{"id":109902,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/olulisemad-kpi-d-suurema-edu-saavutamiseks-amazonis\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"olulisemad-kpi-d-suurema-edu-saavutamiseks-amazonis","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/olulisemad-kpi-d-suurema-edu-saavutamiseks-amazonis\/","title":{"rendered":"Olulisemad KPI-d suurema edu saavutamiseks Amazonis"},"content":{"rendered":"

Edu saavutamine Amazonis ei ole sugugi lihtne. Seet\u00f5ttu on veelgi olulisem j\u00e4lgida oma numbreid. Peamised tulemusn\u00e4itajad (KPI-d) annavad \u00fclevaate toote ja m\u00fc\u00fcgi arengust ning milliseid nuppe tuleb veel kohandada, et parandada oma \u00e4ritulemusi. K\u00f5igi nende erinevate KPI-de j\u00e4lgimine v\u00f5ib osutuda keeruliseks, kuid me oleme teie jaoks olemas! Selles artiklis n\u00e4itame, kuidas kasutada KPI-sid enda kasuks, et muuta teie Amazon’i \u00e4ri edukamaks!<\/p>\t\t

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See on k\u00fclalispostitus autorilt<\/div>\n\t\t\t<\/div>\n\t\t\t
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Faru Services<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Meie partner FARU<\/a> pakub p\u00f5hjalikku turuplatvormi haldust Amazonis. Aastatepikkuse kogemuse ja andmep\u00f5histe l\u00e4henemisviisidega luuakse kindel alus teie igap\u00e4evasele \u00e4ritegevusele \u2013 sealhulgas KPI j\u00e4lgimine ja turunduskampaaniate haldamine. See annab teile aega muude asjade jaoks \u2013 n\u00e4iteks nende uute toodete lisamiseks oma valikusse, mida olete nii kaua silmas pidanud. Ja et tagada, et te ei j\u00e4\u00e4ks ilma \u00fchtegi uuendusest, on Faru aktiivne mitmetes Amazon’i komiteedes, et saaksite teada k\u00f5ikidest asjakohastest pilootprojektidest.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Millised KPI-d on olulised ja kust neid leida?<\/h2>

Amazon’i m\u00fc\u00fcjana saate nende n\u00e4itajate kohta \u00fclevaate oma Amazon Seller Central konto Raportid > Statistika ja raportid<\/strong> jaotises. Vasakus men\u00fc\u00fcs n\u00e4ete n\u00fc\u00fcd jaotist \u201cASIN-i j\u00e4rgi\u201d ja selle all asub asjakohane raport Detaillehe m\u00fc\u00fck ja liiklus<\/strong>.<\/p>

\"Olulisemad<\/figure><\/div>

Soovitame alati seda armatuurlauad \u00fcksikasjalikeks hindamisteks. Enne kui vaatame l\u00e4hemalt asjakohaseid KPI-sid, on oluline valida \u00f5ige ajafilter. Teie aastase planeerimise jaoks on m\u00f5istlik valida pikemaid perioode, et tuvastada hooajalisusi ja trende. Teie igap\u00e4evase \u00e4ritegevuse jaoks on eriti huvitavad “Periood \u00fcle Perioodi” v\u00f5rdlused. N\u00e4iteks n\u00e4itajate areng v\u00f5rreldes eelmise n\u00e4dala v\u00f5i eelmise aasta sama perioodiga.<\/p>

Jagame asjakohased KPI-d 3 kategooriasse<\/strong>:<\/p>

Liikluse KPI-d: “Seansid ja lehevaated”<\/h3>
\"Olulisemad<\/figure><\/div>

Liikluse n\u00e4itajad “Seansid” ja “Lehevaated” n\u00e4itavad Amazon’i kasutajate arvu, kes on teie toodet vaadanud. Peaksite neid regulaarselt j\u00e4lgima, et parandada oma liiklust ja suunata rohkem kliente oma Amazon’i nimekirjadele. Nagu n\u00e4ete, on lehevaadete arv suurem kui seansside arv. Seega, k\u00fcsige endalt k\u00fcsimus: “Kui palju potentsiaalseid kliente on minu tootelehtedele klikkinud?” Selle t\u00e4pselt m\u00e4\u00e4ramiseks peate teadma erinevust “Seansside” ja “Lehevaadete” vahel.<\/p>

L\u00fchidalt: Iga kliendi klikk teie tootelehel on lehevaade. Kui klient klikib teie nimekirjal mitu korda 24 tunni jooksul, loetakse see ainult \u00fcheks seansiks, kuid mitmeks lehevaateks.<\/p>

Hea teada: Hiljuti laiendas Amazon Seller Central KPI-sid “Seansid” ja “Lehevaated”, eristades mobiilirakenduse ja brauseri kaudu genereeritud liiklust. Selle tulemusena on seansid ja lehevaated kokkuv\u00f5ttes suurenenud, kuna Seller Central anal\u00fc\u00fcsis varem ainult brauseri liiklust.<\/p>

Konversiooni KPI: “\u00dcksused seansi kohta protsentides”<\/h3>
\"Olulisemad<\/figure><\/div>

“\u00dcksused seansi kohta protsentides” viitab konversioonim\u00e4\u00e4rale. Konversioonim\u00e4\u00e4r n\u00e4itab protsenti klientidest, kes k\u00fclastasid teie toodet ja seej\u00e4rel selle tegelikult ostsid. See on t\u00f5hus t\u00f6\u00f6riist nimekirjade edu m\u00f5\u00f5tmiseks.<\/p>

Konversioonim\u00e4\u00e4rale m\u00f5jutavad paljud tegurid. N\u00e4iteks Buy Box m\u00e4\u00e4r ja sisu kvaliteet, kuna mida parem on teave kliendi jaoks, seda lihtsam on neil teha ostuotsus.<\/p>

Tulu KPI-d: “Tulu tellitud toodetest”<\/h3>
\"Olulisemad<\/figure><\/div>

Nagu nimi viitab, annab KPI “Tulu tellitud toodetest” meile teavet meie armastatud tulu kohta. Tulu p\u00f5hjal saab teha A-B-C anal\u00fc\u00fcsi, et keskenduda \u00f5igetele toodetele.<\/p>

Uhh… Hea. N\u00fc\u00fcd oleme oma n\u00e4itajad \u00fcle vaadanud. Liigume rakendamise juurde!<\/p>

Kuidas saate neid KPI-sid kasutada oma Amazon’i \u00e4ri optimeerimiseks?<\/strong><\/h2>

Selle selgemaks illustreerimiseks oleme loonud m\u00f5ned juhtumiuuringud<\/strong>.<\/p>

Juhtumiuuring 1:<\/strong><\/p>

Praegune olukord:<\/em> Ettev\u00f5ttel on madal konversioonim\u00e4\u00e4r, kuigi see suudab genereerida k\u00f5rget liiklust oma nimekirjadele.<\/p>

T\u00f5lgendus:<\/em> Teie hinnad on keskmised, kuid konkurents on k\u00f5rge ja teil on madal Buy Box m\u00e4\u00e4r.<\/p>

Buy Box arvutatakse erinevate tegurite p\u00f5hjal \u2013 suurim m\u00f5ju on hinnal, mis t\u00e4hendab, et madalaim pakkumine v\u00f5idab Buy Box. Kuid m\u00e4ngu tulevad ka teised tegurid, n\u00e4iteks kas toode on saadaval Prime’is. Prime’i suur eelis on see, et m\u00fc\u00fcja v\u00f5ib v\u00f5ita Buy Box vaatamata konkurentsile samal hinnal.<\/p>

Lahendus:<\/em> Prime’i rakendamine l\u00e4bi Amazon FBA<\/a> v\u00f5i Seller Fulfilled Prime, et v\u00f5ita Buy Box, kuna see on teie tulu jaoks \u00fclioluline. Amazon’i andmetel l\u00e4heb 90% m\u00fc\u00fcgist Buy Box m\u00fc\u00fcjale.<\/p>

Juhtumiuuring 2:<\/strong><\/p>

Praegune olukord:<\/em> Ettev\u00f5te saavutab keskmise tulu keskmise liiklusega, kuid tal on endiselt halb konversioonim\u00e4\u00e4r.<\/p>

T\u00f5lgendus:<\/em> Sisu kvaliteet on parendatav, kuna see on 60%. Lisaks puuduvad asjakohased m\u00e4rks\u00f5nad.<\/p>

Lahendus: Parim on \u00fcles laadida 6-7 toote pilti, mis on suunatud konkreetsele sihtr\u00fchmale, koos selgitavate ja t\u00e4henduslike visuaalidega. Lisaks toetame A+ sisu, mis aitab klientidel emotsionaalselt \u00fchenduda toote ja br\u00e4ndiga ning jutustab loo. Tuleb lisada, et \u00f5ige m\u00e4rks\u00f5nade kasutamine m\u00e4ngib samuti olulist rolli. On oluline valida 2-3 k\u00f5ige olulisemat m\u00e4rks\u00f5na, mis toovad kliendile v\u00e4\u00e4rtust ja toovad esile \u00f5iged toote omadused<\/p>

Juhtumiuuring 3:<\/strong><\/p>

Praegune olukord:<\/em> Ettev\u00f5te genereerib madalat tulu ja tal on madal liiklus oma toote lehel, kuid tal on k\u00f5rge konversioonim\u00e4\u00e4r.<\/p>

T\u00f5lgendus:<\/em> Sisu kvaliteet on v\u00e4ga hea, kuid liikluse genereerimine on kehv ja sobivad m\u00e4rks\u00f5nad puuduvad.<\/p>

Lahendus<\/em>: Liikluse genereerimise parandamiseks on oluline tuvastada \u00f5iged m\u00e4rks\u00f5nad. P\u00e4rast baasm\u00e4rks\u00f5na m\u00e4\u00e4ratlemist, mis t\u00e4pselt kirjeldab toodet, on vajalik anal\u00fc\u00fcsida konkurentide m\u00e4rks\u00f5nu ja leida sarnased m\u00e4rks\u00f5nad. Lisaks v\u00f5ivad sihitud PPC kampaaniad parandada otsinguhinnet, et j\u00f5uda igas m\u00fc\u00fcgikanali etapis ideaalse sihtr\u00fchmani.<\/p>

J\u00e4reldus<\/strong><\/h2>

Kuidas n\u00e4ete, on KPI-d teie ettev\u00f5tte jaoks sama olulised kui lennuinstrumendid pilootide jaoks. Saate neid kasutada turbulentsi ennustamiseks ja strateegiate \u00f5igeaegseks kohandamiseks<\/p>

Kui soovite \u00e4riklassis tagasi istuda ja l\u00f5\u00f5gastuda ning palgata piloodi, kes hoolitseb k\u00f5igi teie eest, oleme teie teenistuses. Meie meeskonnal on rohkem kui 30 aastat kogemust Amazonis, seega teame t\u00e4pselt, kui palju aega Amazon konto haldamine v\u00f5tab. Pakume p\u00f5hjalikku turuplatse haldust ja koostame regulaarselt aruandeid \u00e4riarengu kohta, soovitame meie anal\u00fc\u00fcside p\u00f5hjal konkreetseid optimeerimismeetmeid ning haldame teie turunduskampaaniaid. Teeme seda tihedas koost\u00f6\u00f6s teie ettev\u00f5tte meeskondadega. Lisainfot leiate aadressilt: https:\/\/www.faru.services\/<\/a>.<\/p>

Kui oleme teie huvi \u00e4ratanud, siis palun broneerige meiega kohtumine: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

Piltide autorid piltide j\u00e4rjekorras: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Screenshots @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

Edu saavutamine Amazonis ei ole sugugi lihtne. Seet\u00f5ttu on veelgi olulisem j\u00e4lgida oma numbreid. Peamised tulemusn\u00e4itajad (KPI-d) annavad \u00fclevaate toote ja m\u00fc\u00fcgi arengust ning milliseid nuppe tuleb veel kohandada, et parandada oma \u00e4ritulemusi. K\u00f5igi nende erinevate KPI-de j\u00e4lgimine v\u00f5ib osutuda keeruliseks, kuid me oleme teie jaoks olemas! Selles artiklis n\u00e4itame, kuidas kasutada KPI-sid enda kasuks,<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1008],"tags":[],"class_list":["post-109902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naepunaeited-trikid"],"yoast_head":"\nNeed on k\u00f5ige olulisemad KPI-d teie Amazon \u00e4ri jaoks!<\/title>\n<meta name=\"description\" content=\"Oodake turbulentsi, kohandage strateegiaid \u2013 ainult need, kes valitsevad oma KPI-sid, saavad seda saavutada! Leidke siit, millele peate t\u00e4helepanu p\u00f6\u00f6rama!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/et\/blog\/olulisemad-kpi-d-suurema-edu-saavutamiseks-amazonis\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Need on k\u00f5ige olulisemad KPI-d teie Amazon \u00e4ri jaoks!\" \/>\n<meta property=\"og:description\" content=\"Oodake turbulentsi, kohandage strateegiaid \u2013 ainult need, kes valitsevad oma KPI-sid, saavad seda saavutada! 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