{"id":109812,"date":"2020-05-12T16:04:00","date_gmt":"2020-05-12T16:04:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazoni-muugirank-neli-asja-mida-peaksite-kindlasti-teadma\/"},"modified":"2020-05-12T16:04:00","modified_gmt":"2020-05-12T16:04:00","slug":"amazoni-muugirank-neli-asja-mida-peaksite-kindlasti-teadma","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/amazoni-muugirank-neli-asja-mida-peaksite-kindlasti-teadma\/","title":{"rendered":"Amazoni m\u00fc\u00fcgirank \u2013 Neli asja, mida peaksite kindlasti teadma"},"content":{"rendered":"

Bestsellerite nimekirju tunneme igast raamatupoest. Kes otsib uut raamatut, vaatab hea meelega ka, milline eksemplar on hetkel eriti palju m\u00fc\u00fcdud v\u00f5i milline autor on praegu populaarne. Kuid bestsellerite nimekirju ei ole ainult raamatute jaoks. Ka veebigigant koostab oma edetabeli: Amazoni m\u00fc\u00fcgirank.<\/strong><\/p>

Aga mida see n\u00e4itaja \u00fcldse t\u00e4hendab? Ja kui me juba avatud k\u00fcsimusi teema kohta lahendame: Kuidas see arvutatakse, kust saab Amazon.de-s m\u00fc\u00fcgiranget vaadata ja kuidas saab seda Amazon m\u00fc\u00fcjana m\u00f5jutada v\u00f5i isegi parandada?<\/p>

Selle artikliga soovime tuua rohkem selgust, vaadata seda erilist r\u00e4nki l\u00e4hemalt ja anda teile k\u00f5ik olulisemad teadmised selle kohta.<\/p>

# 1: Mis on Amazoni m\u00fc\u00fcgirank tegelikult?<\/h2>

See rank j\u00e4lgib, kui h\u00e4sti m\u00fc\u00fcb toode v\u00f5rreldes oma konkurentidega samas kategoorias v\u00f5i alamkategoorias<\/strong>. Kui toode on loetletud erinevates kategooriates, arvestatakse ka sama palju m\u00fc\u00fcgir\u00e4nge. Kui vaatame ekraanipildil toodud n\u00e4idet (toode on n\u00fc\u00fcdseks teise ASIN-i all), n\u00e4eme, et Hattekeri br\u00e4ndi meeste professionaalne juuksel\u00f5ikur hoiab 1. kohta juuksel\u00f5ikurite kategoorias ja 5. kohta apteegi ja kehahoolduse kategoorias. See t\u00e4hendab, et see eksemplar m\u00fc\u00fcb v\u00f5rreldes k\u00f5igi teiste juuksel\u00f5ikuritega k\u00f5ige paremini. V\u00f5rreldes teiste toodetega apteegi ja kehahoolduse rubriigis on ta 5. kohal enim m\u00fc\u00fcdud toodete seas. Seega m\u00fc\u00fcb artikkel, mille Amazoni m\u00fc\u00fcgirank on Top 10 v\u00f5i madalam, \u00fcsna h\u00e4sti.<\/p>

Kes soovib m\u00e4\u00e4rata toote Amazoni m\u00fc\u00fcgiranget, kl\u00f5psab lihtsalt tootep\u00e4eval<\/strong>. Lisainformatsioonide all, kus leiate ka ASIN-i ja keskmise kliendihinnangu, on Amazoni m\u00fc\u00fcgirank loetletud nimetuse \u201eAmazoni bestselleri rank\u201c all. Nii saavad m\u00fc\u00fcjad Amazon.de-s m\u00fc\u00fcgiranget lihtsalt v\u00e4lja lugeda \u2013 n\u00e4iteks konkurentide toodete v\u00f5i tooteuuringu jaoks.<\/p>

\"Juuksel\u00f5ikur<\/figure>

# 2: Kuidas arvutatakse Amazoni m\u00fc\u00fcgirank?<\/h2>

Veebigigant koostab iga kategooria jaoks edetabeli seal loetletud artiklite kohta. Oma s\u00f5nul arvutatakse Amazoni m\u00fc\u00fcgirank m\u00fc\u00fcginumbrite p\u00f5hjal ja uuendatakse iga tunni j\u00e4rel<\/strong>.<\/p>

Kuna uutele toodetele antakse v\u00f5imalus saavutada soovitud esikoht Amazoni m\u00fc\u00fcgirangis, hinnatakse m\u00fc\u00fcke ajalooliselt<\/strong>. Mida kaugemal on v\u00e4\u00e4rtused minevikus, seda v\u00e4hem kaalu nad omavad. See t\u00e4hendab, et n\u00e4iteks raamat, mida alguses m\u00fc\u00fcdi sageli, kuid mida n\u00fc\u00fcd pikema aja jooksul enam ei tellita, saab halvemini rangu kui teine raamat, mis on uus ja mida m\u00fc\u00fcakse praegu sageli. Samuti aitab iga tunni j\u00e4rel uuendamine anda uutele toodetele v\u00f5imaluse j\u00f5uda esikohale.<\/p>

# 3: Kuidas saab m\u00f5jutada oma toodete Amazoni m\u00fc\u00fcgiranget?<\/h2>

Kes soovib j\u00f5uda Amazoni m\u00fc\u00fcgirangi 1. kohale, peab lihtsalt saavutama rohkem m\u00fc\u00fcke kui teised tooted samas kategoorias.<\/p>

\"Amazoni<\/figure>

Kuid see on kergem \u00f6elda kui teha. Oluline on, et teie toode pakub klientidele lisav\u00e4\u00e4rtust<\/strong>, mida konkurentsiartiklid ei paku. Samas ei tohiks te v\u00f5rrelda \u00f5unu pirnidega. Juuksel\u00f5ikuriga, nagu eespool toodud n\u00e4ites, ei saa te konkureerida deodorandiga, kuigi m\u00f5lemad tooted kuuluvad apteegi ja kehahoolduse kategooriasse. See on tingitud sellest, et tegemist on k\u00fcll peamise kategooriaga, kuid tooted on paigutatud erinevatesse alamkategooriatesse.<\/p>

Kuid juuksel\u00f5ikuril on Amazoni juures ka m\u00fc\u00fcgirank juuksel\u00f5ikurite kategoorias, mis on alamkategooria. Siit leiate ka oma konkurendid: nimelt k\u00f5ik teised juuksel\u00f5ikurid.<\/p>

Kuna soovite n\u00fc\u00fcd konkurentidest eristuda, on teil erinevaid v\u00f5imalusi, mida peaksite kombineeritult kasutama, selle asemel et keskenduda ainult \u00fchele: Teie toode on parem kui konkurentsi oma.<\/p>

1. Teie toode on parem kui konkurentsi oma<\/h3>

V\u00f5ib-olla on teie juuksel\u00f5ikuril otsikud, mida teie konkurendid ei paku? V\u00f5i on see valmistatud eriti vastupidavast materjalist, nii et masin v\u00f5ib ka maha kukkuda, ilma et see kohe katki l\u00e4heks? Siis on see just see p\u00f5hjus, miks teie toodet peaks sagedamini m\u00fc\u00fcdama. Tooge see fakt esile oma turundustegevustes,<\/strong> see avaldab positiivset m\u00f5ju teie Amazoni m\u00fc\u00fcgirangele ja selle arvutamisele algoritmi poolt.<\/p>

2. SEO, SEO, SEO \u2013 noh, ja ka natuke turundust<\/h3>

Mida aitab teile toode, mis on parem kui teie konkurentide oma, kui te ei suuda seda kuidagi m\u00fc\u00fca? Te peate seega tagama, et kliendid teavad: teie toode on parem!<\/strong> Panustage selgetele tootetitledele, professionaalsetele piltidele ja heale kirjeldusele. Samuti saate kohe t\u00f5estada oma Amazoni SEO oskusi. Uurige asjakohaseid m\u00e4rks\u00f5nu ja kasutage neid nii pealkirjas kui ka kirjelduses, kui olete tootep\u00e4eva autor.<\/p>

Nii\u00a0suurete samal ajal oma toote n\u00e4htavust<\/strong>, mis omakorda m\u00f5jutab positiivselt m\u00fc\u00fcginumbreid ja seega ka Amazon’i m\u00fc\u00fcgi j\u00e4rjestust.<\/p>

3. Klienditeenindus<\/h3>

Et Amazon paneb r\u00f5hku erakordselt heale klienditeekonnale, on n\u00fc\u00fcdseks ilmselt igal pool teada. See t\u00e4hendab m\u00fc\u00fcjatele, et sellest ei p\u00e4\u00e4se. Kliendid on harjunud veebigigandi k\u00f5rgete standarditega. Kui neid ootusi ei t\u00e4ideta, on nad pettunud ja j\u00e4tavad halbu arvustusi. See toob kaasa kaks negatiivset m\u00f5ju. Esiteks hirmutab see potentsiaalsed kliendid teie toodet ostmast; teiseks v\u00e4hendab see teie v\u00f5imalusi Buy Box v\u00f5i siltide nagu Amazon\u2019s Choice<\/a> saamiseks ja seega teie toote n\u00e4htavust.<\/p>

Tip<\/strong>:\u00a0Kasutage FBA-d<\/a>! Sellega lihtsustatakse kiiret saatmist ja erakordselt kliendile s\u00f5bralikku tagastushaldust Amazoni n\u00f5uete j\u00e4rgi, kuna usaldate t\u00e4itmise e-kaubanduse hiiglase k\u00e4tte. See v\u00f5ib isegi m\u00f5jutada teie Amazon’i m\u00fc\u00fcgi j\u00e4rjestust.<\/p>

Aga veel kord:<\/strong>\u00a0\u00c4rge laske end edukusest petta, kui olete \u00fche punktiga hakkama saanud. K\u00f5ik kolm on \u00e4\u00e4rmiselt olulised, peaksite\u00a0k\u00f5ik m\u00f5\u00f5dikud<\/a>\u00a0kontrolli all hoidma.\u00a0<\/strong><\/p>

See on k\u00f5ik ilus ja hea, aga milleks see k\u00f5ik?<\/p>

# 4: Mida toob Amazon’i m\u00fc\u00fcgi j\u00e4rjestus?<\/h2>

Esiteks\u00a0autasustatakse parimaid m\u00fc\u00fcjaid silmatorkava oran\u017ei m\u00e4rgiga<\/strong>, mis juba otsingutulemuste \u00fclevaates kuulutab Amazon’i m\u00fc\u00fcgi j\u00e4rjestuse 1. kohta. Sel on ps\u00fchholoogiline m\u00f5ju kliendile. See silt on mitte ainult v\u00e4ga n\u00e4htav, vaid edastab ka\u00a0usaldusv\u00e4\u00e4rsust<\/strong>. L\u00f5ppude l\u00f5puks on paljud teised kliendid juba seda artiklit m\u00fc\u00fcnud ja see ei juhtuks, kui see ei oleks hea. V\u00f5i mis? <\/p>

Ka kauplejatele, kes soovivad oma tooteportfelli laiendada, on Amazon’i m\u00fc\u00fcgi j\u00e4rjestus oluline. Sest selle p\u00f5hjal saab\u00a0hindama n\u00f5udlust ja toote m\u00fc\u00fcgipotentsiaali<\/strong>. Kui toode on h\u00e4sti j\u00e4rjestatud, ideaaljuhul muidugi 1. kohal, t\u00e4hendab see, et see m\u00fc\u00fcb suhteliselt h\u00e4sti ja n\u00f5udlus on vastavalt k\u00f5rge.<\/p>

# 5: Miks korralik turuanal\u00fc\u00fcs t\u00f5stab teie m\u00fc\u00fcgi j\u00e4rjestust<\/h2>

Kui olete Amazonis edukas ja teil on uusi tooteideid, on p\u00f5hjalik ettevalmistus ja detailne turuanal\u00fc\u00fcs \u00fclioluline. Selline anal\u00fc\u00fcs uurib m\u00fc\u00fcginumbreid, hindu, konkurentsi ja makro\u00f6konoomilisi trende, et v\u00e4lja selgitada, kas turg on teie toodete jaoks valmis. Turudata on \u00fclioluline, et s\u00e4\u00e4sta aega ja raha.<\/p>

Aga mida m\u00f5istetakse selle all t\u00e4pselt? Amazon’i turuanal\u00fc\u00fcs on osa ulatuslikumast turu-uuringust ja turu j\u00e4lgimisest, mis kogub teavet t\u00f6\u00f6stusharude, klientide ja konkurentide kohta. Saate neid andmeid kasutada ka oma turuennustuste jaoks, et tuletada tulevasi arenguid ja teha otsuseid, mis muudavad teie ettev\u00f5tte kasumlikumaks. Selle anal\u00fc\u00fcsi v\u00f5tmeelemendid on toodete, m\u00fc\u00fcginumbrite ja konkurentide hindamine.<\/p>

Esiteks on turuanal\u00fc\u00fcs siiski \u00fclioluline Amazon’i m\u00fc\u00fcgi j\u00e4rjestuse jaoks, kuna see aitab m\u00f5ista n\u00f5udlust ja konkurentsi. See v\u00f5imaldab optimeerida teie tooteportfelli ja hinnastrateegiaid, kasutada konkurentsistrateegiaid ning parandada tooteid, tuginedes klientide arvustustele. T\u00f5hus turuanal\u00fc\u00fcs toetab ka turundusstrateegiaid ja laovarude haldamist, takistab v\u00e4lja m\u00fc\u00fcmist ja tuvastab kasumlikud ni\u0161iturud. Kokkuv\u00f5ttes viib see paremate m\u00fc\u00fcginumbriteni ja k\u00f5rgema m\u00fc\u00fcgi j\u00e4rjestuseni, mist\u00f5ttu on tooted potentsiaalsetele ostjatele kergemini leitavad.<\/p>

Siin on \u00fclevaade turuanal\u00fc\u00fcsi k\u00f5ige olulisematest funktsioonidest:\u00a0<\/strong><\/p>

  • Toote sihtturu kujutamine<\/li>
  • Relevantsed tooted, mis v\u00f5iksid olla tuvastatud<\/li>
  • Turumahtu ja -kasvu kontrollimine (portfelli anal\u00fc\u00fcs)<\/li>
  • Kasutamata turupotentsiaalide n\u00e4htavaks tegemine<\/li>
  • Valeinvesteeringute v\u00e4ltimine<\/li>
  • Turuteadmiste laiendamine ja valeotsuste k\u00f5rvaldamine\/ v\u00e4ltimine<\/li>
  • V\u00f5rdsete toodete avastamine ja seel\u00e4bi riski v\u00e4hendamine, et turul ettevalmistamata tegutseda<\/li>
  • Teabeaukude sulgemine t\u00f6\u00f6stuse arengu ja selle m\u00f5jutegurite (hinnad, n\u00f5udlus, makro\u00f6konoomilised tegurid) osas<\/li>
  • Konkurentsi reaktsioonide hindamine oma turule sisenemise suhtes, et v\u00f5imaldada ettevaatlikku planeerimist (konkurentsianal\u00fc\u00fcs)<\/li>
  • Olemasoleva tooteportfelli optimeerimine<\/li><\/ul><\/div>

    Kuidas saab sellist anal\u00fc\u00fcsi ajas\u00e4\u00e4stlikult ja nutikalt l\u00e4bi viia?<\/h3>

    Sel hetkel pakuvad end kaks v\u00f5imalust. Saate anal\u00fc\u00fcsi ise l\u00e4bi viia, mis maksab teile palju aega ja n\u00e4rve \u2013 eriti kui arvestada, kui vigased sellised anal\u00fc\u00fcsid sageli on, kui need on loodud ainult inimk\u00e4te poolt. Teine v\u00f5imalus, nimelt spetsiaalselt selleks loodud Amazon’i anal\u00fc\u00fcsit\u00f6\u00f6riist, on oluliselt soovitatavam. T\u00f5si on, et peate selle jaoks natuke raha v\u00e4lja k\u00e4ima. Kuid arvestades anal\u00fc\u00fcside t\u00e4psust ja ajas\u00e4\u00e4stu, mille te nende t\u00f6\u00f6riistade kasutamisega saavutate, on see investeering, mis kindlasti tasub end \u00e4ra.<\/p>

    Siin on meie usaldusv\u00e4\u00e4rne lahendus:<\/p>

    AMALYZE Shield<\/strong><\/p>

    AMALYZE Shield on kvaliteetne t\u00f6\u00f6riist ulatuslikeks turuanal\u00fc\u00fcsideks. Oma arvukate funktsioonidega pakub see s\u00fcvitsi minevaid \u00fclevaateid artiklite orgaanilisest n\u00e4htavusest, saab kasutada Amazon’i m\u00fc\u00fcgi hindajana, v\u00f5rdleb toodete tulemuslikkust ja v\u00f5imaldab detailset SEO-anal\u00fc\u00fcsi.<\/p>

    Lisaks sellele hinnatakse iga toodet erinevate kriteeriumide j\u00e4rgi \u2013 pealkirjast, piltidest kuni bulletpointide ja kirjeldusega. Seel\u00e4bi pakub AMALYZE Shield v\u00e4\u00e4rtuslikke andmeid, mis toetavad turundus- ja m\u00fc\u00fcgistrateegiate planeerimist. See n\u00e4itab parimat m\u00fc\u00fcgi j\u00e4rjestust, nii et saate kohe aru, millised tooted turul eriti n\u00f5utud on.<\/p>

    Saate samuti AMALYZE Shieldiga j\u00e4lgida oma ASIN-e ja v\u00f5rrelda neid otse konkurentsiga. Nii hoiate pidevalt silma peal oma tulemuslikkusel v\u00f5rreldes teiste pakkujatega turul.<\/p>

    K\u00f5ike seda t\u00e4iendavad funktsioonid br\u00e4ndi- ja m\u00fc\u00fcjaportfellide hindamiseks. Selle funktsiooni abil on teil v\u00f5imalus v\u00f5rrelda ja hinnata erinevaid br\u00e4nde ja m\u00fc\u00fcjaid, et paremini hinnata oma turupositsiooni ja vajadusel optimeerida. Nende ulatuslike anal\u00fc\u00fcsiv\u00f5imaluste t\u00f5ttu on AMALYZE Shield h\u00e4davajalik t\u00f6\u00f6riist iga\u00fchele, kes soovib t\u00f5siselt tegeleda turuanal\u00fc\u00fcsidega ja suurendada oma edu.<\/p>

    Kokkuv\u00f5te: Ja n\u00fc\u00fcd?<\/h2>

    Amazon’i m\u00fc\u00fcgi j\u00e4rjestus on \u00fcks paljusid n\u00e4itajaid e-kaubanduse hiiglasel ja hindab toote populaarsust. See p\u00f5hineb m\u00fc\u00fcginumbertel ja on seega hea n\u00e4itaja toote m\u00fc\u00fcgipotentsiaali kohta. Seda peaksite kindlasti arvesse v\u00f5tma, kui kaalute selle toote lisamist oma tooteportfelli.<\/p>

    \"\u00dche<\/figure>

    Lisaks sellele autasustatakse v\u00f5itjaid silmatorkava sildiga, mis loob klientides usaldusv\u00e4\u00e4rsuse ja kutsub ostma. Amazon’i m\u00fc\u00fcgi j\u00e4rjestuse n\u00e4gemiseks on vajalik vaid pilk toote detailide lehele. Nii saavad kauplejad ka konkurentsitoodete Amazon’i m\u00fc\u00fcgi j\u00e4rjestuse ilma eriliste t\u00f6\u00f6riistadeta v\u00e4lja selgitada.<\/p>

    Seega on t\u00e4iesti m\u00f5istlik, et kauplejana tegelete Amazon’i m\u00fc\u00fcgi j\u00e4rjestusega ja peate seda toote uurimisel meeles. Sest see on hea n\u00e4itaja, kui h\u00e4sti toode m\u00fc\u00fca v\u00f5ib.<\/strong><\/p>

    Pildiallikad piltide j\u00e4rjekorras: \u00a9 tomertu \u2013 stock.adobe.com \/ Ekraanipilt @ Amazon \/ \u00a9 sdx15 \u2013 stock.adobe.com \/ \u00a9 Yuliia \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    Bestsellerite nimekirju tunneme igast raamatupoest. Kes otsib uut raamatut, vaatab hea meelega ka, milline eksemplar on hetkel eriti palju m\u00fc\u00fcdud v\u00f5i milline autor on praegu populaarne. Kuid bestsellerite nimekirju ei ole ainult raamatute jaoks. Ka veebigigant koostab oma edetabeli: Amazoni m\u00fc\u00fcgirank. Aga mida see n\u00e4itaja \u00fcldse t\u00e4hendab? Ja kui me juba avatud k\u00fcsimusi teema kohta<\/p>\n","protected":false},"author":5,"featured_media":56222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1704],"tags":[],"class_list":["post-109812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muumine-amazonis"],"yoast_head":"\nKuidas saate Amazon'i m\u00fc\u00fcgi j\u00e4rjestust optimaalselt kasutada<\/title>\n<meta name=\"description\" content=\"Amazon'i m\u00fc\u00fcgi j\u00e4rjestuse lugemine ja t\u00f5lgendamine: Need 4 fakti, mida peaksite teadma Amazon'i m\u00fc\u00fcjana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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