centro de paquetes cerca de Augsburgo<\/a> porque el centro log\u00edstico de Amazon vecino ya no estaba generando suficientes env\u00edos. Esto no se debi\u00f3 en absoluto a una disminuci\u00f3n en el volumen de pedidos; m\u00e1s bien, Amazon est\u00e1 manejando cada vez m\u00e1s el volumen de env\u00edos con su propia log\u00edstica, lo que resulta en menos env\u00edos siendo transferidos a DHL y otros servicios de paqueter\u00eda<\/strong>.<\/p>

Este desarrollo se ha ralentizado un poco recientemente. Ir\u00f3nicamente, el coronavirus<\/a>, que ha tenido efectos catastr\u00f3ficos en muchas industrias, salv\u00f3 el centro de paquetes de DHL: Debido a un incremento en el volumen de pedidos<\/strong> en Amazon, tambi\u00e9n se recibieron m\u00e1s pedidos por parte de los vecinos de DHL.<\/p>

Sin embargo, esto probablemente sea solo un instant\u00e1nea<\/strong>. A largo plazo, Amazon Logistics incluso ampliar\u00e1 su propia capacidad. Esto tendr\u00e1 efectos tanto positivos como negativos en la industria del env\u00edo, as\u00ed como en los vendedores del mercado. Por lo tanto, deber\u00edas involucrarte en este tema ahora para evaluar c\u00f3mo el establecimiento de la propia log\u00edstica de env\u00edo de Amazon puede afectarte a ti tambi\u00e9n.<\/p>

What exactly is Amazon Logistics?<\/h2>

Con su servicio de entrega interno, Amazon busca volverse menos dependiente de proveedores establecidos como DHL o DPD. Para lograr esto, el gigante del comercio electr\u00f3nico colabora con subcontratistas locales<\/strong> que recogen paquetes de los centros de distribuci\u00f3n de Amazon en un \u00e1rea espec\u00edfica y manejan la entrega real al cliente. Estas suelen ser empresas m\u00e1s peque\u00f1as con 20 a 40 furgonetas de entrega o 30 a 70 conductores. Actualmente, el servicio est\u00e1 disponible en Alemania, el Reino Unido, Espa\u00f1a y los EE. UU.<\/strong>, principalmente en las principales ciudades.<\/p>

Los conductores recogen los paquetes en un centro de env\u00edo y los entregan directamente al cliente. T\u00edpicamente, cubren distancias de hasta 120 kil\u00f3metros. La ventaja radica principalmente en la eliminaci\u00f3n de estructuras externas<\/strong> como la entrega a un centro de paquetes de DHL, el posterior clasificado y el transporte al destino. Amazon Logistics, a trav\u00e9s de la colaboraci\u00f3n con empresas locales, logra acortar el proceso de env\u00edo para muchos env\u00edos hasta la llamada \u00faltima milla, ahorrando no solo dinero, sino especialmente tiempo de entrega.<\/p>

Muchos usuarios quieren aprovechar la entrega el mismo d\u00eda o recibir su pedido a m\u00e1s tardar al d\u00eda siguiente<\/strong>. Para los productos Prime, Amazon incluso promete esto. Este aspecto es particularmente importante para los clientes, mejorando su satisfacci\u00f3n y aumentando la probabilidad de que vuelvan a hacer un pedido en Amazon la pr\u00f3xima vez. El servicio log\u00edstico mejora efectivamente el recorrido del cliente y la lealtad del cliente<\/strong>.<\/p>

How can companies participate in Amazon Logistics?<\/h3>

Los emprendedores interesados pueden enviar una primera expresi\u00f3n de inter\u00e9s<\/strong> a trav\u00e9s de la p\u00e1gina web del servicio de transporte<\/a>, que luego ser\u00e1 revisada por Amazon. Esto es incluso posible si la empresa necesaria para la colaboraci\u00f3n a\u00fan no se ha establecido. Seg\u00fan su propia declaraci\u00f3n, Amazon est\u00e1 buscando l\u00edderes orientados al cliente que “disfruten liderar equipos en un entorno din\u00e1mico y en constante evoluci\u00f3n.”<\/p>

Despu\u00e9s de una solicitud formal<\/strong>, en la que se deben demostrar activos l\u00edquidos de \u20ac25,000, y una aprobaci\u00f3n por parte de Amazon, los futuros socios de entrega pasan por varias semanas de capacitaci\u00f3n. Adem\u00e1s, el gigante en l\u00ednea proporciona muchas herramientas, como las de navegaci\u00f3n. Una vez que la empresa est\u00e1 establecida y hay suficientes conductores a bordo, se recogen los primeros paquetes de los centros log\u00edsticos locales y se entregan a los clientes. T\u00edpicamente, Amazon paga por entrega exitosa<\/strong>.<\/p>

Sin embargo, el subcontratista es responsable de la\u00a0contrataci\u00f3n de conductores<\/strong>\u00a0y de la\u00a0adquisici\u00f3n de furgonetas de entrega<\/strong>. Amazon Logistics solo proporciona\u00a0ofertas de apoyo<\/strong>\u00a0en Alemania para garantizar bajos costos de inicio. Esto tambi\u00e9n incluye un programa de arrendamiento para la flota de veh\u00edculos, un programa de combustible, uniformes o apoyo en asuntos legales.<\/p><\/blockquote>

What service does the Amazon shipping service provide to customers?<\/h3>
\"Amazon<\/figure><\/div>

El servicio de env\u00edo interno no es un transitario tradicional, ya que los Socios de Servicio de Entrega (socios log\u00edsticos de Amazon) trabajan exclusivamente para el gigante del comercio electr\u00f3nico y est\u00e1n sujetos a las estructuras de la plataforma en l\u00ednea<\/strong>.<\/p>

En general, el servicio de transporte incluso ofrece un mejor servicio<\/strong> que otros transportistas. Por ejemplo, Amazon Logistics proporciona un seguimiento detallado de los env\u00edos adem\u00e1s de la confirmaci\u00f3n de env\u00edo obligatoria para cada pedido. Esto permite a los clientes no solo verificar la ventana de tiempo<\/strong> en la que se espera que se entregue su pedido, sino que a menudo tambi\u00e9n pueden rastrear la ruta del veh\u00edculo de entrega y ver cu\u00e1ntas paradas har\u00e1 el conductor de antemano. En este sentido, los clientes tienen seguimiento en vivo de su pedido con Amazon Logistics y pueden ver exactamente cu\u00e1ndo y d\u00f3nde se env\u00eda, entrega y, en \u00faltima instancia, llega el paquete. Esto le da a la empresa de env\u00edo una ventaja significativa sobre el seguimiento tradicional de paquetes.<\/p>

La mayor ventaja para los clientes es claramente la entrega r\u00e1pida y sin complicaciones<\/strong>. A menudo reciben sus productos al d\u00eda siguiente y saben exactamente qu\u00e9 ventana de tiempo deben estar en casa. Alternativamente, pueden especificar un lugar de entrega o hacer que los productos se entreguen directamente en una estaci\u00f3n de recogida. Al igual que otros servicios de paqueter\u00eda, Amazon Logistics tambi\u00e9n entrega a sus clientes los s\u00e1bados.<\/p>

What does Amazon Logistics mean for marketplace sellers?<\/h2>

Los vendedores en la plataforma de comercio en l\u00ednea tienen varias opciones de env\u00edo. El Cumplimiento por el Comerciante (FBM) significa que manejan el almacenamiento, el empaquetado y el env\u00edo de los productos ellos mismos. En contraste, tambi\u00e9n pueden delegar estas y otras tareas a Amazon participando en el programa de Cumplimiento por Amazon<\/strong> (FBA). Como tercera opci\u00f3n, los vendedores pueden calificar para Prime by Seller y as\u00ed recibir el logotipo de Prime que impulsa las ventas sin utilizar FBA.<\/p>

For FBA sellers, Amazon Logistics is usually a reason for joy. This is because they indirectly benefit from increased customer satisfaction and loyalty, as it raises the likelihood that a product will be purchased from them again.<\/p>

Para los vendedores que utilizan FBM o Prime by Seller, el entusiasmo probablemente sea limitado. Esto se debe a que la ya alta presi\u00f3n para proporcionar un env\u00edo r\u00e1pido y fluido<\/strong> contin\u00faa aumentando para ellos. Si bien esta presi\u00f3n adicional de Amazon Logistics puede no ser a\u00fan notable, podr\u00eda cambiar en el futuro. Por lo tanto, los vendedores del mercado deber\u00edan prepararse para esto ahora y perfeccionar sus procesos internos para optimizarlos.<\/p>

Conclusion: Hopp and Top!<\/h2>

On one hand, many sellers are already feeling today that customers demand faster shipping. Additionally, Amazon Logistics, due to its delivery times and straightforward service, is shaking up the shipping industry and posing the question to established companies of how they can maintain all their current locations.<\/p>

Por otro lado, los vendedores de FBA y los clientes est\u00e1n contentos de que los paquetes se entreguen r\u00e1pidamente y de que el recorrido del cliente se asemeje cada vez m\u00e1s al del comercio minorista f\u00edsico. Los clientes no solo reciben una confirmaci\u00f3n de env\u00edo, sino tambi\u00e9n un seguimiento detallado del env\u00edo. Esto aumenta la tasa de conversi\u00f3n<\/a>, reduce la tasa de devoluciones y eleva la probabilidad de que los clientes realicen compras repetidas.<\/p>

Cr\u00e9ditos de imagen en el orden de las im\u00e1genes: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros \u2013 pexels.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Hace apenas unos a\u00f1os, los clientes del gigante del comercio electr\u00f3nico Amazon recib\u00edan sus pedidos a trav\u00e9s de los canales habituales: a trav\u00e9s de DHL, Hermes u otro proveedor de env\u00edo establecido. Incluso hoy en d\u00eda, el mercado colabora con empresas externas para entregar pedidos en todo el mundo. Sin embargo, con Amazon Logistics \u2013<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-91496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-trucos"],"yoast_head":"\nHopp or Top? 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