{"id":109758,"date":"2021-08-03T08:16:00","date_gmt":"2021-08-03T08:16:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/parim-amazoni-ppc-strateegia-teie-reklaamide-jaoks\/"},"modified":"2021-08-03T08:16:00","modified_gmt":"2021-08-03T08:16:00","slug":"parim-amazoni-ppc-strateegia-teie-reklaamide-jaoks","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/parim-amazoni-ppc-strateegia-teie-reklaamide-jaoks\/","title":{"rendered":"Parim Amazoni PPC strateegia teie reklaamide jaoks"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-615036-identifier\">See on artikkel, mille oleme koos meie USA partneri SellerMetricsiga kirjutanud. Seet\u00f5ttu on m\u00f5ned ekraanipildid inglise keeles.<\/p><p class=\"theme-wp-block gb-responsive-709043-identifier\">Amazoni PPC kampaaniate haldamine on raske t\u00f6\u00f6. M\u00fc\u00fcjad tunnevad end sageli erinevate reklaamiliikide ja seadistuste t\u00f5ttu \u00fclekoormatuna. Sageli lisanduvad sellele ka Amazoni FBA \u00e4ri muud \u00fclesanded, millega m\u00fc\u00fcjatel niigi juba palju tegemist on.<\/p><p class=\"theme-wp-block gb-responsive-447160-identifier\">\u00dcks suurimaid vigu algajate seas on kontrollimatute kulutuste tegemine oma Amazoni PPC kampaaniate jaoks. Need on kergesti v\u00e4ltimatud, kui arendate v\u00e4lja hea Amazoni PPC strateegia.<\/p><p class=\"theme-wp-block gb-responsive-891272-identifier\">Selles artiklis k\u00e4sitleme pakkumistrateegiaid enne ja aktiivse kampaania ajal.<\/p><p class=\"theme-wp-block gb-responsive-933426-identifier\">Enne kui te k\u00fcsite (palju raha) Amazoni PPC-agentuurilt selle teema kohta, lugege esmalt meie postitust.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-602904-identifier\">Mis on Amazoni PPC?<\/h2><p class=\"theme-wp-block gb-responsive-490793-identifier\">\u201ePPC\u201c t\u00e4histab Amazoni ja teiste pakkujate puhul \u201ePay per Click\u201c ning viitab reklaamitud reklaami arveldamise mudelile. Sarnaseid mudeleid leidub ka Google Adsis, Meta-s ja mujal. Reklaamija maksab iga kliki eest, mille tema reklaam genereerib.<\/p><p class=\"theme-wp-block gb-responsive-73924-identifier\">Eelis on ilmne: Amazoni PPC reklaamide eest tekivad kulud ainult siis, kui reklaam t\u00f5eliselt konverteerib. Kui keegi ei kliki, ei maksa see midagi. Seet\u00f5ttu on konkreetsed reklaamikulud eelnevalt ainult umbkaudselt m\u00e4\u00e4ratletavad. P\u00e4evaraha abil saab aga kampaania reklaamikulude maksimaalset suurust piirata.<\/p><p class=\"theme-wp-block gb-responsive-553467-identifier\">Enamikul juhtudel ja ka Amazoni puhul p\u00f5hinevad PPC kampaaniad enamasti m\u00e4rks\u00f5nadel. See t\u00e4hendab, et reklaam kuvatakse siis, kui kasutajad otsivad selle jaoks m\u00e4\u00e4ratud m\u00e4rks\u00f5na (m\u00e4rks\u00f5na sihtimine). Seet\u00f5ttu on m\u00e4rks\u00f5nade uurimisel, mis tuleb eelnevalt teha, eriline t\u00e4htsus. Kui siinkohal ei tuvastata asjakohaseid otsingutermineid, v\u00f5ib see m\u00f5jutada kogu reklaamigruppide ja kampaania struktuuri edu.<\/p><p class=\"theme-wp-block gb-responsive-408900-identifier\">J\u00e4rgnevas n\u00e4ites kuvatakse m\u00e4rks\u00f5na \u201ewanderhose herren\u201c jaoks nii sponsoreeritud Amazoni pood kui ka erinevad Sponsored Products reklaamid. Viimased kuvatakse \u00fclemises osas enne orgaanilisi otsingutulemusi, samuti veel kord allpool.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-907035-identifier\"><img decoding=\"async\" width=\"844\" height=\"618\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png\" alt=\"Ei tea Amazoni PPC-st? Meie \u00f5petuse abil muutub see peagi t\u00e4iesti teistsuguseks!\" class=\"wp-image-53068\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-407x298.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-768x562.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store.png 1247w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-67250-identifier\">Kuna tavaliselt soovivad mitu ettev\u00f5tet sama m\u00e4rks\u00f5na peale pakkuda, kuid reklaamikohtade arv on piiratud, m\u00e4\u00e4ratakse tavaliselt Cost per Click (CPC) meetodil, milline reklaamija v\u00f5idab. Kes pakub k\u00f5rgeimat summat, saab vastavalt parima koha otsingutulemustes. See protsess kasutab ka reaalajas pakkumist, st reklaamikohti jagatakse ja kuvatakse reaalajas. Mida k\u00f5rgem on seega kliki eelarve, seda sagedamini kuvab Amazon tavaliselt ka PPC reklaami.<\/p><p class=\"theme-wp-block gb-responsive-536201-identifier\">Nagu juba mainitud, saavad Amazoni m\u00fc\u00fcjad kasutada erinevaid PPC reklaami vorme. Nende hulka kuuluvad sponsoreeritud tooted, sponsoreeritud br\u00e4ndid ja sponsoreeritud kuvareklaamid:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-336914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-377895-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsoreeritud tooted<\/strong> on iga Amazoni kasutaja juba kord kogenud, kuna need kuvatakse mitte ainult enne, sees, k\u00f5rval ja p\u00e4rast orgaanilisi otsingutulemusi, vaid ilmuvad ka toote detaillehtedel. Eriti ihaldatud on kohad otsingutulemuste lehe \u00fclemises osas, kuna need paistavad kliendile kohe silma. Selle formaadi abil saab reklaamida \u00fcksiktooteid. Kliendid, kes klikivad reklaamil, j\u00f5uavad tavaliselt otse vastavale detaillehele. Selle reklaamigruppi kuuluvad reklaamid vajavad regulaarset hindamist ja optimeerimist.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-447015-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-795817-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsoreeritud br\u00e4ndid<\/strong> on samuti \u00fcsna silmatorkavad. Need ilmuvad orgaaniliste otsingutulemuste ja sponsoreeritud toodete ees otsingutulemuste lehe \u00fclemises osas. Selle kampaaniat\u00fc\u00fcbi reklaamid n\u00e4itavad br\u00e4ndi logo, individuaalselt kujundatud pealkirja ja kuni kolme toote br\u00e4ndilt, mille jaoks reklaam on esitatud. Ka siin peavad reklaamijad regulaarselt kontrollima, kuidas reklaam toimib.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-351197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-204988-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsoreeritud kuvareklaamid<\/strong> sarnanevad visuaalselt sponsoreeritud toodetega, kuid Amazoni jaoks kasutatakse sponsoreeritud kuvareklaamide puhul klientidelt kogutud ostusignaale, et masin\u00f5ppe abil automaatselt suunata sihtr\u00fchma, kes t\u00f5en\u00e4oliselt klikib reklaamil vastava tootega.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-535575-identifier\">J\u00e4rgnevalt soovime k\u00e4sitleda erinevaid formaate ja nende kasutusv\u00f5imalusi l\u00e4hemalt.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-671192-identifier\">Sponsoreeritud tooted<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-622288-identifier\"><img decoding=\"async\" width=\"844\" height=\"360\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg\" alt=\"Paljud kauplejad palkavad oma Amazon PPC jaoks ka agentuuri.\" class=\"wp-image-1759\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-407x174.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-768x328.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-441363-identifier\">Kaupmeeste ja klientide seas on sponsoreeritud toodete reklaamid k\u00f5ige tuntumad, kusjuures kliendid ei pruugi alati m\u00f5ista, et tegemist on Amazonis reklaamiga, kuna need reklaamid omavad sama struktuuri kui orgaanilised otsingutulemused ja on m\u00e4rgistatud ainult v\u00e4ikese halli tekstiga &#8220;Sponsoreeritud&#8221;. Need reklaamid v\u00f5ivad olla loodud nii tavaliste turuplatvormi m\u00fc\u00fcjate poolt Seller Centralis kui ka tarnijate poolt Amazon Marketing Service&#8217;i kaudu. Generatsioon toimub seej\u00e4rel automaatselt reklaamitava toote p\u00f5hjal, sealhulgas lingid, mis viivad vastavale toote detaillehele. Sponsoreeritud toodete reklaamide kulud s\u00f5ltuvad erinevatest muutujatest, nagu CPC hind, p\u00e4evab\u00fcroo ja teiste reklaamijate pakkumised.<\/p><p class=\"theme-wp-block gb-responsive-422904-identifier\">Kuigi sponsoreeritud toodete reklaamid v\u00f5i muud PPC reklaamid ei oma otsest m\u00f5ju toote positsioonile, v\u00f5ivad need kaudselt parandada konversioonim\u00e4\u00e4ra ja suurendada Amazonis genereeritud m\u00fc\u00fcki, mis omakorda m\u00f5jutab algoritmi arvutusi. Toote lehtede asjakohasus teatud m\u00e4rks\u00f5nade jaoks on PPC reklaamide edu jaoks \u00fclioluline, kuna algoritm hindab neid erinevate tegurite p\u00f5hjal. Seet\u00f5ttu n\u00f5uab edukas PPC reklaam Amazonis reklaamitava toote detaillehe n\u00f5uetekohast SEO optimeerimist.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-607894-identifier\">Toote sihtimine<\/h3><p class=\"theme-wp-block gb-responsive-359428-identifier\">Amazon pakub ka toote sihtimist sponsoreeritud toodete reklaamide jaoks, kus kauplejad saavad valida oma reklaamide sihiks teisi tooteid, kategooriaid v\u00f5i kaubam\u00e4rke, selle asemel et keskenduda otsingus\u00f5nadele. Need reklaamid paigutatakse sageli tootelehtedele ja pakuvad kauplejatele rohkem v\u00f5imalusi optimeerimiseks ja parimate reklaamikohtade valimiseks oma sihtr\u00fchmale.<\/p><p class=\"theme-wp-block gb-responsive-506893-identifier\">V\u00e4hem tuntud v\u00f5imalus toodete reklaamimiseks Amazonis on maandumislehed, mis v\u00f5imaldavad reklaamida \u00fchte v\u00f5i mitut toodet individuaalsetel lehtedel, millel on spetsiaalne sisu, nagu videod v\u00f5i pildid. Neid saab kasutada ka ajutiste kaubam\u00e4rgilehtede jaoks, mis on seotud spetsiifiliste reklaamikampaaniatega v\u00f5i mis edendavad kontaktide genereerimist. N\u00e4iteks on Amazonis Kindle&#8217;i maandumisleht:<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-109671-identifier\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\"><img decoding=\"async\" width=\"844\" height=\"1002\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\" alt=\"Amazon PPC pakub maandumislehtede loomiseks t\u00f6\u00f6riista.\" class=\"wp-image-1764\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-407x483.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-768x912.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-813766-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-248070-identifier\">Selle t\u00fc\u00fcpi PPC reklaami jaoks pakub Amazon nii malle kui ka maandumislehti, mis on loodud ehitusplokkide p\u00f5him\u00f5ttel. Individuaalse lehe loomise jaoks on siiski vajalik otse Amazon Advertising&#8217;iga \u00fchendust v\u00f5tta. Maandumislehtede jaoks on Amazonil teatud <strong>n\u00f5uded ja juhised<\/strong>, mida kauplejad peavad kindlasti j\u00e4rgima. K\u00f5iki olulisi teavet saab vaadata siit: <a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/landing-pages\/guidelines-components\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Landing Page juhised<\/a>.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-860218-identifier\">D\u00fcnaamilised e-kaubanduse reklaamid<\/h3><p class=\"theme-wp-block gb-responsive-128269-identifier\">Teine reklaamimisv\u00f5imalus Amazon PPC universumis on d\u00fcnaamilised e-kaubanduse reklaamid (DEA), mis p\u00f5hinevad Amazonis olevatel ulatuslikel kliendiandmetel. Sarnaselt toote sihtimisega reklaamitakse tooteid sihip\u00e4raselt ja reaalajas, tuginedes klientide ostuharjumustele. DEA kasutab ASIN&#8217;i aluseks ja n\u00f5uab taustapilti ilma tegevusele kutsuva nuputa, kuna sellised lisatakse automaatselt. GIF-id ja videod ei ole v\u00f5imalikud, kuid kupongid ja kliendiarvustused v\u00f5ivad olla integreeritud.<\/p><p class=\"theme-wp-block gb-responsive-999064-identifier\">DEA suurim eelis on nende t\u00e4ielikult automaatne kuvamine, kuid reklaamijatel on seet\u00f5ttu vaid piiratud m\u00f5jutamisv\u00f5imalused. Nad saavad juurdep\u00e4\u00e4su Amazonis olevatele demograafilistele andmetele ja reklaamile, mis kohandub d\u00fcnaamiliselt kogutud andmete p\u00f5hjal. D\u00fcnaamilised kampaaniad suudavad ka toote staatuse muutusi tuvastada ja vastavalt reageerida, mis t\u00e4hendab reklaamijatele ajas\u00e4\u00e4stu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-269011-identifier\">Sponsoreeritud br\u00e4ndid<\/h2><div class=\"wp-block-image gb-responsive-594831-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"362\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg\" alt=\"Amazoni PPC programm tekitab kulusid, kuid need v\u00f5ivad varieeruda.\" class=\"wp-image-1769\" style=\"width:779px;height:334px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-407x175.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-768x329.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-400988-identifier\">Teine populaarne reklaamiformaat Amazon PPC raames on sponsoreeritud br\u00e4ndid, endised Amazon Headline Search Ads. Erinevalt sponsoreeritud toodete reklaamidest, kus keskendutakse konkreetse toote reklaamimisele, on sponsoreeritud br\u00e4ndide eesm\u00e4rk suurendada teatud kaubam\u00e4rgi tuntust. Seega k\u00f5netavad nad kliente pigem turunduse m\u00fc\u00fcgi funnel&#8217;i \u00fclemises osas, kes kasutavad Amazonit uute toodete ja kaubam\u00e4rkide tundma\u00f5ppimiseks \u2013 75% veebikauplejatest kasutavad Amazonit ka sel viisil (CPC Strategy 2019. aasta Amazon Consumer Shopping Study, lk 6).<\/p><p class=\"theme-wp-block gb-responsive-259411-identifier\">Selle formaadi kasutamiseks on vajalik, et m\u00fc\u00fcjad oleksid oma kaubam\u00e4rgi registreerinud Amazon Brand Registry&#8217;s. Rohkem teavet leiate meie artiklist teemal <a href=\"\/et\/blog\/amazon-sponsored-brands\/\">Amazon Sponsoreeritud Br\u00e4ndid.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-922481-identifier\">Sponsoreeritud kuvamine<\/h2><p class=\"theme-wp-block gb-responsive-934992-identifier\">Viimane kategooria, mida soovime teile tutvustada, on Amazon PPC raames sponsoreeritud kuvamisreklaam. See kombineerib sponsoreeritud tooted kuvamisreklaamidega ja luuakse olemasolevate toote nimekirjade p\u00f5hjal. Seega suunavad nad kliente p\u00e4rast kl\u00f5psamist otse toote detaillehele.<\/p><p class=\"theme-wp-block gb-responsive-780461-identifier\">Erakordne on see, et sponsoreeritud kuvamisreklaame ostetakse k\u00fcll Amazonis, luuakse ja need on saadaval ainult turuplatvormi m\u00fc\u00fcjatele, kuid neid inteeritakse ka v\u00e4listel veebilehtedel ja kolmandate osapoolte rakendustes.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485973-identifier\">Kuvamisreklaamide kasutusotstarbed<\/h3><p class=\"theme-wp-block gb-responsive-384938-identifier\">Kauplejad saavad Amazon PPC reklaamimise ja sponsoreeritud kuvamisreklaami abil teenindada nii funnel&#8217;i \u00fclemist kui ka alumist osa: \u00fchelt poolt saab sihip\u00e4raselt k\u00f5netada uusi kliente, teiselt poolt saab vanu kliente julgustada seotud toodete uuesti ostmiseks. Samuti on klassikaline retargeting v\u00f5imalik kuvamisreklaamiga, n\u00e4idates kliendile tooteid, mis on teda minevikus huvitanud.<\/p><p class=\"theme-wp-block gb-responsive-130557-identifier\">Sponsoreeritud kuvamisreklaamiga saab Amazon&#8217;i kliente seega ka teistel veebilehtedel saavutada ja suunata reklaamija toote juurde. See suurendab ulatust ja aitab mitte ainult kaubam\u00e4rgi loomisel v\u00e4ljaspool e-kaubanduse platvormi, vaid suurendab ka kliendilojaalsust.<\/p><p class=\"theme-wp-block gb-responsive-878703-identifier\">Tavaliselt antakse see reklaamiformaat Amazonis PPC-protsessi kaudu. Kaubam\u00e4rkidel on aga v\u00f5imalus maksta ka iga n\u00e4itamise, st iga kuvamise eest.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-136817-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/23140855\/613x345px.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">See k\u00fclalisartikkel on kirjutatud<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Rick Wong, SellerMetrics.app kaasasutaja<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Me oleme <a href=\"http:\/\/sellermetrics.app\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SellerMetrics<\/a>, meie Amazon PPC tarkvara aitab Amazoni m\u00fc\u00fcjatel, kaubam\u00e4rkidel, KDP autoritel ja agentuuridel optimeerida oma Amazon PPC kampaaniaid pakkumise automatiseerimise, hulgi Manual pakkumiste muutmise ja anal\u00fc\u00fcside abil. Meie missioon on aidata m\u00fc\u00fcjatel optimeerida oma Amazon PPC kampaaniaid.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-18272-identifier\" id=\"automatische-vs-manuelle-kampagnen\">Automaatne vs. manuaalne kampaaniad<\/h2><p class=\"theme-wp-block gb-responsive-383704-identifier\">Kuid enne, kui keskendume teie Amazon PPC strateegiale ja pakkumistele, vaatame k\u00f5igepealt <a href=\"https:\/\/sellermetrics.app\/amazon-ppc-automatic-vs-manual-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">erinevusi automaatsete ja manuaalsete Amazon PPC kampaaniate<\/a> vahel. Automaatsete kampaaniate puhul sihib Amazon automaatselt teie reklaamides m\u00e4rks\u00f5nu ja sarnaseid tooteid. Manuaalsete kampaaniate puhul on see \u00fclesanne aga teie \u00f5lul:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-404780-identifier\"><li class=\"theme-wp-block gb-responsive-94638-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u00e4rks\u00f5nade\/toodete valimine, mida sihtida, et nendele pakkuda.<\/li><li class=\"theme-wp-block gb-responsive-629072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sobiva m\u00e4rks\u00f5na t\u00fc\u00fcbi vastavus.<\/li><li class=\"theme-wp-block gb-responsive-868471-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pakkuda seotud m\u00e4rks\u00f5nadele.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-939407-identifier\">Kas peaksite valima automaatse v\u00f5i manuaalse kampaania, s\u00f5ltub sellest, millises toote lansseerimise ts\u00fckli faasis te hetkel viibite.<\/p><p class=\"theme-wp-block gb-responsive-233510-identifier\">Mida varem te ts\u00fcklis olete, seda paremini sobivad automaatsed kampaaniad. Nii saate k\u00f5igepealt proovida. Hilisemates etappides sobivad manuaalsed kampaaniad, kuna te juba teate t\u00e4pselt, millised m\u00e4rks\u00f5nad ja ASIN&#8217;id teie tootega h\u00e4sti toimivad.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-746604-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-642398-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">Muide: Te ei pea oma automaatseid <a href=\"\/et\/blog\/amazon-advertising\/\">Amazon Advertising<\/a> kampaaniaid kohe peatama, kui teie ASIN k\u00fcpsemaks muutub, kuid peaksite siis rohkem eelarvet manuaalsetesse kampaaniatesse suunama.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-436101-identifier\" id=\"ihre-amazon-ppc-strategie-fur-gebote\">Teie Amazon PPC strateegia pakkumiste jaoks<\/h2><p class=\"theme-wp-block gb-responsive-639070-identifier\">Teie kampaaniate pakkumisstrateegia m\u00e4\u00e4rab, kui agressiivsed teie pakkumised v\u00f5ivad olla. Selleks on teil kolm valikut. Iga\u00fchel neist on erinev agressiivsuse tase.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-678897-identifier\"><img decoding=\"async\" width=\"844\" height=\"457\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png\" alt=\"\u00d5ige pakkumisstrateegia m\u00e4\u00e4ramine kuulub k\u00f5ige olulisemate Amazon PPC nippide hulka\" class=\"wp-image-53077\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-407x220.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-768x416.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks.png 972w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-912440-identifier\">Siin on teie valikud (j\u00e4rjestatud agressiivsuse j\u00e4rgi kahanevas j\u00e4rjekorras):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-463323-identifier\"><li class=\"theme-wp-block gb-responsive-824811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D\u00fcnaamilised pakkumised \u2013 suurendamine ja v\u00e4hendamine.<\/li><li class=\"theme-wp-block gb-responsive-935914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kindlad pakkumised \u2013 kasutatakse ainult teie esitatud pakkumist.<\/li><li class=\"theme-wp-block gb-responsive-406421-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">D\u00fcnaamilised pakkumised \u2013 ainult v\u00e4hendamine.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-223086-identifier\" id=\"1-dynamic-bid-erhohen-und-senken\">#1: D\u00fcnaamiline pakkumine \u2013 suurendamine ja v\u00e4hendamine<\/h3><p class=\"theme-wp-block gb-responsive-498204-identifier\">See kampaaniate pakkumisstrateegia on t\u00f5en\u00e4oliselt k\u00f5ige agressiivsem kolmest variandist. Sellega saab Amazon v\u00f5imaluse teha pakkumise kohandusi kuni 100% v\u00f5rra \u00fcles v\u00f5i alla.<\/p><p class=\"theme-wp-block gb-responsive-996679-identifier\">V\u00f5tame n\u00e4ite: teie pakkumine m\u00e4rks\u00f5na kohta on 2,00\u20ac. Sel juhul v\u00f5ib Amazon teie pakkumist t\u00f5sta kuni 4,00\u20ac, kui ostu t\u00f5en\u00e4osus on k\u00f5rge. Teiselt poolt v\u00f5ib teie pakkumine langeda ka 0,00\u20ac-ni, kui v\u00f5imalused on madalad.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-652676-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-468660-identifier\"><strong>Olge ettevaatlik<\/strong><br><span style=\"font-size:0.9em\" class=\"has-font-size\">Pange t\u00e4hele, et 100% on maksimaalne. Enamikul juhtudel ei t\u00f5steta teie pakkumisi ei 4,00 \u20ac-ni ega langetata 0,00 \u20ac-ni, vaid teie pakkumine j\u00e4\u00e4b kuskile vahepeale.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-593926-identifier\">See strateegia sobib teile, kui olete valmis kulutama kogu oma Amazon PPC eelarve, mille olete selle reklaamikampaania jaoks seadnud, ja kui pakkute m\u00e4rks\u00f5nadele, millega tunnete end kindlalt.<\/p><p class=\"theme-wp-block gb-responsive-897924-identifier\">Muide, d\u00fcnaamilisi pakkumisi (suurendamine ja v\u00e4hendamine) saab kasutada ainult sponsoreeritud toote kampaaniate jaoks.<\/p><p class=\"theme-wp-block gb-responsive-512022-identifier\">Kui kasutate d\u00fcnaamilist pakkumist, v\u00f5ib see t\u00e4hendada, et teie <strong>pakkumine ja CPC (kulud kliki kohta) ei ole identsed<\/strong>, kuna olete lubanud Amazonil teie pakkumisi kohandada.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589214-identifier\" id=\"2-fixed-bid\">#2: Kindel pakkumine<\/h3><p class=\"theme-wp-block gb-responsive-204391-identifier\">Nagu nimi juba \u00fctleb, kasutab Amazon selle PPC-strateegia puhul pakkumist t\u00e4pselt sellises summas (ja vajadusel muid seadeid), nagu te m\u00e4\u00e4rate. Teie pakkumisi ei kohandata seega ostu t\u00f5en\u00e4osuse p\u00f5hjal.<\/p><p class=\"theme-wp-block gb-responsive-311393-identifier\">See strateegia sobib teile, kui soovite oma kampaaniaid pideva pakkumiste kohandamise kaudu optimeerida. Teate t\u00e4pselt, mida teete, ja ei soovi, et Amazon teie pakkumisi m\u00f5jutaks.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642185-identifier\" id=\"3-dynamic-bid-nur-senken\">#3: D\u00fcnaamiline pakkumine \u2013 ainult alandamine<\/h3><p class=\"theme-wp-block gb-responsive-615596-identifier\">See Amazon PPC-strateegia on k\u00f5ige passiivsem variant \u00fclaltoodud strateegiatest. Siin saab veebigigant teie pakkumisi alandada kuni 100%.<\/p><p class=\"theme-wp-block gb-responsive-328282-identifier\">V\u00f5tame siinkohal j\u00e4lle n\u00e4ite: te pakkute 2,00\u20ac \u00fche m\u00e4rks\u00f5na eest. N\u00fc\u00fcd saab Amazon automaatselt teie pakkumise alandada 0,00\u20ac-ni, kui m\u00fc\u00fcgi t\u00f5en\u00e4osus on v\u00e4ga v\u00e4ike.<\/p><p class=\"theme-wp-block gb-responsive-295131-identifier\">See Amazon PPC-optimeerimise t\u00fc\u00fcp on m\u00f5istlik, kui soovite l\u00e4heneda pigem konservatiivselt ja v\u00e4hem panustada oksjonitele, mis lubavad vaid madalat eduv\u00f5imalust.<\/p><p class=\"theme-wp-block gb-responsive-182395-identifier\">Sponsored Brand ja Sponsored Display puhul on see muide Amazon PPC-strateegia vaikeseade kampaaniapakkumiste jaoks.<\/p><p class=\"theme-wp-block gb-responsive-169712-identifier\">Kampaaniate jaoks, mis eksisteerisid juba enne kampaaniapakkumiste strateegia rakendamist, on d\u00fcnaamiline pakkumine (ainult alandamine) samuti vaikimisi valik.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-194298-identifier\" id=\"ihre-amazon-ppc-strategie-fur-kampagnen-gebote-muss-zu-ihren-zielen-passen\">Teie Amazon PPC-strateegia kampaaniapakkumiste jaoks peab vastama teie eesm\u00e4rkidele!<\/h2><p class=\"theme-wp-block gb-responsive-905881-identifier\">Erinevad kampaaniapakkumiste strateegiad keskenduvad erinevatele strateegilistele eesm\u00e4rkidele. Enne kampaania loomist on seega esmalt m\u00f5istlik m\u00f5elda, milliseid strateegilisi eesm\u00e4rke tuleks saavutada.<\/p><p class=\"theme-wp-block gb-responsive-311982-identifier\">N\u00e4iteks sobib k\u00f5ikide kasvup\u00f5histe eesm\u00e4rkide jaoks (nt rohkem m\u00fc\u00fcki v\u00f5i paremat positsiooni m\u00e4rks\u00f5na jaoks) \u201eT\u00f5stmine ja alandamine\u201c Amazon PPC d\u00fcnaamilise pakkumise strateegiana.<\/p><p class=\"theme-wp-block gb-responsive-364595-identifier\">Fikseeritud pakkumine v\u00f5i d\u00fcnaamiline pakkumine (ainult alandamine) sobivad seevastu siis, kui soovite oma Amazon PPC kampaaniaid optimeerida.<\/p><p class=\"theme-wp-block gb-responsive-956434-identifier\">Siin on v\u00f5imalikud strateegilised eesm\u00e4rgid teie Amazon PPC kampaaniate jaoks:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-527642-identifier\"><li class=\"theme-wp-block gb-responsive-928843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Br\u00e4nditeadlikkus<\/li><li class=\"theme-wp-block gb-responsive-221709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Parem Amazon&#8217;i positsioon m\u00e4rks\u00f5nade jaoks<\/li><li class=\"theme-wp-block gb-responsive-673671-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Konkurentide m\u00fc\u00fcgi haaramine<\/li><li class=\"theme-wp-block gb-responsive-739530-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u00fc\u00fcgi ja k\u00e4ibe suurendamine<\/li><li class=\"theme-wp-block gb-responsive-597486-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kasumi optimeerimine<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335319-identifier\" id=\"fortlaufendes-gebots-management\">J\u00e4tkuv Amazon PPC pakkumiste haldamine<\/h2><p class=\"theme-wp-block gb-responsive-440212-identifier\">Niipea kui saate oma aktiivsete PPC kampaaniate tulemusandmed Amazonis, peaksite oma pakkumisi vastavalt kohandama.<\/p><p class=\"theme-wp-block gb-responsive-305968-identifier\">\u00dcldreeglina v\u00f5ib \u00f6elda, et peaksite ootama terve n\u00e4dala, enne kui teete mingeid muudatusi, sest alles p\u00e4rast seda aega on teil piisavalt sisukaid andmeid, et teha vastavaid otsuseid.<\/p><p class=\"theme-wp-block gb-responsive-844520-identifier\">Lisaks on soovitatav oodata esimeses Sponsored Product kampaanias rohkem kui seitse p\u00e4eva, enne kui pakkumisi kohandate. Nii olete kindlamal pinnal ja teil on rohkem andmeid, millele toetuda, kui oma kampaaniat optimeerite.<\/p><p class=\"theme-wp-block gb-responsive-305776-identifier\">Nagu juba mainitud, peaksite olema teadlik oma strateegilistest eesm\u00e4rkidest oma kampaaniate jaoks. Need m\u00f5jutavad ka teie siht-ACoS-i, mida soovite oma kampaaniaga saavutada. Teie siht-ACoS m\u00f5jutab samuti \u00fcksikute otsuste tegemist seoses teie pakkumistega.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513601-identifier\" id=\"was-ist-der-acos\">Mis on ACoS?<\/h2><p class=\"theme-wp-block gb-responsive-862514-identifier\">Enne kui keskendume siht-ACoS-ile, peaksime selgitama, mis ACoS \u00fcldse on. ACoS on l\u00fchend \u201eReklaamikulud m\u00fc\u00fcgist\u201d, seega teie kogureklaamikulude ja kogum\u00fc\u00fcgi suhe. See n\u00e4itab, kui palju m\u00fc\u00fcki saate iga kulutatud euro kohta ja v\u00f5ib samuti n\u00e4idata, kas teie konkreetses olukorras on PPC Amazonis tasuv. Kulud on siin loomulikult m\u00e4\u00e4rav tegur.<\/p><p class=\"theme-wp-block gb-responsive-645761-identifier\">\u00dcldreeglina kehtib: mida madalam on ACoS, seda parem on olukord. Nii saate rohkem m\u00fc\u00fcki oma kulutuste suhtes.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-46185-identifier\"><img decoding=\"async\" width=\"844\" height=\"250\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png\" alt=\"ACoS abil saate m\u00e4\u00e4rata, kas teie Amazon PPC kulud tasuvad end \u00e4ra.\" class=\"wp-image-53074\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-407x121.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-768x228.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten.png 965w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-871780-identifier\"><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/cdn.shortpixel.ai\/client\/q_glossy,ret_img,w_768,h_223\/https:\/\/sellermetrics.app\/wp-content\/uploads\/2021\/05\/formula-31-1024x297.png\"><\/a>Kui te n\u00e4iteks kulutate 2,00\u20ac \u00fche m\u00e4rks\u00f5na peale ja teenite 10\u20ac, on teie ACoS (2\/10)*100 = 20%.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-718167-identifier\" id=\"wie-sie-ihr-ziel-acos-bestimmen\">Kuidas m\u00e4\u00e4rata oma siht-ACoS<\/h2><p class=\"theme-wp-block gb-responsive-795148-identifier\">Teoreetiliselt v\u00f5ib teie siht-ACoS olla mis tahes v\u00e4\u00e4rtus, mille te m\u00e4\u00e4rate. Et hinnata, kas teie siht-ACoS on hea v\u00f5i parendamist vajav, vajate esmalt v\u00f5rdlusv\u00e4\u00e4rtust. Selleks v\u00f5ite kasutada \u201eBreakeven ACoS-i\u201c.<\/p><p class=\"theme-wp-block gb-responsive-881098-identifier\">Selle saate m\u00e4\u00e4rata, arvutades oma marginaalid t\u00fcki tasandil. Selleks v\u00f5ite kasutada Amazon FBA kalkulaatorit. Selle p\u00f5hjal arvutate siis oma kasumimarginaali protsentides. See on teie Breakeven ACoS.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-973004-identifier\"><img decoding=\"async\" width=\"844\" height=\"641\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png\" alt=\"Amazon PPC, Breakeven-punkt kuvatakse teile Amazon Seller Centralis.\" class=\"wp-image-53071\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-407x309.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-768x583.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven.png 1231w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-97029-identifier\">Seega on teie \u00fclaltoodud n\u00e4ites teie Breakeven-ACoS vastavalt 67,11 % v\u00f5i 84,38 %.<\/p><p class=\"theme-wp-block gb-responsive-523535-identifier\">Viimases etapis m\u00e4\u00e4rate, kuidas peaks teie siht-ACoS olema seotud teie Breakeven-ACoS-iga. Selleks peaksite taas silmas pidama oma Amazon PPC strateegiat:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32274-identifier\"><li class=\"theme-wp-block gb-responsive-729008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimeerimise eesm\u00e4rk: siht-ACoS < Breakeven ACoS<\/li><li class=\"theme-wp-block gb-responsive-77173-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kasvueelistus: siht-ACoS > Breakeven ACoS<\/li><li class=\"theme-wp-block gb-responsive-800373-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u00f5\u00f5dukas eesm\u00e4rk: siht-ACoS = Breakeven ACoS<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-898208-identifier\">Varustatud siht-ACoS-iga saate n\u00fc\u00fcd oma Amazon PPC pakkumisi oma strateegia alusel optimeerida. Teie uus pakkumine saab arvutada j\u00e4rgmise valemi abil:<\/p><p class=\"theme-wp-block gb-responsive-916815-identifier\">Uus pakkumine = (siht-ACoS\/ACoS)*CPC<\/p><p class=\"theme-wp-block gb-responsive-157196-identifier\">CPC t\u00e4histab kliki hinda, seega esindab see klikkide hindu. Soovitame kasutada ajaperioodip\u00f5hist CPC-d. Periood ei tohiks olla liiga kitsas ega liiga lai. Meie SellerMetricsis kasutame oma CPC arvutamiseks 30 kuni 60 p\u00e4eva raami.<\/p><p class=\"theme-wp-block gb-responsive-176092-identifier\">Kui soovite oma pakkumisi kohandada, saate seda teha k\u00e4sitsi Amazon Advertising Console&#8217;is, <a href=\"https:\/\/sellermetrics.app\/amazon-bulk-ppc-uploads\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Amazon PPC massi\u00fclekannetes<\/a> v\u00f5i kasutada selleks Amazon PPC t\u00f6\u00f6riista. Viimased kaks valikut v\u00f5ivad teile palju aega s\u00e4\u00e4sta. Eriti siis, kui soovite teha suure arvu muudatusi (v\u00f5ib-olla ka mitme Amazon PPC kampaania vahel). Amazon PPC t\u00f6\u00f6riistad on eriti olulised m\u00fc\u00fcjatele, kes soovivad teostada keerulisi kampaaniaid, mis koosnevad n\u00e4iteks erinevatest reklaamigruppidest, m\u00e4rks\u00f5nadest ja toodetest.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-195203-identifier\" id=\"fazit\">Kokkuv\u00f5te<\/h2><p class=\"theme-wp-block gb-responsive-386513-identifier\">Kaks punkti, mida peaksite meie artiklist kaasa v\u00f5tma:<\/p><p class=\"theme-wp-block gb-responsive-601418-identifier\">Amazon Advertising pakub erinevaid reklaamiformaate veebikaubanduse ettev\u00f5tjatele, kellel on Amazoni \u00e4ri PPC-protsessis: Sponsored Products, Sponsored Brands ja Sponsored Displays. Sponsored Products suunavad kliente otse toote detaillehtedele, et suurendada m\u00fc\u00fcki, samas kui Sponsored Brands peaksid t\u00f5stma br\u00e4nditeadlikkust. Sponsored Display reklaamid v\u00f5ivad samuti olla paigutatud v\u00e4ljaspool ja kasutavad sihitud sihtimist, mis p\u00f5hineb Amazoni andmevaral. Optimeerimine on suhteliselt lihtne.<\/p><p class=\"theme-wp-block gb-responsive-633462-identifier\">T\u00e4psed reklaamikulud ei ole ette m\u00e4\u00e4ratud, kuna k\u00f5ik reklaamid jagatakse PPC-protsessis. P\u00e4evabud\u017eeti m\u00e4\u00e4ramise kaudu saavad m\u00fc\u00fcjad siiski kulusid piirata. Amazon PPC reklaamid on iga professionaalse turu\u00e4ri oluline osa ja t\u00e4iendavad eriti Private Label m\u00fc\u00fcjate SEO-strateegiat.<\/p><p class=\"theme-wp-block gb-responsive-876863-identifier\">Lisaks oleks soovitatav tutvuda pakkumisstrateegiatega, kuna sel on kaugeleulatuv m\u00f5ju teie PPC kampaaniatele. Teame, et Amazon FBA m\u00fc\u00fcjad ei ole just kannatlikud ja soovivad uusi v\u00f5imalusi kohe proovida. Kuid nagu eespool selgitatud, on sel hetkel oluline omada v\u00e4hemalt suunda, kuhu reis peaks minema, enne kui seda alustatakse.<\/p><p class=\"theme-wp-block gb-responsive-321136-identifier\">Amazon PPC kampaania on reklaami algatus, kus reklaamijad maksavad oma reklaamide paigutamise eest Amazonis. L\u00fchend PPC t\u00e4hendab Pay-Per-Click, mis t\u00e4hendab, et reklaamikulud tekivad ainult siis, kui reklaamile klikitakse. Need kampaaniad v\u00f5ivad kasutada erinevaid reklaamiformaate, nagu Sponsored Products, Sponsored Brands ja Sponsored Displays, et suurendada toodete n\u00e4htavust, t\u00f5sta m\u00fc\u00fcki ja edendada br\u00e4nditeadlikkust.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-584413-identifier\">KKK<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1719913987972\"><strong class=\"schema-faq-question\"><strong>Mis t\u00e4hendab PPC Amazonis?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazonis ja teistel pakkujatel t\u00e4hendab &#8220;PPC&#8221; &#8220;Pay per Click&#8221;. See on reklaamide arveldamise meetod, kus reklaamijad maksavad iga kliki eest oma reklaamil. Sellised mudelid eksisteerivad ka Google Ads&#8217;is.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914003209\"><strong class=\"schema-faq-question\"><strong>Kui kallis on reklaam Amazonis?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazoni reklaami kulud varieeruvad vastavalt formaadile, konkurentsile ja reklaamide kvaliteedile. Pay-Per-Click mudeli puhul maksavad reklaamijad ainult klikkide eest. P\u00e4evaraha m\u00e4\u00e4ramine v\u00f5imaldab kogukulude kontrollimist. Regulaarne j\u00e4lgimine ja strateegia kohandamine on soovitatav, et saavutada parim hinna ja kvaliteedi suhe.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914016211\"><strong class=\"schema-faq-question\"><strong>Mis on Amazon PPC kampaania?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazoni PPC kampaania on reklaami algatus, kus reklaamijad maksavad oma reklaamide paigutamise eest Amazonis. Need kampaaniad v\u00f5ivad kasutada erinevaid reklaamiformaate, nagu sponsoreeritud tooted, sponsoreeritud br\u00e4ndid ja sponsoreeritud ekraanid, et suurendada toodete n\u00e4htavust, suurendada m\u00fc\u00fcki ja edendada br\u00e4nditeadlikkust.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914031810\"><strong class=\"schema-faq-question\"><strong>Kellele on Amazoni PPC tarkvara sobiv?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazoni PPC tarkvara sobib m\u00fc\u00fcjatele, kes soovivad hallata keerulisi kampaaniastruktuure Amazonis, uurida ja optimeerida m\u00e4rks\u00f5nu, hallata eelarvet t\u00f5husalt, anal\u00fc\u00fcsida konkurentide strateegiaid ja automatiseerida protsesse. Sellised t\u00f6\u00f6riistad pakuvad \u00fclevaateid, automatiseerimist ja optimeerimisv\u00f5imalusi, et maksimeerida nende PPC kampaaniate tulemuslikkust ja saavutada m\u00fc\u00fcgieesm\u00e4rke.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-564019-identifier has-small-font-size\">Bildide autorid j\u00e4rjekorras: \u00a9 onephoto \u2013 stock.adobe.com \/ Ekraanipilt @ Amazon \/ \u00a9 Prostock-studio \u2013 stock.adobe.com \/ \u00a9 Ekraanipilt @ Amazon \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com \/ Ekraanipilt @ Amazon \/ \u00a9 SELLERLOGIC \/ Ekraanipilt @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>See on artikkel, mille oleme koos meie USA partneri SellerMetricsiga kirjutanud. Seet\u00f5ttu on m\u00f5ned ekraanipildid inglise keeles. Amazoni PPC kampaaniate haldamine on raske t\u00f6\u00f6. M\u00fc\u00fcjad tunnevad end sageli erinevate reklaamiliikide ja seadistuste t\u00f5ttu \u00fclekoormatuna. Sageli lisanduvad sellele ka Amazoni FBA \u00e4ri muud \u00fclesanded, millega m\u00fc\u00fcjatel niigi juba palju tegemist on. \u00dcks suurimaid vigu algajate seas<\/p>\n","protected":false},"author":5,"featured_media":12179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[990],"tags":[],"class_list":["post-109758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklaami-amazoniga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazoni PPC: Kuidas oma pakkumiste strateegiaga edukaks saada<\/title>\n<meta name=\"description\" content=\"M\u00fc\u00fcmine Amazonis ilma hea PPC strateegiata? Raskendatud. 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Regulaarne j\u00e4lgimine ja strateegia kohandamine on soovitatav, et saavutada parim hinna ja kvaliteedi suhe.","inLanguage":"et"},"inLanguage":"et"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/et\/blog\/parim-amazoni-ppc-strateegia-teie-reklaamide-jaoks\/#faq-question-1719914016211","position":3,"url":"https:\/\/www.sellerlogic.com\/et\/blog\/parim-amazoni-ppc-strateegia-teie-reklaamide-jaoks\/#faq-question-1719914016211","name":"Mis on Amazon PPC kampaania?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazoni PPC kampaania on reklaami algatus, kus reklaamijad maksavad oma reklaamide paigutamise eest Amazonis. 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