
{"id":109674,"date":"2021-12-03T12:34:56","date_gmt":"2021-12-03T12:34:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nii-jouate-oigete-klientideni-amazon-display-reklaamidega-sealhulgas-samm-sammult-juhised\/"},"modified":"2021-12-03T12:34:56","modified_gmt":"2021-12-03T12:34:56","slug":"nii-jouate-oigete-klientideni-amazon-display-reklaamidega-sealhulgas-samm-sammult-juhised","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/nii-jouate-oigete-klientideni-amazon-display-reklaamidega-sealhulgas-samm-sammult-juhised\/","title":{"rendered":"Nii j\u00f5uate \u00f5igete klientideni Amazon Display reklaamidega \u2013 sealhulgas samm-sammult juhised"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-133694-identifier\">Reklaamikampaaniad ei ole Amazon&#8217;i universumis midagi uut, Sponsored Display reklaamid on vaid \u00fcks uuematest arengutest. Miks peaksite kasutama Amazon&#8217;i reklaame, ei pea me ilmselt enam selgitama. Aga mis asi on Display reklaamid? Seda tahame selles blogiartiklis selgitada.<\/p><p class=\"theme-wp-block gb-responsive-644953-identifier\">Alustame kohe p\u00f5hialustest.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-223618-identifier\" id=\"was-sind-amazon-sponsored-display-ads-und-wie-sehen-sie-aus\">Mis on Amazon Sponsored Display reklaamid ja kuidas need v\u00e4lja n\u00e4evad?<\/h2><p class=\"theme-wp-block gb-responsive-185666-identifier\">Display reklaamid on Amazonis \u00fcks pakutud reklaamilahenduste vorm. Need kuuluvad iseteeninduse valikute hulka ja arvestatakse kliki p\u00f5hjal, st PPC (pay-per-click) alusel. Sihtimise abil saavad m\u00fc\u00fcjad t\u00e4pselt oma sihtr\u00fchmi k\u00f5netada. Sponsored Display reklaamid ilmuvad nii Amazonis endas kui ka kolmandate osapoolte lehtedel.<\/p><p class=\"theme-wp-block gb-responsive-880830-identifier\">Osana Amazon&#8217;i reklaamimisest kuvatakse Display reklaame tavaliselt lehe \u00fclaosas v\u00f5i k\u00fclgservas silmapaistvalt. Need koosnevad tekstist, graafilistest elementidest ja tegevusele kutsuvast (CTA), mis viitab sihtlehele (st toote detaillehele). Samuti n\u00e4itavad nad tuntud elemente veebigigandist:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-670699-identifier wp-block-list\"><li class=\"theme-wp-block\">T\u00e4htede hinnang<\/li><li class=\"theme-wp-block\">Tootepildid<\/li><li class=\"theme-wp-block\">Sildid\/etiketid, nagu allahindlused ja loomulikult Prime kohaletoimetamine<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-150571-identifier\">Nii kaugele, nii hea, aga kuidas need reklaamid v\u00e4lja n\u00e4evad? L\u00f5ppude l\u00f5puks on reklaami v\u00f5lu selles, et see n\u00e4eb ka atraktiivne v\u00e4lja. Vaadakem seega Amazonis m\u00f5ningaid Display reklaame:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-868222-identifier\" id=\"amazon-display-ads-auf-einer-produktdetailseite\">Amazon Display reklaamid toote detaillehel<\/h3><p class=\"theme-wp-block gb-responsive-499198-identifier\">Punasega m\u00e4rgitud, n\u00e4eme Sponsored Display reklaami Amazon&#8217;i toote detaillehel. Otsiti Lego Duplo, reklaamitakse otse tootelehelt sarnast ehituskomplekti konkurendilt \u2013 kindlasti hea koht! Miks? Sest otsimise eesm\u00e4rk oli ilmselgelt suunatud (laste) m\u00e4nguasjadele. T\u00e4psemalt: otsiti ehitusklotse. Miks mitte lihtsalt midagi uut proovida? V\u00f5ib-olla on Simba toode parem kui Duplo oma.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-199146-identifier\"><img decoding=\"async\" width=\"844\" height=\"611\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-844x611.png\" alt=\"Amazon Display reklaamide spetsifikatsioonid: N\u00e4ide 1 - kuvatakse punktide all\" class=\"wp-image-15843\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-407x295.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-768x556.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-844x611.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1.png 1260w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-899798-identifier\">\u00dcksikasjalikult v\u00f5ivad need reklaamid ilmuda ka otse Buy Box all. L\u00f5ppkokkuv\u00f5ttes ei ole oluline, kus reklaam ilmub. Olgu see punktide all v\u00f5i Buy Box all; m\u00f5lemad variandid on silmatorkavad.<\/p><p class=\"theme-wp-block gb-responsive-37837-identifier\">Amazon Sponsored Display reklaamid otsingutulemustes<\/p><p class=\"theme-wp-block gb-responsive-469518-identifier\">Amazon&#8217;i otsingutulemused on n\u00fc\u00fcdseks t\u00e4is erinevaid silte ja reklaamit\u00fc\u00fcpe. Seet\u00f5ttu ei tohi teie Sponsored Display kampaaniad Amazonis loomulikult puududa.<\/p><p class=\"theme-wp-block gb-responsive-368998-identifier\">J\u00e4rgmine reklaam uiskudele kuvatakse otse otsingutulemuste k\u00f5rval (paremal) ja seega on see kindlasti silmatorkav. Otsing j\u00f5uluehete j\u00e4rele viitab huvi k\u00fclma aastaaja vastu.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-538282-identifier\"><img decoding=\"async\" width=\"844\" height=\"377\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-844x377.png\" alt=\"amazon display reklaamid v\u00e4ljaandja_N\u00e4ide 2_kuvatud otsingutulemustes\" class=\"wp-image-15857\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-407x182.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-768x343.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-844x377.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-1536x687.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-2048x915.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-214691-identifier\" id=\"unterschiede-zu-anderen-werbeformen-auf-amazon\">Erinevused teiste reklaamivormide vahel Amazonis<\/h2><p class=\"theme-wp-block gb-responsive-640798-identifier\">Enne kui sukeldume s\u00fcgavamale Amazon Display reklaamide teemasse, tahame l\u00fchidalt tutvuda teiste reklaamivormidega Amazon&#8217;i turul:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-584994-identifier\" id=\"amazon-display-ads-vs-sponsored-products-und-sponsored-brands\">Amazon Display reklaamid vs. Sponsored Products ja Sponsored Brands<\/h3><p class=\"theme-wp-block gb-responsive-389206-identifier\">T\u00f5en\u00e4oliselt on suurim erinevus Display reklaamide ja Sponsored Products ning Brands vahel reklaamide kuvamine. Kui viimased p\u00f5hinevad m\u00e4rks\u00f5nadel, siis Amazon Display reklaamid kuvatakse kliendiandmete ja huvide p\u00f5hjal. Rohkem teavet <a href=\"\/et\/blog\/amazon-retargeting\/\">(Re)Targetingu<\/a> kohta hiljem.<\/p><p class=\"theme-wp-block gb-responsive-117924-identifier\">Veel \u00fcks suur erinevus on see, et Sponsored Products ja Brands on n\u00e4htavad ainult turul endas, olgu need siis otsingutulemustes v\u00f5i toote lehtedel. Amazon Display reklaamid kuvatakse aga ka kolmandate osapoolte lehtedel, mis suurendab loomulikult ulatust oluliselt.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-145095-identifier\" id=\"amazon-sponsored-display-ads-vs-dsp\">Amazon Sponsored Display reklaamid vs DSP<\/h3><p class=\"theme-wp-block gb-responsive-337716-identifier\">Erinevus Sponsored Products ja Brands vahel on seega selge. Kuid kas <a href=\"\/et\/blog\/amazon-dsp\/\">Amazon DSP kampaaniad<\/a> ei paku samuti sihtimist ja kuvamist v\u00e4listel lehtedel?<\/p><p class=\"theme-wp-block gb-responsive-555085-identifier\">Meie <a href=\"\/et\/blog\/expertenmeinung-amazon-der-zukunft-so-wird-sich-der-marktplatz-entwickeln\/\">ekspertintervjuus Amazon&#8217;i trendide kohta j\u00e4rgnevate aastate jooksul<\/a> on Ronny Marx kirjeldanud Sponsored Display reklaame v\u00e4ga h\u00e4sti kui \u201eDSP-light\u201c. See tabab naela pihta. Sest l\u00f5puks pakuvad Display reklaamid sarnaseid funktsioone nagu DSP, kuid k\u00e4rbitud kujul.<\/p><p class=\"theme-wp-block gb-responsive-761827-identifier\">Eriti kulude osas erinevad need kaks reklaamivormi oluliselt. Kui Amazon Display reklaamidega saab alustada ka v\u00e4ikese eelarvega, siis DSP jaoks peaksite olema valmis v\u00e4hemalt 20 000 \u20ac investeerima.<\/p><p class=\"theme-wp-block gb-responsive-9872-identifier\">Teised erinevused on muu hulgas kulude arvestamine, mis Display reklaamide puhul arvutatakse kliki j\u00e4rgi ja DSP puhul impressionite j\u00e4rgi, samuti Amazon&#8217;i t\u00f6\u00f6tajate pakutav hallatud teenus, mis on saadaval ainult DSP jaoks<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-607932-identifier\" id=\"wer-kann-amazon-sponsored-display-ads-nutzen\">Kes saab kasutada Amazon Sponsored Display reklaame?<\/h2><p class=\"theme-wp-block gb-responsive-45042-identifier\">Professionaalsed m\u00fc\u00fcjad, kelle br\u00e4nd on Amazon&#8217;i kaubam\u00e4rkide registris registreeritud, saavad seda t\u00fc\u00fcpi reklaame kasutada. Samuti saavad kauplejad ja agentuurid, kelle kliendid m\u00fc\u00fcvad tooteid Amazon&#8217;is, kasutada Amazon Sponsored Display&#8217;d. Need on saadaval<a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/sponsored-display\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> j\u00e4rgmistel turgudel<\/a> <em>(seisuga detsember 2021)<\/em>:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-467820-identifier wp-block-list\"><li class=\"theme-wp-block\">P\u00f5hja-Ameerika: Kanada, Mehhiko ja Ameerika \u00dchendriigid<\/li><li class=\"theme-wp-block\">L\u00f5una-Ameerika: Brasiilia<\/li><li class=\"theme-wp-block\">Euroopa: Saksamaa, Hispaania, Prantsusmaa, Itaalia, Madalmaad, Suurbritannia<\/li><li class=\"theme-wp-block\">L\u00e4his-Ida: Araabia \u00dchendemiraadid<\/li><li class=\"theme-wp-block\">Aasia ja Vaikse ookeani piirkond: Austraalia, India, Jaapan<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-907308-identifier\">Beeta-versioon v\u00f5imaldab samuti professionaalsetel br\u00e4ndidel n\u00e4idata oma rakendusi, sarju v\u00f5i filme Fire TV-s.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-221323-identifier\" id=\"wie-erreichen-sie-die-richtigen-kund-innen-das-targeting\">Kuidas j\u00f5uda \u00f5igete klientideni \u2013 sihtimine<\/h2><p class=\"theme-wp-block gb-responsive-984546-identifier\">Amazon Sponsored Display k\u00f5ige suuremad tugevused on t\u00f5en\u00e4oliselt retargeting ja \u00fcldine sihtimine. Reklaamid kuvatakse sihtr\u00fchmadele, l\u00e4htudes klientide huvidest ja k\u00e4itumisest. See suurendab loomulikult oluliselt v\u00f5imalusi, et huvilised konverteeruvad ostjateks. Eriti v\u00f5rreldes puhtalt m\u00e4rks\u00f5nap\u00f5histe reklaamidega.<\/p><p class=\"theme-wp-block gb-responsive-483041-identifier\">Reklaamijad saavad Amazonis Display reklaamide puhul sihtimise suunata kas sihtr\u00fchmale v\u00f5i tootele. Vaatame seda ka l\u00e4hemalt:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-42107-identifier\" id=\"targeting-mit-amazon-sponsored-display-amazon-audiences\">Sihtimine Amazon Sponsored Display&#8217;ga: Amazoni sihtr\u00fchmad<\/h3><p class=\"theme-wp-block gb-responsive-983095-identifier\">\u00dcks v\u00f5imalus sihtimiseks on nn Amazoni sihtr\u00fchmad. Sel juhul kuvatakse teie reklaamid nii turul endas kui ka kolmandate osapoolte lehtedel. Need n\u00e4idatakse seej\u00e4rel teatud sihtr\u00fchmadele. Need sihtr\u00fchmad, v\u00f5i ka auditooriumid, saate ise valida. Selle juures aitavad teile muu hulgas demograafilised andmed ja ostusignaalid.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-65405-identifier\" id=\"amazon-sponsored-display-ads-views-remarketing\">Amazon Sponsored Display reklaamid: Vaate retargeting<\/h3><p class=\"theme-wp-block gb-responsive-732427-identifier\">Sel juhul kuvatakse teie reklaamid klientidele, kes on teie toodet viimase 30 p\u00e4eva jooksul juba vaadanud, kuid seda veel ostnud ei ole. Kuna need reklaamid kuvatakse nii Amazonis kui ka v\u00e4ljaspool, saate j\u00f5uda ostjatele, kes on algset huvi teie toodete vastu n\u00e4idanud, ka kliendi teekonna hilisemates etappides.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-245441-identifier\" id=\"targeting-auf-amazon-mit-product-display-ads\">Sihtimine Amazonis toote reklaamidega<\/h3><p class=\"theme-wp-block gb-responsive-857173-identifier\">Nii-\u00f6elda toote sihtimise puhul suunatakse teie reklaamid konkreetsetele toodetele v\u00f5i kategooriatele. Seej\u00e4rel kuvatakse need klientidele vastavatel tootelehtedel. T\u00e4nu silmapaistvale paigutusele otse bulletpointide all v\u00f5i kohe Buy Box all, t\u00f5mbavad teie reklaamid t\u00f5en\u00e4oliselt huviliste t\u00e4helepanu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-898237-identifier\" id=\"was-kosten-amazon-display-ads\">Kui palju maksavad Amazon Display reklaamid?<\/h2><p class=\"theme-wp-block gb-responsive-919829-identifier\">Nagu peaaegu k\u00f5igi reklaamiformaatide puhul veebiturul, arvutatakse Amazon Sponsored Display reklaamide kulud kliki j\u00e4rgi. Seda p\u00f5him\u00f5tet nimetatakse ka PPC-ks, st Pay Per Click. Te maksate seega ainult siis, kui potentsiaalsed kliendid klikivad teie reklaamil.<\/p><p class=\"theme-wp-block gb-responsive-689143-identifier\">L\u00f5plikud kulud arvutatakse teise hinna oksjoni p\u00f5him\u00f5tte j\u00e4rgi. See t\u00e4hendab, et k\u00f5ik m\u00fc\u00fcjad esitavad pakkumise, mille nad on maksimaalselt valmis maksma. Allolevas n\u00e4idiskaardis on need pakkumised 1,50\u20ac, 2,00\u20ac ja 3,00\u20ac. K\u00f5rgeim pakkumine, antud juhul pakkumine 3, v\u00f5idab. Siiski tuleb maksta ainult teise k\u00f5rgeima pakkumise v\u00e4\u00e4rtus pluss 0,01\u20ac. Meie n\u00e4ites on see siis 2,01\u20ac.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-330773-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel.png\" alt=\"Amazon Display Zweitpreisauktion Beispiel\" class=\"wp-image-15884\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel-407x214.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel-768x403.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-731190-identifier\">Kuidas palju te n\u00fc\u00fcd tegelikult kliki eest maksma peate, s\u00f5ltub seega teie konkurentide pakkumistest. Te saate oma kulusid kontrollida, m\u00e4\u00e4rates p\u00e4evase eelarve.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-633-identifier\" id=\"lohnen-sich-amazon-sponsored-display-anzeigen\">Kas Amazon Sponsored Display reklaamid tasuvad end \u00e4ra?<\/h2><p class=\"theme-wp-block gb-responsive-103470-identifier\">N\u00fc\u00fcd, kui me teame, millised reklaamid v\u00e4lja n\u00e4evad ja kui palju need maksavad, tekib loomulikult k\u00fcsimus, kas see k\u00f5ik tasub end \u00e4ra. L\u00f5ppude l\u00f5puks vajab selline reklaam mitte ainult vajalikku eelarvet, vaid ka aega, et seda kuvada ja j\u00e4lgida. Vaatame seega \u00fcle eelised ja puudused:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-430914-identifier\" id=\"das-spricht-dafur\">See r\u00e4\u00e4gib selle kasuks<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-431165-identifier wp-block-list\"><li class=\"theme-wp-block\">Kliente saab k\u00f5netada nii turul kui ka kolmandate osapoolte lehtedel. See pakub tohutut eelist v\u00f5rreldes reklaamidega, mis kuvatakse ainult turul.<\/li><li class=\"theme-wp-block\">T\u00f5husa retargeting&#8217;u kaudu k\u00f5netate potentsiaalseid kliente mitu korda ja suurendate seel\u00e4bi t\u00f5en\u00e4osust, et nad konverteeruvad.<\/li><li class=\"theme-wp-block\">Veebigigant pakub teile erinevaid turundusstatistikat, et m\u00f5\u00f5ta teie Amazon Sponsored Display kampaania edu. N\u00e4iteks saate impressionite ja konversioonim\u00e4\u00e4rade p\u00f5hjal m\u00f5\u00f5ta, kui edukad on teie CTAd (Call-To-Actions).<\/li><li class=\"theme-wp-block\">CPC kaudu maksate ainult nende klientide eest, kes teie reklaami t\u00f5eliselt klikivad.<\/li><li class=\"theme-wp-block\">Amazon Display reklaamid on paindlikud. Saate testida erinevaid tekste ja visuaalseid elemente ning kohandada neid ka jooksva kampaania ajal.<\/li><li class=\"theme-wp-block\">Saate oma tooteid reklaamida, isegi kui teil ei ole Buy Box.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-544084-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-462064-identifier\"><strong><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon ja Pinterest<\/span><\/strong><\/p><p class=\"theme-wp-block gb-responsive-914575-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Alates 2023. aasta kevadest teevad Amazon ja sotsiaalmeedia platvorm Pinterest koost\u00f6\u00f6d. Teenuse kasutajad n\u00e4evad Pinterestis Amazon&#8217;i reklaame, mis linkivad otse Amazon&#8217;isse. Turul m\u00fc\u00fcjatele on see hea uudis, kuna Amazon laiendab reklaamide kuvamise kosmost \u00fche hoobiga oluliselt. Lisaks peaks see avama uusi kliendigruppide, kes on varem v\u00f5ib-olla pigem ostnud teistelt platvormidelt nagu etsy. Uued sihtr\u00fchmad toovad vastavalt kaasa rohkem kasvu nii Amazonile endale kui ka kolmandatele osapooltele turul. Millised ulatused koost\u00f6\u00f6 omandab, ei ole aga veel t\u00e4iesti selge. T\u00f5en\u00e4oliselt laiendab Amazon Sponsored Display reklaame v\u00f5imalusega neid Pinterestis kuvada. 2023. aasta jooksul peaks partnerlus k\u00e4ivituma. (seisuga mai 2023)<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-764583-identifier\" id=\"das-spricht-dagegen\">See r\u00e4\u00e4gib selle vastu<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-384843-identifier wp-block-list\"><li class=\"theme-wp-block\">Ei ole alati selge, millal ja kus teie reklaame kuvatakse. Selle otsustab \u2013 nagu sageli \u2013 algoritm.<\/li><li class=\"theme-wp-block\">Nagu iga turundusvahendi puhul, v\u00f5ib ka Amazon Sponsored Display reklaamide puhul kuluda veidi aega, kuni te saate asja selgeks ja m\u00f5istate t\u00e4pselt, mis teie sihtr\u00fchmale ja toodetele k\u00f5ige paremini sobib ja mis mitte.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-704139-identifier\" id=\"so-richten-sie-die-amazon-display-ads-ein-step-by-step-anleitung-fur-ihre-kampagne\">Nii seadistate Amazon Display reklaamid \u2013 samm-sammuline juhend teie kampaaniale<\/h2><p class=\"theme-wp-block gb-responsive-245709-identifier\">Aktiveerige Amazon Display reklaamid reklaamimisplatvormi v\u00f5i m\u00fc\u00fcja keskuse kaudu. Selleks toimige j\u00e4rgmiselt:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-620298-identifier wp-block-list\"><li class=\"theme-wp-block\">Kui alustate m\u00fc\u00fcja keskuses, kl\u00f5psake <em>Reklaam > Kampaaniate haldur.<br><\/em> Alustage <a href=\"https:\/\/advertising.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">advertising.amazon.com<\/a> lehelt, kl\u00f5psake <em>Tooted.<\/em><\/li><li class=\"theme-wp-block\">Valige kampaaniat\u00fc\u00fcbiks <em>Reklaamitud reklaam<\/em> ehk <em>Sponsored Display<\/em>.<\/li><li class=\"theme-wp-block\">M\u00e4\u00e4rake oma reklaami seaded. Selleks m\u00e4\u00e4rake kampaania nimi, seadke kuup\u00e4evavahemik ja m\u00e4\u00e4rake p\u00e4evane eelarve. Tasub alustada v\u00e4iksema p\u00e4evase eelarvega ja vajadusel hiljem seda suurendada. Samuti saate n\u00fc\u00fcd m\u00e4\u00e4rata sihtimisvalikud.<\/li><li class=\"theme-wp-block\">M\u00e4\u00e4rake, milliseid teie tooteid reklaamitakse. Kuigi iga reklaami puhul kuvatakse ainult \u00fcks toode, saate sel hetkel valida erinevaid tooteid. Seej\u00e4rel j\u00e4tke algoritmile otsustamine, millist toodet, millal ja kellele kuvatakse. Valimisel tasub esmalt valida tooted, mis on juba teiste reklaamit\u00fc\u00fcpidega h\u00e4sti toiminud v\u00f5i need, mis m\u00fc\u00fcvad eriti h\u00e4sti.<\/li><li class=\"theme-wp-block\">Esitage oma reklaamide jaoks pakkumine. Amazon soovitab automaatselt pakkumist. Kuid saate seda loomulikult kohandada. Valige selleks, nagu kulude jaotuse osas kirjeldatud, hind, mille olete maksimaalselt valmis maksma.<\/li><li class=\"theme-wp-block\">Kujundage oma reklaamid. Amazon loob reklaamid esmalt automaatselt teie tootelehe detailide p\u00f5hjal. Seet\u00f5ttu peaks see olema kvaliteetne. Kuid saate ka erinevaid graafilisi elemente, tekste ja erinevaid CTA-sid individuaalselt m\u00e4\u00e4rata.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-494840-identifier\" id=\"noch-ein-paar-tipps-fur-ihre-kampagne-zum-schluss\">Veel m\u00f5ned n\u00e4pun\u00e4ited teie kampaania jaoks l\u00f5puks<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-952022-identifier\" id=\"1-nutzen-sie-amazon-display-ads-um-kund-innen-ihrer-konkurrenz-abzufangen\">#1 Kasutage Amazon Display reklaame, et p\u00fc\u00fcda kinni oma konkurentide kliente<\/h3><p class=\"theme-wp-block gb-responsive-124424-identifier\">Et konkurents Amazonis on suur, ei ole enam saladus. Vaja on tugevaid meetmeid, et l\u00e4bi l\u00fc\u00fca. Lisaks <a href=\"\/et\/blog\/die-14-groessten-fehler-beim-repricing\/\">t\u00e4iuslikule hinnale<\/a> ja <a href=\"\/et\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">parimatele m\u00f5\u00f5dikutele<\/a> sobivad loomulikult ka Amazon Display reklaamid.<\/p><p class=\"theme-wp-block gb-responsive-676000-identifier\">Kuidas? Suunates oma reklaamid otse oma konkurentide toodetele. Teie reklaamid kuvatakse siis, t\u00e4nu toote sihtimisele, otse konkurentide tootelehtedel.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-120645-identifier\" id=\"2-nutzen-sie-amazon-display-ads-um-die-konkurrenz-abzuwehren\">#2 Kasutage Amazon Display reklaame, et t\u00f5rjuda konkurentsi<\/h3><p class=\"theme-wp-block gb-responsive-824738-identifier\">Sama kehtib loomulikult ka vastupidiselt. Loomulikult on ka teie konkurentidel silmad teie klientide peal. Et v\u00e4ltida konkurentsi pakkumiste avaldamist teie enda lehtedel, saate sellele eelnevalt reageerida, kuvades ise reklaame teistele toodetele oma valikust nende tootelehtedel.<\/p><p class=\"theme-wp-block gb-responsive-271166-identifier\">Sellega blokeerite te mitte ainult reklaamipindu oma konkurentide jaoks, vaid saate ka kohe tegeleda \u00fcles- v\u00f5i ristm\u00fc\u00fcgiga.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-164089-identifier\" id=\"3-nutzen-sie-amazon-display-ads-fur-das-upselling\">#3 Kasutage Amazon Display Reklaame \u00fclesm\u00fc\u00fcgiks<\/h3><p class=\"theme-wp-block gb-responsive-819499-identifier\">Kas m\u00fc\u00fcte kohvimasinaid erinevates versioonides? Siis reklaamige lihtsalt paremat mudelit odavama variandi lehel. V\u00f5ib-olla ei tea potentsiaalne klient lihtsalt veel, et isepuhastuv funktsioon on lisand, mida ta kindlasti vajab.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-746496-identifier\" id=\"4-nutzen-sie-amazon-display-ads-fur-das-cross-selling\">#4 Kasutage Amazon Display Reklaame ristm\u00fc\u00fcgiks<\/h3><p class=\"theme-wp-block gb-responsive-924062-identifier\">Komplemente tooted, nagu mobiiltelefonikatted v\u00f5i jalan\u00f5uhooldustooted, paigutamine otse v\u00e4ljundtoote (mobiiltelefon, jalan\u00f5ud) l\u00e4hedusse pakub loomulikult suurt potentsiaali. L\u00f5ppude l\u00f5puks tekitab see ostjates \u00fchelt poolt mulje, et nad vajavad ka seda toodet, ja teiselt poolt v\u00f5ite eeldada, et teie potentsiaalsed kliendid v\u00f5tavad ostuhulluses ka lihtsalt komplementeeriva toote kaasa. Eriti kui see on soodne pakkumine, millele on raske vastu panna.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-740661-identifier\" id=\"fazit\">Kokkuv\u00f5te<\/h2><p class=\"theme-wp-block gb-responsive-538474-identifier\">Amazon Sponsored Display Reklaamid on suurep\u00e4rane v\u00f5imalus oma tooteid reklaamida ja saavutada osaliselt m\u00e4rkimisv\u00e4\u00e4rseid konkurentsieeliseid.<\/p><p class=\"theme-wp-block gb-responsive-95067-identifier\">Kuid ainult siis, kui teie tootelehed on ka optimeeritud, kuid see kehtib iga t\u00fc\u00fcpi reklaami kohta Amazonis!<\/p><p class=\"theme-wp-block gb-responsive-246334-identifier\">Oluline on igal juhul, et l\u00e4henete asjale plaaniga ja mitte plaanitult mingeid tooteid reklaamida v\u00f5i pakkumisi esitada. T\u00f6\u00f6tage v\u00e4lja strateegia, kus hindate, mida soovite oma Amazon Display Reklaamidega saavutada (konkurentide kliente \u00e4ra t\u00f5mmata, oma tootelehti kaitsta, rist-\/\u00fclesm\u00fc\u00fck&#8230;) ja millise eelarve olete selleks valmis panema. Siis ei seisa teie edu teel Amazonis Sponsored Display Reklaamidega enam miski. Edu!<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-767871-identifier\" id=\"faqs\">KKK<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1638527001302\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Mis on Amazon Display Reklaamid?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Amazon Display Reklaamid on Amazon Reklaamimise vorm. Erinevalt Sponsored Brand ja Products toimivad need sihtimise alusel, mitte m\u00e4rks\u00f5nade alusel. Nii k\u00f5netavad nad t\u00e4psemalt m\u00e4\u00e4ratletud sihtr\u00fchma demograafiliste andmete ja klientide k\u00e4itumise alusel.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1638527014946\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Kus kuvatakse Amazon Display Reklaame?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Sihtimise alusel kuvatakse need reklaamid otsingutulemustes v\u00f5i otse toote detaillehtedel.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1638527041070\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Kuidas toimivad Amazon Display Reklaamid?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Amazon Display Reklaamid kuvatakse klientidele, kelle kohta algoritm eeldab demograafiliste andmete ja ostuk\u00e4itumise p\u00f5hjal, et toode sobib nende huvidega. Lisaks saavad reklaamijad kasutada Display-reklaame retargetinguks ja suunata oma kliente ka v\u00e4ljaspool turgu.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-956056-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Pildiallikad piltide j\u00e4rjekorras: \u00a9\u00a0<meta charset=\"utf-8\"><span style=\"font-size:0.8em\" class=\"has-font-size\">bakhtiarzein<\/span> \u2013 stock.adobe.com \/\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Reklaamikampaaniad ei ole Amazon&#8217;i universumis midagi uut, Sponsored Display reklaamid on vaid \u00fcks uuematest arengutest. Miks peaksite kasutama Amazon&#8217;i reklaame, ei pea me ilmselt enam selgitama. Aga mis asi on Display reklaamid? Seda tahame selles blogiartiklis selgitada. Alustame kohe p\u00f5hialustest. Mis on Amazon Sponsored Display reklaamid ja kuidas need v\u00e4lja n\u00e4evad? Display reklaamid on Amazonis<\/p>\n","protected":false},"author":5,"featured_media":15877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[990],"tags":[],"class_list":["post-109674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklaami-amazoniga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>J\u00f5udke \u00f5igete klientideni Amazon Display Reklaamimisega<\/title>\n<meta name=\"description\" content=\"Amazon Display Reklaamimine j\u00f5uab t\u00e4pselt sihtr\u00fchmani, mis sobib teie tootega. 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