{"id":109740,"date":"2020-11-24T17:23:00","date_gmt":"2020-11-24T17:23:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kuidas-saavad-muujad-muua-amazonis-ameerika-uhendriikides-luhike-juhend\/"},"modified":"2020-11-24T17:23:00","modified_gmt":"2020-11-24T17:23:00","slug":"kuidas-saavad-muujad-muua-amazonis-ameerika-uhendriikides-luhike-juhend","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/kuidas-saavad-muujad-muua-amazonis-ameerika-uhendriikides-luhike-juhend\/","title":{"rendered":"Kuidas saavad m\u00fc\u00fcjad m\u00fc\u00fca Amazonis Ameerika \u00dchendriikides? L\u00fchike juhend"},"content":{"rendered":"

Amazoni k\u00e4ive Saksamaal 2019: 22,23 miljardit USA dollarit. Amazoni k\u00e4ive P\u00f5hja-Ameerikas 2019: 170,77 miljardit USA dollarit.<\/p>

Need numbrid illustreerivad, mida iga\u00fcks tegelikult teab: k\u00e4ive Amazon.de-s on juba suur \u2013 vastupidiselt Amazon.com-i potentsiaalile on see aga lausa naeruv\u00e4\u00e4rselt v\u00e4ike. Seet\u00f5ttu ei ole \u00fcllatav, et paljud saksa kauplejad soovivad oma \u00e4ri laiendada kontserni kodumaale. Kuid Amazon USA-s edukalt m\u00fc\u00fcmiseks on vajalik teatud teadlikkus.<\/p>

Ameerika turu erip\u00e4rad hoiab seet\u00f5ttu paljusid turuplatside m\u00fc\u00fcjaid siinmaal tagasi rahvusvahelistumist proovimast. Takistused on liiga suured, mured liiga suured. Kuid kas see on t\u00f5esti nii? Kas m\u00fc\u00fcjad peavad investeerima sama palju raha, et asutada Ameerika \u00dchendriikides ettev\u00f5te ja parimal juhul koguma enda taha armee USA-s kogenud advokaate, et saaksid m\u00fc\u00fca Amazonis Ameerikas?<\/p>

Me vaatasime populaarset YouTube’i veebiseminari Quantified Marketsilt<\/a> Till Andernachiga, Amazon.com’i laienemise eksperdiga, ja kokkuv\u00f5tame teile, miks see pingutus on seda v\u00e4\u00e4rt ja kui keeruline (v\u00f5i lihtne?) see tegelikult on oma Amazoni \u00e4ri laiendamine P\u00f5hja-Ameerikasse.<\/p>

Miks peaks saksa m\u00fc\u00fcja m\u00fc\u00fcma Amazon.com-is<\/h2>

V\u00f5ib-olla k\u00f5ige veenvam argument rahvusvahelistumise suunas l\u00e4\u00e4nde: Ameerika \u00dchendriigid on maailma suurim turumajandus, kus on tohutu e-kaubandus. Ja selle e-kaubanduse osakaalust hoiab Amazon praegu umbes 50%. Seega peitub ka saksa ettev\u00f5tetele Amazon USA-s v\u00e4ga suur potentsiaal: kui m\u00fc\u00fcjad m\u00fc\u00fcvad Amazon.com-is, on neil juurdep\u00e4\u00e4s Amazoni turuplatsile, mis on kaks korda suurem kui k\u00f5ik teised Amazoni turuplatsid kokku.<\/p>

Till Andernachi jaoks lisandub veel \u00fcks komponent: riskiprofiili mitmekesistamine. M\u00fc\u00fcjate jaoks, kes genereerivad oma peamise k\u00e4ibe l\u00e4bi Amazoni, on konto blokeerimine v\u00f5i k\u00e4ibe langus Saksamaa turul katastroof. Seet\u00f5ttu soovivad paljud m\u00fc\u00fcjad luua endale teise toe.<\/p>

Ja seda saab teha isegi ilma uute platvormide avamiseta<\/a>. \u00dckski Amazoni m\u00fc\u00fcja ei pea end sisse t\u00f6\u00f6tama teistesse m\u00fc\u00fcgikanalitesse, nagu eBay v\u00f5i jaem\u00fc\u00fck. Vastupidi: Amazoni m\u00fc\u00fcjad saavad seda, mida nad juba h\u00e4sti valdavad, \u00fcle kanda Amazon USA-sse. M\u00fc\u00fcjad m\u00fc\u00fcvad eraldi m\u00fc\u00fcjakonto kaudu ja saavad seel\u00e4bi mitte ainult valmistuda k\u00e4ibek\u00f5ikumisteks \u00fchel oma turuplatsidest, vaid ka paremini kompenseerida Seller Centrali juurdep\u00e4\u00e4su blokeerimist. Sest m\u00fc\u00fcjakontode vahelisi konto blokeerimisi ei ole isegi seotud kontode puhul t\u00f5en\u00e4oliselt oodata. Till Andernachile ei ole teada \u00fchtegi sellist juhtumit. Tuleb m\u00e4rkida, et Ameerika m\u00fc\u00fcjakonto on sarnane Euroopa omaga, olles \u201c\u00fchtne konto\u201d, mis h\u00f5lmab mitte ainult Ameerika \u00dchendriike, vaid kogu P\u00f5hja-Ameerikat.<\/p>

M\u00fc\u00fca Amazonis Ameerikas: takistused ja pingutus<\/h2>

Paljud Amazoni m\u00fc\u00fcjad pelgavad sammu Ameerikasse. Ja t\u00f5epoolest on olemas m\u00f5ned takistused, mis tuleb \u00fcletada. \u00dcldiselt on aga Amazonis P\u00f5hja-Ameerikas m\u00fc\u00fcmine lihtsam, kui enamik arvab. P\u00f5him\u00f5tteliselt kehtib, et turule sisenemise keerukus Ameerikas s\u00f5ltub tootest, sellega seotud tootevastutusest ja j\u00e4rgimist vajavatest seadusandlikest n\u00f5uetest.<\/p>

\"M\u00fc\u00fca<\/figure><\/div>

Kuid sellised teemad nagu ettev\u00f5tte registreerimine ja maksude tasumine Ameerikas on sageli isegi v\u00e4hem vaeva n\u00f5udvad kui Saksamaal. Vaatame n\u00fc\u00fcd erinevaid teemasid, mis m\u00e4ngivad rolli m\u00fc\u00fcjate jaoks, kes soovivad m\u00fc\u00fca Amazonis Ameerikas.<\/p>

Pakkumise loomine<\/h3>

Pakkumise loomine ei erine p\u00f5him\u00f5tteliselt Euroopas toimuva protsessist. Nagu PAN-EU m\u00fc\u00fcgi puhul, tuleks ka siin t\u00e4helepanu p\u00f6\u00f6rata sellele, et toote detailleht oleks koostatud vastavas riigikeeles, Ameerikas seega inglise keeles. Samuti tuleks pakkumise loomisel arvestada kultuurilisi erinevusi. Protsess on nagu Euroopas: vali sobiv sihtriik ja laadi \u00fcles varude andmefaili mall.<\/p>

Kauba k\u00e4sitlemine<\/h3>

Eriline on ka kauba k\u00e4sitlemine. Esiteks tuleb kaup importida Ameerika \u00dchendriikidesse. Eksportija ja impordija m\u00e4\u00e4ratlemisel v\u00f5ib tekkida segadus. L\u00f5ppkokkuv\u00f5ttes on m\u00fc\u00fcja, kes toob kauba sihtriiki, impordija. Kui kaup tuleb oma laost Saksamaal, v\u00f5ib juhtuda, et ta on ka eksportija. See v\u00f5ib isegi kogenud rahvusvaheliste vedajate puhul tekitada segadust, nagu Till intervjuus \u00fche n\u00e4ite kaudu selgitab. \u00dcks asi peaks aga olema selge: isegi kui kaubad l\u00e4hevad Amazoni kaubalaosse, ei ole Amazon kunagi impordija.<\/p>

Maksud Ameerikas<\/h3>

Enamik m\u00f5tteid teevad Amazon’i m\u00fc\u00fcjad t\u00f5en\u00e4oliselt k\u00e4ibemaksust. Sarnaselt Euroopa Liidule on kaupmehed maksukohustuslikud ainult osariikides, kus nende kaup on laos. Hea asi: Amazon hoolitseb juba t\u00e4na paljudes osariikides m\u00fc\u00fcgimaksu tasumise eest. Nendes osariikides ei pea m\u00fc\u00fcjad millegi muu p\u00e4rast muretsema.<\/p>

Teistsugune on olukord osariikides, mis ei ole sellel nimekirjal. Siin peavad kaupmehed vajadusel taotlema maksutunnistuse numbri ja selle Seller Centralis registreerima, kui nad soovivad m\u00fc\u00fca Amazon USA-s. Kuid see ei pea tingimata toimuma enne m\u00fc\u00fcgialustamist, kuna registreerimine maksab raha.<\/p>

Alles, kui m\u00fc\u00fck nendes osariikides \u00fcletab kriitilise piiri, on m\u00f5istlik taotleda maksutunnistuse numbrit. Sellisel juhul toimub seej\u00e4rel j\u00e4relarvestus ametiasutuse poolt, kelle jaoks ettev\u00f5tted peaksid eelnevalt osa m\u00fc\u00fcgist k\u00f5rvale panema. Liiga kaua ei tohiks kaupmehed seega registreerimisega oodata, kuigi ei ole kindlat m\u00fc\u00fcgimahtu.<\/p>

\"Kogemused<\/figure><\/div>

K\u00fcsimus, kas maksutunnistuse number on vajalik, ei s\u00f5ltu aga ainult m\u00fc\u00fcgist, vaid ka kaupade ladustamiskohast. Sarnaselt PAN-EU saatmisele tekib m\u00fc\u00fcgimaks seal, kus \u00fcletatakse laovarude piir. Kuna Amazon jagab laovarud erinevatesse FBA keskustesse erinevates osariikides, tekib seal potentsiaalselt ka m\u00fc\u00fcgimaks.<\/p>

Teine probleem ilmneb k\u00fcsimuses, kuidas maksukohustus erinevates osariikides \u00fcldse j\u00e4lgida saab, kui Amazon ise andmeid ei edasta. Sel hetkel soovitab Till t\u00f6\u00f6riista\u00a0TaxJar<\/a>. See aitab m\u00fc\u00fcjal j\u00e4lgida, kas ja kus ta on piiri \u00fcletanud ning kui suur maksukohustus l\u00f5puks on. Nii saab kaupmees varakult reageerida, vajalikud reservid luua ja \u00f5igeaegselt taotleda m\u00fc\u00fcgimaksu litsentsi.<\/p>

Kes soovib kindel olla, v\u00f5ib Taxjari kasutamise asemel palgata ka Ameerika maksun\u00f5ustamise. See toob k\u00fcll kaasa lisakulusid, kuid maksupettuse t\u00f5ttu menetlemine on l\u00f5puks oluliselt kallim.<\/p>

UG, GmbH v\u00f5i hoopis Ameerika Corporation Inc.?<\/h3>

Vastupidiselt kuulujuttudele ei ole vajalik Ameerika ettev\u00f5tte asutamine laienemise jaoks. Teoreetiliselt on v\u00f5imalik m\u00fc\u00fca Amazonis USA-s ka UG v\u00f5i GmbH-na. Selle vastu r\u00e4\u00e4gib aga see, et USA-s on alati olemas j\u00e4\u00e4krisk tootevastutuse osas, isegi k\u00f5ige lihtsama ja ohutuma toote puhul. K\u00fcsimus on seega: Kas ma tahan, et minu Saksamaa peamine \u00e4ri peaks kahtluse korral vastutama t\u00f5en\u00e4oliselt palju v\u00e4iksema Ameerika ettev\u00f5tte haru riski eest?<\/p>

Kuid lisaks Ameerika ettev\u00f5tte asutamisele on palju muid v\u00f5imalusi. Hea tootevastutuskindlustus v\u00f5ib olla sama alternatiiv nagu oma Saksamaa UG asutamine, millega m\u00fc\u00fcjad saavad n\u00e4iteks Amazon FBA kaudu USA-s m\u00fc\u00fca. Eelis: Saksamaa ettev\u00f5ttega on maksimaalne k\u00e4ibemaksukohustus; Ameerika ettev\u00f5ttega aga tekib automaatselt tulumaksukohustus ja suur administratiivne koormus.<\/p>

\"Amazon<\/figure><\/div>

Kuid \u00fclemeremaade alustamiseks ei pea sellele k\u00fcsimusele l\u00f5plikult vastama. Erinevalt Saksamaa m\u00fc\u00fcja konto muutmisest teiseks ettev\u00f5tte vormiks on see ettev\u00f5tmine USA kontoga palju lihtsam ja t\u00e4hendab tavaliselt vaid m\u00f5ne minuti vaeva.<\/p>

Ja asi pangakontoga?<\/h4>

Ameerika ettev\u00f5tte asutamise argumendiks tuuakse sageli v\u00e4lja, et m\u00fc\u00fcjad ei saa ilma sellise ettev\u00f5tteta Ameerika \u00e4ri pangakontot, millega nad saavad Amazonis USA-s m\u00fc\u00fca. See on t\u00f5si \u2013 tegelikult ei vaja Saksamaa m\u00fc\u00fcjad aga \u00fcldse Ameerika pangakontot. Amazon’i v\u00e4ljamaksed v\u00f5ivad toimuda ka Saksamaa kontole. Kuigi vahetustasud on 4% \u2013 on need algfaasis talutavad, v\u00f5rreldes mitme tuhande euro suuruse asutamiskuluga.<\/p>

Alternatiiviks v\u00f5ivad olla ka makseteenuse pakkujad, kes pakuvad oma klientidele Ameerika kontonumbrit. Siis langevad vahetustasud umbes 1%-ni. Seller Centralis on makseviisi igal ajal v\u00f5imalik muuta.<\/p>

Tootevastutus ja vastavus<\/h3>

\u00dcks kuulujutt on v\u00e4hemalt t\u00f5si: m\u00fc\u00fcjad, kes m\u00fc\u00fcvad Amazonis USA-s, peavad eelnevalt intensiivselt tegelema tootekategooria seadusandlike n\u00f5uete ja tootevastutuse k\u00fcsimustega. Sest tegelikult v\u00f5imaldab Ameerika \u00f5igus palju lihtsamalt esitada hagi ettev\u00f5tete vastu tootmisriskide t\u00f5ttu.<\/p>

Kasulikud v\u00f5ivad olla n\u00e4iteks hoiatusteated toote pakendil v\u00f5i tootel endal. Samuti v\u00f5ivad olla vajalikud laboratoorsed testid. Selleks on soovitatav teha koost\u00f6\u00f6d vastava ala spetsialiseeritud partneritega USA-s, sest nemad teavad t\u00e4pselt, millised reeglid kehtivad millise toote puhul ja millistes kohtades peavad m\u00fc\u00fcjad t\u00e4iendavaid t\u00f6id tegema.<\/p>

Kokkuv\u00f5te: Takistused? Jah, aga mitte \u00fcletamatud<\/h2>

Paljude Saksamaa m\u00fc\u00fcjate kartus m\u00fc\u00fca ka Amazonis USA-s on suur, kuid l\u00f5puks on see p\u00f5hjendamatu. Et on m\u00f5ned takistused, mida \u00fcletada, ei ole \u00fcllatav, l\u00f5puks on tegemist\u00a0Amazon’i \u00e4ri rahvusvahelistamisega<\/a>. See on aga v\u00f5rreldes teiste valdkondadega suhteliselt h\u00e4sti \u00fcletatav, eriti kui m\u00fc\u00fcjad kasutavad Amazon FBA-d.<\/p>

Siiski on oluline see samm korralikult ette valmistada. Eriti tootevastutuse ja vastavuse n\u00f5uete uurimist ei tohiks alahinnata. Siin tuleks kaaluda koost\u00f6\u00f6d Ameerika partneriga.<\/p>

K\u00f5ik, kes soovivad s\u00fcvitsi uurida v\u00f5i n\u00f5u k\u00fcsida, saavad seda n\u00e4iteks teha\u00a0The Tide is Turning<\/a>\u00a0juures. Samuti oleme teie jaoks integreerinud kogu YouTube’i veebiseminari.<\/p>

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Me vaatasime populaarset YouTube’i veebiseminari Quantified Marketsilt Till Andernachi, Amazon.com’i laienemise eksperdilt, ja kokkuv\u00f5tame teile, miks see pingutus on seda v\u00e4\u00e4rt ja kui keeruline (v\u00f5i lihtne?) see tegelikult on oma Amazoni \u00e4ri laiendamine P\u00f5hja-Ameerikasse. Uurige rohkem n\u00fc\u00fcd!<\/p>\n","protected":false},"author":3,"featured_media":3053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1704],"tags":[],"class_list":["post-109740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muumine-amazonis"],"yoast_head":"\nM\u00fc\u00fcmine Amazoni m\u00fc\u00fcjana USA-s \u2013 nii lihtne see on<\/title>\n<meta name=\"description\" content=\"M\u00fc\u00fcmine Amazonis USA-s: paljastame, mida peate teadma maksude, ettev\u00f5tte asutamise ja tootevastutuse kohta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/et\/blog\/kuidas-saavad-muujad-muua-amazonis-ameerika-uhendriikides-luhike-juhend\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u00fcmine Amazoni m\u00fc\u00fcjana USA-s \u2013 nii lihtne see on\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u00fcmine Amazonis USA-s: paljastame, mida peate teadma maksude, ettev\u00f5tte asutamise ja tootevastutuse kohta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/et\/blog\/kuidas-saavad-muujad-muua-amazonis-ameerika-uhendriikides-luhike-juhend\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-24T17:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/amazon-usa-verkaufen-steuern.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/kuidas-saavad-muujad-muua-amazonis-ameerika-uhendriikides-luhike-juhend\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/et\/blog\/kuidas-saavad-muujad-muua-amazonis-ameerika-uhendriikides-luhike-juhend\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/et\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Kuidas saavad m\u00fc\u00fcjad m\u00fc\u00fca Amazonis Ameerika \u00dchendriikides? 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