{"id":110109,"date":"2022-03-21T15:48:20","date_gmt":"2022-03-21T15:48:20","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-siaura-material\/"},"modified":"2022-03-21T15:48:20","modified_gmt":"2022-03-21T15:48:20","slug":"success-story-siaura-material","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/et\/resources\/success-story-siaura-material\/","title":{"rendered":"Edu lugu: SiAura Materjal (EN)"},"content":{"rendered":"\n\t
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\n\t\t\u00dcks parimaid m\u00fc\u00fcjaid Amazonis k\u00e4sit\u00f6\u00f6varustuse valdkonnas\t<\/p>\n\n\t\t

\n\t\tKuidas SiAura Materjal saavutas Buy Box 95% osaluse\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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\"Edu<\/figure>

Asutatud:<\/strong>
2013<\/p>

T\u00f6\u00f6stusharu:<\/strong>
K\u00e4sit\u00f6\u00f6 ja hobitarbed<\/p>

Artiklid Amazonis:<\/strong>
umbes 2900<\/p>

Saadetised:<\/strong>
umbes 350\/p\u00e4evas<\/p><\/div>

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Taust:<\/h3>

SiAura Materjali p\u00e4ritolulugu \u2013 \u00fcks juhtivaid br\u00e4nde Amazon.com-is k\u00e4sit\u00f6\u00f6 ja hobitarvete valdkonnas \u2013 ei ole t\u00fc\u00fcpiline “ma muutsin oma hobi oma t\u00f6\u00f6ks” lugu, mida v\u00f5iks esmapilgul eeldada. “Tegelikult ei ole ma ise kunagi palju k\u00e4sit\u00f6\u00f6d teinud; ma olen tegelikult arvutiteadlane,” selgitab asutaja ja tegevjuht Annemarie Raluca Schuster. “Sel ajal n\u00e4gin ma lihtsalt ni\u0161i ja m\u00f5istsin, et Saksamaa turul ei olnud \u00fchtegi ettev\u00f5tet, mis m\u00fc\u00fcks k\u00e4sit\u00f6\u00f6varustust suurel skaalal.”<\/p>

Tulemusena asutas Annemarie ettev\u00f5tte SiAura Materjal. Ta avastas kiiresti, et selline ettev\u00f5tmine n\u00f5uab palju t\u00f6\u00f6d ja visadust. “Lisaks pidevale turuanal\u00fc\u00fcsile pidin ma omandama vajalikud teadmised jooksvalt, n\u00e4iteks sellistes valdkondades nagu \u00f5igus, raamatupidamine, prognoosimine v\u00f5i hinnakujundus \u2013 neid asju ei \u00f5pi \u00fcle\u00f6\u00f6.”<\/p>

V\u00e4ljakutse:<\/h3>

Teemad nagu \u00f5ige eelarve jaotamine, hinnakalkulatsioon ja hinnakujunduse optimeerimine on \u00e4ritegevuse edukaks juhtimiseks h\u00e4davajalikud. “Muidugi on ka palju investeerida oma \u00e4ri,” selgitab Annemarie. “See v\u00f5ib alguses viia ka rohkemate kulutusteni kui teenid – mis oli t\u00f5epoolest SiAura Materjali puhul.” Seet\u00f5ttu oli Annemarie jaoks veelgi olulisem alustada oma toodete \u00f5igete hindade seadmist, et genereerida piisavalt marginaali ja kasumit tervisliku \u00e4ri jaoks.<\/p>

Samas r\u00f5hutab Annemarie ka, et e-kaubanduse valdkond, eriti Amazon’i keskkond, on tugevalt muutuv. Ettev\u00f5tted ei saa lihtsalt toetuda olemasolevatele protsessidele v\u00f5i seadistustele, vaid peavad alati tegelema erinevate v\u00e4ljakutsetega ja olema pidevalt innovatsiooni kaudu sammu v\u00f5rra ees, et Amazon’is edukalt m\u00fc\u00fca.<\/p>

SiAura Materjali meeskond v\u00f5ib seda kinnitada: “Me peame regulaarselt tegelema tarnete kitsaskohtadega, aga ka tugeva konkurentsi v\u00f5i sisemiste protsessimuudatustega,” \u00fctleb Annemarie meile. “Drastilised hinnamuutused on samuti m\u00e4rkimisv\u00e4\u00e4rne v\u00e4ljakutse. Amazon’is muutub toote hind m\u00f5nikord 100 korda p\u00e4evas.”<\/p>

SiAura Materjali jaoks on marginaali ja hinna k\u00f5rge surve koos pidevate muutustega turul \u00fcks peamisi v\u00e4ljakutseid. Kuidas kohandab SiAura Materjal oma hinnastrateegiat keskkonnas, mida m\u00f5jutavad nii tugevalt konkurents ja sellega kaasnevad hinnak\u00f5ikumised? “L\u00f5ppkokkuv\u00f5ttes saab seda teha ainult tarkvara abil; see pole isegi k\u00e4sitsi teostatav,” selgitab Annemarie.<\/p>

Lahendus:<\/h3>
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Annemarie Raluca Schuster<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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SiAura Materjali asutaja ja tegevjuht<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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“L\u00f5ppkokkuv\u00f5ttes saavad ettev\u00f5tted edukat hinnastrateegiat rakendada ainult tarkvara abil; see pole lihtsalt k\u00e4sitsi teostatav. SELLERLOGIC Repricer abil suutsin oma Buy Box osakaalu t\u00f5sta 95%!”<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>

Seda silmas pidades hakkas SiAura Materjal juba varakult otsima viise, kuidas optimeerida nende Amazon’is m\u00fc\u00fcdavate toodete hindu Buy Box suunas, kaotamata silmist marginaali ja kasumit. “Teadsin algusest peale, et ma ei hakka kaupa m\u00fc\u00fcma, kui ma ei suuda hinda t\u00f5husalt kontrollida – ja ma teadsin, et ma ei tee seda k\u00e4sitsi niikuinii.”<\/p>

Sellep\u00e4rast on SiAura Materjal alates 2016. aastast kasutanud SELLERLOGIC Repricer Amazon’i jaoks. See on v\u00f5imaldanud ettev\u00f5ttel saavutada m\u00e4rkimisv\u00e4\u00e4rselt k\u00f5rgema Buy Box protsendi 95% ja n\u00e4ha rohkem m\u00fc\u00fcki kaupadele. “Hinnaloog ja Buy Box osakaalu saab t\u00f6\u00f6riistas j\u00e4lgida iga kasutaja, mis on v\u00e4ga mugav.”<\/p>

Intuitiivne kasutajaliides muudab Repricer v\u00e4ga lihtsaks kasutamiseks. “Mulle meeldib ka see, et saame rakendada mitmeid strateegiaid erinevate tootegruppide jaoks ja et meil on alati juurdep\u00e4\u00e4s ulatuslikule teadmistebaasile ja toele.”<\/p>

Kui SiAura arendus ja edu kinnitavad \u00fchte asja \u00fcle k\u00f5ige, siis on see, et ettev\u00f5tjad ei saa ja ei pea k\u00f5ike ise tegema. Lisaks suurep\u00e4rasele meeskonnale on h\u00e4davajalik automatiseerida asjakohased, kuid aegan\u00f5udvad protsessid. SELLERLOGIC Repricer abil suudab SiAura Materjal tegutseda nii konkurentsiv\u00f5imeliselt kui ka majanduslikult.<\/p>

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Faktileht<\/strong><\/p>

SELLERLOGIC Repricer Amazon’i jaoks<\/em><\/p>

Edu v\u00f5ti Amazon’i m\u00fc\u00fcjatele: Parim hind Buy Box<\/h3>
Loe l\u00e4hemalt<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t
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Faktileht<\/strong><\/p>

SELLERLOGIC Lost & Found<\/em><\/p>

Amazon FBA:
Teie toodete Bermuda kolmnurk<\/h3>
Loe l\u00e4hemalt<\/strong><\/strong><\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Asutatud:2013 T\u00f6\u00f6stusharu:K\u00e4sit\u00f6\u00f6 ja hobitarbed Artiklid Amazonis:umbes 2900 Saadetised:umbes 350\/p\u00e4evas Taust: SiAura Materjali p\u00e4ritolulugu \u2013 \u00fcks juhtivaid br\u00e4nde Amazon.com-is k\u00e4sit\u00f6\u00f6 ja hobitarvete valdkonnas \u2013 ei ole t\u00fc\u00fcpiline “ma muutsin oma hobi oma t\u00f6\u00f6ks” lugu, mida v\u00f5iks esmapilgul eeldada. “Tegelikult ei ole ma ise kunagi palju k\u00e4sit\u00f6\u00f6d teinud; ma olen tegelikult arvutiteadlane,” selgitab asutaja ja tegevjuht Annemarie<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":110082,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-110109","page","type-page","status-publish","hentry"],"yoast_head":"\nK\u00e4sit\u00f6\u00f6varustus on Amazon'is \u00fcks enim m\u00fc\u00fcdavaid tooteid<\/title>\n<meta name=\"description\" content=\"Kuidas saavutas SiAura Materjal 95% Buy Box osakaalu SELLERLOGIC Repricer abil Amazon'is? 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