{"id":109881,"date":"2020-04-07T12:25:00","date_gmt":"2020-04-07T12:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/strong-ekspertintervjuu-hasti-allikad-on-pool-voitu-nii-valmistud-kriisi-strong\/"},"modified":"2020-04-07T12:25:00","modified_gmt":"2020-04-07T12:25:00","slug":"strong-ekspertintervjuu-hasti-allikad-on-pool-voitu-nii-valmistud-kriisi-strong","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/strong-ekspertintervjuu-hasti-allikad-on-pool-voitu-nii-valmistud-kriisi-strong\/","title":{"rendered":"Ekspertintervjuu: H\u00e4sti allikad on pool v\u00f5itu \u2013 Nii valmistud kriisi!<\/strong>"},"content":{"rendered":"

Paljudes piirkondades seisis maailm paigal: Saksamaal olid avatud ainult s\u00fcsteemirelevantsed ettev\u00f5tted, nagu supermarketid v\u00f5i bensiinijaamad, Itaalia k\u00fclmutas isegi kogu mitteolulise tootmise ning Hispaania sulges samuti sellised ettev\u00f5tted, mida ei peeta h\u00e4davajalikuks.<\/p>

E-kaubandus kasutas m\u00f5nes sektoris \u00e4ra suurenenud n\u00f5udlust ja lukustusi \u2013 kuid registreeris ka kaotusi teistes valdkondades, just nagu f\u00fc\u00fcsiline jaem\u00fc\u00fck. Siiski seisid paljud veebim\u00fc\u00fcjad silmitsi t\u00e4iesti erineva probleemiga: kui tootmine seiskub, j\u00e4\u00e4vad nad pikaajaliselt kaubast ilma. Ja see v\u00f5ib Amazon m\u00fc\u00fcjatele t\u00e4hendada Buy Box kaotust, raskelt teenitud positsiooni v\u00f5i isegi konto peatamist.<\/p>

Kuid kuidas v\u00e4ltida varude puuduj\u00e4\u00e4ke Amazonis m\u00fc\u00fcjana, mida t\u00e4hendab s\u00f5ltuda \u00fchest tarnijast ja millised on EL-i siseste tarnijate eelised? R\u00e4\u00e4kisime kriisivastase allika leidmisest ekspertide Martina Schimmel ja Carsten Brandtiga.<\/p>

Kuid kuidas v\u00e4ltida varude puuduj\u00e4\u00e4ke Amazonis m\u00fc\u00fcjana, mida t\u00e4hendab s\u00f5ltuda \u00fchest tarnijast ja millised on EL-i siseste tarnijate eelised? R\u00e4\u00e4kisime kriisivastase allika leidmisest ekspertide Martina Schimmel ja Carsten Brandtiga.<\/p>

eksperdid<\/h2>

See blogipostitus avaldati esmakordselt 2020. aasta kevadel.<\/em><\/p>

intervjuu<\/h2>SELLERLOGIC: Tere, proua Schimmel, tere, h\u00e4rra Brandt! Mis te kindlasti oleksite k\u00f5igile \u00f6elnud juba enne koronapandeemiat, on see, et paljud jaem\u00fc\u00fcjad tunnevad seda praegu valusalt: v\u00e4\u00e4rtusahela kokkuvarisemise korral on \u00e4\u00e4rmiselt ebasoodne s\u00f5ltuda \u00fchest allikast. Millised on teised puudused, mida selline s\u00f5ltuvus v\u00f5ib kaasa tuua?<\/strong>Martina Schimmel<\/strong>: \u201cP\u00f5him\u00f5tteliselt on alati ebasoodne toetuda \u00fchele allikale \u2013 v\u00e4lja arvatud juhul, kui m\u00fc\u00fcte ainult \u00fchte toodet, mille puhul seda tavaliselt ei saa v\u00e4ltida. Kuid ma eeldan normaalset juhtumit, kus jaem\u00fc\u00fcja m\u00fc\u00fcb mitmeid tooteid, sageli isegi erinevatest segmentidest. Siis ei ole m\u00f5istlik hankida k\u00f5ike \u00fchest tarnijast \u2013 olgu see siis Hiinas, Euroopas v\u00f5i mujal. Ja sellel on mitmeid p\u00f5hjuseid: Esiteks, tootja, kes on hea k\u00f6\u00f6gitarvete arendamisel ja tootmisel, ei ole tingimata portselani ekspert. Eriti Hiinas on need v\u00e4ga erinevad oskused, mida tavaliselt toodetakse erinevates tehaste. Teiseks, tarnija m\u00f5istab ka p\u00e4rast teatud aega, et nad on selle jaem\u00fc\u00fcja ainus tarnija \u2013 ja nad kasutavad seda v\u00f5imu hindade ja kvaliteedi osas.\u201dCarsten Brandt<\/strong>: \u201cT\u00e4pselt. Kui ma s\u00f5ltun ettev\u00f5ttena ainult \u00fchest tarnijast, panen ma end tahtmatult massiivsesse s\u00f5ltuvusse. See m\u00f5jutab mitte ainult potentsiaalseid varude puuduj\u00e4\u00e4ke, mis v\u00f5ivad praeguses olukorras ettearvamatult tekkida ja seej\u00e4rel katastroofilisi tagaj\u00e4rgi omada. Isegi tavatingimustes teeb ainult \u00fche allika kasutamine mind tarneaja ja -v\u00f5imsuse osas, aga ka kvaliteedi ja hinna osas ebamugavaks. Teiselt poolt on sageli olemas pikaajaline ja tihe kliendi ja tarnija suhe, mis on samuti \u00e4riedu jaoks oluline. Seet\u00f5ttu saab ja tuleks seda luua rohkem kui \u00fche pakkujaga.\u201dSELLERLOGIC: Oletame, et olen praegu s\u00f5ltuvuses \u00fchest allikast, n\u00e4iteks Hiinast v\u00f5i Itaaliast, ja ma m\u00f5istan, et varud hakkavad peagi otsa saama \u2013 mida ma saan selle vastu teha?<\/strong>Brandt<\/strong>: \u201cPole t\u00e4htis, millise allika s\u00f5ltuvuses te praegu olete. Keegi ei saa praeguses olukorras \u00f6elda, kas pikaajaline tarnija, kellega olete loonud hea \u00e4risuhte, suudab homme veel tarnida. Seet\u00f5ttu on oluline oma hankesuhteid testida ja v\u00e4lja t\u00f6\u00f6tada plaan B, kus otsite t\u00e4iendavaid v\u00f5i alternatiivseid tarnijaid. B2B platvormid nagu Europages<\/em> v\u00f5i Wer liefert was<\/em> v\u00f5ivad aidata leida \u00f5ige pakkuja.\u201d

\u201cNo one can say in the current situation whether the long-time supplier can still deliver tomorrow.\u201d<\/p><\/blockquote><\/figure>Wer liefert was<\/em> on samuti just k\u00e4ivitanud uue teenuse nimega wlw Connect<\/em>, mis lihtsustab oluliselt hankimist. Otsija esitab taotluse koos peamiste detailidega ja saab tagasi istuda. Me otsime seej\u00e4rel sobivaid pakkujaid, kellel on praegu v\u00f5imekus, aga ka t\u00f5eliselt v\u00f5imekus, et selle taotlusega toime tulla, ja tagastame selle ettev\u00f5tete nimekirja otsijale. Sellest pikast nimekirjast valib ta seej\u00e4rel kaks v\u00f5i kolm ettev\u00f5tet, mida ta sobivaks peab, v\u00f5tab nendega \u00fchendust ja saab otse alustada l\u00e4bir\u00e4\u00e4kimisi pakkumiste osas.SELLERLOGIC: Praegu seisavad privaatlabeli m\u00fc\u00fcjad silmitsi eriti raskete v\u00e4ljakutsetega. Kas selle segmendi jaoks on olemas spetsiifilisi l\u00e4henemisviise, et majanduslikku kahju v\u00f5imalikult palju v\u00e4hendada?<\/strong>Schimmel<\/strong>: \u201cMa arvan, et on oluline k\u00f5igepealt eristada t\u00f5elisi privaatlabeli m\u00fc\u00fcjaid ja tooteid ning valeprivaatlabelit. Esimesed m\u00fc\u00fcvad toodet, mis on t\u00f5eliselt arendatud, disainitud ja toodetud spetsiaalselt nende jaoks. Viimased m\u00fc\u00fcvad standardtoodet standardversioonis ja lasevad tootjal sellele oma logo panna, et neil oleks Amazonis oma nimekiri.\u201d

Endised privaatlabeli m\u00fc\u00fcjad seisavad t\u00f5epoolest silmitsi raskustega, kui nende toode ei saa tarnijalt praegu tarnitud. Alternatiivse allika leidmine ja j\u00e4rgmist toote arendamine on aegan\u00f5udev \u2013 ja selle ajaks suudab tavaliselt normaalne tarnija t\u00f5en\u00e4oliselt j\u00e4lle tarnida.<\/p>

Pseudo-privaatlabeli m\u00fc\u00fcjatel on selles olukorras oluliselt lihtsam, kuna tavaliselt on standardtoode, mida nad ostavad, n\u00e4iteks Hiinas, saadaval ka Euroopa importijalt. Siis peavad nad ainult kaaluma, kas ja kuidas nad saavad oma logo paigutada. Paljudel juhtudel ei ole isegi vajalik, et see oleks toodetel endil tr\u00fckitud; selle asemel peab m\u00fc\u00fcja lihtsalt EAN-koode \u00fcmber nimetama \u2013 muidugi uue tarnija n\u00f5usolekul.<\/p>SELLERLOGIC: Millised on tegevused, mida veebim\u00fc\u00fcjad peaksid pikaajaliselt ette v\u00f5tma, kui nad soovivad v\u00e4hendada oma s\u00f5ltuvust Hiinast?<\/strong>Brandt<\/strong>: \u201cSiin on samuti oluline v\u00e4ltida s\u00f5ltuvusi. Olgu need Hiinast v\u00f5i m\u00f5nest muust maailma osast. Soovitatav on mitte toetuda ainult \u00fchele tarnijale, vaid luua usaldusv\u00e4\u00e4rne \u00e4risuhte mitme hankimise allikaga. Eriti sellistel aegadel on tihe \u00e4risuhe eriti oluline. Pikaajaliste ja tihedalt kontaktis olevate \u00e4ripartneritega saate avameelselt ja eelk\u00f5ige varakult arutada v\u00f5imalikke varude puuduj\u00e4\u00e4ke ning seej\u00e4rel p\u00f6\u00f6rduda vajadusel tarnijate B v\u00f5i C poole, et suurendada v\u00f5imekust.\u201dSchimmel<\/strong>: \u201c\u00dcldiselt soovitan jaem\u00fc\u00fcjatel oma tarnijate valiku ja hindamise jagada p\u00f5hivaliku ja t\u00e4iendava valiku vahel. Kui ma otsin tarnijat oma p\u00f5hivaliku tooteks, on oluline, et ma, esiteks, saaksin v\u00f5imalikult l\u00e4hedale otsesele allikale, teiseks, s\u00e4ilitaksin otsese kontakti tarnijaga ja kolmandaks, tagaksin, et tarnija on selles segmendis t\u00f5eline professionaal. Sest ainult siis saan ma hea hinna ja hea toote.\u201dKui ma otsin tarnijat \u00fche v\u00f5i mitme toote jaoks oma t\u00e4iendavas valikus (olgu see siis sagedasti muutuv v\u00f5i p\u00fcsiv), on parem t\u00f6\u00f6tada kellegagi, kes suudab pakkuda laia tootevalikut \u00fcldiselt headel ostuhindadel. Sest pole m\u00f5tet otsida uut tarnijat iga uue t\u00e4iendava toote jaoks, neid tutvustada jne. Selleks on ideaalne hankimisplatvorm nagu Zentrada<\/a>. Minevikus t\u00e4itis seda rolli klassikaline hulgim\u00fc\u00fcja, kuid neid on t\u00e4nap\u00e4eval peaaegu mitte.SELLERLOGIC: Millised on tegevused, millele algajad peaksid kindlasti t\u00e4helepanu p\u00f6\u00f6rama hankimise osas?<\/strong>

Schimmel<\/strong>: \u201cEriti alustades peaks esmalt ostma kaubanduskaubad EL-ist. Sest alguses peab Amazon’i m\u00fc\u00fcja tegelema nii paljude teiste oluliste teemadega (ettev\u00f5tlus, kuidas Amazon t\u00f6\u00f6tab, millised n\u00f5udmised klientidel on jne). Kui keegi tahab siis ka otse asuda toote ostmise seiklusele Hiinas, toodete importimisele ja k\u00f5igi sertifikaatide ja regulatsioonidega tegelemisele, siis minu arvates on see sarnane harakirile.<\/p>

\u201cIf someone then wants to embark on the adventure of importing products, then in my view, that is akin to harakiri.\u201d<\/p><\/blockquote><\/figure>

Sest tuleb teada, et m\u00fc\u00fcjad, kes m\u00fc\u00fcvad kaupu kolmandatest riikidest, saavad tootjaks ja kannavad t\u00e4ielikku vastutust k\u00f5igi selle toote t\u00fc\u00fcbi regulatsioonide j\u00e4rgimise eest: m\u00e4rks\u00f5na vastavuse deklaratsioon. Kui m\u00fc\u00fcja ostab sama toote Euroopa importijalt, on importija tootja. Ilusa k\u00f5rvalm\u00f5juna saab m\u00fc\u00fcja esmalt kontrollida, millised standardid on tootel v\u00f5i karbil m\u00e4rgitud. Ja kui hiljem tekivad probleemid, saab m\u00fc\u00fcja importijat vastutusele v\u00f5tta. Kui nad ostsid toote Hiinast, on m\u00fc\u00fcja vastutuse ahela viimane l\u00fcli.<\/p>

SELLERLOGIC: Kui kaua kulub aega, enne kui tootmine naaseb normaalsesse seisundisse, ja milline m\u00f5ju v\u00f5ib sel olla suvekaupade \u00e4ritegevusele?<\/strong><\/p>

Schimmel<\/strong>: \u201cHah \u2026 keegi ei saa t\u00e4na t\u00e4pselt \u00f6elda \u2026 See s\u00f5ltub samuti v\u00e4ga palju piirkonnast, kus tootmine toimub Hiinas v\u00f5i n\u00e4iteks Itaalias v\u00f5i Hispaanias. Kui tootmine asub tugevalt m\u00f5jutatud piirkonnas \u2013 v\u00f5i kui tarnija toetub nende piirkondade kaupadele \u2013 siis kindlasti kulub kauem aega, et k\u00f5ik normaalsesse seisundisse naasta. Kuid ma tean ka palju Aasia piirkondi, kus tootmine on juba naasnud normaalsesse seisundisse v\u00f5i on vaid veidi v\u00e4henenud. Seal on tekkinud vaid nelja kuni kuue n\u00e4dala viivitus, mis on tulenenud pikendatud Hiina uusaastast. Ja n\u00fc\u00fcd t\u00f6\u00f6tab n\u00e4omaskide ja maskide tootmine Hiinas t\u00e4isv\u00f5imsusel. Uued saadetised j\u00f5uavad Euroopasse iga n\u00e4dal, mis jaotatakse jaem\u00fc\u00fcjatele ja meditsiiniasutustele.\u201d<\/p>

Brandt<\/strong>: \u201cMa arvan samuti, et kui kaua piirangud kestavad ja millal majanduselu t\u00e4ielikult k\u00e4ivitub, ei saa praegu usaldusv\u00e4\u00e4rselt \u00f6elda. Kuid olen kindel, et Corona pandeemia avaldab olulist m\u00f5ju suve\u00e4ritegevusele k\u00f5ikides valdkondades. Praegused numbrid hindavad 2020. aasta sisemajanduse kogutootmise v\u00e4henemist 2,8 protsenti.\u201d<\/p>

SELLERLOGIC: Kas on ka teisi p\u00f5hjuseid, miks veebim\u00fc\u00fcjad peaksid hankima kaupu muudest kohtadest peale Hiina?<\/strong><\/p>

Schimmel<\/strong>: \u201cLisaks \u00fclaltoodud EL-ist ostmise eelistele r\u00e4\u00e4givad l\u00fchiajaline saadavus ja v\u00f5imalus hankida v\u00e4iksemaid koguseid ning eelistada l\u00fchikese etteteatamisega uuesti tellimist samuti EL-ist ostmise kasuks. R\u00e4\u00e4kimata sellest, et on tooteid, mille puhul on Hiinast hankimine iseenesest keelatud: n\u00e4iteks ehtsad kaubam\u00e4rgiga tooted v\u00f5i litsentseeritud esemed. Need tuleb alati osta ametlikult tootjalt, \u00fchelt nende jaotuskpartnerilt v\u00f5i litsentsiomanikult.\u201d<\/p>

Brandt<\/strong>: \u201cKirjeldatud s\u00f5ltuvuste t\u00f5ttu tasub alati uurida \u00fcmbritsevaid turge. Euroopa pakkujatel on n\u00e4iteks l\u00fchemate tarneedute eelis, kaupade liikumine EL-is on tollivaba ja seal on \u00fchtne valuuta \u2013 nimetades vaid m\u00f5ningaid eeliseid.\u201d<\/p>

SELLERLOGIC: Ait\u00e4h!<\/strong><\/p>

Image credits in the order of the images: \u00a9 aerial-drone \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Paljudes piirkondades seisis maailm paigal: Saksamaal olid avatud ainult s\u00fcsteemirelevantsed ettev\u00f5tted, nagu supermarketid v\u00f5i bensiinijaamad, Itaalia k\u00fclmutas isegi kogu mitteolulise tootmise ning Hispaania sulges samuti sellised ettev\u00f5tted, mida ei peeta h\u00e4davajalikuks. E-kaubandus kasutas m\u00f5nes sektoris \u00e4ra suurenenud n\u00f5udlust ja lukustusi \u2013 kuid registreeris ka kaotusi teistes valdkondades, just nagu f\u00fc\u00fcsiline jaem\u00fc\u00fck. Siiski seisid paljud veebim\u00fc\u00fcjad<\/p>\n","protected":false},"author":3,"featured_media":2059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1008],"tags":[],"class_list":["post-109881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naepunaeited-trikid"],"yoast_head":"\nVeebim\u00fc\u00fck: Kuidas hea hankimine kaitseb tulude languse eest<\/title>\n<meta name=\"description\" content=\"Valmis kriisiks: Veebim\u00fc\u00fcgis on hea hankimine kuldav\u00e4\u00e4rt! 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