![\"examples](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142620\/amazon-brand-store-examples-844x762.jpg\")
<\/figure>The large Apple logo in the header immediately informs the customer of which brand it is, and they can navigate through the different product categories in the navigation bar to find the desired products. The most popular products are also highlighted on the homepage. An Amazon brand store is essentially your own small online store in the marketplace.<\/p>
- Each Amazon brand store receives a URL that points exclusively to the seller’s brand store. This allows you to carry out your own advertising campaigns on external websites or social media. When a user clicks on your ads, they are directed straight to your store, allowing you to bypass competitive pressure in search results.<\/li><\/ul><\/div>
- When building a brand store, you can also convince customers of your brand and encourage repeat purchases. Perhaps you have a special brand story to tell on Amazon, or your products are fairly made and produced in Germany. Highlight what makes your brand unique and be accessible to your customers. This way, they will remember you, and customer loyalty will increase.<\/li><\/ul><\/div>
- In your own brand store on Amazon, you naturally also highlight your products. This also increases the likelihood that customers will purchase multiple items from you. Do you perhaps have a matching necklace with a bracelet?<\/li><\/ul><\/div>
Another advantage is that there are no distractions from competing products. While the product detail page in the familiar Amazon environment may also show ads from competitors’ campaigns, the Amazon brand store belongs solely to you. Comparable offers from competitors are not listed there.<\/p>
Attention<\/strong>: First, register your brand in the Amazon Brand Registry. Only once this process is complete can you open a store on Amazon. You can learn how to proceed with registering your brand here: How to benefit from Amazon Brand Registry.<\/p><\/blockquote>
\u00bfC\u00f3mo creo una tienda de marca de Amazon?<\/h2>
As a brand owner, you can create your own brand store on Amazon for free. To do this, log in to Seller Central and select the “Stores” section from the dropdown menu. Finally, click on “Manage Stores.”<\/p>
Now, you can create the Amazon brand store. First, you need to provide some information, such as the brand name and a brand logo. Then, choose whether you want to use the standard version with normal-sized product images or the “Tall” product grid, which allows for larger item photos. The latter is especially suitable for products with many details that need to be clearly visible.<\/p>
In addition, a header is created that is displayed at the top of your store. This consists of an image, the brand logo, and the navigation bar that will guide users through your pages. With different pages, you can represent various product categories, for example:<\/p>
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142619\/amazon-brandstore-Avent-844x215.jpg\")
<\/figure>The Philips Avent brand offers a wide range of baby products: from baby monitors to bottles and pacifiers. When a customer clicks on the Baby Monitors<\/em> category in this Amazon brand store, they receive an overview of the different offerings: from the affordable entry-level model to the high-tech device priced at \u20ac220.<\/p>
This division into different pages makes it easier for customers to maintain an overview and thus improves the shopping experience. If all Avent products were displayed directly on the first page, the selection would simply be overwhelming and, above all, confusing. After all, someone looking for a pacifier does not want to have to wade through an army of bottles and baby monitors first.<\/p>
The ONLINE stationery manufacturer goes even further and has added subpages in addition to the main pages:<\/p>
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142617\/brandstore-amazon-Online-Beispiel-844x428.png\")
<\/figure>The selection of writing tools is probably much broader than that of baby accessories. On the main page “Creative,” there are subpages like “Markers” and “Calligraphy Kits.” These subpages contain the products.<\/p>
Just like with Avent, the division into pages and subpages serves to provide clarity, allowing customers to quickly and easily find the products they are looking for and have a good shopping experience.<\/p>
Once you have established a structure, you can easily create it using pre-made templates and edit it by dragging and dropping. In addition to text, you can also use videos and images to tell your story. This way, you can even highlight your products in action.<\/p>
Build the Amazon brand store: Templates<\/h3>
Some online sellers do not create an Amazon store because they think the setup is difficult. On the contrary: to design your own store, Amazon provides you with three templates that allow you to quickly and easily create a professional page. The content of the templates can be customized according to your preferences. Individual tiles within the templates can be moved, deleted, or added. However, if you prefer to design your page yourself, you can also use a blank template and fill it with elements such as images, products, or text.<\/p>
Since the templates serve different purposes, you should decide in advance what you want to achieve with a page. Do you want to provide an overview or highlight many individual products? Therefore, first determine the intent of the page and then choose the template that best reflects that.<\/p>
Marquee (Entry)<\/h4>
This template is designed as an entry page. It offers space for text and images that illustrate your offerings. Short texts that describe the purpose of the page are appropriate here. You can use this template as a homepage to generally present your offerings, similar to what is done in the Amazon Basics brand store:<\/p>
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142616\/Brand-Store-Amazon-Basics-844x437.png\")
<\/figure>A short text presents the central message of the brand, while additional images guide the reader to the corresponding categories.<\/p>
Showcase (Product Presentation)<\/h4>
Here, the emphasis is on highlighting the products and associated content. With minimal text and many images (of products), you can showcase what this Amazon brand store has to offer.<\/p>
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142615\/Brand-Store-Amazon-Basics-Beispiel-2-844x564.png\")
<\/figure>Product Grid (Product Grid)<\/h4>
This template displays selected products in a grid view. Therefore, it is suitable for subpages where customers can choose which product they want to purchase.<\/p>
![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142614\/Amazon-BrandStore-Vans-Beispiel-844x559.png\")
<\/figure>Good to know:<\/strong> You are not required to rely on one of the three templates. Instead, you can also choose the “Blank” template and design your store from scratch.<\/p><\/blockquote>
Build the Amazon brand store: Adding Products<\/h3>
Once the structure of the pages has been established and you have chosen a page template, you can fill the new Amazon store with content.<\/p>
To do this, “tiles” are used. These determine the size of the displayed content. A tile can take up the entire width of the page or just a small part, such as a quarter. To illustrate this, take another look at the previous examples. The header of Avent or ONLINE takes up the entire width of the page, while the Vans shoes each take up only one-fifth.<\/p>
The tiles in your brand store can be filled with different content depending on their size. In addition to multimedia formats such as images or videos, you can also insert product grids. This will display information such as the product name, image, Prime logo, and star rating. When customers click on one of the offers, they are directed to a dedicated product detail page.<\/p>
You can easily add products using the search function by entering ASIN or keywords. Lists containing up to 500 ASIN can also be used to add products.<\/p>
Best Sellers, Recommended Products, and Deals<\/h4>
You can also use a best sellers tile to automatically display five products at a time that are the best sellers and associated with your brand. You also have the option to use a tile for recommended products. This way, additional products from your portfolio that may also interest buyers based on their purchase history are presented. For both types of tiles, it is important that they can only be used if your offering includes best sellers<\/a> or recommended products.<\/p>
If you want to offer your customers special deals, you can also highlight them in your Amazon brand store. To do this, select up to four products per row in the corresponding tile to display; the fewer products you show, the better you can highlight the respective offer. The tiles for recommended deals are only available during the duration of the promotion and are automatically deactivated once the period has passed. Please note that Amazon only shows time-based deals here, such as “Deal of the Day” or “Best Deal”; coupon promotions are excluded.<\/p>
Resumen: \u00bfC\u00f3mo crear una tienda de marca en Amazon?<\/h3>
Crear una tienda de marca es bastante simple. Ni siquiera necesitas un dise\u00f1ador en tu equipo. Simplemente debes tener fotos de productos profesionales y textos de venta listos.<\/p>
- Registre su marca en el registro de marcas de Amazon<\/strong>. Tambi\u00e9n es gratuito, pero su marca debe estar ya registrada en un registro de marcas nacional. Si es as\u00ed, el proceso se completar\u00e1 en unas pocas semanas.<\/li>
- Inicie sesi\u00f3n en Seller Central<\/strong>. En el men\u00fa desplegable, encontrar\u00e1 la opci\u00f3n “Gestionar tiendas” bajo “Tiendas.”<\/li>
- Ahora, cree una nueva tienda de marca en Amazon. Por favor, proporcione el nombre de la marca<\/strong> y <\/strong>un logo de marca<\/strong>.<\/li>
- Elija entre dos rejillas de productos<\/strong> diferentes. En la variante est\u00e1ndar, puede colocar m\u00e1s productos en una p\u00e1gina que en la rejilla “Alta”, ya que esta \u00faltima muestra im\u00e1genes de productos m\u00e1s grandes.<\/li>
- Ahora, elija uno de los tres modelos<\/strong> para su tienda de marca en Amazon. Un dise\u00f1o personalizado tambi\u00e9n es posible si comienza con un modelo en blanco.<\/li>
- Ahora, complete el modelo agregando baldosas<\/strong> y dise\u00f1ando la p\u00e1gina de inicio. La funci\u00f3n de “arrastrar y soltar” hace que el proceso sea muy f\u00e1cil, incluso sin experiencia en dise\u00f1o multimedia.<\/li>
- Verifique su tienda en el avance<\/strong>. Despu\u00e9s de eso, puede completar el proceso.<\/li>
- Amazon ahora verificar\u00e1 su Tienda de Marca. Despu\u00e9s del proceso de aprobaci\u00f3n<\/strong>, la tienda ser\u00e1 accesible a trav\u00e9s de su propia URL.<\/li><\/ol><\/div>\t\t
\n\n\t\t\n\t\n\t\t\n\t\t\tComienza tu viaje de vendedor a superventas – con SELLERLOGIC.\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tObt\u00e9n una prueba gratuita hoy y descubre c\u00f3mo los servicios adecuados pueden llevarte de ser bueno a ser el MEJOR. No esperes. Act\u00faa ahora.\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tComienza ahora<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\nAmazon Brand Store \u2013 Directrices: Lo que hay que tener en cuenta<\/h2>
Una vez que haya creado su Tienda de Marca en Amazon, ser\u00e1 verificada en un plazo de 72 horas. El gigante en l\u00ednea verifica si ha cumplido con las directrices para las listas de tiendas, as\u00ed como las directrices<\/a> generales del gigante del comercio electr\u00f3nico.<\/p>
Enumerar todas las directrices de Amazon para las Tiendas de Marca exceder\u00eda el alcance de este art\u00edculo de blog, pero nos gustar\u00eda proporcionarle las m\u00e1s importantes.<\/p>
Primero, cada p\u00e1gina debe contener al menos una baldosa adicional adem\u00e1s del encabezado. No se debe exceder el n\u00famero m\u00e1ximo de 20 secciones. Adem\u00e1s, ciertos tipos de baldosas solo pueden utilizarse en cantidades limitadas:<\/p>
Las baldosas b\u00e1sicas est\u00e1n disponibles en cuatro tama\u00f1os. Es importante tener en cuenta que ciertos contenidos solo pueden mostrarse en ciertos tama\u00f1os. Por ejemplo, una rejilla de productos solo puede presentarse en tama\u00f1o m\u00e1ximo “Ancho Completo”, mientras que las im\u00e1genes est\u00e1n disponibles en todos los tama\u00f1os.<\/p>
Si desea utilizar contenido multimedia como im\u00e1genes y videos para su Tienda de Marca en Amazon, estos tambi\u00e9n deben cumplir con ciertos requisitos m\u00ednimos. Por ejemplo, las im\u00e1genes deben tener un tama\u00f1o m\u00ednimo de 750 x 750 p\u00edxeles, y los videos deben medir al menos 450 x 320 p\u00edxeles. Cuanto m\u00e1s grande deba mostrarse el contenido multimedia correspondiente, mayor debe ser la resoluci\u00f3n.<\/p>
- Inicie sesi\u00f3n en Seller Central<\/strong>. En el men\u00fa desplegable, encontrar\u00e1 la opci\u00f3n “Gestionar tiendas” bajo “Tiendas.”<\/li>
- Registre su marca en el registro de marcas de Amazon<\/strong>. Tambi\u00e9n es gratuito, pero su marca debe estar ya registrada en un registro de marcas nacional. Si es as\u00ed, el proceso se completar\u00e1 en unas pocas semanas.<\/li>
- In your own brand store on Amazon, you naturally also highlight your products. This also increases the likelihood that customers will purchase multiple items from you. Do you perhaps have a matching necklace with a bracelet?<\/li><\/ul><\/div>
- When building a brand store, you can also convince customers of your brand and encourage repeat purchases. Perhaps you have a special brand story to tell on Amazon, or your products are fairly made and produced in Germany. Highlight what makes your brand unique and be accessible to your customers. This way, they will remember you, and customer loyalty will increase.<\/li><\/ul><\/div>
![\"Ejemplo](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/23142612\/Amazon-Brand-Store-Online-Beispiel-2-844x348.png\")
<\/figure>