{"id":109620,"date":"2020-06-16T08:36:00","date_gmt":"2020-06-16T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/leidke-sisestage-optimeerige-amazoni-tagapoolse-otsingu-tingimused-siin-on-kuidas\/"},"modified":"2020-06-16T08:36:00","modified_gmt":"2020-06-16T08:36:00","slug":"leidke-sisestage-optimeerige-amazoni-tagapoolse-otsingu-tingimused-siin-on-kuidas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/leidke-sisestage-optimeerige-amazoni-tagapoolse-otsingu-tingimused-siin-on-kuidas\/","title":{"rendered":"Leidke, sisestage, optimeerige Amazoni tagapoolse otsingu tingimused \u2013 Siin on, kuidas!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5234-identifier\">Puhtast kaubast kauplejad saavad harva nautida, kuid Private Label m\u00fc\u00fcjad saavad uute ASIN-ide puhul sellega tegeleda: m\u00e4rks\u00f5nadega. Paljud m\u00f5tlevad kohe toote pealkirja ja -kirjelduse optimeerimisele tootelehel, kuid Amazoni algoritmi jaoks on sama oluline ka need otsingutermid, mis on tagapool registreeritud.<\/p><p class=\"theme-wp-block gb-responsive-733596-identifier\">Kuid kaupmeestele ei tekita k\u00fcsimus mitte ainult see, millised m\u00e4rks\u00f5nad tegelikult tema tootele k\u00f5ige paremini sobivad \u2013 ka see, kuidas Amazon otsingutermineid optimaalselt lugeda suudab, tekitab aeg-ajalt segadust. Seet\u00f5ttu oleme uurinud, millised on Amazoni m\u00e4rks\u00f5nade n\u00f5uded, kuidas neid ideaalis kasutada ja kas m\u00e4rks\u00f5nade uurimise t\u00f6\u00f6riistad on t\u00f5eliselt vajalikud.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-567313-identifier\">Mis on otsinguterminid Amazoni peal?<\/h2><p class=\"theme-wp-block gb-responsive-20417-identifier\">Peaaegu iga klient, kes E-kaubanduse hiiglasliku turuplatsidel ringi liigub, omab kindlat otsinguk\u00e4itumist: ostuhuvi. Selleks kasutab ta enamikul juhtudel otsinguvormi, mis asub avalehe \u00fclaosas. Sellised m\u00e4rks\u00f5nad, mis sisestatakse seal, et leida teatud tooteid, on Amazoni otsinguterminid, tuntud ka kui m\u00e4rks\u00f5nad.<\/p><p class=\"theme-wp-block gb-responsive-240532-identifier\">Kuidas leida sobiv toode otsingufraasile, v\u00f5rdleb A9 algoritm otsingu p\u00e4ringu m\u00e4rks\u00f5na tagapool registreeritud terminitega. Sellega j\u00e4rgib veebigigant eksklusiivset l\u00e4henemist: otsinguriba kaudu saab leida ainult neid tooteid, mille k\u00f5ik otsingup\u00e4ringus kasutatud m\u00e4rks\u00f5nad on samuti tagapool registreeritud. See h\u00f5lmab mitte ainult otsinguterminite v\u00e4lja, vaid ka pealkirjade, bulletpointide ja teatud m\u00e4\u00e4ral isegi kirjelduse v\u00e4lju.<\/p><p class=\"theme-wp-block gb-responsive-779264-identifier\">Seega kehtib: Mida rohkem Amazoni otsingutermineid tagapool sisaldab, seda parem on t\u00f5en\u00e4oliselt ka toote reiting. Lisaks peaksid need m\u00e4rks\u00f5nad olema toote suhtes v\u00f5imalikult k\u00f5rge relevantsusega.<\/p><figure class=\"theme-wp-block wp-block-pullquote gb-responsive-745507-identifier is-style-default desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon has-black-color has-text-color\" style=\"border-color:#0054cc\"><blockquote><p><\/p><p>Kuidas optimeerida loendi esipaneeli, oleme juba k\u00e4sitlenud meie\u00a0<a href=\"\/et\/blog\/amazon-seo-so-verbessern-sie-ihr-listing\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO-optimeerimise postituses<\/a>\u00a0toote detaillehtedest.<\/p><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-361578-identifier\">Seega on olemas nn stiilim\u00e4rks\u00f5nad. Need on olulised, et liigitada artikkel erinevatesse tootekategooriatesse, seega on neil ainult kaudne seos konkreetse otsingup\u00e4ringuga. Ainult siis, kui loend on varustatud stiilim\u00e4rks\u00f5nadega, ilmub see ka siis, kui kasutajad kitsendavad oma otsingu tulemusi filtrivalikute kaudu ja valivad n\u00e4iteks konkreetse kategooria. Kuid kaupmehed ei saa siia vabalt Amazoni otsingutermineid sisestada, vaid peavad valima ettepanekutest sihtr\u00fchma, teema jne.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-383586-identifier\">Amazoni enda otsinguterminite n\u00f5uded<\/h2><p class=\"theme-wp-block gb-responsive-803770-identifier\">Tavaliselt on veebigigant pigem tagasihoidlik oma algoritmi toimimise ja reitingufaktorite kaalumise osas. Kuid m\u00e4rks\u00f5nade teema puhul teeb Amazon erandi ja pakub\u00a0<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G23501?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">konkreetsed n\u00e4pun\u00e4ited otsinguterminite korrektseks kasutamiseks<\/a>\u00a0tagapool.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88551-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-145060-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Praegu on <strong>maksimaalne pikkus<\/strong> 249 t\u00e4hem\u00e4rki (seisuga juuni 2020).<\/li><li class=\"theme-wp-block gb-responsive-546355-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Suur- ja v\u00e4iket\u00e4hed<\/strong> ei oma t\u00e4htsust.<\/li><li class=\"theme-wp-block gb-responsive-76826-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Kirjavahem\u00e4rgid<\/strong> nagu koma ei ole vajalikud. Piisab, kui s\u00f5nad eraldatakse t\u00fchikutega.<\/li><strong class=\"theme-wp-block\">S\u00fcnon\u00fc\u00fcmid<\/strong>, lubatud kirjutamisviisid, <strong class=\"theme-wp-block\">l\u00fchenendid<\/strong> ja alternatiivsed nimetused peaksid olema kasutusel, kuid \u00f5igekirjavead mitte.<strong class=\"theme-wp-block\">S\u00f5nade kordused<\/strong> on seevastu \u00fcleliigsed.<strong class=\"theme-wp-block\">Karj\u00e4\u00e4rih\u00fc\u00fcd<\/strong> ei tohi mingil juhul kasutada, vastasel juhul kuvatakse toode ainult siis, kui otsingutermin Amazoni peal vastab t\u00e4pselt kasutatud m\u00e4rks\u00f5nale.<strong class=\"theme-wp-block\">Kaubam\u00e4rgid<\/strong> (ka oma omad) ei ole lubatud.<strong class=\"theme-wp-block\">ASIN-id<\/strong> ei tohi Amazoni otsinguterminiteks registreerida.<strong class=\"theme-wp-block\">Peatavad ja<\/strong> <strong class=\"theme-wp-block\">t\u00e4idavad s\u00f5nad<\/strong> (\u201e\u00fcks\u201c, \u201eja\u201c, \u201ekellele\u201c, \u201esee\u201c jne) ei tohiks olla kasutusel.Auch gen\u00fcgt es, entweder <strong class=\"theme-wp-block\">ains v\u00f5i mitmus<\/strong> zu verwenden.<strong class=\"theme-wp-block\">Subjektiivsed<\/strong> (\u201eodavaim\u201c, \u201eparim\u201c jne) v\u00f5i <strong class=\"theme-wp-block\">ajutised<\/strong> (\u201euus\u201c, \u201epraegu soodushinnaga\u201c jne) andmed ei ole lubatud.Samuti on sobimatud v\u00f5i solvavad v\u00e4ljendid ja <strong class=\"theme-wp-block\">vale v\u00e4ited<\/strong> keelatud.<\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-138806-identifier\">Kuidas Amazoni otsingutermineid optimaalselt registreerida?<\/h3><p class=\"theme-wp-block gb-responsive-735981-identifier\">Suurim takistus on kindlasti maksimaalne t\u00e4hem\u00e4rkide arv. Tagapool lubab Amazon otsinguterminiteks v\u00e4hem kui 250 baiti (t\u00e4hem\u00e4rki). T\u00fchikud arvestatakse. See ei ole palju ruumi. \u00dcksikute terminite j\u00e4rjekord on sama ebaoluline kui nende l\u00e4hedus \u00fcksteisele \u2013 erinevus klassikalistest Google&#8217;i m\u00e4rks\u00f5nadest. Seet\u00f5ttu on m\u00f5ttetu termineid korrata, pigem peaksid Amazoni m\u00fc\u00fcjad proovima mahutada nii palju otsingutermineid kui v\u00f5imalik.<\/p><strong class=\"theme-wp-block\">Parim n\u00e4pun\u00e4ide<\/strong> on kasutada sidekriipse. Nii saab erinevaid Amazoni otsingutermineid \u00fchte sisse kanda. N\u00e4iteks katab \u201eKlettersteig-Set\u201c \u201eKlettersteig\u201c, \u201eSet\u201c, \u201eKlettersteig-Set\u201c, \u201eKlettersteigset\u201c ja \u201eKlettersteig Set\u201c. Lisanduvad ka mitmusvormid ja v\u00e4iket\u00e4hed. Siiski tuleks sidekriipse kasutada ettevaatlikult, n\u00e4iteks alati siis, kui tuleb katta palju erinevaid m\u00e4rks\u00f5nu v\u00f5i kirjutamisviise.<p class=\"theme-wp-block gb-responsive-248814-identifier\">Teised m\u00e4rks\u00f5nad v\u00f5ivad olla n\u00e4iteks \u201eKarabiner\u201c v\u00f5i \u201eBandfalld\u00e4mpfer\u201c. Kuna nii kordused kui ka t\u00e4ites\u00f5nad v\u00f5i kirjavahem\u00e4rgid s\u00f6\u00f6vad ainult \u00fcleliigseid t\u00e4hem\u00e4rke, piisab nende lisamisest, ilma et neid peaks uuesti \u201eKlettersteig-Set\u201c-iga kombineerima.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-519030-identifier desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><strong class=\"theme-wp-block\">Olge ettevaatlik!<\/strong> J\u00e4rgige kindlasti <strong class=\"theme-wp-block\">maksimaalset t\u00e4hem\u00e4rkide arvu 249 baiti<\/strong>! Selle piiri \u00fcletamine toob kaasa k\u00f5igi selle v\u00e4lja otsinguterminite ignoreerimise. Samuti v\u00f5ib juhtuda, et Amazon hindab m\u00f5ningaid otsingutermineid rohkemate t\u00e4hem\u00e4rkidega, n\u00e4iteks kuna umlaute vastavad v\u00e4hemalt kahele baitile. Ka sidekriipse arvestatakse.<\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-703635-identifier\">Kus saavad Amazoni kaupmehed otsingutermineid sisestada v\u00f5i kustutada?<\/h3><p class=\"theme-wp-block gb-responsive-62097-identifier\">Eduka m\u00fc\u00fcmise jaoks Amazoni peal on otsinguterminid h\u00e4davajalikud. Amazon v\u00f5imaldab Seller Centralis sisestada need jaotises \u201eLager\u201c.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938011-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-71748-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Allpool &#8220;Lageri haldamine&#8221; leiavad m\u00fc\u00fcjad oma tooted.<\/li><li class=\"theme-wp-block gb-responsive-446286-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Iga toote puhul, kui kl\u00f5psate \u201eRedigeeri\u201c, avaneb uus leht.<\/li><li class=\"theme-wp-block gb-responsive-834201-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Saknas &#8220;M\u00e4rks\u00f5nad&#8221; vahekaardil saab &#8220;Otsinguterminite&#8221; v\u00e4ljale sisestada m\u00e4rks\u00f5nad.<\/li><li class=\"theme-wp-block gb-responsive-542919-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Seal on samuti v\u00f5imalik registreeritud m\u00e4rks\u00f5nu kustutada v\u00f5i juba olemasolevaid termineid uuendada.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-393835-identifier\"><strong>M\u00e4rks\u00f5na leidmine: Uurimine lihtsaks tehtud<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-896162-identifier\">N\u00e4iteks, kui keegi soovib oma Amazoni FBA \u00e4ri jaoks leida otsingutermineid teatud toodete kohta, on tal erinevaid uurimisv\u00f5imalusi. K\u00f5ige olulisem on eelnevalt: kasutage oma m\u00f5istust! Te tunnete oma kliente ja tooteid k\u00f5ige paremini. Teate keerukat funktsiooni, varjatud omadust v\u00f5i erilist disaini. K\u00fcsige endalt, mida te otsiksite, et seda toodet leida, ja v\u00f5tke oma sihtr\u00fchma perspektiiv.<\/p><p class=\"theme-wp-block gb-responsive-695589-identifier\">Teine v\u00f5imalus on automaatne t\u00e4iendamine (\u201eAutosuggest\u201c). Kui Amazoni otsinguv\u00e4lja sisestatakse otsingutermineid, pakub tarkvara v\u00e4lja t\u00e4iendavaid sobivaid m\u00e4rks\u00f5nu, mis on minevikus sageli seotud sisestatud terminiga otsitud. Nendest automaatsetest ettepanekutest saavad m\u00fc\u00fcjad v\u00e4lja lugeda, millised m\u00e4rks\u00f5nad on eriti olulised, kuna kasutajad on neid sageli otsinud. Sobivad m\u00e4rks\u00f5nad saab siis \u00fcle v\u00f5tta.<\/p>Professionaalsed veebikaubanduse m\u00fc\u00fcjad j\u00f5uavad nende l\u00e4henemisviisidega kiiresti piirini, kuna m\u00f5lemad meetodid on ajakulukad ja v\u00e4he t\u00e4psed. Lisaks ei ole v\u00f5imalik tuvastada otsingumahtu. Seet\u00f5ttu v\u00f5ib olla kasulik kasutada ka spetsiaalseid m\u00e4rks\u00f5nade uurimise t\u00f6\u00f6riistu, n\u00e4iteks Perpetua v\u00f5i Sistrix. On olemas <a class=\"theme-wp-block\" href=\"\/et\/blog\/so-verbessern-sie-mit-dem-richtigen-amazon-keyword-tool-ihr-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">nii tasuta kui ka tasulisi t\u00f6\u00f6riistu<\/a>, kusjuures viimased pakuvad tavaliselt suuremat funktsionaalsust ja n\u00e4iteks n\u00e4itavad otsingumahtu. Sageli kuulub sinna ka funktsioon, millega saab anal\u00fc\u00fcsida neid Amazoni otsingutermineid, mida konkurents kasutab. Nii saab m\u00e4rks\u00f5nat\u00f6\u00f6riistade abil v\u00e4lja filtreerida eriti m\u00fc\u00fcki toovaid termineid.<h2 class=\"theme-wp-block wp-block-heading gb-responsive-831545-identifier\">Kaubam\u00e4rgi otsinguterminid: hoiduge!<\/h2>V\u00e4ljaspool Amazoni on <a class=\"theme-wp-block\" href=\"https:\/\/www.e-recht24.de\/news\/markenrecht\/7825-adwords-werbung-darf-man-mit-fremden-marken-in-den-keywords-werben.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00fcldiselt lubatud reklaamikampaaniate korraldamine ka teiste kaubam\u00e4rkide m\u00e4rks\u00f5nadele<\/a>, kui on selgelt n\u00e4ha, millise kaubam\u00e4rgiga on tegu. Samuti peab olema selgelt n\u00e4htav, et tegemist on reklaamiga. Reklaamis endas ei tohi olla v\u00e4lise kaubam\u00e4rgi nime ning muidu tuleks v\u00e4ltida igasugust seost toote ja v\u00e4lise kaubam\u00e4rgi vahel.Amazon ei luba siiski v\u00e4liste kaubam\u00e4rkide nimede kasutamist tagapoolsete m\u00e4rks\u00f5nade seas. \u00dcldiselt ei ole vastavalt juhistele oma kaubam\u00e4rgi mainimine lubatud. <a class=\"theme-wp-block\" href=\"https:\/\/www.ratgeberrecht.eu\/markenrecht-aktuell\/zur-zulaessigkeit-von-marken-suchbegriffen-auf-amazon.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ja sellest peaksid m\u00fc\u00fcjad kinni pidama<\/a>, kui nad sisestavad oma Amazoni otsingutermineid. Vastasel juhul v\u00f5ib see viia nii Amazoni sanktsioonideni kui ka kaubam\u00e4rgi omaniku \u00f5iguslike hoiatusteni.<h2 class=\"theme-wp-block wp-block-heading gb-responsive-338531-identifier\">Kokkuv\u00f5te<\/h2><p class=\"theme-wp-block gb-responsive-137657-identifier\">Kellel, kes soovib Amazoni peal Private Label tooteid edukalt m\u00fc\u00fca, tuleb kindlasti tegeleda oluliste Amazoni SEO teguritega ja sobivate m\u00e4rks\u00f5nade valikuga. On olemas m\u00e4rks\u00f5nad, mis ilmuvad n\u00e4iteks toote pealkirjas, ja sellised, mis registreeritakse ainult tagapool. Oluline ei ole mitte ainult terminite prioriseerimine vastavalt relevantsusele. Samuti m\u00f5jutab Seller Centralis sisestamise viis oluliselt, millist positsiooni toode teatud m\u00e4rks\u00f5na reitingus omab ja kuidas kasutajad seda leiavad. Samuti ei tohi unustada stiilim\u00e4rks\u00f5nu, millega tooted kategooriatesse paigutatakse.<\/p><p class=\"theme-wp-block gb-responsive-502443-identifier\">Kaupmehed peaksid igal juhul tutvuma Amazoni otsinguterminite n\u00f5uetega ja n\u00e4iteks mitte kasutama kaubam\u00e4rke \u2013 ei v\u00e4liseid ega oma. Selle asemel tuleks keskenduda toote sisulistele aspektidele, selle funktsioonile ja disainile.<\/p><p class=\"theme-wp-block gb-responsive-602783-identifier has-small-font-size\">Kuna see on piltide viidatud allikas, siis ei ole selle kohta t\u00f5lget vajalik.<\/p>","protected":false},"excerpt":{"rendered":"<p>Puhtast kaubast kauplejad saavad harva nautida, kuid Private Label m\u00fc\u00fcjad saavad uute ASIN-ide puhul sellega tegeleda: m\u00e4rks\u00f5nadega. Paljud m\u00f5tlevad kohe toote pealkirja ja -kirjelduse optimeerimisele tootelehel, kuid Amazoni algoritmi jaoks on sama oluline ka need otsingutermid, mis on tagapool registreeritud. Kuid kaupmeestele ei tekita k\u00fcsimus mitte ainult see, millised m\u00e4rks\u00f5nad tegelikult tema tootele k\u00f5ige paremini<\/p>\n","protected":false},"author":3,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-109620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazoni SEO: Otsinguterminite \u00f5ige sisestamine<\/title>\n<meta name=\"description\" content=\"Amazoni peal on otsinguterminid \u00e4\u00e4rmiselt olulised. 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