{"id":91877,"date":"2025-06-12T12:29:22","date_gmt":"2025-06-12T12:29:22","guid":{"rendered":"https:\/\/www.sellerlogic.com\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/"},"modified":"2025-06-12T12:29:22","modified_gmt":"2025-06-12T12:29:22","slug":"infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/","title":{"rendered":"Infograf\u00eda: \u00a1Estos son los 13 pasos para ganar la Buy Box de Amazon!"},"content":{"rendered":"<p class=\"theme-wp-block is-style-default gb-responsive-442798-identifier\">Para muchos vendedores de Amazon, todo gira en torno a ganar la Buy Box de Amazon. Porque m\u00e1s del 90 por ciento de los clientes ordenan a trav\u00e9s del peque\u00f1o cuadro amarillo en la esquina superior derecha de la p\u00e1gina del producto. Otros vendedores listados a continuaci\u00f3n reciben muy pocas ventas. Por lo tanto, es crucial mantener siempre la optimizaci\u00f3n de la Buy Box de Amazon en tu lista de tareas.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-225185-identifier\">Aunque al final el <a href=\"https:\/\/www.sellerlogic.com\/es\/blog\/how-does-the-amazon-algorithm-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">algoritmo A9<\/a> hace la selecci\u00f3n, los vendedores pueden hacer mucho para aumentar sus posibilidades de aterrizar en la Buy Box de Amazon. Sin embargo, la situaci\u00f3n es compleja: una serie de criterios juegan un papel. Ya sea el tiempo de env\u00edo o el rendimiento del vendedor, hacer un seguimiento de todo esto es un desaf\u00edo en s\u00ed mismo.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-250341-identifier\">Todos los requisitos para la Buy Box en una infograf\u00eda<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-308028-identifier\">Por esta raz\u00f3n, la siguiente infograf\u00eda resume los criterios para ganar la <a href=\"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box<\/a>: \u00bfQu\u00e9 requisitos m\u00ednimos debes cumplir, como vendedor, en cualquier caso para calificar? \u00bfY qu\u00e9 valores deber\u00edas alcanzar para maximizar la probabilidad de recibir la Buy Box de Amazon? La presi\u00f3n competitiva en el mercado en l\u00ednea es extremadamente alta. Solo cuando todas las m\u00e9tricas se alineen, el vendedor recibir\u00e1 el campo del carrito de compras para su producto.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-736701-identifier\"><em>\u00a1Para abrir la infograf\u00eda de la Buy Box de Amazon en una nueva ventana, simplemente haz clic en la gr\u00e1fica! \u00bfPrefieres leer? Aqu\u00ed hemos detallado todos los criterios para ti: <a href=\"https:\/\/www.sellerlogic.com\/es\/blog\/the-14-criterios-clave-para-ganar-la-buy-box-en-amazon-y-como-mantener-tus-metricas-en-control\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201c\u00a1C\u00f3mo mantener tus m\u00e9tricas de Amazon bajo control!\u201d<\/a><\/em><\/p><div class=\"wp-block-image gb-responsive-204000-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/files\/BLOG\/sellerlogic_amazon_buybox-final.png\" target=\"_blank\" rel=\"noopener nofollow\"><img decoding=\"async\" width=\"627\" height=\"2200\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik.png\" alt=\"Por SELLERLOGIC: Todos los criterios de la Buy Box de Amazon en una infograf\u00eda\" class=\"wp-image-753\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik-407x1428.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik-438x1536.png 438w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik-584x2048.png 584w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143019\/sellerlogic_amazon_buy-box-kriterien-infografik.png 627w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block is-style-default gb-responsive-463177-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Para muchos vendedores de Amazon, todo gira en torno a ganar la Buy Box de Amazon. Porque m\u00e1s del 90 por ciento de los clientes ordenan a trav\u00e9s del peque\u00f1o cuadro amarillo en la esquina superior derecha de la p\u00e1gina del producto. Otros vendedores listados a continuaci\u00f3n reciben muy pocas ventas. Por lo tanto, es<\/p>\n","protected":false},"author":3,"featured_media":761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-91877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buy-box-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infograf\u00eda: \u00a1Estos son los 13 pasos para ganar la Buy Box de Amazon! | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Todo en una infograf\u00eda: Inf\u00f3rmate sobre los criterios clave para la Buy Box de Amazon ahora \u2013 \u00a1y finalmente vende con \u00e9xito!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infograf\u00eda: \u00a1Estos son los 13 pasos para ganar la Buy Box de Amazon! | SELLERLOGIC\" \/>\n<meta property=\"og:description\" content=\"Todo en una infograf\u00eda: Inf\u00f3rmate sobre los criterios clave para la Buy Box de Amazon ahora \u2013 \u00a1y finalmente vende con \u00e9xito!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Herramientas inteligentes para vendedores de Amazon\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T12:29:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143018\/artikelbild-bb-kriterien-infografik.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/es\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Infograf\u00eda: \u00a1Estos son los 13 pasos para ganar la Buy Box de Amazon!\",\"datePublished\":\"2025-06-12T12:29:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\"},\"wordCount\":287,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143018\/artikelbild-bb-kriterien-infografik.png\",\"articleSection\":[\"Todo sobre la Buy Box\"],\"inLanguage\":\"es-ES\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\",\"url\":\"https:\/\/www.sellerlogic.com\/es\/blog\/infographic-these-are-the-13-steps-to-winning-the-amazon-buy-box\/\",\"name\":\"Infograf\u00eda: \u00a1Estos son los 13 pasos para ganar la Buy Box de Amazon! 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