{"id":109737,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-retargeting-joudke-klientideni-valjaspool-amazonit-oige-sihtimisega\/"},"modified":"2021-12-23T16:21:56","modified_gmt":"2021-12-23T16:21:56","slug":"amazon-retargeting-joudke-klientideni-valjaspool-amazonit-oige-sihtimisega","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/amazon-retargeting-joudke-klientideni-valjaspool-amazonit-oige-sihtimisega\/","title":{"rendered":"Amazon Retargeting \u2013 j\u00f5udke klientideni v\u00e4ljaspool Amazonit \u00f5ige sihtimisega"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">Kas teadsite, et Amazon Retargeting abil on potentsiaalseid kliente oluliselt lihtsam ostma suunata kui neid lihtsalt minema lasta? Keskmiselt kulub kuuest seitsme p\u00e4evani, et ostjad teeksid p\u00e4rast esimest tooteotsingut ostu. Retargetingu abil saate oma tooteid sellel kriitilisel ajavahemikul reklaamida nii Amazonis kui ka v\u00e4ljaspool seda, et viia klient v\u00f5imalikult kiiresti ostu l\u00f5puleviimiseni.<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">Ei ole veel kaua aega m\u00f6\u00f6das, kui ainult m\u00fc\u00fcjatel oli v\u00f5imalus kasutada Amazon Retargeting reklaame. Kuid alates 2020. aasta keskpaigast pakub Amazon veebikaubanduse ettev\u00f5tjatele retargetingut veel \u00fche v\u00f5imalusena reklaamide suunamiseks selgelt m\u00e4\u00e4ratletud sihtr\u00fchmadele.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">Kuidas saate seda reklaamivormi enda kasuks kasutada ja millal tasub nende reklaamide kasutamine \u00e4ra?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">Mis on Amazon Retargeting ja kuidas see toimib?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">Olete kindlasti korduvalt m\u00e4rganud, et juba m\u00f5ne minuti v\u00f5i tunni p\u00e4rast p\u00e4rast tooteotsingut Amazonis v\u00f5i veebipoes n\u00e4ete reklaame k\u00fclastatud toote lehtedelt v\u00f5i sarnastest toodetest. Sel hetkel tunnevad paljud end nagu Facebooki ja teiste platvormide poolt j\u00e4lgituna v\u00f5i isegi pealtkuulatuna (hirmutav!). Tegelikult on k\u00f5ik palju lihtsam: Retargeting reklaamid suunati teile sihtr\u00fchmana, kuna olete n\u00f5ustunud oma andmete t\u00f6\u00f6tlemisega oma Facebooki, Google&#8217;i v\u00f5i Amazon&#8217;i kontol.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">Retargeting on programmatiivse reklaami vorm. Sellega antakse reklaamikohtade \u00f5igused \u00fcle veebipoe piiridest reklaamijatele, et tuua veel soojad kliendid tagasi klienditeekonnale ja l\u00f5petada ost. Kuid retargeting ei ole Amazon&#8217;i leiutis. Veelgi enam: Amazon k\u00e4ivitas Retargeting reklaamid m\u00fc\u00fcjatele oluliselt hiljem kui n\u00e4iteks internetigigandid Facebook ja Google.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">Retargetingut nimetatakse veebiturunduses j\u00e4lgimisprotseduuriks, kus veebilehe k\u00fclastajad \u2013 tavaliselt veebipood \u2013 m\u00e4rgistatakse ja seej\u00e4rel suunatakse neile teistel veebilehtedel sihitud reklaamiga.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">Kuidas klienti t\u00e4pselt k\u00f5netatakse?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">Huvitatud isikud k\u00fclastavad teie tootelehte.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">Kuid lahkuvad ilma ostu l\u00f5petamata\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">Nad n\u00e4evad teie toodete reklaami sirvides\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">Ostuhuvi t\u00f5useb taas\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">Ostmiseks valmis kliendid lisavad toote ostukorvi!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting on facebook - so geht retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">Amazon Retargetinguga keskendute seega isikutele, kes on k\u00fclastanud teatud tootelehti v\u00f5i ostnud teie juurest varem tooteid.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">Millised reklaamiv\u00f5imalused on Amazonis \u00fcldse saadaval?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">Retargeting-uuringud saavad alata alles siis, kui toote detaillehtedel on piisavalt liiklust. Selleks peate tavaliselt <a href=\"\/et\/blog\/amazon-ppc\/\">PPC-kampaaniaid<\/a> k\u00e4ivitama. Amazon koondab mitmeid reklaamiteenuseid, et v\u00f5imaldada reklaamijatel oma tooteid ja br\u00e4nde reklaamida. Enne alustamist soovime teha v\u00e4ikese ekskursi allpool kasutatavate m\u00f5istete juurde.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"\/et\/blog\/amazon-advertising\/\">Amazon Advertising<\/a> on Amazon&#8217;i reklaamiplatvorm, mille kaudu saate luua ja n\u00e4idata reklaame Amazonis.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">PPC t\u00e4hendab Pay-per-Click ja viitab reklaamikampaaniatele, kus maksate iga kliki eest.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">CPC on l\u00fchend Cost-per-Click ja t\u00e4hendab arveldamise meetodit ennast.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"\/et\/blog\/amazon-dsp\/\">DSP t\u00e4hendab Demand Side Platform<\/a>. DSP on tarkvara, mis v\u00f5imaldab reklaamijatel sihitud reklaamimist teistel veebisaitidel v\u00e4ljaspool Amazonit, Amazon Retargeting kampaaniate l\u00e4biviimist ja oma sihtr\u00fchmade, nagu reklaamijate sihtr\u00fchmad v\u00f5i sarnased sihtr\u00fchmad, loomist.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">Sihitamine on protseduur, kus kasutajaid k\u00f5netatakse nende eelistuste ja otsingutarkuse p\u00f5hjal Amazonis ja v\u00e4ljaspool seda. Amazon Advertising lubab ainult m\u00e4rks\u00f5na-, toote- ja piiratud sihtr\u00fchma sihitamist (p\u00f5hinedes huvidel, ostuintentsioonidel, asukohal jne).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">Kasutajap\u00f5hine sihitamine \u2013 kasutaja X on k\u00fclastanud toote detaillehte Y v\u00f5i tal on teatud huvid ning teda sihitatakse ja reklaamitakse nende teabe p\u00f5hjal.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">Retargeting on protseduur, kus potentsiaalsed ostjad k\u00f5netatakse p\u00e4rast teie tootelehe k\u00fclastamist, et ost l\u00f5pule viia. Amazon Retargetingu abil saab aga t\u00e4nu sarnastele sihtr\u00fchmadele k\u00f5netada ka kliente, kes on n\u00e4iteks huvitatud konkurentsitootest.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">Need reklaamiv\u00f5imalused on teil veebikaubanduse ettev\u00f5tjana Amazonis:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">Sponsoreeritud tooted<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">K\u00f5ige populaarsemad reklaamid veebikaubanduse ettev\u00f5tjate seas Amazonis. Sponsoreeritud tooted on m\u00e4rks\u00f5na- ja ASIN-p\u00f5hised reklaamid, mis parandavad \u00fcksikute toodete n\u00e4htavust otsingutulemustes ja toote detaillehtedel. Arveldamine toimub CPC alusel.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"Retargeting on Amazon \u2013 Sponsored Products\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">Sponsoreeritud br\u00e4ndid<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">Sponsoreeritud br\u00e4ndid sobivad br\u00e4nditeadlikkuse suurendamiseks ja ilmuvad turuotsingutulemustes ning tootelehtedel. Reklaamijal on v\u00f5imalus reklaamida oma br\u00e4ndi tulemuste tipus kolme toote ja br\u00e4ndi logoga sponsoreeritud br\u00e4ndi kaudu. Klientide suunamine v\u00f5ib toimuda maandumislehele v\u00f5i poodi. Arveldamine toimub CPC alusel.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Amazon Remarketing Pixel - Sponsored Brands Ads\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">Sponsoreeritud kuvareklaamid<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">Sponsoreeritud kuvareklaamide erinevus sponsoreeritud toodetest ja br\u00e4ndidest seisneb reklaamide n\u00e4itamise viisides. Sponsoreeritud tooted ja br\u00e4ndid on m\u00e4rks\u00f5nap\u00f5hised ja ilmuvad ainult Amazonis. Sponsoreeritud kuvareklaamid kasutavad kasutajap\u00f5hiseid andmeid ja huve ning neid saab n\u00e4idata ka v\u00e4ljaspool Amazonit. Seet\u00f5ttu on sponsoreeritud kuvareklaamidel suurem ulatus, nad haaravad klienti seal, kus ta parasjagu viibib, ja neid saab kasutada ka Amazonis retargetinguks. Arveldamine toimub CPC alusel.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">Reklaamivahendid Amazon DSP-lt<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">Kuidas me juba mainisime, on DSP tehnoloogia, mis v\u00f5imaldab reklaamide kuvamist programmatiivse reklaami kaudu ka v\u00e4ljaspool Amazonit. Programmatiivse reklaami jaoks ostetakse meedia kohti, st reklaamipindu, mis saavad olla reklaamidel, v\u00e4ljaspool Amazonit. Te ei pea olema Amazoni m\u00fc\u00fcja, et DSP reklaame kuvada.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">Kuna reklaamid saavad j\u00f5uda v\u00f5imalikult suure publiku ja viia ostudeni, pakub Amazon erinevaid formaate. Sellega saavad reklaamijad paindlikult otsustada, kas nad kasutavad oma reklaame v\u00f5i Amazoni reklaamivahendeid, nagu veebimallid reklaamide jaoks v\u00f5i videoreklaamide koostajad.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">Erinevalt traditsioonilistest PPC-reklaamidest toimub reklaamide arveldamine DSP kaudu CPM (Cost-per-Mile) alusel. Amazon r\u00f5hutab ise, et s\u00f5ltuvalt turust peaksite arvestama minimaalsete eelarvetega umbes 35 000 $. Kuna DSP reklaamid kuvatakse v\u00e4ljaspool Amazonit, saab neid kasutada Amazoni taaskasutamiseks.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">Nende reklaamiv\u00f5imalustega on teil kui veebikaubanduse m\u00fc\u00fcjal v\u00f5imalus alustada Amazoni DSP taaskasutamist:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">Display Ads<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">Display Ads on reklaamid, mis sisaldavad teksti ja visuaale koos tegevusele kutsuva (CTA) nupuga ning viivad sihtlehele. Reklaamid paigutatakse tavaliselt veebilehe \u00fclemisse v\u00f5i k\u00fclgmistesse servadesse v\u00f5i ka sisu sisse. Siit leiate <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">juhendi Display Ads&#8217;i loomise kohta<\/a> ning <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">parimad n\u00e4ited visuaalidest ja CTA-elementidest<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">Audio Ads<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">Kui soovite oma Display reklaamistrateegiat t\u00e4iendada audioreklaamiga, pakub Amazon ka seda reklaamivormi. Audioreklaamid v\u00f5ivad olla 10 kuni 30 sekundit pikad ja neid m\u00e4ngitakse regulaarselt pauside ajal laulude vahel Amazon Musicus.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">Video Ads<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">Videoreklaamid on saadaval br\u00e4ndidele, m\u00fc\u00fcjatele ja agentuuridele. Reklaamijad saavad neid kuvada s\u00f5ltumata sellest, kas nad m\u00fc\u00fcvad tooteid Amazonis v\u00f5i mitte. Reklaamid kuvatakse kas enne v\u00f5i keskel Amazoni voogedastuse sisu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">Reklaamide kuvamise d\u00fcnaamika<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">Kas soovite rohkem d\u00fcnaamikat oma taaskasutamise reklaamide kuvamisel? Amazon DSP pakub seda v\u00f5imalust d\u00fcnaamiliste ja reageerivate reklaamiformaatide kaudu \u2013 Dynamic E-Commerce Ads (DEA) ja Responsive E-Commerce Creatives (REC). Sellega toetab Amazon veebikaubanduse m\u00fc\u00fcjaid, v\u00f5imaldades neil kasutada online-hiiglase kogemust ilma teie poolt suure vaevata.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">DEAd kasutades otsib Amazon optimaalseid reklaamielemente, tuginedes vastava ASINi tooteandmetele, ja testib erinevaid variante piltide, tekstide, paigutuste ja disaini osas, et saavutada parim tulemus paigutuste kaudu.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">J\u00e4rgmised parameetrid t\u00f5mmatakse automaatselt vastavast Amazoni tootest ja kuvatakse:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">Produkttitel<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">Produktbild<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">Prime-Logo<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">Preis<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">Rezensionen<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">ja tegevusele kutsuva nupuga<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">V\u00e4ga p\u00f5hjaliku juhendi visuaalide, reklaamide paigutamise, suuniste ja heakskiiduprotsessi kohta <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">leiate siit Amazoni<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Amazon Retargeting Campaign d\u00fcnaamiliste e-kaubanduse reklaamidega (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">Millised sihtimise valikud on teil Amazoni taaskasutamisel saadaval?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">ASIN taaskasutamine \u2013 tootevaated<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">Tootevaated on klassikaline variant taaskasutamise reklaamide jaoks ja on v\u00e4ga populaarne, kuna see lubab k\u00f5rgeimat reklaamikulude tootlust (ROAS). Potentsiaalne ostja n\u00e4eb toodet, kuid ei osta seda. Teda sihitud, kuni ta toote ostab v\u00f5i langeb reklaamijate r\u00fchmast v\u00e4lja.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">ASIN taaskasutamine \u2013 tooteotsingud<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">Kasutaja sisestab teatud otsis\u00f5na, mis on seotud reklaamitava ASINiga. Sellele ASINile saab seadistada sihtimise. Otsis\u00f5na m\u00e4\u00e4rab aga algoritmiliselt Amazon. Veebikaubanduse m\u00fc\u00fcjal ei ole sellele valikuprotsessile ligip\u00e4\u00e4su.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">ASIN taaskasutamine \u2013 br\u00e4ndivaated<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">Kui kasutaja vaatab teatud ajavahemiku jooksul br\u00e4ndi tooteid, saab teda sihitud reklaamida.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">ASIN taaskasutamine \u2013 br\u00e4ndi ostud<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">Kui kasutaja ostab teatud br\u00e4ndi toote ja soovite talle esitada teisi sama br\u00e4ndi tooteid, saab teda samuti sihitud. Valik, mis sobib eriti <a href=\"\/et\/blog\/amazon-display-ads\/\">rist- ja \u00fclesm\u00fc\u00fcgiks<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">ASIN taaskasutamine \u2013 toote ostud<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">Kasutaja tellib tarbekaupa, nagu toidulisandid, mida saab regulaarselt uuesti tellida. Seega saab teda Amazoni taaskasutamise kaudu sihitud reklaamida, et ta teeks uuesti tellimise v\u00f5imalikult palju seal.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">ASIN taaskasutamine \u2013 sarnased tootevaated<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">Kui kasutaja vaatab teiste br\u00e4ndide sarnaseid tooteid, saab selle jaoks seadistada sihtimise. Siiski otsustab siin Amazoni algoritm, millised ASINid ta valib.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">ASIN taaskasutamine \u2013 konkurendi vallutamine<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">Konkurendi vallutamine on sarnane valik nagu sarnased tootevaated taaskasutamine. Siiski on teil siin v\u00f5imalus valida v\u00e4ga sihip\u00e4raselt teatud ASINid. Sarnaste tootevaadete puhul teeb seda Amazon teie eest.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">Milliste kuludega tuleb Amazoni taaskasutamisel arvestada?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">Tavaliselt maksate Amazoni reklaami eest ainult siis, kui kasutaja klikib teie reklaamil (CPC \u2013 Cost Per Click). Amazoni DSP puhul maksate reklaami kuvamise eest isikute arvu X. R\u00e4\u00e4gitakse \u201eimpressioonip\u00f5hisest arveldamisest\u201d \u2013 CPM \u2013 Cost Per Mille, st iga 1.000 vaatamise eest.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">Erinevalt Amazoni reklaamist on Amazoni DSP-l mitte ainult v\u00f5imalus kasutada iseteenindusprotsessi, vaid ka hallatud teenuse protsessi. Iseteenindusprotsessi raames on teil t\u00e4ielik kontroll oma reklaamikampaania \u00fcle ja haldustasusid ei ole. Hallatud teenuste jaoks vajate tavaliselt minimaalset eelarvet umbes 10.000 EUR. Selle teenuse puhul loob Amazon reklaamid veebikaubanduse m\u00fc\u00fcjale ise ja teile m\u00e4\u00e4ratakse <a href=\"\/et\/blog\/amazon-display-ads\/\">kampaaniamanager<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">T\u00e4pset teavet selle kohta, kuidas Amazoni DSP-le registreeruda, saate <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&amp;hvadid=448098134638&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=4567055610199769961&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9044735&amp;hvtargid=kwd-401268851195&amp;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">otseselt Amazoni kaudu<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">Millised on Amazoni taaskasutamise eelised?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">Milleks on taaskasutamine hea?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">Taaskasutamine sobib mitte ainult kallitele toodetele, mida on kliendile raske selgitada ja mille ostmiseks on neil rohkem aega vaja. Soovitus: taaskasutamise abil saab oluliselt rohkem m\u00fc\u00fcki saavutada ka keskmise hinnasegmendi v\u00f5i ni\u0161i puhul \u2013 tingimusel, et eesm\u00e4rgid on \u00f5igesti seatud. Kosmeetikatooted, nagu \u0161ampoon v\u00f5i m\u00e4hkmed, on hea n\u00e4ide, kuna neid saab h\u00e4sti ajastatult reklaamida ja neid ostetakse tavaliselt uuesti.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">Aga ka kallite toodete puhul kehtib: kes j\u00e4lgib ostuvalmis kliente nii kaua reklaamidega ja ootab, kuni nad \u201en\u00f5rgaks j\u00e4\u00e4vad\u201c, saavutab suurema edu reklaamitud toote m\u00fc\u00fcmisel.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">Amazoni taaskasutamine s\u00e4\u00e4stab t\u00e4nu t\u00e4ielikult automatiseeritud sihtr\u00fchmade v\u00e4listamisele, kes on teie toote juba ostnud, palju raha.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">Samas on teil v\u00f5imalus, et Amazon v\u00e4listab reklaamikampaaniast kasutajad, kes on reklaami n\u00e4inud ja ostnud mitte ainult SEDA \u00fchte toodet, vaid ka sarnase toote vastavast kategooriast. See s\u00e4\u00e4stab j\u00e4lle kulusid ja toob siiski soovitud m\u00fc\u00fcgi.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">Taaskasutamine on parim t\u00f6\u00f6riist, et suunata v\u00e4line liiklus tagasi teie Amazoni tootelehele. Taaskasutamise reklaamide kuvamisega s\u00e4ilitatakse k\u00f5rge ROAS ja m\u00fc\u00fcgi suurenemine.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Amazon on teie poolel kompetentne partner ja on m\u00fc\u00fcgist tugevalt huvitatud. Klientide andmete anal\u00fc\u00fcsi osas ei ole teisi reklaamiplatvorme, mis pakuksid paremat ja t\u00e4psemat sihtimist.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">Kokkuv\u00f5te<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Amazon on TOODETE OTSINGUMOOTOR, mis on turuplatsikundade jaoks v\u00e4ga suur eelis. Kuid m\u00fc\u00fcjatele t\u00e4hendab see suurt v\u00e4ljakutset, et end k\u00f5rge konkurentsi vastu kehtestada. Kui soovite oma potentsiaalset sihtr\u00fchma paremini saavutada, on PPC- ja taaskasutamise reklaamide kuvamine h\u00e4davajalik. Nii saab kliente nende ostu huvide p\u00f5hjal individuaalsete reklaamidega sihtida ja edasi j\u00e4lgida.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">Amazoni taaskasutus on vaid osa suurest tervikust. Reklaamimine on m\u00f5ttekas alles siis, kui potentsiaalne ostja on juba Amazonis artiklit vaadanud. See t\u00e4hendab, et peate genereerima piisavalt liiklust toote detaillehtedel, et Amazon saaks reklaame t\u00f5husalt kuvada.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">See t\u00e4hendab teie jaoks, et peaksite taaskasutust vaatama vaid kui \u00fchte sammust teie kogu turunduskonseptis Amazoni juures. Ilma PPC-kampaaniateta ei toimi see kontseptsioon t\u00f5en\u00e4oliselt ja te kaotate vale seatud eesm\u00e4rkide t\u00f5ttu palju raha.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">Kui soovite oma reklaamieelarvet \u00f5igesti investeerida, peate tegelema programmilise reklaamimisega v\u00f5i kaasama professionaale. \u00dcks on aga selge \u2013 ilma turunduseta on v\u00e4ga raske oma toodetega kliente saavutada.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">FAQ<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">Mis on Amazoni PPC?<\/strong> <p class=\"schema-faq-answer\">PPC t\u00e4hendab Pay-per-Click ja viitab reklaamikampaaniatele, kus maksate iga kliki eest.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">Mis on Amazoni DSP?<\/strong> <p class=\"schema-faq-answer\">DSP t\u00e4hendab n\u00f5udluse poole platvormi. DSP on tehnoloogia, mis v\u00f5imaldab reklaamijatel sihip\u00e4raselt reklaamida teistel veebisaitidel v\u00e4ljaspool Amazoni, tegeleda taaskasutamisega ja suunata oma sihtr\u00fchmi, nagu reklaamijate sihtr\u00fchmad v\u00f5i sarnased sihtr\u00fchmad.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">Mis on Amazoni taaskasutus?<\/strong> <p class=\"schema-faq-answer\">Taaskasutus on protseduur, kus potentsiaalsed ostjad p\u00f6\u00f6rdutakse uuesti p\u00e4rast teie toote lehe k\u00fclastamist, et ost l\u00f5puks siiski sooritada.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">Kuidas toimib Amazoni taaskasutus?<\/strong> <p class=\"schema-faq-answer\">Amazoni taaskasutuse abil meenutatakse teie potentsiaalsetele klientidele ostu nii Amazoni sees kui ka v\u00e4ljaspool.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">Pildiallikad piltide j\u00e4rjekorras: \u00a9 TarikVision \u2013 stock.adobe.com \/ Ekraanipilt @ Amazon \/ Ekraanipilt @ Amazon \/ Ekraanipilt @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Kas teadsite, et Amazon Retargeting abil on potentsiaalseid kliente oluliselt lihtsam ostma suunata kui neid lihtsalt minema lasta? Keskmiselt kulub kuuest seitsme p\u00e4evani, et ostjad teeksid p\u00e4rast esimest tooteotsingut ostu. Retargetingu abil saate oma tooteid sellel kriitilisel ajavahemikul reklaamida nii Amazonis kui ka v\u00e4ljaspool seda, et viia klient v\u00f5imalikult kiiresti ostu l\u00f5puleviimiseni. Ei ole veel<\/p>\n","protected":false},"author":8,"featured_media":17741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[990],"tags":[],"class_list":["post-109737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklaami-amazoniga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Taaskasutusreklaamid Amazoni juures l\u00fchidalt<\/title>\n<meta name=\"description\" content=\"Taaskasutusreklaamid Amazoni juures: Kuidas j\u00f5uda oma klientideni edukalt ja millised sihtimisv\u00f5imalused on teile saadaval? 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