{"id":109764,"date":"2020-10-27T14:20:00","date_gmt":"2020-10-27T14:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/10-loplikku-napunaidet-kuidas-tohusalt-vahendada-oma-tagastamise-maara\/"},"modified":"2020-10-27T14:20:00","modified_gmt":"2020-10-27T14:20:00","slug":"10-loplikku-napunaidet-kuidas-tohusalt-vahendada-oma-tagastamise-maara","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/10-loplikku-napunaidet-kuidas-tohusalt-vahendada-oma-tagastamise-maara\/","title":{"rendered":"10 l\u00f5plikku n\u00e4pun\u00e4idet, kuidas t\u00f5husalt v\u00e4hendada oma tagastamise m\u00e4\u00e4ra"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-149373-identifier\">See on \u00fcks suurimaid probleeme veebikaubanduses: tagastuste laviin. Kahekohalised numbrid pole sageli haruldased, vaid pigem reegel. Mood kategoorias \u00fcletab tagastuste arv isegi regulaarselt 50% piiri. E-kaubanduse jaoks, kus marginaalid on traditsiooniliselt juba madalad, on sellistes tingimustes \u00fcsna keeruline veel <a href=\"\/et\/blog\/profitabel-auf-amazon-verkaufen\/\">kasumlikult m\u00fc\u00fca<\/a>. Seet\u00f5ttu p\u00fc\u00fcavad paljud veebikaubanduse ettev\u00f5tted oma tagastuste m\u00e4\u00e4ra v\u00e4hendada.<\/p><p class=\"theme-wp-block gb-responsive-420351-identifier\">See kehtib ka nende m\u00fc\u00fcjate kohta, kes kauplevad peamiselt turuplatvormide, nagu Amazon, kaudu. Seal on probleem isegi veidi t\u00f5sisem, kuna saatmisgigandi struktuur muudab kliendi jaoks v\u00e4ga lihtsaks kaupade tagastamise. Lisaks on Amazon&#8217;i m\u00fc\u00fcjatel palju v\u00e4hem tegutsemisv\u00f5imalusi, et oma tagastusi oluliselt v\u00e4hendada.<\/p><p class=\"theme-wp-block gb-responsive-740061-identifier\">Mida siis teha? Hambaid kokku pigistada, kibedat pilli alla neelata ja olukorda aktsepteerida? L\u00f5ppude l\u00f5puks peavad k\u00f5ik m\u00fc\u00fcjad sellega \u00fchtviisi silmitsi seisma, konkurentsi m\u00f5ttes tasandab see olukorra? Seda v\u00f5iks teha \u2013 kuid see ei lahenda probleemi. \u00dcksnes keskkonna nimel peaksid m\u00fc\u00fcjad k\u00f5ik endast oleneva tegema, et oma tagastuste m\u00e4\u00e4ra v\u00e4hendada. Kaunis k\u00f5rvalefekt: Kes t\u00f6\u00f6tab oma tagastuste m\u00e4\u00e4ra kallal, parandab \u00fcldiselt oma pakkumise kvaliteeti ja v\u00f5ib seel\u00e4bi loota suuremale m\u00fc\u00fcgile. N\u00e4itame teile, mida saate teha.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-231028-identifier\">10 n\u00e4pun\u00e4idet v\u00e4hemate tagastuste jaoks<\/h2><p class=\"theme-wp-block gb-responsive-248416-identifier\">Amazon&#8217;i m\u00fc\u00fcjatel ei ole tagastuste osas lihtne. \u00dchelt poolt ei ole neil v\u00f5imalusi, mida klassikalistel veebipoe operaatoritel on \u2013 n\u00e4pun\u00e4ited nagu \u201eK\u00fcsi tagastuse p\u00f5hjust ja \u00f5pi sellest\u201c v\u00f5i \u201eSeadke sisse tagastustasud\u201c ei ole lihtsalt rakendatavad.<\/p><p class=\"theme-wp-block gb-responsive-751551-identifier\">Teiselt poolt on Amazon eelk\u00f5ige huvitatud t\u00e4iuslikust klienditeekonnast ja teeb klientidele lihtsaks tagastust\u0161eki saamise. Sest kui klient on p\u00f5him\u00f5tteliselt rahul, suureneb t\u00f5en\u00e4osus, et ta teeb j\u00e4rgmise ostu ka veebiplatvormi kaudu. Selle filosoofiaga teenib Amazon hoolimata paljusid tagastustest igal aastal miljardeid m\u00fc\u00fcgitulu. Kuigi on olnud kuulujutte, et kontsern <a href=\"https:\/\/www.heise.de\/newsticker\/meldung\/Amazon-geht-mit-Kontensperrungen-gegen-hohe-Retourenquoten-vor-1927899.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blokeerib eriti tagastushimu n\u00e4itavate veebikaupmeeste kontosid<\/a>, seab see oma turuplatvormi m\u00fc\u00fcjad \u00fcldise tagastuspoliitikaga keerulisse olukorda. Sest tagastuste m\u00e4\u00e4r m\u00e4ngib mitte v\u00e4hem olulist rolli Buy Box m\u00e4\u00e4ramisel. Oleme koostanud teile k\u00fcmme n\u00e4pun\u00e4idet, kuidas oma tagastuste m\u00e4\u00e4ra siiski v\u00e4hendada!<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-675906-identifier\">#1: Mida kiiremini on saatmine, seda madalam on tagastuste m\u00e4\u00e4r<\/h3><p class=\"theme-wp-block gb-responsive-215075-identifier\">Tavaline veebikaupmees on kannatamatu ja tujukas olend. Ta ostab eelistatult hilis\u00f5htul diivanilt ja soovib, et tema tellimus toimetataks v\u00f5imalikult kiiresti j\u00e4rgmisel p\u00e4eval. Kui see nii ei ole, kaob ootus\u00e4revus tavaliselt kiiresti. Mida rohkem aega m\u00f6\u00f6dub tellimuse esitamise ja paketi vastuv\u00f5tmise vahel, seda suurem on tavaliselt t\u00f5en\u00e4osus, et kliendid tagastavad kauba.<\/p><p class=\"theme-wp-block gb-responsive-116718-identifier\">Tagastuste m\u00e4\u00e4ra v\u00e4hendamiseks on seega t\u00e4itmise ja saatmise optimeerimine h\u00e4davajalik. Et mitte iga\u00fcks ei saa pakkuda samap\u00e4evast kohaletoimetamist, on selge \u2013 kuid siiski peaksid m\u00fc\u00fcjad, kes oma t\u00e4itmise ise korraldavad, oma protsessidele kriitilise pilguga vaatama. Millistes kohtades on takistusi ja mida saan ma selle vastu teha? Kas saan oma tarkvara optimeerida ja automaatseid pakkeloendeid luua? Kas mul on vaja rohkem personali? K\u00f5ik need on k\u00fcsimused, mis v\u00f5ivad viia kiirema saatmiseni ja kliendi kauba varasema k\u00e4tte saamiseni.<\/p><p class=\"theme-wp-block gb-responsive-356777-identifier\">Lisaks on v\u00f5imalik kasutada ka <a href=\"\/et\/blog\/amazon-fba\/\">Amazon&#8217;i t\u00e4itmist (FBA)<\/a>. See teenus h\u00f5lmab kauba ladustamist e-kaubanduse gigandi saatmiscentrites, tellimuste koostamist, saatmist ning klienditeenindust, sealhulgas tagastuste haldamist. Kuigi otseselt ei saa tagastuste m\u00e4\u00e4ra nii v\u00e4hendada, on FBA-l palju eeliseid, mis v\u00f5ivad liiga k\u00f5rge m\u00e4\u00e4ra tasakaalustada:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-512821-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342440-identifier\">Saatmine on garanteeritud kiire ja varustatud saadetise j\u00e4lgimisega.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-936002-identifier\">FBA kaudu saab m\u00fc\u00fcja s\u00e4\u00e4sta kulukaid logistikaalaseid kulutusi, alates ladustamisruumist kuni t\u00f6\u00f6tajate ja tagastuste haldamiseni.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-389997-identifier\">Samas on kulud selgelt arvutatavad, samas kui m\u00fc\u00fcjad peavad oma t\u00e4itmisega ladustamisruumi ja personali hoidma \u2013 olgu see vajalik v\u00f5i mitte.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595469-identifier\">FBA-tooted saavad automaatselt soovitud Prime-logo, sealhulgas kiire saatmine.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-54396-identifier\">FBA m\u00fc\u00fcjad peavad oma m\u00fc\u00fcjatulemuste p\u00e4rast peaaegu muretsema, kuna <a href=\"\/et\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">k\u00f5ige olulisemad m\u00f5\u00f5dikud<\/a> on automaatselt tipptasemel. See kehtib ka nii olulise tagastustega rahulolematuse m\u00e4\u00e4ra kohta.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78572-identifier\">#2: Mida parem on tootekirjeldus, seda madalam on tagastuste m\u00e4\u00e4r<\/h3><p class=\"theme-wp-block gb-responsive-307409-identifier\">See aspekt on v\u00e4ga oluline, et tagastuste m\u00e4\u00e4ra j\u00e4tkusuutlikult v\u00e4hendada. Erinevalt f\u00fc\u00fcsilisest kaubandusest ei saa veebikaupmehed enne ostu artiklit p\u00f5hjalikult uurida, katsuda ega proovida. Samuti m\u00f5jutavad v\u00e4limus, k\u00e4etunne ja funktsionaalsus ostuotsust otsustavalt. Seda puudust saavad veebikaubanduse ettev\u00f5tted vaid osaliselt kompenseerida. Seet\u00f5ttu on veelgi olulisem, et siin kasutataks k\u00f5iki v\u00f5imalusi.<\/p><p class=\"theme-wp-block gb-responsive-416555-identifier\">Amazon&#8217;i m\u00fc\u00fcjate jaoks t\u00e4hendab see eelk\u00f5ige toote detaillehe vastavalt kujundamist. Mitte miski ei ole tagastuste m\u00e4\u00e4ra jaoks fataalsem kui halb, v\u00e4he\u00fctlev tootekirjeldus. Selle asemel peaks kliendile olema v\u00f5imalikult selge, mida oodata. Millise tootega on tegu? Milleks seda toodet kasutatakse? Milliseid spetsiaalseid funktsioone ja omadusi see pakub? Mida selgemad on ostjale sellised punktid, seda teadlikumalt saab ta ostuotsuse teha ja seda madalam on t\u00f5en\u00e4osus, et ta kauba tagastab.<\/p><p class=\"theme-wp-block gb-responsive-754065-identifier\">Amazon&#8217;is on m\u00fc\u00fcjatel, kes haldavad nimekirja, siiski veel \u00fcks v\u00f5imalus oma tagastuste m\u00e4\u00e4ra v\u00e4hendamiseks. Nii nimetatud A+ sisu abil saab tootekirjeldust laiendada 5 000 t\u00e4iendava m\u00e4rgiga. Samuti on v\u00f5imalik lisada pilte v\u00f5i tabeleid. A+ sisu sobib seega eriti h\u00e4sti selgitust vajavate toodete esitlemiseks, unikaalsete m\u00fc\u00fcgipunktide esitlemiseks v\u00f5i oluliste tooteandmete selgitamiseks.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-left desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-154398-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-128506-identifier has-medium-font-size\"><span style=\"font-size:0.8em\" class=\"has-font-size\">\u00dcksikasjaliku artikli nende lisasisude kohta leiate siit: <a href=\"\/et\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">Amazon A+ sisu \u2013 tasuta tee k\u00f5rge konversioonim\u00e4\u00e4rani?<\/a><\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-36570-identifier\">#3: Ka toote pildid v\u00f5ivad v\u00e4hendada tagastuste arvu<\/h3><p class=\"theme-wp-block gb-responsive-215328-identifier\">Samuti on sama oluline kui kirjeldus toote pildid. Lisaks kvaliteedile, mis peaks olema v\u00f5imalikult k\u00f5rge, m\u00e4ngivad tagastuste m\u00e4\u00e4ra v\u00e4hendamisel rolli ka teised aspektid:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-202061-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351064-identifier\">Suur <strong>arv<\/strong>: Ainult \u00fcks toote pilt ei saa kunagi piisav olla. Mitmed pildid erinevatest nurkadest on h\u00e4davajalikud, et anda kliendile realistlik \u00fclevaade artiklist.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582707-identifier\"><strong>Nahapildid<\/strong>: Need asendavad peaaegu k\u00e4elist kogemust, mida klient f\u00fc\u00fcsilises kaubanduses kogeda saab. Samuti saab nii esitada erilisi detaile.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-569417-identifier\">K\u00f5rge <strong>eraldusv\u00f5ime<\/strong>: Pildid peaksid ka suumifunktsiooni kasutamisel olema veel teravad.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-407271-identifier\"><strong>Modellid<\/strong>: Mitte ei ole ainult r\u00f5ivaste puhul, vaid ka k\u00f5ikide teiste toodete puhul, mida kantakse keha l\u00e4hedal (nt seljakotid, k\u00e4ekellad jne), tuleks toodet n\u00e4idata ka mudelil.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-779422-identifier\">K\u00f5ik need aspektid aitavad kliendil toote kohta \u201etunde\u201c saada. Mida realistlikum on tekkinud mulje, seda madalam on t\u00f5en\u00e4osus, et klient on kauba lahti pakkimisel pettunud.<\/p>\t\n\t<div  class=\"theme-wp-block theme-block-media-text alignwide desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row desktop-mediaPosition-left xl-mediaPosition-left lg-mediaPosition-left md-mediaPosition-left sm-mediaPosition-left gb-responsive-127825-identifier md-blockDirection-column sm-blockDirection-column has-background gb-columns-style-default\">\n\t\t<figure class=\"wp-block-theme-media-text__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1410\" height=\"927\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png\" class=\"attachment- size-\" alt=\"amazon-business-analytics-tool-large.png\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-104x68.png 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-208x137.png 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-1200x789.png 1200w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png 1410w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/>\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t<div class=\"wp-block-theme-media-text__content\">\n\t\t\t<h3 class=\"theme-wp-block wp-block-heading gb-responsive-650725-identifier\">Kas m\u00fc\u00fcte kasumlikult?<\/h3><p class=\"theme-wp-block gb-responsive-308743-identifier\">J\u00e4lgige oma toodete kasumiarengu SELLERLOGIC Business Analytics abil pidevalt ja tehke \u00f5igeaegselt andmep\u00f5hiseid otsuseid, et maksimeerida oma Amazon&#8217;i \u00e4ri potentsiaali.<\/p><p class=\"theme-wp-block gb-responsive-74174-identifier\" style=\"line-height:1.5\"><a href=\"https:\/\/www.sellerlogic.com\/et\/business-analytics-tool-amazon\/\">Avasta n\u00fc\u00fcd!<\/a><\/p>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-786793-identifier\">#4: Turuplatvormi m\u00fc\u00fcjad peaksid kasutama ka olemasolevaid andmeid<\/h3><p class=\"theme-wp-block gb-responsive-692353-identifier\">Loomulikult ei ole FBA m\u00fc\u00fcjatel samu v\u00f5imalusi andmete kogumiseks nagu neil, kellel on oma veebipood. Kuid ka Amazon&#8217;i m\u00fc\u00fcjatele on saadaval teavet, mida nad saavad kasutada oma tagastuste m\u00e4\u00e4ra v\u00e4hendamiseks. Eriti tuleks mainida klientide arvustusi. Eriti negatiivseid hinnanguid peaksid m\u00fc\u00fcjad vaatama. Kas teatud kaebused korduvad? Siis on see kindlasti m\u00e4rk, miks m\u00f5ni klient oma tellimuse tagasi saadab.<\/p><p class=\"theme-wp-block gb-responsive-799732-identifier\">Lisaks k\u00fcsib Amazon tagastuse puhul alati ka p\u00f5hjuse. Kui klient m\u00e4rgib siia \u201eEi meeldi\u201c, v\u00f5ib see viidata puudulikele tootepiltidele. Paljud \u201eEi sobi\u201c viitavad pigem sellele, et tasuks kaaluda suurustabeli lisamist tootekirjeldusele.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-412837-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg\" alt=\"Tagastuste m\u00e4\u00e4ra v\u00e4hendamine robustsete pakendite abil\" class=\"wp-image-52888\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-836176-identifier\">#5: Robustsed pakendid v\u00e4hendavad saatmisest tingitud kahjustusi<\/h3><p class=\"theme-wp-block gb-responsive-630613-identifier\">Pakendit alahindavad paljud m\u00fc\u00fcjad, kuigi see on kliendikogemuse jaoks v\u00e4ga oluline. See edastab esimese mulje, mis v\u00f5ib olla otsustava t\u00e4htsusega. \u00d5ige pakend teeb aga veel rohkem: see kaitseb artiklit. Kahjustatud kaup saadetakse t\u00f5en\u00e4oliselt tagasi. Seet\u00f5ttu on tagastuste m\u00e4\u00e4ra v\u00e4hendamiseks v\u00f5i selle t\u00f5usmise v\u00e4ltimiseks oluline valida robustne pakend.<\/p><p class=\"theme-wp-block gb-responsive-735603-identifier\">Seda saab rakendada ka pakendi enda kohta. T\u00e4pselt sobivad karbid on v\u00e4hem vastuv\u00f5tlikud m\u00f5lkidele ja vajutustele, veidi puidust villa v\u00e4hendab saatmisprotsessi k\u00e4igus kahjustamise riski veelgi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-14350-identifier\">#6: Hea klienditugi lahendab probleeme ja edendab kliendisuhtlust<\/h3><p class=\"theme-wp-block gb-responsive-688081-identifier\">Kliendisuhtluse loomine ja ostu t\u00f5en\u00e4osuse suurendamine n\u00f5uab ligip\u00e4\u00e4setavat ja p\u00e4devat kliendituge. Seet\u00f5ttu on soovitatav pakkuda erinevaid v\u00f5imalusi kiireks kontaktiks, et k\u00fcsimusi selgitada ja tagastusi probleemideta korraldada. N\u00e4iteks v\u00f5iks teie veebipoes olla lisaks \u00fcldisele infotelefonile ka vestlusrobot (meeldiv k\u00f5rvalm\u00f5ju: see kergendab ka teie kliendituge).<\/p><p class=\"theme-wp-block gb-responsive-566604-identifier\">Samuti peaks klienditeenindus olema kergesti k\u00e4ttesaadav, kuna potentsiaalsetel klientidel on sageli k\u00fcsimusi juba enne ostu. Teie meeskonna reaktsioon sellistes olukordades v\u00f5ib otsustada, kas klient j\u00e4\u00e4b v\u00f5i lahkub. Kliendip\u00e4ringute oskuslik k\u00e4sitlemine, n\u00e4iteks sarnaste toodete soovitamine, mis v\u00f5ivad paremini sobida kliendi soovidega, n\u00e4itab mitte ainult p\u00fchendumust, vaid toob kaasa ka rahulolevamaid kliente ja suuremad m\u00fc\u00fcgid.<\/p><p class=\"theme-wp-block gb-responsive-137899-identifier\">Amazoni m\u00fc\u00fcjana saate oma klienditoe t\u00e4ielikult v\u00e4lja jagada, kasutades Amazon FBA-d.<\/p><p class=\"theme-wp-block gb-responsive-536621-identifier\">L\u00fchidalt \u00f6eldes aitab positiivne ja proaktiivne l\u00e4henemine klienditeenindusele v\u00e4hendada tagastuste m\u00e4\u00e4ra kliendi teekonna hilisemates etappides ja parandada kliendi \u00fcldkogemust. Siin <a href=\"\/et\/blog\/kundenservice-onboarding\/\">on n\u00e4ide meeskonnast<\/a>, mis elab neid elemente igap\u00e4evaselt.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-132580-identifier\">#7 Ostumotivatsioonide loomine<\/h3><p class=\"theme-wp-block gb-responsive-32583-identifier\">Preemiad ja auhinnad v\u00f5ivad aidata v\u00e4hendada tagastuste m\u00e4\u00e4ra, kui neid kasutatakse strateegiliselt. Siin on mitmeid v\u00f5imalusi veebikaubanduse jaoks:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-478359-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717435-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Motivatsioonid s\u00e4ilitatud toodete jaoks:<\/strong> M\u00f5ned veebikaubanduse ettev\u00f5tted pakuvad auhindu v\u00f5i allahindlusi klientidele, kes hoiavad oma tooteid, selle asemel et need tagasi saata. See v\u00f5ib toimuda n\u00e4iteks lojaalsuspunktide v\u00f5i kupongi andmise kaudu tulevaste ostude jaoks.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-156829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-239193-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Selge tagastuspoliitika:<\/strong> Selgete tagastustingimuste edastamise ja lihtsate tagastusprotseduuride pakkumise kaudu saab kliente julgustada oma tooteid hoidma, selle asemel et need tagasi saata. Kui kliendid teavad, et nad saavad vajadusel kauba lihtsalt tagasi saata, on nad v\u00f5ib-olla v\u00e4hem kaldu seda tegelikult tegema.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-786767-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-603804-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Isikup\u00e4rastatud pakkumised:<\/strong> Ostuk\u00e4itumise ja tagastamismustrite anal\u00fc\u00fcsi kaudu saavad veebikaubanduse ettev\u00f5tted luua isikup\u00e4rastatud pakkumisi, mis on kohandatud nende klientide vajadustele ja eelistustele. See v\u00f5ib aidata tagada, et kliendid on oma ostudega rahul ja saadavad v\u00e4hem tooteid tagasi.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419488-identifier\">#8 Kes \u00f5pib klientide arvustustest, m\u00fc\u00fcb paremini<\/h3><p class=\"theme-wp-block gb-responsive-968276-identifier\">E-kaubanduse tagastuste m\u00e4\u00e4ra v\u00e4hendamiseks on oluline m\u00f5ista toote tagastamise p\u00f5hjuseid. T\u00f5hus meetod selleks on k\u00fcsida klientidelt tagastamise ajal tagastamise p\u00f5hjust. Lisaks v\u00f5ib tootelehtedele arvustuste ala loomine anda teile v\u00e4\u00e4rtuslikku tagasisidet. Kliendi arvustused ei ole mitte ainult usaldusv\u00e4\u00e4rne teabeallikas, vaid v\u00f5ivad ka selgitada ootamatuid k\u00fcsimusi ja tugevdada potentsiaalsete ostjate usaldust. Eriti <a href=\"\/et\/blog\/6-ultimative-tipps-amazon-rezension-generieren\/\">platvormidel nagu Amazon m\u00e4ngivad kliendi arvustused<\/a> otsustavat rolli.<\/p><p class=\"theme-wp-block gb-responsive-459360-identifier\">Lisaks klientide arvustuste \u201e\u00f5petlikule iseloomule\u201c ei saa piisavalt r\u00f5hutada, miks kliendi arvustused sotsiaalse t\u00f5endina m\u00e4ngivad e-kaubanduses keskset rolli. Need v\u00e4hendavad potentsiaalsete ostjate ebakindlust, pakkudes \u00fclevaate teiste kogemustest. Lisaks kalduvad inimesed tuvastama end teiste klientidega ja j\u00e4rgima nende tegevust. Kliendi arvustusi peetakse ekspertiisiks, kuna need pakuvad \u00fclevaadet toote kvaliteedist teiste klientide vaatenurgast, mis suurendab nende usaldusv\u00e4\u00e4rsust.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-20299-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg\" alt=\"Tagastuste m\u00e4\u00e4ra saab v\u00e4hendada liitreaalsusega\" class=\"wp-image-52885\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-405236-identifier\">#9 Liitreaalsuse kasutamisega tagastuste v\u00e4hendamine<\/h3><p class=\"theme-wp-block gb-responsive-503229-identifier\">Virtuaalsete proovimist\u00f6\u00f6riistade integreerimine on osutunud e-kaubanduse m\u00fc\u00fcjatele \u00e4\u00e4rmiselt t\u00f5husaks, et toetada kliente ostuotsuste tegemisel. Nende t\u00f6\u00f6riistade abil saavad kliendid n\u00fc\u00fcd virtuaalselt proovida riideid v\u00f5i kosmeetikat v\u00f5i paigutada tooteid oma keskkonda, et n\u00e4ha, kas toode seal h\u00e4sti v\u00e4lja n\u00e4eb. Viimane on eriti kasulik m\u00f6\u00f6bli puhul, kuna tagastuskulud on seal tuntavalt k\u00f5rgemad kui n\u00e4iteks riiete puhul.<\/p><p class=\"theme-wp-block gb-responsive-350666-identifier\">AR-i kasutamisel on veel \u00fcks positiivne k\u00f5rvalm\u00f5ju: pakkudes selliseid innovatiivseid tehnoloogiaid teenusena e-kaubanduses, edendavad m\u00fc\u00fcjad mitte ainult kliendirahulolu, vaid ka j\u00e4tkusuutlikkust. Esialgne investeering sellesse tehnoloogiasse tasub end pikaajaliselt \u00e4ra, kuna vale tellimuste arv v\u00e4heneb, mis toob kaasa v\u00e4hem tagastusi, v\u00e4iksema pakendivajaduse ja madalama CO2 tarbimise. T\u00e4nu liitreaalsusele saavad poeoperaatorid pakkuda oma klientidele sujuvat ostuprotsessi ja h\u00fcvasti j\u00e4tta liiga paljude tagastustega.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-98934-identifier\">#10 \u201eMobile First\u201c l\u00e4henemisega saab samuti tagastuste m\u00e4\u00e4ra v\u00e4hendada<\/h3><p class=\"theme-wp-block gb-responsive-287962-identifier\">Mobiilsete seadmete \u00fcha suurem kasutamine ostmiseks on viinud selleni, et paljud inimesed eelistavad oma oste teha l\u00e4bi oma telefonide. See areng on veebikaubanduse jaoks p\u00f5him\u00f5tteliselt positiivne, kuna v\u00f5imalus osta igal pool kutsub inimesi \u00fcldiselt rohkem ostma. See toob kaasa suuremad m\u00fc\u00fcgid m\u00fc\u00fcjatele. Loomulikult on ka m\u00f5ned puudused \u2013 n\u00e4iteks suurenenud tagastuste m\u00e4\u00e4r.<\/p><p class=\"theme-wp-block gb-responsive-499378-identifier\">Veebipoe ebapiisav optimeerimine mobiilsete seadmete jaoks v\u00f5ib n\u00e4iteks viia k\u00f5rgema tagastuste m\u00e4\u00e4rani, kuna halb lehe struktuur mobiiliversioonis v\u00f5ib olulisi teavet katkestada v\u00f5i toodet valesti esitada. Selle probleemi ennetamiseks peaksid veebikaubanduse ettev\u00f5tted endalt k\u00fcsima j\u00e4rgmisi k\u00fcsimusi:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-574273-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-93611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kas tooteinfo ja suuruseandmed on telefonis sama lihtsalt k\u00e4ttesaadavad kui veebipoe lauaarvuti versioonis?<\/li><li class=\"theme-wp-block gb-responsive-24375-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kas klienditeenindus on ka mobiilsete seadmete kaudu probleemideta k\u00e4ttesaadav?<\/li><li class=\"theme-wp-block gb-responsive-812297-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kas k\u00f5ik visuaalsed elemendid, nagu fotod ja videod, on mobiilsete seadmete optimaalseks kuvamiseks kohandatud?<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-40265-identifier\">Kokkuv\u00f5te: Rahulolevamad kliendid = v\u00e4hem tagastusi<\/h2><p class=\"theme-wp-block gb-responsive-124169-identifier\">Nagu sageli kaubanduses, on eesm\u00e4rk pakkuda kliendile parimat v\u00f5imalikku teenust \u2013 see kehtib eriti Amazoni m\u00fc\u00fcgi kohta. Tagastuste m\u00e4\u00e4ra <a href=\"\/et\/blog\/retourenquote-amazon\/\">optimeerimise<\/a> juurde kuulub seega ka tootekirjelduse ja toote piltide optimeerimine nii, et ostja teaks v\u00f5imalikult t\u00e4pselt, mida ta kaubalt oodata v\u00f5ib \u2013 ja mida mitte. Samuti m\u00e4ngib olulist rolli kiire saatmine ja tugev, kuid kvaliteetne pakend.<\/p><p class=\"theme-wp-block gb-responsive-586377-identifier\">Lisaks saavad ka turuplatside m\u00fc\u00fcjad anal\u00fc\u00fcsida toote arvustusi ja vaadata tagastamise p\u00f5hjuseid. Ainult need, kes kasutavad k\u00f5iki andmeid, mis neile k\u00e4ttesaadavad on, suudavad oma tagastuste m\u00e4\u00e4ra v\u00e4hendada. Samuti parandavad m\u00fc\u00fcjad sel viisil oma toodet ja kasumlikkust.<\/p><p class=\"theme-wp-block gb-responsive-122559-identifier has-small-font-size\">Pildiallikad piltide j\u00e4rjekorras: \u00a9 tostphoto &#8212; http:\/\/stock.adobe.com ; \u00a9 New Africa &#8212; http:\/\/stock.adobe.com ; \u00a9 Andrey Popov &#8212; http:\/\/stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Tagastused v\u00f5ivad olla mitte ainult pettumust valmistavad, vaid ka kulukad. Lisaks v\u00f5ivad need potentsiaalselt m\u00f5jutada m\u00fc\u00fcja tulemuslikkust. N\u00e4itame teile, mida saate selle kohta teha, ja Amazon&#8217;i \u00fchilduval viisil!<\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[993],"tags":[],"class_list":["post-109764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-koik-buy-box-kohta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tagastuste m\u00e4\u00e4ra v\u00e4hendamine \u2013 Olulised n\u00e4pun\u00e4ited v\u00e4hemate tagastuste jaoks<\/title>\n<meta name=\"description\" content=\"Parimad n\u00e4pun\u00e4ited v\u00e4hemate tagastuste jaoks: Kuidas Amazoni m\u00fc\u00fcjad saavad 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