{"id":109884,"date":"2024-01-29T14:55:41","date_gmt":"2024-01-29T14:55:41","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/otseses-dialoogis-koige-sagedamini-esitatud-kusimused-amazoni-jaemuujatelt\/"},"modified":"2024-01-29T14:55:41","modified_gmt":"2024-01-29T14:55:41","slug":"otseses-dialoogis-koige-sagedamini-esitatud-kusimused-amazoni-jaemuujatelt","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/otseses-dialoogis-koige-sagedamini-esitatud-kusimused-amazoni-jaemuujatelt\/","title":{"rendered":"Otseses dialoogis \u2013 K\u00f5ige sagedamini esitatud k\u00fcsimused Amazoni jaem\u00fc\u00fcjatelt"},"content":{"rendered":"

Viimastel kuudel oleme paljude \u00fcrituste k\u00e4igus saanud v\u00e4\u00e4rtuslikke ideid vestlustest klientide ja partneritega. Olgu see meie messiboksis OMR-is l\u00f5\u00f5gastava \u00f5lleklaasi k\u00f5rvale v\u00f5i aruteluringides p\u00e4rast meie esinemist Amazoni m\u00fc\u00fcjate p\u00e4eval Berliinis \u2013 silmast silma suhtlemine on endiselt inspireerivam kui telefonik\u00f5ned v\u00f5i videok\u00f5ned. Samuti meenutame t\u00e4nuga veebinare, mida oleme saanud korraldada koos meie partneritega. Need on andnud mitte ainult v\u00e4\u00e4rtuslikke teadmisi, vaid ka rohkelt m\u00f5tteid tuleviku jaoks<\/p>

Just this kind of thought-provoking ideas will be taken up and discussed in this blog post<\/p>

K\u00fcsimused FBA-tagastuste teemal<\/h2>

Ei ole kahtlust, et need, kes kasutavad FBA-d, on Amazoni teiste non-FBA m\u00fc\u00fcjate ees selges eelises. Siiski peaks olema, eriti arvestades pidevalt kasvavaid FBA kulusid, t\u00e4helepanelik protsesside \u00fcle, mis toimuvad laos ja Amazoni aruannetes. Eriti tuleb tuvastada ja teatada vigadest, et n\u00f5uda sellega seotud tagastusi.<\/p>

FBA-vead j\u00e4\u00e4vad kuni 10 kuuks avastamata<\/h3>

\u201eMa kuulsin esmakordselt FBA vigadest oma s\u00f5prade kaudu.\u201d<\/span><\/p><\/blockquote>

K\u00fcsimusele, kuidas m\u00fc\u00fcjad ja m\u00fc\u00fcjad saavad teada, et Amazoni FBA-ladudes esinevad vead, vastas 60%, et nad pidid selle ise v\u00e4lja selgitama. See juhtus kas nende arvestustes esinevate ebak\u00f5lade t\u00f5ttu, n\u00e4iteks kui laos registreeriti v\u00e4hem artikleid kui algselt saadetud, v\u00f5i teiste m\u00fc\u00fcjate vihjete kaudu. Lisaks selgus, et m\u00fc\u00fcjatel v\u00f5is kuluda kuni k\u00fcmme kuud, et m\u00e4rkida, et nad saavad tagastuse n\u00f5uda, m\u00f5nel juhul isegi v\u00e4ga suurte tagastussummadega.<\/p>

J\u00e4rgmine samm: tagastus, aga kuidas?<\/h3>

Esiteks peab kaupmees t\u00f5endama, et kahju on p\u00f5hjustatud Amazonist. Selleks vajalike aruannete leidmine on paljude m\u00fc\u00fcjate jaoks juba liiga aegan\u00f5udev. Eriti v\u00e4ikeste tagastuste puhul ei soovita aega investeerida, et paljude saadaval olevate aruannete hulgast v\u00e4lja valida need, mis on seotud oma tagastusega.<\/p>

Kui see on tehtud, peab j\u00e4rgmises etapis m\u00fc\u00fcja veenma Seller Supporti, mis mitte harva n\u00f5uab m\u00fc\u00fcjatelt palju visadust. Ja nagu see poleks piisav, tuleb olukord vajadusel eskaleerida konto haldurile v\u00f5i teistele kanalitele, kui Seller Supportis ei edene.<\/p>

Meie veebinaridel oleme m\u00e4rganud, et paljud m\u00fc\u00fcjad ei ole veel kuulnud tarkvaralahendustest, mis on spetsialiseerunud just sellele protsessile, ja seet\u00f5ttu n\u00f5udsid nad alati k\u00e4sitsi oma tagastusi \u2013 eeldusel, et tagastussumma on neile tasuv. See viis paljude v\u00e4ikeste summade kuhjumiseni, mida ajapuuduse t\u00f5ttu ei n\u00f5utud tagasi. Seega puudus teadlikkus sellistest ettev\u00f5tetest nagu SELLERLOGIC, mis pakuvad automatiseeritud lahendust nagu Lost & Found<\/a>, millega neid protsesse saab hetkega teostada.<\/p>

\"Mit<\/figure>

Vigade tuvastamine kuni 18 kuud tagasi<\/h3>

K\u00fcsimus, mis on igas varasemas veebinaris esile kerkinud, puudutab Lost & Found ajaliselt ulatust FBA vigade avastamisel \u2013 s\u00f5ltuvalt juhtumitest on see kuni 18 kuud tagasi, ainult juhtumite puhul “FBA tasud” on ulatus kolm kuud ja juhtumite puhul “Saadetised” kuus kuud. Arvestades, et enamik m\u00fc\u00fcjatest kuuleb FBA vigadest ja tagastamise v\u00f5imalusest alles umbes k\u00fcmne kuu p\u00e4rast, on see \u00e4\u00e4rmiselt oluline k\u00fcsimus. Tegelikult v\u00f5ib 18 kuuga palju kuhjuda. Pole haruldane, et esimene tagastus SELLERLOGIC uutele klientidele ulatub viie numbrini, eriti ettev\u00f5tetele, millel on suur tagastuste arv, n\u00e4iteks r\u00f5ivaste valdkonnas.<\/p>

K\u00fcsimused hinnakujunduse teemal<\/h2>

Hinnastrateegia<\/h1>\n

Hind on ja j\u00e4\u00e4b k\u00f5ige olulisemaks m\u00f5\u00f5dikuks Buy Box v\u00f5itmiseks Amazonis. Seet\u00f5ttu on oluline hoida oma hinnastrateegia konkurentsiv\u00f5imelisena, mis aga n\u00f5uab palju aega ja energiat, eriti kui m\u00fc\u00fcakse professionaalselt ja hallatakse rohkem kui 10 kuni 20 SKU-d. SELLERLOGIC Repricer<\/a> on siin suur abimees. Siiski kerkivad aeg-ajalt esile m\u00f5ned k\u00fcsimused.<\/p>

Was passiert, wenn zwei SELLERLOGIC Repricer aufeinander treffen?<\/h3>

\u00dcha sagedamini kohtame k\u00fcsimust, mis juhtuks, kui kaks inimest m\u00fc\u00fcksid sama toote samaaegselt sama Repricer abil. Kas Repricer l\u00f5petab t\u00f6\u00f6? Kas m\u00f5lemad kaotavad Buy Box? Kas Repricer teeb ekraanipildi?<\/p>

Vastus on lihtsam, kui arvata osatakse: Buy Box antakse isikule, kellel on parimad \u2013 hinnast s\u00f5ltumatud \u2013 m\u00f5\u00f5dikud.<\/p>

Sellega m\u00f5eldakse m\u00f5\u00f5dikuid, mida Amazon peab Buy Box v\u00f5itmiseks asjakohaseks. Hind on endiselt k\u00f5ige olulisem m\u00f5\u00f5dik. Kui aga m\u00f5lemad m\u00fc\u00fcjad on parima hinna optimeerinud, suunab algoritm teised m\u00f5\u00f5dikud<\/a> fookusesse. Nende hulka kuuluvad muu hulgas klienditeenindus, m\u00fc\u00fcja reiting, tellimuse defekti m\u00e4\u00e4r, toote\u00fclevaadete arv ja kvaliteet, tarneaeg ning kliendile tagastamise poliitika osas paindlikkus. Millised m\u00f5\u00f5dikud on konkreetses olukorras m\u00e4\u00e4ravad, s\u00f5ltub t\u00e4ielikult konkreetsest juhtumist. Sageli on ka toote asukoht m\u00e4\u00e4rav. N\u00e4iteks kui kaks inimest v\u00f5itlevad Buy Box p\u00e4rast toodet, mida m\u00fc\u00fcakse peamiselt Itaalias, v\u00f5idab see, kelle toode saab kiiremini Itaaliasse, kuna see on n\u00e4iteks M\u00fcnchenis laos ja mitte Berliinis.<\/p>

Veel \u00fcks v\u00f5imalus on Buy Box jagamine m\u00fc\u00fcjate vahel. Kui see juhtub, kuvatakse see ka meie tarkvaras.<\/p>

\"Otseses<\/figure>

Ein Repricer ist mehr als eine \u201eBuy Box-Maschine\u201d<\/h3>

Kaupade m\u00fc\u00fcjad tahavad ainult \u00fchte: k\u00f5rget Buy Box osakaalu k\u00f5igis oma toodetes. Me m\u00f5istame seda. Seet\u00f5ttu oleme loonud Repricer, mis tagab paljudele meie klientidele Buy Box osakaalu 90% ja sellega kaasneva suurenenud m\u00fc\u00fcgiv\u00f5ime ja n\u00e4htavuse.<\/p>

\"Repricer<\/figure>

\u201eMis oli j\u00e4lle Push strateegia?\u201d<\/span><\/p><\/blockquote>

Kuna enamik meie kliente ja partnereid n\u00e4evad oma vajadused kaetud ainult Buy Box strateegia kasutamise kaudu, ei tea nad sageli, et Repricer suudab rohkem kui “ainult” Buy Box v\u00f5ita. N\u00e4iteks v\u00f5imaldab m\u00fc\u00fcjatele soojuskaardi kasutamine t\u00e4pselt n\u00e4idata, millal tehti k\u00f5ige rohkem m\u00fc\u00fcke ja millal tuleks vastavalt hinda t\u00f5sta. Lisaks saab Repricer abil automatiseerida ka asjakohaseid hinnastrateegiaid, n\u00e4iteks hinna t\u00f5stmist v\u00f5i langetamist teatud ajavahemiku m\u00f6\u00f6dudes v\u00f5i teatud arvu toodete m\u00fc\u00fcmisel. Kokku pakub SELLERLOGIC Repricer seitsme strateegia komplekti, mida Amazoni m\u00fc\u00fcjad saavad kasutada, et muuta oma hinnastrateegiad d\u00fcnaamilisemaks kui konkurentidel. Siin on valik:<\/p>

  1. Buy Box<\/strong>: Fookus Amazoni Buy Box-le on \u00fclioluline m\u00fc\u00fcgiv\u00f5imaluste maksimeerimiseks. Kui tooted on Buy Box-s, optimeerib SELLERLOGIC t\u00f6\u00f6riist automaatselt hindu, et maksimeerida m\u00fc\u00fcgihinna t\u00e4itmisv\u00f5imet. Buy Box-s saab k\u00fcsida k\u00f5rgemaid hindu kui m\u00fc\u00fcjatelt, kes ei ole seda staatust saavutanud, kuna siin toimub 90% k\u00f5igist m\u00fc\u00fcgidest. SELLERLOGIC v\u00f5imaldab samaaegset ja t\u00e4ielikult automatiseeritud j\u00e4lgimist m\u00f5lema eesm\u00e4rgi osas: optimaalsed v\u00f5imalused Buy Box-le ja parim v\u00f5imalik m\u00fc\u00fcgihind toodetele.<\/li>
  2. Push<\/strong>: Push strateegia p\u00f5hineb m\u00fc\u00fcja m\u00fc\u00fcgistatistikatel. Repricer t\u00f5stab m\u00fc\u00fcgihinda, kui kindlaksm\u00e4\u00e4ratud ajavahemiku jooksul tehakse tellimusi. Kui oodatud m\u00fc\u00fcgistatistikad ei saavuta, kohandab t\u00f6\u00f6riist hinda allapoole. See strateegia v\u00f5imaldab reguleerida toote hinda vastavalt tegelikele tellimuste kogustele. M\u00fc\u00fcja m\u00e4\u00e4rab, kui sageli peab toode teatud ajavahemiku jooksul m\u00fc\u00fcdud olema (nt viis korda p\u00e4evas v\u00f5i k\u00fcmme korda n\u00e4dalas). Kui seda eesm\u00e4rki ei saavutata v\u00f5i k\u00f5ige halvemal juhul ei toimu m\u00fc\u00fcki, korrigeeritakse hinda veidi allapoole, et luua suurem ostu\u00e4ri. <\/li>
  3. P\u00e4evane Push:<\/strong> P\u00e4evane Push strateegia h\u00f5lmab m\u00fc\u00fcgihinna m\u00e4\u00e4ramist kesk\u00f6\u00f6l, mida saab automaatselt kohandada vastavalt igap\u00e4evastele m\u00fc\u00fcgistatistikatele. Limiteerimise seadmine v\u00f5imaldab hindade automaatset t\u00f5stmist v\u00f5i langetamist vastavalt m\u00fc\u00fcdud \u00fchikute arvule. See v\u00f5imaldab m\u00fc\u00fca eelnevalt m\u00e4\u00e4ratud kogust tooteid alghinnaga ja t\u00e4iendavaid tooteid k\u00f5rgemate v\u00f5i madalamate hindadega. Kui teatud ajavahemikuks on vajalik suurenenud m\u00fc\u00fck, saab hinna taastada algv\u00e4\u00e4rtusele, et tagada toote n\u00e4htavus ja kohalolek.<\/li><\/ol><\/div>

    Amazoni l\u00e4vehindade m\u00f5ju<\/h3>

    \u201eMis t\u00e4pselt on Amazoni l\u00e4vehind ja kas see kuvatakse teie lahenduses?”<\/span><\/p><\/blockquote>

    Amazoni l\u00e4vehind on hind, mille Amazon m\u00e4\u00e4rab, kui kallis toode v\u00f5ib olla, et see oleks endiselt Buy Box-le kvalifitseeruv. Kuidas Amazon seda hinda m\u00e4\u00e4rab, on keeruline defineerida, kuna m\u00e4ngib rolli palju tegureid. N\u00e4iteks peaks Amazon kontrollima ja v\u00f5rreldama hindu teistel turul ning ka erinevate pakkumiste hinnavahemik Amazonis peaks m\u00f5jutama l\u00e4vehinda.<\/p>

    Sageli on l\u00e4vehind madalam kui teiste turu keskmine hind. M\u00fc\u00fcjate jaoks v\u00f5ib see esmapilgul tunduda pigem suboptimaalne \u2013 kuid madalad hinnad toovad Amazonis rohkem kliente ja seega rohkem m\u00fc\u00fcke, mis t\u00e4hendab, et l\u00f5puks on see kasuks nii Amazonile kui ka Amazoni m\u00fc\u00fcjatele.<\/p>

    L\u00e4vehind kuvatakse SELLERLOGIC Repricer armatuurlaud. Amazoni m\u00fc\u00fcjad saavad seal n\u00e4ha, kui palju ja milliseid nende tooteid on praegu \u00fcle Amazoni m\u00e4\u00e4ratud l\u00e4vehinna. See teave on \u00e4\u00e4rmiselt oluline, kuna need tooted ei saa n\u00fc\u00fcd enam v\u00f5i saavad vaid raskendatult Buy Box v\u00f5ita.<\/p>

    \"Otseses<\/figure>

    Kokkuv\u00f5te<\/h2>

    Ei saa eitada, et Amazon platvormina muutub \u00fcha edukamaks ja pakub seega Amazoni m\u00fc\u00fcjatele rohkem v\u00f5imalusi k\u00f5rgete marginaalide saavutamiseks. Samas ei saa t\u00e4helepanuta j\u00e4tta ka kasvavat konkurentsi, mis aastast aastasse suureneb. K\u00f5ik see ei tee Amazoni m\u00fc\u00fcjate elu kindlasti lihtsamaks, eriti arvestades, et Amazon ise keskendub pigem ostjatele, reklaamidele ja \u00fcldisele laienemisele uutele turgudele, mitte m\u00fc\u00fcjatele.<\/p>Professionaalselt Amazoni m\u00fc\u00fcjana peab seet\u00f5ttu tulevikus rohkem aega investeerima konkurentsi \u00fcletamisse \u2013 n\u00e4iteks paremate hinnastrateegiate ja k\u00f5igi rahaliste v\u00f5imaluste kasutamise kaudu. Seet\u00f5ttu on m\u00f5istlik tutvuda lahendustega, mis saavad \u00fcle v\u00f5tta aegan\u00f5udvaid, korduvaid, kuid siiski v\u00e4ga olulisi \u00fclesandeid. SELLERLOGIC Repricer<\/a> ja Lost & Found<\/a> on kaks sellist lahendust, mis on v\u00e4lja t\u00f6\u00f6tatud ettev\u00f5tte poolt, kus te olete Amazoni m\u00fc\u00fcjana esikohal.

    Piltide autori\u00f5igused piltide j\u00e4rjekorras: \u00a9 Dilok \u2013 stock.adobe.com, \u00a9 Suriya \u2013 stock.adobe.com, \u00a9 Michael Traitov \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Viimastel kuudel oleme paljude \u00fcrituste k\u00e4igus saanud v\u00e4\u00e4rtuslikke ideid vestlustest klientide ja partneritega. Olgu see meie messiboksis OMR-is l\u00f5\u00f5gastava \u00f5lleklaasi k\u00f5rvale v\u00f5i aruteluringides p\u00e4rast meie esinemist Amazoni m\u00fc\u00fcjate p\u00e4eval Berliinis \u2013 silmast silma suhtlemine on endiselt inspireerivam kui telefonik\u00f5ned v\u00f5i videok\u00f5ned. Samuti meenutame t\u00e4nuga veebinare, mida oleme saanud korraldada koos meie partneritega. Need on andnud<\/p>\n","protected":false},"author":6,"featured_media":49786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1008],"tags":[],"class_list":["post-109884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naepunaeited-trikid"],"yoast_head":"\nSELLERLOGIC | Populaarsed kliendi- ja partnerik\u00fcsimused<\/title>\n<meta name=\"description\" content=\"Millised k\u00fcsimused on Amazon m\u00fc\u00fcjatel ja partneritel viimastel kuudel k\u00f5ige rohkem muret valmistanud? 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