{"id":109548,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/"},"modified":"2023-01-05T15:29:47","modified_gmt":"2023-01-05T15:29:47","slug":"ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/","title":{"rendered":"Ristkasutuse \u00fcmberhindamine \u2013 strateegia (mitte ainult) privaatsete kaubam\u00e4rkide m\u00fc\u00fcjatele"},"content":{"rendered":"

SELLERLOGIC p\u00fc\u00fcab alati luua suurep\u00e4raseid tooteid, mis v\u00f5imaldavad Amazon m\u00fc\u00fcjatel ja m\u00fc\u00fcjatel paremini ja majanduslikult j\u00e4tkusuutlikumalt m\u00fc\u00fca. Uute loomine ja olemasolevate toodete parandamine on nende pingutuste keskne osa. Repricer laiendamine toote\u00fclese strateegiaga on igasuguste kaupmeeste jaoks rikastav.<\/p>

Eriti kui m\u00fc\u00fcakse privaatkaubam\u00e4rgi tooteid \u2013 mida tavaliselt pakub ainult \u00fcks m\u00fc\u00fcja \u2013 hoitakse Buy Box tavaliselt automaatselt ja seet\u00f5ttu ei pea selle nimel v\u00f5itlema. See ei t\u00e4henda aga, et siin ei oleks konkurentsi. Pigem toimub see lihtsalt teisel tasandil \u2013 nimelt otsingutulemustelehel, mitte toote detaillehel.<\/p>

Konkurents k\u00f5igil tasanditel<\/h2>

Siin on n\u00e4ide praktikast: Te olete eriti rebenemiskindlate spordisokkide tootja ja soovite neid m\u00fc\u00fca privaatkaubam\u00e4rgi tootena Amazonis. Te laadite sokid Amazonisse \u00fcles ja ootate n\u00fc\u00fcd, et need lendaksid klientide ostukorvidesse nende riiulitelt. Te olete veendunud, et teie uus toode saavutab k\u00f5rge n\u00e4htavuse, sest l\u00f5puks t\u00e4idate k\u00f5ik asjakohased n\u00f5uded: teil on hea toode, kvaliteetsed fotod toote detaillehel, hea Amazon SEO<\/a> ja \u2013 eelk\u00f5ige \u2013 ei ole konkurentsi Buy Box p\u00e4rast, kuna m\u00fc\u00fcte ju privaatkaubam\u00e4rgi kaudu, mitte kaubanduskauba kaudu.<\/p>

M\u00f5ne p\u00e4eva p\u00e4rast vaatate m\u00fc\u00fcginumbreid ja m\u00e4rkate pettunult, et tulemus on pigem pettumustvalmistav. Miks? L\u00fchike pilk otsingutulemustesse annab teile vastuse. Kui sisestate \u201espordisokid\u201d Amazonis otsinguribale, ei ilmu teie sokid esialgu \u00fcldse, kuid konkurentide omad \u2013 teised privaatkaubam\u00e4rgi m\u00fc\u00fcjad, kes pakuvad sarnast toodet. Lisaks sellele seadistavad need m\u00fc\u00fcjad oma nimekirja 15% odavama hinnaga. Just see on antud juhul m\u00e4\u00e4rav punkt.<\/p>\n\t

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\n\t\tN\u00fc\u00fcd kontrollige Repricer j\u00f5udlust!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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Kas soovite SELLERLOGIC Repricer testida?<\/strong><\/p>

Veenduge meie t\u00f6\u00f6riistas kindlas demo keskkonnas \u2013 tasuta ja ilma kohustusteta. Te ei kaota midagi! Testige SELLERLOGIC Repricer funktsioone ja omadusi testkeskkonnas \u2013 ilma et peaksite oma Amazon konto \u00fchendama.<\/p>

P.S.: 14-p\u00e4evane prooviperiood on p\u00e4rast registreerimist endiselt teie k\u00e4sutuses!<\/p>

Alustage n\u00fc\u00fcd demo<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

Toote hinna asjakohasus Buy Box ulatuses<\/h2>

Amazon on kui \u00fcks maailma kliendikesksemaid ettev\u00f5tteid loomulikult p\u00fchendunud sellele, et tootehinnad oma platvormil oleksid v\u00f5imalikult konkurentsiv\u00f5imelised. See t\u00e4hendab ka, et m\u00fc\u00fcjad, kes m\u00fc\u00fcvad konkurentsiv\u00f5imeliste hindadega ja kelle hinnakujundus on paindlik, saavad platvormil rohkem n\u00e4htavust ja seet\u00f5ttu k\u00f5rgema positsiooni.<\/p>

Otsingutulemustelehel m\u00e4ngib hind sama suurt rolli kui toote detaillehel. \u00dcksnes visuaalselt on hinnad otsingutulemustes teadlikult silmapaistvalt esitatud ja t\u00f5mbavad klientide t\u00e4helepanu juba enne, kui nad \u00fcldse nimekirja loevad.<\/p>

\"Cross<\/figure>

L\u00fchidalt: Amazoni klientide ostuotsused s\u00f5ltuvad tugevalt toote hinnast. Loomulikult on kindlasti m\u00f5ni m\u00fc\u00fcja, kes suudab oma toodete konkurentsituse t\u00f5ttu hinnad m\u00e4\u00e4rata ainult soovitud marginaali ja n\u00f5udluse p\u00f5hjal. Enamik aga m\u00e4\u00e4rab oma hinnad ka konkurentsi p\u00f5hjal. Nii tagatakse, et toote hind j\u00e4\u00e4b atraktiivseks, mis t\u00f5ukab m\u00fc\u00fcginumbreid ja seega ka positsiooni Amazonis otsingus.<\/p>

\u00dclaltoodud n\u00e4ites oleks \u00fcks mitmest sihip\u00e4rasest strateegiast hinnakohandamine juba v\u00e4ljakujunenud toodetele, st hinna langetamine 15%. Kuid sellega ei ole veel k\u00f5ik tehtud. Me k\u00f5ik teame, et Amazon on \u00fcks maailma d\u00fcnaamilisemaid e-kaubanduse platvorme ja see kajastub ka toodete hinnakujunduses. Seega, kes soovib edukalt m\u00fc\u00fca, peab kursis olema. See kehtib nii privaatkaubam\u00e4rgi m\u00fc\u00fcjate kui ka kaubanduskauba m\u00fc\u00fcjate kohta.<\/p>

SELLERLOGIC lahendus<\/h2>

SELLERLOGIC toote\u00fclese strateegia v\u00f5imaldab neil v\u00f5rrelda valitud toodet kuni 20 sarnase konkurentsitootega ja vastavalt hinda kohandada. Selleks peate lihtsalt j\u00e4rgima j\u00e4rgmisi samme.<\/p>

  1. Minge Repricers \u201eMinu tooted\u201d juurde<\/li>
  2. Valige toode, millele toote\u00fclese strateegiat rakendada soovite<\/li>
  3. M\u00e4\u00e4rake ASINi p\u00f5hjal, milliseid tooteid v\u00f5rreldakse.<\/li>
  4. Sisestage, millised hinnavahed peaksid salvestatud toodetel olema teie toodetega. \u00c4rge unustage siia miinusm\u00e4rki panna, kui soovite odavamalt m\u00fc\u00fca (nt \u201e-0,5″, kui soovite m\u00fc\u00fca 50 senti odavamalt kui konkurents).<\/li><\/ol><\/div>
    \"Toote\u00fclese<\/a>
    Valige toode, millele toote\u00fclese strateegiat rakendada soovite.<\/figcaption><\/figure>
    \"Toote\u00fclese<\/a>
    M\u00e4\u00e4rake ASINi p\u00f5hjal, milliseid tooteid v\u00f5rreldakse.<\/figcaption><\/figure>
    \"Toote\u00fclese<\/a>
    Hinnavahed konkurentide tootega sisestage. Antud juhul n\u00f5uate konkurentsist 50 senti rohkem.<\/figcaption><\/figure>

    Seadeid saab strateegia raames veelgi rohkem kohandada vastavalt teie soovidele, n\u00e4iteks saate lisada teisi m\u00fc\u00fcjaid musta nimekirja v\u00f5i valge nimekirja v\u00f5i valida, kas registreerida ainult FBA v\u00f5i FBM m\u00fc\u00fcjad. Nende valikute kohta saate rohkem teavet allolevast videost.<\/p>

    Automatiseeritud hinnakujundus toob teile veelgi rohkem eeliseid: toote\u00fclese strateegia rakendamine tagab mitte ainult selle, et teie hinnakujundus j\u00e4\u00e4b v\u00f5imalikult atraktiivseks, vaid takistab ka liiga madalat hinnakujundust ja sellega kaasnevaid marginaalikaotusi. Sest Repricer SELLERLOGIC liikumine toimub alati teie m\u00e4\u00e4ratud miinimum- ja maksimumhindade raames. Samuti on v\u00f5imalik automaatne hindade arvutamine teie kulude p\u00f5hjal. Nii s\u00e4ilitate oma kasumlikkuse k\u00f5ige lihtsamal viisil!<\/p>

    Selles artiklis keskendutakse toote\u00fclese strateegia kasutamisele privaatkaubam\u00e4rgi m\u00fc\u00fcjate jaoks, kuigi seda saab kasutada ka kaubanduskauba m\u00fc\u00fcjate jaoks.<\/p>

    N\u00e4ide praktikast: Te m\u00fc\u00fcte Adidas spordisokke kaubanduskaubana ja m\u00e4rkate teist m\u00fc\u00fcjat, kes m\u00fc\u00fcb sarnaseid Snocks sokke Amazonis ning teeb seda v\u00e4ga edukalt oma d\u00fcnaamilise ja konkurentsiv\u00f5imelise hinna t\u00f5ttu. SELLERLOGIC toote\u00fclese strateegia abil saate end konkurendi hinnastrateegiale kinnitada ja seel\u00e4bi samuti rohkem m\u00fc\u00fcki saavutada.<\/p>

    Siit saate \u00fcksikasjaliku \u00fclevaate toote\u00fclese \u00fcmberhindamise strateegia toimimisest ja eelistest:<\/p>

    \n

    You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

    Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

    Pildikrediit: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC p\u00fc\u00fcab alati luua suurep\u00e4raseid tooteid, mis v\u00f5imaldavad Amazon m\u00fc\u00fcjatel ja m\u00fc\u00fcjatel paremini ja majanduslikult j\u00e4tkusuutlikumalt m\u00fc\u00fca. Uute loomine ja olemasolevate toodete parandamine on nende pingutuste keskne osa. Repricer laiendamine toote\u00fclese strateegiaga on igasuguste kaupmeeste jaoks rikastav. Eriti kui m\u00fc\u00fcakse privaatkaubam\u00e4rgi tooteid \u2013 mida tavaliselt pakub ainult \u00fcks m\u00fc\u00fcja \u2013 hoitakse Buy Box tavaliselt automaatselt<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1668,1011],"tags":[],"class_list":["post-109548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enda-nimel","category-toeoeriistad-amazoni-mueuejatele"],"yoast_head":"\nKasutage toote\u00fclese strateegiat kasumlikult<\/title>\n<meta name=\"description\" content=\"Need, kes soovivad ASINi p\u00f5hjal konkurentsist \u00fcle olla, vajavad SELLERLOGIC toote\u00fclese strateegiat. 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Testige seda t\u00e4na.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T15:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135649\/produktuebergreifendes-repricing-sl.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Hannig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Hannig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/\"},\"author\":{\"name\":\"Daniel Hannig\",\"@id\":\"https:\/\/www.sellerlogic.com\/et\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8\"},\"headline\":\"Ristkasutuse \u00fcmberhindamine \u2013 strateegia (mitte ainult) privaatsete kaubam\u00e4rkide m\u00fc\u00fcjatele\",\"datePublished\":\"2023-01-05T15:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/\"},\"wordCount\":852,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135649\/produktuebergreifendes-repricing-sl.jpeg\",\"articleSection\":[\"Enda nimel\",\"T\u00f6\u00f6riistad Amazoni m\u00fc\u00fcjatele\"],\"inLanguage\":\"et\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/\",\"url\":\"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/\",\"name\":\"Kasutage toote\u00fclese strateegiat kasumlikult\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/ristkasutuse-umberhindamine-strateegia-mitte-ainult-privaatsete-kaubamarkide-muujatele\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135649\/produktuebergreifendes-repricing-sl.jpeg\",\"datePublished\":\"2023-01-05T15:29:47+00:00\",\"description\":\"Need, kes soovivad ASINi p\u00f5hjal konkurentsist \u00fcle olla, vajavad SELLERLOGIC toote\u00fclese strateegiat. 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