{"id":109665,"date":"2021-08-31T08:47:00","date_gmt":"2021-08-31T08:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/"},"modified":"2021-08-31T08:47:00","modified_gmt":"2021-08-31T08:47:00","slug":"reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/","title":{"rendered":"Reklaamiveerustest digiajastusse \u2013 Kuidas te saate kasu Amazon DSP-st"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-869447-identifier\">Digiajastul on meil palju andmeid. Reklaamijad saavad sellest samuti kasu. Minevikus postitati reklaame vanadele reklaamiveergudele. Mida teadsid turundajad nende ostuk\u00e4itumise kohta, kes reklaami n\u00e4gid? V\u00e4he. Kindlasti m\u00e4ngis asukoht rolli, kuid veergude k\u00f5rval k\u00e4is t\u00f5en\u00e4oliselt mitmesuguseid inimesi: vanemad lastega, suurkorporatsioonide juhid, AC\/DC f\u00e4nnid ja Johnny Cashi f\u00e4nnid.<\/p><p class=\"theme-wp-block gb-responsive-871936-identifier\">Digiajastul n\u00e4eb k\u00f5ik veidi teistsugune v\u00e4lja. Kindlasti ostavad k\u00f5ik eelnevalt mainitud grupid ka Amazoni kaudu. Kuid neile n\u00e4idatakse erinevaid reklaame. Ja see p\u00f5hineb nende huvidel. Kui kliendid ostavad Iron Maideni uue albumi, v\u00f5idakse neile soovitada ka AC\/DC. See on v\u00f5imalik t\u00e4nu paljudele kliendiandmetele, mida Amazon iga p\u00e4ev oma klientide kohta kogub.<\/p><p class=\"theme-wp-block gb-responsive-551803-identifier\">Te reklaamijana saad sellest kasu, tuginedes programmilisele reklaamimisele. N\u00f5udluse poolne platvorm ehk Amazon DSP on just sulle sobiv.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-666673-identifier\">Mis on Amazon DSP?<\/h2><p class=\"theme-wp-block gb-responsive-972011-identifier\">Amazon DSP abil muutub sihtimine m\u00e4ngimiseks. Sest platvorm pakub ruumi programmiliste reklaamimisv\u00f5imaluste jaoks.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-150817-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 is-style-default is-layout-flow wp-block-quote-is-layout-flow\">Programmiline reklaamimine viitab reklaamiruumi automaatsele ostmisele ja m\u00fc\u00fcmisele reaalajas veebiturunduses. Reklaamid kuvatakse kasutajaandmete p\u00f5hjal ja seega j\u00f5uavad need t\u00e4pselt sihitud sihtr\u00fchmani.<\/blockquote><p class=\"theme-wp-block gb-responsive-303746-identifier\">Amazon DSP abil v\u00f5imaldab Amazon teil j\u00f5uda oma t\u00e4psesse sihtr\u00fchma \u2013 mitte ainult turul endas, vaid ka v\u00e4ljaspool seda. Muide, v\u00e4lised osalised saavad samuti kasutada Amazon DSP-d.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-806395-identifier\">Mis on sihtimine?<\/h3><p class=\"theme-wp-block gb-responsive-59870-identifier\">Te t\u00f5en\u00e4oliselt teate seda: otsite konkreetset eset, n\u00e4iteks Adidas tossusid. Ja \u00e4kki n\u00e4ete reklaame erinevate tossude kohta \u00fcle kogu veebis. See on sihtimine.<\/p><p class=\"theme-wp-block gb-responsive-534045-identifier\">Sihtgrupp on t\u00e4pselt m\u00e4\u00e4ratletud. See h\u00f5lmab nii demograafilisi andmeid kui ka huve, otsingute ja ostuk\u00e4itumist.<\/p><p class=\"theme-wp-block gb-responsive-738329-identifier\">Amazon kogub enda klientide kohta tohutul hulgal andmeid. Veebigigandi eelis on see, et ta teab mitte ainult seda, mis meeldib v\u00f5i millele klikitakse, vaid ka seda, mis tegelikult ostetakse.<\/p><p class=\"theme-wp-block gb-responsive-613008-identifier\">P\u00f5hinedes nendele andmetele, kuvab Amazon seej\u00e4rel reklaame, mis ettev\u00f5tte arvates vastavad ostja varasemale ostuk\u00e4itumisele. See sihitud reklaam on palju t\u00f5en\u00e4olisem, et seda vaadatakse, kui reklaam, mis ei ole seotud kasutaja huvidega.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-383777-identifier\">Retargeting<\/h3><p class=\"theme-wp-block gb-responsive-230168-identifier\">Sihtimine h\u00f5lmab ka uuesti sihtimist. Kui ostja klikib loetelule, kuid ei osta seda, soovite m\u00fc\u00fcjana julgustada neid kliente ostma. Kuna toote detaillehte on juba klikkitud, on teie toote vastu ilmselgelt huvi.<\/p><p class=\"theme-wp-block gb-responsive-162350-identifier\">Amazon DSP abil saate neid otsustamatuid kliente uuesti j\u00f5uda teistel saitidel, n\u00e4iteks sotsiaalmeedias. Nii p\u00fcsib teie toode ostjate t\u00e4helepanu keskpunktis ja v\u00f5ib \u00f5igete reklaamidega neid ostma julgustada.<\/p><p class=\"theme-wp-block gb-responsive-706406-identifier\">N\u00f5udluse poolne platvorm jaotab reklaamiruumi turundajatele. Seej\u00e4rel kuvatavad reklaamid on t\u00e4pselt kohandatud klientidele, suurendades t\u00f5en\u00e4osust, et reklaami vaadatakse, mitte ei ignoreerita.<\/p><p class=\"theme-wp-block gb-responsive-332521-identifier\">Need reklaamiruumi ei asu mitte ainult turul endas, vaid ka ettev\u00f5tte teistel lehtedel, n\u00e4iteks FireTV-s. DSP reklaame saab isegi kuvada volitatud kolmandate osapoolte lehtedel.<\/p><p class=\"theme-wp-block gb-responsive-735398-identifier\">See viib meid j\u00e4rgmise k\u00fcsimuseni:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-777672-identifier\">Kes saab kasutada Amazon DSP-d?<\/h2><p class=\"theme-wp-block gb-responsive-647849-identifier\">P\u00f5him\u00f5tteliselt saavad k\u00f5ik reklaamijad kasutada Amazon DSP-d reklaamimise vormina. Siiski peaksite arvestama, et see t\u00f6\u00f6riist ei ole tasuta.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-40580-identifier\">Te vajate vajalikke vahendeid.<\/h3>Meie <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/et\/blog\/eksperdi-arvamus-amazoni-tulevik-kuidas-turuplats-areneb\/\">ekspertide vestluses Amazoni tulevikust<\/a> mainib Ronny Marx, Intomarketsi tegevjuht, v\u00e4hemalt 3000 eurot kuus, kui kasutate iseteenindust v\u00f5i p\u00f6\u00f6rdute Amazoni DSP partneragentuuri nagu <a class=\"theme-wp-block\" target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.intomarkets.com\/\">intomarkets<\/a> poole. Siiski soovitab ta ka l\u00e4heneda asjale m\u00e4rkimisv\u00e4\u00e4rselt suurema eelarvega.<p class=\"theme-wp-block gb-responsive-994349-identifier\">Alternatiivselt saate kasutada ka veebigigandi hallatud teenust. Siis m\u00e4\u00e4ratakse teile spetsiaalne konto haldur, kes aitab teid Amazoni DSP kampaaniate haldamisel. Siin peate oma taskutesse veidi s\u00fcgavamale kaevama, alustades minimaalse eelarvega 10 000 eurot kuus Amazoni DSP teenuse jaoks Saksamaal. Siiski varieeruvad need kulud riigiti.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-147289-identifier\">Teie tooted peavad olema valmis!<\/h3><p class=\"theme-wp-block gb-responsive-514927-identifier\">Selge on, et \u00fckski reklaam maailmas ei aita teid, kui teie tooted ei ole korralikult optimeeritud. Amazon DSP ei ole selles osas erand. Parim reklaamikampaania ei too teile suurt kasu, kui huvilised suunatakse tootelehele, kus on halvad fotod, \u00f5igekirja vead ja null arvustust. M\u00e4rks\u00f5na: jaem\u00fc\u00fcgivalmidus.<\/p>Te saate \u00f5ppida, kuidas <a class=\"theme-wp-block\" href=\"https:\/\/www.sellerlogic.com\/et\/blog\/amazon-seo-nii-optimeerite-oma-nimekirja-optimaalse-amazoni-positsiooni-saavutamiseks\/\">optimeerida oma loetelu Amazonis<\/a> meie vastavas blogipostituses.Soovitav on, et tooted maksaksid umbes 25\u201330 eurot ja saavutaksid korraliku marginaali. Kui soovite DSP-ga alustada, on kasulik omada kogemusi nende toodete PPC kampaaniatega. Amazoni partnerid on leidnud, et tooted, mis on PPC kampaaniatega h\u00e4sti toiminud, t\u00f5en\u00e4oliselt toimivad h\u00e4sti ka DSP-ga.<h3 class=\"theme-wp-block wp-block-heading gb-responsive-810984-identifier\">Teie sihtr\u00fchm peab olema m\u00e4\u00e4ratletud ja sihitud.<\/h3><p class=\"theme-wp-block gb-responsive-680812-identifier\">Sihtotstarbeline reklaam v\u00f5ib toimida ainult siis, kui see on suunatud \u00f5igele sihtr\u00fchmale, ei ole t\u00f5en\u00e4oliselt suur \u00fcllatus. Siiski on vajalik, et see sihtr\u00fchm oleks m\u00e4\u00e4ratletud. Millised on teie klientide huvid, millised demograafilised omadused neid m\u00e4\u00e4ratlevad? Mida rohkem te teate, seda parem on teie edu Amazon DSP-ga.<\/p><p class=\"theme-wp-block gb-responsive-91273-identifier\">N\u00f5udluse k\u00fclgpinkiga on v\u00f5imalik ka seadmete\u00fcline sihtimine. Nii saate potentsiaalseid kliente j\u00f5uda erinevate kanalite kaudu.<\/p><p class=\"theme-wp-block gb-responsive-19027-identifier\">Eriti kallimate esemete, nagu kohvimasinate, m\u00fc\u00fcmisel v\u00f5ib ostuotsus v\u00f5tta aega. Kui ostja on juba vaadanud teie pakkumist oma arvutis, kuid ei kl\u00f5psanud ostunupule, on nad t\u00f5en\u00e4oliselt endiselt otsustamata. N\u00fc\u00fcd on oluline, et te v\u00f5tate nendega uuesti \u00fchendust (st sihtimine uuesti). See oleks v\u00f5imalik n\u00e4iteks siis, kui nad otsivad praegu uut e-raamatut oma Kindle&#8217;is. Nii tagate, et teie pakkumine ei ununeks ja julgustate ostjat ostu l\u00f5petama \u00f5ige reklaamiga.<\/p><div class=\"wp-block-image gb-responsive-996966-identifier\"><figure class=\"theme-wp-block alignright size-thumbnail\"><img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141109\/Amazon-DSP-verbotene-Produkte-405x240.jpeg\" alt=\"Amazon keelatud tooted\" class=\"wp-image-13054\"><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-791136-identifier\">Teie tooted ei kuulu keelatud kategooriasse<\/h3><p class=\"theme-wp-block gb-responsive-147457-identifier\">Reegel kehtib ka DSP-le, et teatud tooteid ei tohi reklaamida. Nende hulka kuuluvad n\u00e4iteks meditsiinilised tooted, tubakatooted ja alkohol. <br>Nii palju n\u00f5uetest. Aga kuidas on kasudega?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-795282-identifier\">Miks peaksite kasutama Amazon DSP-d?<\/h2><p class=\"theme-wp-block gb-responsive-181791-identifier\">Te v\u00f5ite n\u00fc\u00fcd k\u00fcsida, miks peaks olema Amazon DSP ja mitte lihtsalt Sponsoreeritud Reklaamid. Alustame t\u00f5siasjast, et PPC kampaaniad kuvatakse ainult turul, samas kui Amazon DSP kampaania kuvatakse ka kolmandate osapoolte saitidel. See v\u00f5imaldab j\u00f5uda oluliselt rohkemate potentsiaalsete klientideni ja suurendab teie toodete tuntust. Rohkem teavet DSP ja PPC erinevuste kohta tuleb allpool.<\/p><p class=\"theme-wp-block gb-responsive-395697-identifier\">On olemas teatud t\u00fc\u00fcpi DSP-lite kujul <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/advertising.amazon.com\/solutions\/products\/sponsored-display?tag=googhydr-20&amp;hvadid=474991116445&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=2070075812502292565&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9062589&amp;hvtargid=kwd-897365280403&amp;ref=pd_sl_jik8sanfb_b_sspa_ggl_d_de_ct_474991116445\">Sponsoreeritud Kuvareklaamid<\/a>. Siiski on see programm endiselt osaliselt beetaversioonis.<\/p><p class=\"theme-wp-block gb-responsive-103367-identifier\">Paljud Amazon DSP kasutajad on saanud h\u00e4id kogemusi suurep\u00e4rase sihtimisega, mida veebigigant v\u00f5imaldab. Erinevalt Google&#8217;ist sirvivad Amazonis kasutajad sageli konkreetse ostu kavatsusega. Kui Google teab, milliseid lehti kasutaja k\u00fclastab, siis Amazon teab, milliseid tooteid kasutajad ostavad.<\/p><p class=\"theme-wp-block gb-responsive-723116-identifier\">Kui Amazonist tellitakse m\u00e4hkmeid, on t\u00f5en\u00e4oline, et huvi on ka niiskete salvr\u00e4tikute vastu \u2013 v\u00f5ib-olla isegi samalt br\u00e4ndilt, kuna m\u00e4hkmed olid ilmselgelt just see, mida ostja soovis.<\/p><p class=\"theme-wp-block gb-responsive-631736-identifier\">Teine Amazon DSP eelis on see, et m\u00fc\u00fcjad, kes ei m\u00fc\u00fc ise turul, saavad samuti seda teenust kasutada.<\/p><p class=\"theme-wp-block gb-responsive-20607-identifier\">Siin on eelised l\u00fchidalt kokku v\u00f5etud:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-864524-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-867943-identifier\">Reklaame kuvatakse ka kolmandate osapoolte saitidel ja seega saavad need saavutada rohkem vaatamisi.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431916-identifier\">Amazonil on sihtimiseks v\u00e4ga head andmed. Seet\u00f5ttu esitatakse nende reklaamid \u00f5igele sihtr\u00fchmale.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-863801-identifier\">Amazon DSP-d saab kasutada ka siis, kui te ei m\u00fc\u00fc turul.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-338718-identifier\">Aga milline n\u00e4eb v\u00e4lja m\u00fcndi teine k\u00fclg?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-998865-identifier\">Mis r\u00e4\u00e4gib Amazon DSP kasutamise vastu?<\/h2><p class=\"theme-wp-block gb-responsive-129512-identifier\">Esiteks tuleks \u00f6elda, et Amazon DSP uue kasutajana v\u00f5i partnerina saamine on suhteliselt keeruline, kuna veebigigant annab juurdep\u00e4\u00e4su ainult sobiva teadmise ja eelarvega.<\/p><p class=\"theme-wp-block gb-responsive-236209-identifier\">Alternatiivselt saate kasutada DSP-d koos Amazoni partneriga, st agentuuriga. Saksamaal on umbes neli agentuuri, kellel on eksklusiivne juurdep\u00e4\u00e4s s\u00fcsteemile.<\/p><p class=\"theme-wp-block gb-responsive-859249-identifier\">Teine tegur, mida peaksite arvesse v\u00f5tma, on suhteliselt k\u00f5rged kulud. Kuigi v\u00e4iksemate summadega on v\u00f5imalik saavutada h\u00e4id tulemusi PPC abil, nagu eespool mainitud, peate Amazon DSP jaoks investeerima suurema summa. Just seet\u00f5ttu soovitab Amazon ise seda t\u00f6\u00f6riista rohkem suurematele ettev\u00f5tetele.<\/p><p class=\"theme-wp-block gb-responsive-918050-identifier\">Siin on j\u00e4lle puudused l\u00fchidalt:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-985718-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-90122-identifier\">Amazon DSP portaali juurdep\u00e4\u00e4su saamine ei ole nii lihtne.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-557671-identifier\">DSP t\u00f5husaks kasutamiseks on vajalikud teadmised.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662103-identifier\">Kulud on suhteliselt k\u00f5rged.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-256768-identifier\">Oleme l\u00fchidalt puudutanud, kuidas Amazon PPC ja Amazon DSP erinevad. Siiski soovime n\u00fc\u00fcd sellesse veidi s\u00fcgavamalt s\u00fcveneda:<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-715698-identifier\">Kuidas erinevad PPC ja DSP?<\/h2><p class=\"theme-wp-block gb-responsive-752613-identifier\">N nii PPC kui ka DSP kuuluvad veebigigandi <a href=\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamige-amazonis-2025-koik-mida-peate-teadma\/\">Amazon Advertising pakkumisse<\/a>. M\u00f5lemad formaadid on suunatud teie toodete t\u00e4helepanu t\u00f5mbamisele ostjatele. Siiski on m\u00f5ned erinevused, mis m\u00f5jutavad reklaamijate otsustusprotsessi:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-859006-identifier\">#1 Arveldamine<\/h3><p class=\"theme-wp-block gb-responsive-993368-identifier\">Formaatide nagu Sponsoreeritud Reklaamid arveldamine toimub kliki p\u00f5hjal, mist\u00f5ttu nimetatakse neid ka PPC kampaaniateks. Seega Pay Per Click.<\/p><p class=\"theme-wp-block gb-responsive-687419-identifier\">Amazon DSP, seevastu, arveldatakse Cost per Mille alusel, st 1 000 \u00fchiku kohta. Siin ei maksa te klikkide eest, vaid vaatamiste\/reklaamide kuvamise eest. Just siin seisneb peamine erinevus. Te ei maksa selle eest, et keegi kl\u00f5psab teie reklaamil, vaid selle eest, et teie reklaame kuvatakse.<\/p><div class=\"wp-block-image gb-responsive-520922-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"436\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg\" alt=\"Erinevused Amazon DSP ja PPC reklaamide kuvamises\" class=\"wp-image-13059\" style=\"width:379px;height:385px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads-407x414.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141108\/Unterschiede-Amazon-DSP-und-PPC-Ausspielung-der-Ads.jpeg 436w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-386916-identifier\">#2 Teie reklaamide kuvamine<\/h3><p class=\"theme-wp-block gb-responsive-695673-identifier\">Kui PPC reklaame kuvatakse, siis need kuvatakse ainult turul. S\u00f5ltuvalt kampaania eesm\u00e4rgist paigutatakse need pigem m\u00e4rkamatult otsingutulemustesse, et tulla v\u00f5imalikult l\u00e4hedale orgaanilise tulemuse tundele, v\u00f5i esitatakse need reklaamib\u00e4nneritena otsingutulemuste kohal.<\/p><p class=\"theme-wp-block gb-responsive-355055-identifier\">Amazon DSP kampaaniaid saab seevastu kuvada ka sobivatel kolmandate osapoolte saitidel, v\u00f5imaldades teil j\u00f5uda oluliselt suurema publikuni kui Amazon PPC kampaaniate puhul. See v\u00f5imaldab teil kaasata potentsiaalseid kliente erinevates olukordades: vaadates telerit FireTV-l, otsides uut audiokirjandust Audible&#8217;is v\u00f5i kolmanda osapoole saidil, kus plaanite oma j\u00e4rgmist puhkust.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-506398-identifier\">#3 Kes tohib formaati kasutada<\/h3><p class=\"theme-wp-block gb-responsive-424944-identifier\">Kui Amazon PPC on eranditult reserveeritud reklaamijatele, kes m\u00fc\u00fcvad aktiivselt turul, siis DSP-d saavad kasutada ka v\u00e4lised Amazoni osalised.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-128113-identifier\">Milliseid kampaaniat\u00fc\u00fcpe saate Amazon DSP-ga kasutada?<\/h2><p class=\"theme-wp-block gb-responsive-604557-identifier\">Fookus on siin kindlasti kuvareklaamidel ja multimeedia reklaamidel. Arvestades, et reklaame kuvatakse ka kolmandate osapoolte saitidel, on see m\u00f5istlik, kuna selline reklaamit\u00fc\u00fcp v\u00f5ib sellises keskkonnas rohkem t\u00e4helepanu k\u00f6ita.<\/p><p class=\"theme-wp-block gb-responsive-288790-identifier\">Kuidas soovite oma reklaame kujundada, on muide teie otsustada, kui soovite. Kui soovite selles osas toetust, v\u00f5ite p\u00f6\u00f6rduda ka Amazoni DSP juhendaja poole.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-628971-identifier\">Millistele eesm\u00e4rkidele sobivad Amazon DSP kampaaniad?<\/h2><p class=\"theme-wp-block gb-responsive-497571-identifier\">See t\u00fc\u00fcpi Amazoni reklaam on eriti sobiv, kui proovite j\u00f5uda potentsiaalsete ostjateni v\u00e4ljaspool turgu. Nii saate mitte ainult suurendada toote ja br\u00e4ndi tuntust, vaid ka teha head sihtimist uuesti Amazon DSP abil t\u00e4nu ulatuslikele andmetele.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-437009-identifier\">Kokkuv\u00f5te<\/h2><p class=\"theme-wp-block gb-responsive-856080-identifier\">Amazoni n\u00f5udluse k\u00fclgpinkiga on teil v\u00f5imalus reklaamida programmiliselt ja t\u00e4pselt sihtida oma kliente erinevates kohtades. Olgu see siis Amazonis endas, teistel veebigigandi hallatavatel saitidel (nt Audible) v\u00f5i sobivatel kolmandate osapoolte saitidel. See v\u00f5imaldab teil j\u00f5uda palju rohkemate potentsiaalsete ostjateni kui ainult turul.<\/p><p class=\"theme-wp-block gb-responsive-461418-identifier\">Kuid pidage meeles, et see t\u00f6\u00f6riist esitab teile ka takistusi. N\u00e4iteks peate Amazon DSP kasutamiseks l\u00e4bima korraliku taotlemisprotsessi, ja veebigigant otsustab, kas teile antakse juurdep\u00e4\u00e4s teenusele. Lisaks peate omama suhteliselt suurt minimaalset eelarvet. Seet\u00f5ttu on samuti vajalik, et teie nimekirjad oleksid optimeeritud, kui alustate DSP-ga.<\/p><p class=\"theme-wp-block gb-responsive-234540-identifier\">Nagu sageli, ei saa me sellele k\u00fcsimusele, kas peaksite kasutama n\u00f5udluse k\u00fclgpinki, anda selget jah v\u00f5i ei. Meie arvates on Amazon DSP-l potentsiaal suurendada teie m\u00fc\u00fcki, kuid ainult siis, kui teie tooted ja eelarve on selleks valmis.<\/p><p class=\"theme-wp-block gb-responsive-635269-identifier\">Kui soovite n\u00fc\u00fcd alustada oma Amazon DSP teekonda, saate seda petulehte kasutada juhisena. See sisaldab k\u00f5ige olulisemat teavet veel kord kokku v\u00f5etuna.<\/p><p class=\"theme-wp-block gb-responsive-271283-identifier\">Lihtsalt kl\u00f5psake miniatuurlingil, et avada petuleht t\u00e4issuuruses.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1630055045990\"><strong class=\"schema-faq-question\">Mis on Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP t\u00e4hendab n\u00f5udluse k\u00fclje platvormi. See v\u00f5imaldab Amazonil v\u00f5imaldada programmilist reklaamimist. See t\u00e4hendab, et reklaamipinnad ostetakse ja m\u00fc\u00fcakse automaatselt. Reklaamid, mis seej\u00e4rel kuvatakse, on suunatud publikule. Nii j\u00f5uab teie reklaam t\u00e4pselt teie sihtr\u00fchmani.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055152572\"><strong class=\"schema-faq-question\">Kes saab kasutada Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">P\u00f5him\u00f5tteliselt saab DSP-d kasutada iga reklaamija. Siiski antakse juurdep\u00e4\u00e4s sellele v\u00e4ga piiratud viisil. Seet\u00f5ttu v\u00f5ib olla m\u00f5istlik palgata agentuur v\u00f5i v\u00f5tta \u00fchendust Amazonist konto halduriga.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055235901\"><strong class=\"schema-faq-question\">Kui palju maksab Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">See s\u00f5ltub sellest, kas soovite kasutada Amazoni iseteenindust v\u00f5i hallatud teenust. Esimesel juhul haldate oma DSP-d \u00fcksi v\u00f5i agentuuriga. Selleks vajate v\u00e4hemalt 3 000 eurot kuus. Hallatud teenuse puhul, kus teid toetab Amazon ise, vajate v\u00e4hemalt 10 000 eurot kuus.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1630055364701\"><strong class=\"schema-faq-question\">Millised on erinevused Amazon PPC ja DSP vahel?<\/strong> <p class=\"schema-faq-answer\">\u00dchelt poolt kuvatakse PPC reklaame ainult turul, samas kui DSP reklaame kuvatakse ka teistel Amazoni lehtedel ja sobivatel kolmandate osapoolte saitidel. Lisaks maksate PPC puhul klikkide eest, samas kui DSP puhul maksate n\u00e4itamiste eest. Teine erinevus on see, et DSP kasutab erinevaid kasutajaandmeid, et kuvada reklaame \u00f5igele sihtr\u00fchmale. See valik ei ole PPC puhul saadaval.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-681450-identifier has-small-font-size\">Pildi autorid piltide j\u00e4rjekorras: \u00a9zapp2photo \u2013 stock.adobe.com \/ \u00a9naum\u2013 stock.adobe.com \/ \u00a9Andrey Yalansky \u2013 stock.adobe.com<meta charset=\"utf-8\"><\/meta>\/ \u00a9 Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Digiajastul on meil palju andmeid. Reklaamijad saavad sellest samuti kasu. Minevikus postitati reklaame vanadele reklaamiveergudele. Mida teadsid turundajad nende ostuk\u00e4itumise kohta, kes reklaami n\u00e4gid? V\u00e4he. Kindlasti m\u00e4ngis asukoht rolli, kuid veergude k\u00f5rval k\u00e4is t\u00f5en\u00e4oliselt mitmesuguseid inimesi: vanemad lastega, suurkorporatsioonide juhid, AC\/DC f\u00e4nnid ja Johnny Cashi f\u00e4nnid. Digiajastul n\u00e4eb k\u00f5ik veidi teistsugune v\u00e4lja. Kindlasti ostavad k\u00f5ik<\/p>\n","protected":false},"author":5,"featured_media":13043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[990],"tags":[],"class_list":["post-109665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklaami-amazoniga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon DSP: Programmiline reklaamimine professionaalidele<\/title>\n<meta name=\"description\" content=\"Amazoni DSP (n\u00f5udluse k\u00fclje platvorm) abil saate reklaamida ka v\u00e4ljaspool Amazoni. 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Nii kasutate DSP-d kasumlikult.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-31T08:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141110\/Programmatic-Advertsing-mit-Amazon-DSP_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/et\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"Reklaamiveerustest digiajastusse \u2013 Kuidas te saate kasu Amazon DSP-st\",\"datePublished\":\"2021-08-31T08:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/\"},\"wordCount\":2021,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141110\/Programmatic-Advertsing-mit-Amazon-DSP_.jpg\",\"articleSection\":[\"Reklaami Amazoniga\"],\"inLanguage\":\"et\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/\",\"url\":\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/\",\"name\":\"Amazon DSP: Programmiline reklaamimine professionaalidele\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/reklaamiveerustest-digiajastusse-kuidas-te-saate-kasu-amazon-dsp-st\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141110\/Programmatic-Advertsing-mit-Amazon-DSP_.jpg\",\"datePublished\":\"2021-08-31T08:47:00+00:00\",\"description\":\"Amazoni DSP (n\u00f5udluse k\u00fclje platvorm) abil saate reklaamida ka v\u00e4ljaspool Amazoni. 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