{"id":109677,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-voi-top-kas-amazoni-logistika-raputab-saatmisvaldkonda\/"},"modified":"2025-12-10T09:45:36","modified_gmt":"2025-12-10T09:45:36","slug":"hopp-voi-top-kas-amazoni-logistika-raputab-saatmisvaldkonda","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/hopp-voi-top-kas-amazoni-logistika-raputab-saatmisvaldkonda\/","title":{"rendered":"Hopp v\u00f5i top: Kas Amazoni logistika raputab saatmisvaldkonda?"},"content":{"rendered":"\n

Veel paar aastat tagasi said e-kaubanduse hiiglase Amazoni kliendid oma tellimused tavap\u00e4rasel viisil: DHL-i, Hermese v\u00f5i m\u00f5ne teise tuntud saatmisettev\u00f5tte kaudu. Ka t\u00e4na teeb kaubanduse platvorm koost\u00f6\u00f6d v\u00e4listootjatega, et tellimusi \u00fcle kogu maailma tarnida. Kuid Amazoni logistika<\/strong> \u2013 sealhulgas Saksamaal \u2013 on veebihiiglane loonud ka oma struktuurid, et pakette kiiresti ja t\u00f5husalt klientideni toimetada.<\/p>\n\n\n\n

Esmalt ei v\u00f5etud plaane t\u00f5siselt. Kuid praeguseks m\u00f5jutab Amazoni logistika ka pakendit\u00f6\u00f6stust: DHL teatas m\u00e4rtsis 2020, et kavatseb sulgeda pakendikeskuse Augsburgi l\u00e4hedal<\/a>, kuna naaberlogistikakeskus Amazoni poolt ei taganud enam piisavalt saadetisi. See ei olnud sugugi tingitud tellimuste arvu v\u00e4henemisest \u2013 pigem teenindab Amazon \u00fcha enam oma logistika kaudu saatmismahtu ja annab seel\u00e4bi v\u00e4hem saadetisi DHL-ile ja teistele pakiteenustele<\/strong>.<\/p>\n\n\n\n

See areng peatus hiljuti veidi. Just nimelt koroonaviirus, mis on paljudele t\u00f6\u00f6stusharudele katastroofilisi tagaj\u00e4rgi toonud, p\u00e4\u00e4stis DHL-i pakendikeskuse: Amazoni kasvanud tellimuste arvu<\/strong> t\u00f5ttu saabus ka rohkem tellimusi DHL-i naabritele.<\/p>\n\n\n\n

See v\u00f5ib siiski olla vaid hetkeolukord<\/strong>. Pikaajaliselt kavatseb Amazon Logistics oma v\u00f5imekust isegi suurendada. See m\u00f5jutab nii saatmisvaldkonda kui ka turuplatside m\u00fc\u00fcjaid \u2013 positiivselt ja negatiivselt. Seet\u00f5ttu peaksite n\u00fc\u00fcd rohkem teema kallal t\u00f6\u00f6tama, et hinnata, kuidas Amazoni enda saatmislogistika loomine ka teid m\u00f5jutada v\u00f5ib.<\/p>\n\n\n\n

Mis t\u00e4pselt on Amazoni logistika?<\/h2>\n\n\n\n

Amazoni sisemise kohaletoimetamisteenusega soovib Amazon muutuda s\u00f5ltumatumaks tuntud teenusepakkujatest nagu DHL v\u00f5i DPD. Selleks teeb e-kaubanduse hiiglane koost\u00f6\u00f6d kohalike allt\u00f6\u00f6v\u00f5tjatega<\/strong>, kes korjavad pakette Amazoni jaotuskeskustes teatud piirkonnas ja vastutavad tegeliku kohaletoimetamise kliendile. Tegu on enamasti v\u00e4iksemate ettev\u00f5tetega, millel on 20 kuni 40 kohaletoimetamisautot v\u00f5i 30 kuni 70 juhti. Praegu on teenus saadaval Saksamaal, Suurbritannias, Hispaanias ja Ameerika \u00dchendriikides<\/strong>, enamasti suurtes linnades.<\/p>\n\n\n\n

Juhid korjavad pakid saatmis keskuses ja toovad need otse kliendini. T\u00fc\u00fcpiliselt s\u00f5idavad nad selleks kuni 120 kilomeetri pikkuseid teid. Eelis seisneb peamiselt v\u00e4list struktuuri kadumises<\/strong>, nagu n\u00e4iteks pakendite vastuv\u00f5tmine DHL-i pakendikeskuses, sellele j\u00e4rgnev sorteerimine ja transport sihtkohta. Amazoni logistika suudab kohalike ettev\u00f5tetega koost\u00f6\u00f6d tehes paljude saadetiste puhul saatmise l\u00fchendada nii-\u00f6elda viimasele miilile \u2013 ja s\u00e4\u00e4stab seel\u00e4bi mitte ainult raha, vaid eelk\u00f5ige kohaletoimetamise aega.<\/p>\n\n\n\n

Sest paljud kasutajad soovivad v\u00f5imalikult kiiresti kasutada samap\u00e4eva kohaletoimetamist v\u00f5i saada oma tellimuse hiljemalt j\u00e4rgmisel p\u00e4eval<\/strong>. Prime-toodete puhul lubab Amazon seda isegi. See aspekt on klientide jaoks eriti oluline, suurendab nende rahulolu ja t\u00f5stab t\u00f5en\u00e4osust, et nad tellivad ka j\u00e4rgmisel korral Amazoni kaudu. Logistika teenus parandab seel\u00e4bi t\u00f5husalt klienditeekonda ja klientide lojaalsust<\/strong>.<\/p>\n\n\n\n

Kuidas saavad ettev\u00f5tted Amazoni logistikaga liituda?<\/h3>\n\n\n\n

Huvitatud ettev\u00f5tjad saavad transportteenuse veebisaidi<\/a> kaudu esitada esimese huviavalduse<\/strong>, mille Amazon seej\u00e4rel \u00fcle vaatab. See on v\u00f5imalik isegi siis, kui koost\u00f6\u00f6ks vajalik ettev\u00f5te tuleb alles asutada. Amazoni enda s\u00f5nul otsib ettev\u00f5te kliendikeskseid juhte, kes \u201esoovivad juhtida meeskondi d\u00fcnaamilises, pidevalt arenevas keskkonnas\u201c.<\/p>\n\n\n\n

P\u00e4rast ametlikku taotlust<\/strong>, kus tuleb t\u00f5estada muu hulgas 25 000 euro suuruseid likviidseid vahendeid, ja Amazoni n\u00f5usolekut l\u00e4bivad tulevased kohaletoimetamise partnerid mitme n\u00e4dala pikkuse koolituse, lisaks pakub veebihiiglane palju t\u00f6\u00f6riistu, n\u00e4iteks navigeerimiseks. Kui ettev\u00f5te on loodud ja piisavalt juhte on kaasatud, korjatakse esimesed pakid kohalikest logistika keskustest ja toimetatakse klientidele. T\u00fc\u00fcpiliselt maksab Amazon iga eduka kohaletoimetamise eest<\/strong>.<\/p>\n\n\n\n

\n

Kuid juhtide palkamine<\/strong> ja kohaletoimetamisautode hankimine<\/strong> on allt\u00f6\u00f6v\u00f5tja vastutusel. Amazoni logistika pakub Saksamaal vaid toetavaid teenuseid<\/strong>, et tagada madalad k\u00e4ivitamiskulud. Selle alla kuulub ka s\u00f5idukite pargi liisinguprogramm, k\u00fctuseprogramm, \u00fclikonnad v\u00f5i abi \u00f5iguslikes k\u00fcsimustes.<\/p>\n<\/blockquote>\n\n\n\n

Millist teenust pakub Amazoni saatmisteenus klientidele?<\/h3>\n\n\n
\n
\"Amazoni<\/figure><\/div>\n\n\n

Amazoni sisene saatmisteenus ei ole klassikalises m\u00f5ttes vedaja, kuna kohaletoimetamisteenuse partnerid (Amazoni logistika partnerid) t\u00f6\u00f6tavad ainult e-kaubanduse hiiglase heaks ja on sidunud veebiplatvormi struktuuridega<\/strong>.<\/p>\n\n\n\n

Tavaliselt pakub transportteenus isegi paremat teenust<\/strong> kui teised kohaletoimetajad. N\u00e4iteks pakub Amazoni logistika iga tellimuse jaoks kohustusliku saatmis kinnituse k\u00f5rval ka detailset saadetiste j\u00e4lgimist. Nii saavad kliendid mitte ainult vaadata, millises ajavahemikus<\/strong> nende tellimus toimetatakse, vaid sageli ka j\u00e4lgida kohaletoimetamisauto teed ja n\u00e4ha, kui palju peatusi juht enne veel teeb. Sel viisil on kliendil Amazoni logistikas oma tellimuse live-j\u00e4lgimine ja ta n\u00e4eb t\u00e4pselt, millal ja kus pakett saadetakse, kohaletoimetatakse ja l\u00f5puks kohale j\u00f5uab. Sellega pakub saatmisettev\u00f5te kasutajale m\u00e4rkimisv\u00e4\u00e4rset eelist v\u00f5rreldes klassikalise pakettide j\u00e4lgimisega.<\/p>\n\n\n\n

Kliendi jaoks on suurim eelis selgelt kiire ja lihtne kohaletoimetamine<\/strong>. Nad saavad oma kauba sageli juba j\u00e4rgmisel p\u00e4eval, teades t\u00e4pselt, millises ajavahemikus nad kodus olema peaksid. Vastavalt sellele saavad nad ka m\u00e4\u00e4rata ladustamiskoha v\u00f5i lasta kauba otse kogumispunkti toimetada<\/a>. Nagu teisedki pakiteenused, toimetab Amazoni logistika ka laup\u00e4eval oma kliente.<\/p>\n\n\n\n

Mida t\u00e4hendab Amazoni logistika turuplatside m\u00fc\u00fcjate jaoks?<\/h2>\n\n\n\n

Veebikaubanduse platvormil on m\u00fc\u00fcjatel erinevad saatmisv\u00f5imalused. M\u00fc\u00fcja t\u00e4itmine (FBM) t\u00e4hendab, et nad v\u00f5tavad endale kauba ladustamise, pakkimise ja saatmise. Vastupidiselt saavad nad need ja muud \u00fclesanded ka Amazoni \u00fcle anda, osaledes Amazoni t\u00e4itmise programmis<\/strong> (FBA). Kolmandaks v\u00f5imaluseks saavad m\u00fc\u00fcjad kvalifitseeruda Prime’i kaudu ja saada seel\u00e4bi m\u00fc\u00fcgi edendamiseks Prime-logo, ilma et nad peaksid FBA-d kasutama.<\/p>\n\n\n\n

FBA-m\u00fc\u00fcjate jaoks on Amazoni logistika tavaliselt r\u00f5\u00f5muallikas. Sest suurenenud kliendirahulolu ja -lojaalsus toob neile kaudselt kasu, kuna see suurendab t\u00f5en\u00e4osust, et toodet ostetakse neilt uuesti.<\/p>\n\n\n\n

Kuid FBM-i v\u00f5i Prime’i kaudu m\u00fc\u00fcjatena on entusiasm t\u00f5en\u00e4oliselt piiratud. Sest nende jaoks suureneb juba niigi k\u00f5rge surve kiire ja sujuva kohaletoimetamise<\/strong> osas veelgi. Praegu ei pruugi see t\u00e4iendav surve Amazoni logistika kaudu veel tunda anda, kuid tulevikus v\u00f5ib see muutuda. Seet\u00f5ttu peaksid turuplatside m\u00fc\u00fcjad juba praegu sellele ette valmistuma ja oma sisemisi protsesse lihvima, et neid optimeerida.<\/p>\n\n\n\n

Kokkuv\u00f5te: Hopp ja top!<\/h2>\n\n\n\n

\u00dchelt poolt tunnevad paljud m\u00fc\u00fcjad juba t\u00e4na, et kliendid n\u00f5uavad \u00fcha kiiremat kohaletoimetamist. Lisaks raputab Amazoni logistika, t\u00e4nu kohaletoimetamise ajale ja lihtsale teenusele, ka saatmisvaldkonda ning seab tuntud ettev\u00f5tted k\u00fcsimuse ette, kuiv\u00f5rd nad suudavad k\u00f5iki praeguseid asukohti s\u00e4ilitada.<\/p>\n\n\n\n

Teiselt poolt on FBA-m\u00fc\u00fcjad ja kliendid r\u00f5\u00f5msad, et pakid toimetatakse kiiresti kohale ja klienditeekond l\u00e4heneb \u00fcha enam jaekaubandusele. Kliendid saavad mitte ainult saatmis kinnituse, vaid ka detailse saadetiste j\u00e4lgimise. See suurendab konversioonim\u00e4\u00e4ra<\/a>, v\u00e4hendab tagastuste m\u00e4\u00e4ra ja suurendab t\u00f5en\u00e4osust, et kliendid ostavad uuesti.<\/p>\n\n\n\n

Pildikrediidid piltide j\u00e4rjekorras: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros \u2013 pexels.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Veel paar aastat tagasi said e-kaubanduse hiiglase Amazoni kliendid oma tellimused tavap\u00e4rasel viisil: DHL-i, Hermese v\u00f5i m\u00f5ne teise tuntud saatmisettev\u00f5tte kaudu. Ka t\u00e4na teeb kaubanduse platvorm koost\u00f6\u00f6d v\u00e4listootjatega, et tellimusi \u00fcle kogu maailma tarnida. Kuid Amazoni logistika \u2013 sealhulgas Saksamaal \u2013 on veebihiiglane loonud ka oma struktuurid, et pakette kiiresti ja t\u00f5husalt klientideni toimetada. Esmalt<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1704],"tags":[],"class_list":["post-109677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muumine-amazonis"],"yoast_head":"\nHopp v\u00f5i top? Kuidas Amazon Logistics m\u00f5jutab ka veebim\u00fc\u00fcjaid<\/title>\n<meta name=\"description\" content=\"Amazon Logistics on emaettev\u00f5tte sisemine pakiteenus. 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