{"id":109893,"date":"2021-06-29T12:58:00","date_gmt":"2021-06-29T12:58:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/mis-on-amazoni-muuja-programm-ja-kellele-see-sobib\/"},"modified":"2021-06-29T12:58:00","modified_gmt":"2021-06-29T12:58:00","slug":"mis-on-amazoni-muuja-programm-ja-kellele-see-sobib","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/mis-on-amazoni-muuja-programm-ja-kellele-see-sobib\/","title":{"rendered":"Mis on Amazoni m\u00fc\u00fcja programm ja kellele see sobib?"},"content":{"rendered":"

Amazonis saate \u00fcldiselt m\u00fc\u00fca kahel erineval viisil: l\u00e4bi Amazoni m\u00fc\u00fcja programmi v\u00f5i m\u00fc\u00fcjana. Selles blogis arutame, kuidas programm t\u00f6\u00f6tab, mida see teile pakkuda saab ja millised on selle puudused.<\/p>

Amazoni m\u00fc\u00fcjad<\/strong> omavad B2B suhet veebigigandiga<\/h2>

Erinevalt m\u00fc\u00fcja programmist m\u00fc\u00fcte m\u00fc\u00fcjana Amazoni, mitte l\u00e4bi Amazoni l\u00f5pptarbijatele. Nii sisenete regulaarsetesse \u00e4risuhetesse e-kaubanduse gigandiga. Seej\u00e4rel m\u00fc\u00fcb Amazon teie tooteid tarbijatele.<\/p>

Amazoni m\u00fc\u00fcjad <\/strong>toovad oma kaupu suures koguses veebigigandile, kes hoolitseb m\u00fc\u00fcgi, tulude j\u00e4lgimise, kliendikontaktide ja viimase, kuid mitte v\u00e4hem t\u00e4htsa, hinnakujunduse eest. Huvi korral l\u00e4bir\u00e4\u00e4givad osalised tingimused Amazoni ees ja esitavad hinnakirjad. Amazon v\u00f5rdleb neid konkurentide pakkumistega ja koostab selle p\u00f5hjal pakkumise.<\/p>

Kui aktsepteerite seda pakkumist, v\u00f5ib esimene kohaletoimetamine toimuda umbes kuu p\u00e4rast. Seej\u00e4rel peate m\u00fc\u00fcjana laadima oma Amazoni kontole \u00fcles toote tabelid <\/strong>, kuna need on vajalikud toote detaillehtede loomiseks. Saate need tabelid lisada Amazoni m\u00fc\u00fcja keskuses p\u00e4rast sisselogimist varude vahekaardil.<\/p>

Amazoni m\u00fc\u00fcja<\/strong> programmi eelised<\/h2>

Need, kes ei osale aktiivselt turuplatsitegevustes m\u00fc\u00fcjatena, saavad samuti oma eeliseid. Lisaks t\u00f6\u00f6 lihtsusele \u2013 n\u00e4iteks seet\u00f5ttu, et Amazon v\u00f5tab enda kanda \u00fclesanded nagu klienditugi, tagastuste haldamine ja tulude j\u00e4lgimine \u2013 on veel t\u00e4iendavaid eeliseid:<\/p>

Professionaalide tugi: Amazoni m\u00fc\u00fcja juhid<\/strong><\/h3>

Amazoni m\u00fc\u00fcja teenuste programm toetab teid m\u00fc\u00fcjana Amazon.de-s, et tagada ja tugevdada teie pikaajalist edu. See on turuoperaatori lubadus.<\/p>

Nagu eespool mainitud, tegutsevad Amazoni m\u00fc\u00fcjad p\u00f5him\u00f5tteliselt veebigigandi tarnijatena. Seet\u00f5ttu peate t\u00f5en\u00e4oliselt palju koost\u00f6\u00f6d tegema Amazoni m\u00fc\u00fcja juhiga. See isik esindab ettev\u00f5tte poolt ja l\u00e4bir\u00e4\u00e4gib teiega muu hulgas lepingu tingimused.<\/p>

Teiste \u00fclesannete hulka kuuluvad turundustegevuste ja kliendirahulolu haldamine, samuti kasumlikkuse tagamine ja m\u00fc\u00fcgieesm\u00e4rkide saavutamine. Kuid kuna Amazoni m\u00fc\u00fcjate haldamine on ajakulukas ja seega kulukas \u00fclesanne Amazoni jaoks, v\u00f5ib juhtuda, et v\u00e4iksemad m\u00fc\u00fcjad saavad v\u00e4hem toetust kui suuremad.<\/p>

\"amazon<\/figure>

Kliendikindluse boonus<\/h3>

\u00dcks sageli esitatud argument on see, et kliendid usaldavad veebigiganti. Amazoni m\u00fc\u00fcjad varustavad turuoperaatorit, kes tegutseb seej\u00e4rel m\u00fc\u00fcjana l\u00f5pptarbijatele. M\u00fc\u00fcjad, seevastu, m\u00fc\u00fcvad otse klientidele ja peavad seet\u00f5ttu esmalt nende usaldust teenima. Kuid selle argumendi puhul on k\u00fcsimus, kui sageli ostjad t\u00f5eliselt kahtlevad, kas nad ostavad otse Amazonilt v\u00f5i lihtsalt selle turuplatsilt.<\/p>

Amazoni m\u00fc\u00fcja konto<\/strong> haldamise puudused<\/h2>

Muidugi on Amazoni m\u00fc\u00fcja programmil ka oma piirangud, mis v\u00f5ivad kaupmeestele s\u00f5ltuvalt nende vajadustest negatiivselt m\u00f5juda.<\/p>

S\u00f5ltuvus<\/h3>

\u00dchelt poolt on teatud s\u00f5ltuvus, millesse sisenete Amazon’i m\u00fc\u00fcjana. M\u00f5nede m\u00fc\u00fcjate kogemused n\u00e4itavad, et veebigigandi lepingutingimused v\u00f5ivad olla \u00fcsna ranged. L\u00f5ppkokkuv\u00f5ttes peate otsustama, kas soovite m\u00e4ngida e-kaubanduse hiiglase reeglite j\u00e4rgi v\u00f5i mitte<\/p>

Lisaks on Amazon’i m\u00fc\u00fcjad s\u00f5ltuvad veebigigandi edasistest tellimustest. Erinevatel p\u00f5hjustel, nagu n\u00f5udluse v\u00e4henemine v\u00f5i ebapiisav kasumlikkus, v\u00f5ib juhtuda, et Amazon tellib teilt v\u00e4hem v\u00f5i mitte piisavalt kaupu.<\/p>

Samuti, seoses toote detaillehtede ja nende avaldamisega olete Amazon’i m\u00fc\u00fcjana Saksamaal s\u00f5ltuv Amazon.de-st. Kahtlustatakse, et m\u00fc\u00fcjate nimekirju uuritakse kriitilisemalt. Seet\u00f5ttu kulub teie toodete avaldamiseks mitu n\u00e4dalat.<\/p>

Ei m\u00f5ju hinnale ja marginaalile<\/h3>

Nagu iga tarnija, ei oma Amazon’i m\u00fc\u00fcjad ka hinnakujunduse osas mingit m\u00f5ju, kuna selle m\u00e4\u00e4rab Amazon. M\u00f5ned Amazon’i m\u00fc\u00fcjad on kogenud, et madalad hinnad, n\u00e4iteks p\u00e4rast erilist kampaaniat, ei naasnud nende pakkumiste eelsete tasemete juurde.<\/p>

Teine puudus, mida m\u00f5ned m\u00fc\u00fcjad Amazonis n\u00e4evad, on see, et klientidel v\u00f5ib tekkida mulje ebaj\u00e4rjekindlast hinnastrateegiast. Veebigigant toetub \u00fcha enam algoritmile, mis kohandab oma hindu teiste pakkumiste hindadega. See v\u00f5ib viia hinnavahede tekkimiseni turul ja m\u00fc\u00fcja enda veebipoes.<\/p>

Kuna Amazon’i m\u00fc\u00fcjad ei saa hinnakujundusele m\u00f5ju avaldada, kaotate ka oma marginaalide kontrollimise v\u00f5ime.<\/strong> Kas esemed on Amazon’i agressiivse hinnakujunduse poliitika t\u00f5ttu pikemas perspektiivis sagedamini Buy Box v\u00f5i on hind nii madal, et m\u00fc\u00fcginumbrid ei suuda enam kompenseerida, v\u00f5ib varieeruda juhtumist juhtumisse.<\/blockquote>

Sonst noch was?<\/h2>

Loomulikult ei ole Amazon Vendor Programmil mitte ainult eeliseid ja puudusi. Siin on veel m\u00f5ned huvitavad faktid:<\/p>

Teid kutsutakse Amazon Vendor Programmi <\/strong><\/h3>

Kuna saate v\u00f5rreldes h\u00f5lpsasti registreeruda Amazon Seller Programmis, on Amazon Vendor Programmi ringi t\u00f5usmiseks vajalik veidi rohkem. Te ei saa selleks registreeruda; selle asemel peate ootama kutset Amazonilt. Milliseid kriteeriume veebigigant selleks kasutab, j\u00e4\u00e4b, nagu sageli, suletud uste taha. Selge on aga see, et see on suunatud peamiselt ettev\u00f5tetele, kes tegutsevad vastavuses regulatsioonidega ja \u00f5iglaselt, saavutades samal ajal k\u00f5rged m\u00fc\u00fcginumbrid. Tunnistame, et need on ka minimaaln\u00f5uded, mida igal m\u00fc\u00fcjal peaks olema oma tarnijate suhtes.<\/p>

\"Vendor<\/h3>

<\/a><\/p>

Tundub, et Amazon Vendor Program on peamiselt suunatud suurtele ettev\u00f5tetele. \u201cAmazon Vendor Express\u201d<\/a> oli programm, mis t\u00f5i kokku v\u00e4iksemaid ja nooremaid ettev\u00f5tteid, kes ei olnud veel kvalifitseerunud Vendor Central’isse. Kuid see l\u00f5petati 2018. aastal.<\/p>Kuni paar aastat tagasi, Amazon’i m\u00fc\u00fcjatel<\/strong> oli rohkem reklaamimisv\u00f5imalusi kui m\u00fc\u00fcjatel.

<\/meta>Pikka aega olid sellised t\u00f6\u00f6riistad nagu A+ sisu v\u00f5i Amazon Vine reserveeritud m\u00fc\u00fcjatele. Kuid see on oluliselt muutunud, kuna Amazon on tunnustanud oma reklaamiosakonna tulupotentsiaali.<\/p>

Praeguseks on Amazon Vendor ja m\u00fc\u00fcja vahel reklaamimise osas vaevalt mingit erinevust. A+ ja Vine on juba ammu lubatud ka m\u00fc\u00fcjatele ning t\u00f6\u00f6stuse eksperdid nagu Ronny Marx usuvad, et kaks varianti, m\u00fc\u00fcja ja m\u00fc\u00fcja, sulanduvad pikaajalises perspektiivis<\/a>.<\/p>

M\u00fc\u00fcjate ja Amazon’i m\u00fc\u00fcjate \u00fchinemine on samuti ilmne andmete valdkonnas. Pikka aega oli m\u00fc\u00fcjatel siin m\u00e4rkimisv\u00e4\u00e4rne eelis, kuna neil oli juurdep\u00e4\u00e4s palju suuremale \u00fclevaatele oma tulemuslikkuse kohta, mis oli kas t\u00e4ielikult m\u00fc\u00fcjatele k\u00e4ttesaamatu v\u00f5i saadaval ainult v\u00e4ga k\u00f5rgete hindadega. See valdkond on samuti hiljuti dramaatiliselt muutunud. N\u00fc\u00fcd on nii Amazon’i m\u00fc\u00fcjatel kui ka m\u00fc\u00fcjatel juurdep\u00e4\u00e4s laiale andmevalikule tasuta.<\/p>

Amazon Vendor vs. Seller<\/h2>

Millist mudelit peaksite n\u00fc\u00fcd valima v\u00f5i kas peaksite isegi t\u00fchistama oma juurdep\u00e4\u00e4su Amazon Vendor Portaalile, s\u00f5ltub muidugi teie enda vajadustest ja eelistustest<\/p>

Kui te ei soovi tegeleda selliste teemadega nagu Buy Box kasum, vaid pigem l\u00e4bir\u00e4\u00e4kida tarnijaleping Amazoniga ja v\u00f5ite selle nimel marginaalist ja kontrollist loobuda, v\u00f5ib Amazon Vendor Program olla just teile sobiv.<\/p>Kuid kui soovite turgu ise hallata ja s\u00e4ilitada kontrolli turunduskampaaniate, hindade jne \u00fcle, on teil kindlasti parem olla M\u00fc\u00fcja Programmis. Siin on soovitatav hoolikalt vaadata t\u00f6\u00f6riistu<\/a>, mis v\u00f5ivad teid toetada, kuna ainult intelligentsete automatiseerimiste abil saate Amazonis pikaajaliselt edukalt m\u00fc\u00fca. Alates t\u00f6\u00f6riistadest, mis aitavad teil varude haldamisel ja raamatupidamises, kuni nendeni, mis muudavad teid konkurentsiv\u00f5imelisemaks. Hea Repricer v\u00f5ib n\u00e4iteks aidata teil v\u00f5ita Buy Box Amazoni enda vastu<\/a>!

Kui te ei suuda otsustada, kuna n\u00e4ete tulevikku m\u00f5lemas mudelis, v\u00f5ite kaaluda olla nii Amazon Vendor kui ka M\u00fc\u00fcja samal ajal. Kuid pidage meeles, et see h\u00fcbriidmudel vajab hoolikat l\u00e4bim\u00f5tlemist. Kui teil endal ei ole ulatuslikku teadlikkust m\u00f5lema mudeli kohta, soovitame teil p\u00f6\u00f6rduda vastava agentuuri poole.<\/p>

Tihti k\u00fcsitud k\u00fcsimused<\/strong><\/p>

Amazon’i m\u00fc\u00fcjad on kaubandustootjad, kes tarnivad oma kaupu Amazonile. Amazon m\u00fc\u00fcb seej\u00e4rel need l\u00f5ppkasutajatele oma veebiplatvormi kaudu.Amazon Vendor Central kaudu saavad Amazon’i m\u00fc\u00fcjad oma \u00e4ri hallata. N\u00e4iteks saab seal \u00fcles laadida toote tabelid.<\/div>

Kujunduse autorid piltide j\u00e4rjekorras: \u00a9 elenabsl \u2013 stock.adobe.com \/<\/meta>\u00a9 Visual Generation \u2013 stock.adobe.com \/<\/meta>\u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Amazonis saate \u00fcldiselt m\u00fc\u00fca kahel erineval viisil: l\u00e4bi Amazoni m\u00fc\u00fcja programmi v\u00f5i m\u00fc\u00fcjana. Selles blogis arutame, kuidas programm t\u00f6\u00f6tab, mida see teile pakkuda saab ja millised on selle puudused. Amazoni m\u00fc\u00fcjad omavad B2B suhet veebigigandiga Erinevalt m\u00fc\u00fcja programmist m\u00fc\u00fcte m\u00fc\u00fcjana Amazoni, mitte l\u00e4bi Amazoni l\u00f5pptarbijatele. Nii sisenete regulaarsetesse \u00e4risuhetesse e-kaubanduse gigandiga. Seej\u00e4rel m\u00fc\u00fcb Amazon teie<\/p>\n","protected":false},"author":5,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1704],"tags":[],"class_list":["post-109893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muumine-amazonis"],"yoast_head":"\nAmazon Vendor Program: Kellele see sobib?<\/title>\n<meta name=\"description\" content=\"Tuleb meeles pidada, et Amazon Vendoriks saamine ei ole k\u00f5igile. 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