{"id":109731,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/uus-amazoni-silt-tooted-mille-tagastamismaar-on-korge-voivad-peagi-saada-sildi\/"},"modified":"2023-04-19T14:57:36","modified_gmt":"2023-04-19T14:57:36","slug":"uus-amazoni-silt-tooted-mille-tagastamismaar-on-korge-voivad-peagi-saada-sildi","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/uus-amazoni-silt-tooted-mille-tagastamismaar-on-korge-voivad-peagi-saada-sildi\/","title":{"rendered":"Uus Amazoni silt? Tooted, mille tagastamism\u00e4\u00e4r on k\u00f5rge, v\u00f5ivad peagi saada sildi"},"content":{"rendered":"

Amazon tutvustab uusi silte, et heidutada kliente toote ostmisest<\/p>

Please what?<\/p>

Uus silt hakkab ilmuma toote detaillehtedel, mille tagastamism\u00e4\u00e4r on \u00fcle keskmise, hoiatades kliente selle eest. Sellest teatab theinformation.com<\/a>. Praegu on silt saadaval ainult Ameerika \u00dchendriikides ja seda ei ole veel laialdaselt kasutusele v\u00f5etud. Siiski, mida Amazon Ameerikas tutvustab, j\u00f5uab tavaliselt ka Saksamaa turule.<\/p>

Silt on m\u00f5eldud teadlike ostuotsuste tagamiseks<\/h2>

Algatus ei ole kampaania m\u00fc\u00fcjate \u00e4ri h\u00e4vitamiseks, vaid eesm\u00e4rk on v\u00e4hendada sageli tagastatud toodete tagastamism\u00e4\u00e4ra. E-kaubanduse sektoris on tagastused suur probleem \u2013 mitte ainult keskkonna ja j\u00e4tkusuutlikkuse, vaid ka m\u00fc\u00fcjate jaoks. Praegu tagastatakse Saksamaal iga neljas pakk, kusjuures kategooriates nagu riided v\u00f5i jalan\u00f5ud on tagastamism\u00e4\u00e4r isegi \u00fcle \u00fche kahe.<\/p>

Uus silt on ilmselt m\u00f5eldud kahe eesm\u00e4rgi teenimiseks:<\/p>

  1. Kliente soovitatakse hoolikalt uurida toote lehte, vaadata pilte, A+ sisu, arvustusi jne, ja alles seej\u00e4rel otsustada, kas nad soovivad toodet osta v\u00f5i mitte.<\/li>
  2. M\u00fc\u00fcjaid soovitatakse julgustada kujundama oma tootelehti nii, et kliendid saaksid teha teadliku ostuotsuse.<\/li><\/ol><\/div>

    Kliendi tagastuste kalliks muutmise asemel ja seel\u00e4bi klientide v\u00f5\u00f5randamise v\u00e4ltimiseks p\u00fc\u00fcab ettev\u00f5te n\u00fc\u00fcd probleemi lahendada juba enne ostuotsust. M\u00fc\u00fcjate jaoks v\u00f5ib uus silt olla nii needus kui ka \u00f5nnistus.<\/p>

    M\u00f5ju Amazoni m\u00fc\u00fcjatele<\/h3>

    \u00dchelt poolt on madal tagastamism\u00e4\u00e4r juba tegur Amazoni algoritmis, kui r\u00e4\u00e4kida reitingutest ja Buy Box<\/a>, ning see v\u00f5ib olla ka majanduslikult kasulik m\u00fc\u00fcjatele. Lisaks v\u00f5ib silt omada meeldivat k\u00f5rvalm\u00f5ju, v\u00e4hendades vale arvustuste ja ebaselgete tootekirjelduste m\u00f5ju ebamugavate m\u00fc\u00fcjate konkurentide seas konkurentsitihedas keskkonnas.<\/p>

    Teiselt poolt on k\u00f5rge tagastamism\u00e4\u00e4raga m\u00fc\u00fcjad surve all \u2013 kuna silt v\u00f5ib t\u00f5en\u00e4oliselt heidutada paljusid kliente ostmast. Ei oleks \u00fcllatav, kui uus silt l\u00f5puks lisataks reitingute tegurina otsingutulemuste kuvamisse.<\/p>

    Siltide m\u00f5ju, mida turu m\u00fc\u00fcjad v\u00f5ivad oodata, s\u00f5ltub suuresti nende enda olukorrast. Madala tagastamism\u00e4\u00e4raga tooted v\u00f5ivad kasu saada; k\u00f5rge tagastamism\u00e4\u00e4raga tooted v\u00f5ivad seevastu m\u00fc\u00fcki kaotada. Nii et mida tuleks n\u00fc\u00fcd teha?<\/p>

    5 n\u00e4pun\u00e4idet uue Amazoni sildi jaoks ettevalmistamiseks<\/h2>

    Peamine on t\u00f5en\u00e4oliselt tagastamism\u00e4\u00e4ra v\u00e4hendamine. Seda saab saavutada erinevate meetmete abil, mis peaksid olema kohandatud m\u00fc\u00fcja olukorrale. Selle asemel, et pimesi optimeerida ja investeerida palju aega ja raha, peaksid m\u00fc\u00fcjad esmalt v\u00e4lja selgitama, miks nende tagastamism\u00e4\u00e4r on k\u00f5rgem kui v\u00f5rreldavatel toodetel. J\u00e4rgmised n\u00e4pun\u00e4ited v\u00f5ivad toimida juhendina.<\/p>

    1. Saadetise kiirus<\/strong>: Need, kes ei saada kaupu Amazoni FBA kaudu, vaid on loonud oma logistika, peaksid kontrollima, kas tellimused tarnitakse \u00f5igeaegselt. Mida pikem on aeg tellimuse esitamise ja pakendi avamise vahel, seda suurem on t\u00f5en\u00e4osus, et klient tagastab toote \u2013 lihtsalt seet\u00f5ttu, et elevus ja ootused on juba v\u00e4henenud.<\/li>
    2. Pakkimine<\/strong>: Tagastused algatatakse sageli seet\u00f5ttu, et toode on kahjustatud? Siis v\u00f5ib see olla tingitud pakendist. Kas ese on piisavalt kaitstud \u0161okkide ja l\u00f6\u00f6kide eest ning kas see talub saatmisprotsessi kahjustusteta v\u00f5i mitte?<\/li>
    3. Toote detaillehe sisu<\/strong>: Halvad pildid, ebat\u00e4pne tootekirjeldus, puuduv A+ sisu<\/a> \u2013 kui ostja ei saa toote kohta realistlikku muljet, on tal raske eset \u00fcldse hinnata (mis heidutab teda ostmast) v\u00f5i tal on vale mulje tootest (ja teeb vale ostu). Mida paremini klient teab, mida ta saab, seda madalam on tavaliselt tagastamism\u00e4\u00e4r.<\/li>
    4. Toote kvaliteet<\/strong>: Vale ostud juhtuvad, ja see kehtib ka m\u00fc\u00fcjate kohta. Kui selgub, et ese ei vasta kliendi kvaliteedi ootustele, tuleks neid parandada koost\u00f6\u00f6s tootjaga v\u00f5i otsida alternatiive. See puudutab mitte ainult konkreetseid defekte, vaid ka tunnet, disaini jne.<\/li>
    5. Tagastuste anal\u00fc\u00fcs<\/strong>: M\u00fc\u00fcja saab igal ajal Amazoni aruannetes kontrollida, mis oli tagastuse p\u00f5hjus. Paljudel juhtudel t\u00e4psustavad kliendid ka v\u00e4ga selgelt tellimuse tagastamise p\u00f5hjuseid, nt konkreetne defekt, vale kogus, eksitavad pildid jne. Seda saab leida Seller Centralis jaotises Amazon Reports > Fulfilled by Amazon > “Fulfilled by Amazon” Customer Returns.<\/li><\/ol><\/div>

      J\u00e4reldus: Teadlikud ostuotsused kui v\u00f5imalus<\/h2>

      Uus Amazoni silt v\u00f5ib olla v\u00f5imalus professionaalsetele m\u00fc\u00fcjatele. Ebaausad konkurendid, kes ostavad vale arvustusi v\u00f5i t\u00e4idavad oma toote detaillehti eksitava teabega, seisavad silmitsi vastupanuga.<\/p>

      Lisaks on oma tagastamism\u00e4\u00e4ra<\/a> v\u00e4hendamine m\u00f5istlik ettev\u00f5tmine mitmel p\u00f5hjusel. Siiski on oluline keskenduda \u00f5igele kohandamisele ja v\u00f5rrelda oma \u00e4ri turustandarditega anal\u00fc\u00fcsi jaoks.<\/p>

      Pildi autor: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Amazon tutvustab uusi silte, et heidutada kliente toote ostmisest Please what? Uus silt hakkab ilmuma toote detaillehtedel, mille tagastamism\u00e4\u00e4r on \u00fcle keskmise, hoiatades kliente selle eest. Sellest teatab theinformation.com. Praegu on silt saadaval ainult Ameerika \u00dchendriikides ja seda ei ole veel laialdaselt kasutusele v\u00f5etud. Siiski, mida Amazon Ameerikas tutvustab, j\u00f5uab tavaliselt ka Saksamaa turule. Silt<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1704,1008],"tags":[],"class_list":["post-109731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muumine-amazonis","category-naepunaeited-trikid"],"yoast_head":"\nSee Amazoni silt t\u00e4histab sageli tagastatud tooteid.<\/title>\n<meta name=\"description\" content=\"Amazoni silt on m\u00f5eldud teadlike ostuotsuste v\u00f5imaldamiseks ja t\u00e4histab sageli tagastatud tooteid. 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