{"id":109920,"date":"2019-09-24T10:15:00","date_gmt":"2019-09-24T10:15:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-voi-dropshipping-kumb-on-parem-valik\/"},"modified":"2019-09-24T10:15:00","modified_gmt":"2019-09-24T10:15:00","slug":"amazon-fba-voi-dropshipping-kumb-on-parem-valik","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/amazon-fba-voi-dropshipping-kumb-on-parem-valik\/","title":{"rendered":"Amazon FBA v\u00f5i Dropshipping \u2013 kumb on parem valik?"},"content":{"rendered":"

Kas Amazon FBA v\u00f5i Dropshipping \u2013 need suundumused on k\u00f5igi huulil. Kas olete ka \u00fche nende saatmisviiside poolt veendunud? Kas kaalute e-kaubanduse \u00e4ri alustamist, et v\u00e4hemalt proovida? V\u00f5i soovite laiendada v\u00f5i juhtida oma olemasolevat \u00e4ri \u00fche meetodi abil? Kuid kas te ei suuda kahe k\u00f5ige kasumlikuma online-kaubanduse meetodi vahel otsustada? Siit saate teada iga saatmisv\u00f5imaluse eelised ja puudused, et saaksite oma arvamuse kujundada.<\/strong><\/p>

Mis on Fulfillment by Amazon?<\/h2>

Fulfillment by Amazon (FBA) on Amazoni teenus, kus saatmisega seotud protsessid antakse t\u00e4ielikult turuplatsile \u00fcle. Amazon pakub ladustamisv\u00f5imet, hoolitseb pakendamise ja saatmise eest, pakub esmaklassilist klienditeenindust ning pakub teadmisi veebikaubanduse aegan\u00f5udvate protsesside kohta.<\/p>

Teenuse tipphetk on juurdep\u00e4\u00e4s k\u00f5ige j\u00f5ukamale sihtr\u00fchmale Amazonis \u2013 Prime’i kliendid. Ainult Saksamaal kasutab 19,1 miljonit klienti Prime’i tellimust, mis t\u00e4hendab umbes 34,4 miljonit potentsiaalset Prime’i ostjat<\/a>. Nendest 70% Prime’i kasutajatest ostab Amazonis mitu korda kuus.<\/p>

34,4 miljonit kasutajat! Selle numbri laskmine peab sisse vajuma. Kuid kas seda on piisavalt, et otsustada Amazon FBA v\u00f5i pigem Dropshippingu kasuks? Vaatame.<\/p>

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Mis on Dropshipping?<\/h2>

Dropshipping, tuntud ka kui kaugm\u00fc\u00fck, on kaubanduse erivorm. Sel juhul esitatakse tellimused veebipoes, kuid kaupade saatmine l\u00f5ppkasutajale toimub toote tootja v\u00f5i hulgim\u00fc\u00fcja poolt. Dropshipper, kes hoolitseb kaupade jaotamise ja turundamise eest, ei oma esemeid ega ole nendega f\u00fc\u00fcsiliselt kontaktis. Siiski saavad nad m\u00e4\u00e4rata tootehinnad. Vastutus laovarude haldamise, ladustamise, pakendamise ja kaupade saatmise eest lasub tootjal v\u00f5i hulgim\u00fc\u00fcjal. Lihtsalt \u00f6eldes on teie \u00fclesanne dropshipperina ainult kontakteeruda tarnijaga, kui olete toote jaoks tellimuse registreerinud. Tarnija hoolitseb seej\u00e4rel \u00fclej\u00e4\u00e4nu eest.<\/p>

N\u00fc\u00fcd kerkib esile oluline k\u00fcsimus \u2013 milline \u00fclaltoodud jaotamisv\u00f5imalustest genereerib k\u00f5rgemaid tulusid ja kasumeid. Amazon FBA v\u00f5i Dropshipping? Vaatame esmalt kahe mudeli eeliseid ja puudusi.<\/p>

Amazon FBA: Eelised ja puudused selgitatud<\/h2>

FBA eelised<\/h4>
\"Amazon<\/figure><\/div>
  1. FBA-ga edastate olulised ja kulukad saatmisprotsessid Amazoni. FBA puhul on keskendumine p\u00f5hitegevusele \u00fclioluline. Amazon pakendab teie tooted, saadab need ja pakub parimat klienditeenindust. See t\u00e4hendab, et teil on piisavalt aega oma kaupade m\u00fc\u00fcmisele keskenduda.<\/li>
  2. Saatmine, tagastused ja klienditeenindus tulevad \u00fchest allikast. Kui teie tooted on j\u00f5udnud Amazoni t\u00e4itmiscentrites, j\u00e4rgneb k\u00f5ik automaatsele teele.<\/li>
  3. \u00dcks suurimaid eeliseid on kaupade pakkumine Prime’i kaudu \u2013 iga teie toode saab Prime’i logo. See annab teile juurdep\u00e4\u00e4su suurele ja j\u00f5ukale kliendibaasile, kus on umbes 34,4 miljonit inimest ainult Saksamaal.<\/li>
  4. FBA-ga saab genereerida rohkem m\u00fc\u00fcke. Kui v\u00f5rrelda pakkumisi, soosib Amazoni algoritm FBA m\u00fc\u00fcjate tooteid. See on osaliselt tingitud sellest, et FBA programmi saatmine on tasuta, mis julgustab ostjat klikkima ostunupule.<\/li>
  5. Rahvusvaheline tegevus on FBA-ga lihtsam, kuna paljusid protsesse katab programm otse.<\/li><\/ol><\/div>

    FBA puudused ja kuidas neid k\u00f5rvaldada<\/h4>
    1. FBA ei ole odavaim valik. Siiski, iga interaktsioon on tasustatud ja arvestatud eraldi parema kulude j\u00e4lgimise jaoks. Kontrollige oma esemeid eriti kaalu ja m\u00f5\u00f5tmete osas, kuna k\u00f5rgemad kulud v\u00f5ivad siin peituda.<\/li>
    2. FBA ei sobi iga m\u00fc\u00fcgiartikli jaoks \u2013 eriti pakettide kaal ja suurus m\u00e4ngivad olulist rolli. Seet\u00f5ttu lugege tingimusi hoolikamalt ja toetuge tervislikule segatud arvutusele.<\/li>
    3. Teatud kaupu (nt tuleohtlikud materjalid, m\u00f5ned toidukaubad v\u00f5i luksuskaupade) ei saada Amazon. M\u00f5ningaid neist kaupadest saab saata FBM (Fulfillment by Merchant) v\u00f5i Prime’i kaudu SELLERLOGIC poolt. Teises mudelis on teil, nagu ka FBA puhul, paremad v\u00f5imalused Buy Box<\/a> paigutamiseks.<\/li>
    4. Te ei oma ostjatega otsest kontakti. Kui on tagastusi, kaldub Amazon otsustama kliendi kasuks, mitte teie. Sama kehtib nii Amazon FBA kui ka dropshippingu kohta: selgitust vajavate kaupade puhul saate sellele vastu astuda, pakkudes kogu teavet tootelehel. Kui olete mures, et j\u00e4\u00e4te ilma lisam\u00fc\u00fcgiv\u00f5imalustest, on saadaval v\u00f5imalus pakkuda komplekte \u2013 \u201cOsta see kaamera koos objektiiviga XY ja \u00f5lakotiga\u201d.<\/li>
    5. Saatmine ei ole mitte ainult l\u00f5ppkasutajale tasuta, vaid ka tagastamine. Tagastusi t\u00f6\u00f6deldakse kiiremini ja see maksab teile lisatasusid. Kui m\u00fc\u00fcte kaupu, mida sageli tagastatakse (nt riided v\u00f5i jalan\u00f5ud), pidage seda meeles oma kulude arvutamisel.<\/li>
    6. FBA vea m\u00e4\u00e4r v\u00f5ib muutuda oluliseks kulufaktoriks \u2013 \u00fcksk\u00f5ik kui h\u00e4sti s\u00fcsteem t\u00f6\u00f6tab, teeb isegi veebigigant vigu. Kaubad v\u00f5ivad kaduma minna, olla kahjustatud v\u00f5i mitte olla \u00fcldse laos. K\u00e4sitsi kontroll v\u00f5taks liiga palju aega ja veebim\u00fc\u00fcjal puudub sageli oskus anal\u00fc\u00fcsida andmeid 10 raportist. Paljud vead j\u00e4\u00e4vad sageli m\u00e4rkamatuks ja Amazoni poolt edastatakse neid harva. Siiski on olemas t\u00f6\u00f6riistu, mis teevad FBA anal\u00fc\u00fcsi ja valmistavad Amazoni suhtlemise t\u00e4ielikult teie eest ette.<\/a> Seej\u00e4rel saab juhtumid Amazoni edastada kopeerimise ja kleepimise teel.<\/li>
    7. Olenemata sellest, kas valite Amazon FBA v\u00f5i dropshippingu, peate ootama tugevat konkurentsi. Et Amazoni peal konkurentsiv\u00f5imeline p\u00fcsida, peate hoolitsema oma kohaloleku eest, jooksma reklaame v\u00f5i v\u00f5itlema koha nimel Buy Box-s. Kui olete kaubanduskaupade pakkuja, on Buy Box teie p\u00fcha graal Amazonis \u2013 kuni 90% k\u00f5igist ostudest toimub siin. V\u00f5itlus Buy Box-s paigutamise nimel keerleb sageli hinna \u00fcmber. Kuid \u00e4rge olge liiga kiired m\u00fc\u00fcma oma esemeid madalaima hinnaga. Amazoni algoritm otsib pakkumiste paigutamisel konkurentsiv\u00f5imeliste hindade, stabiilse j\u00f5udluse ja suurep\u00e4rase klienditeeninduse kombinatsiooni. Hinna optimeerimiseks tasub kasutada repricerit, mis arvutab v\u00e4lja parima v\u00f5imaliku hinna ja seel\u00e4bi v\u00f5idab Buy Box.<\/a><\/li>
    8. Suur puudus v\u00f5rreldes dropshippinguga \u2013 kaubad tuleb eelnevalt osta. Sel viisil kinni olev kapital v\u00f5ib puududa ostuklientide hankimiseks. Lisaks on alati risk, et toode j\u00e4\u00e4b m\u00fc\u00fcmata. Oma m\u00fc\u00fcgistrateegias v\u00f5ite toetuda SELLERLOGIC Repricer likvideerimism\u00fc\u00fckidele, et v\u00e4ltida k\u00f5rgeid ladustamiskulusid.<\/a><\/li>
    9. FBA toob kaasa teatud s\u00f5ltuvuse Amazonist. Turg on juba t\u00e4na paljude jaem\u00fc\u00fcjate jaoks k\u00f5ige tulusam m\u00fc\u00fcgikanal. Kuid see, mis kehtib t\u00e4na, v\u00f5ib homme t\u00e4ielikult muutuda. Seet\u00f5ttu peate olema teadlik, et teie kaupade jaotamiseks peaks olema valmis teine kanal.<\/li><\/ol><\/div>

      FBA ei sobi mitte ainult veebim\u00fc\u00fcjatele, kes saavutavad oma olemasoleva Amazoni poe mahupiirangud. See sobib ka algajatele ja kogenud veebim\u00fc\u00fcjatele, kes soovivad kasutada selliseid eeliseid nagu juurdep\u00e4\u00e4s Prime’i klientidele ja kaupade prioriseerimine Buy Box-s. On ilmne ja \u00f5igustatud, et Amazon j\u00e4rgib teenuse kaudu oma huve ja see maksab raha (OMG!). Kuid siin peseb \u00fcks k\u00e4si teist.<\/p>

      Tegelikult \u2013 paljud Amazoni m\u00fc\u00fcjad, kellel ei ole FBA-d, ei pruugi isegi suuta tervitada laia ja ostvat Prime’i kliendigruppi klientidena.<\/strong><\/p>

      Dropshipping: Eelised ja puudused selgitatud<\/h2>
      \"Kas<\/figure>

      Otsustamaks Amazon FBA<\/a> v\u00f5i dropshippingu vahel, vaatame teise saatmisv\u00f5imaluse eeliseid ja puudusi.<\/p>

      Dropshippingu eelised<\/h4>
      1. Nagu FBA puhul, on \u00fcks suurimaid eeliseid dropshippingus see, et teil ei ole oma \u00e4ri alustamiseks f\u00fc\u00fcsilist asukohta vaja. See s\u00e4\u00e4stab teid tohututest investeeringutest oma tegevuskoha loomisse ja rajamisse, mis on igale uuele ettev\u00f5tjale m\u00e4rkimisv\u00e4\u00e4rne koormus.<\/li>
      2. Dropshippingu puhul ei pea veebim\u00fc\u00fcja kaupu eelnevalt ostma. See j\u00e4tab rohkem raha tegelikuks kliendihankeks.<\/li>
      3. Tarnija v\u00f5tab t\u00e4ieliku vastutuse \u2013 sealhulgas garantii. Kui saate tellimuse konkreetse toote jaoks, on k\u00f5ik \u00fcsna lihtne. Edastate tellimuse kolmandale osapoolele, kes tegutseb teie hulgim\u00fc\u00fcjana v\u00f5i tarnijana. Nemad pakendavad tooted, saadavad need ja tegelevad tagastustega.<\/li>
      4. Dropshipping mitte ainult ei s\u00e4\u00e4sta teie raha, vaid ka teie v\u00e4\u00e4rtuslikku aega. Te ei pea tooteid pakendama ega saatma, samuti ei pea te muretsema laovarude p\u00e4rast. On selge, et see on k\u00f5ige sobivam \u00e4ri mudel neile, kes soovivad investeerida oma v\u00e4\u00e4rtuslikku aega teistesse \u00e4ri valdkondadesse.<\/li>
      5. S\u00e4\u00e4stetud aega saab investeerida oma \u00e4ri arendamisse, et leida oma klientidele k\u00f5ige atraktiivsemad pakkumised.<\/li><\/ol><\/div>

        Dropshippingu puudused ja kuidas neid k\u00f5rvaldada<\/h4>
        1. \u00dcks suurimaid puudusi dropshippingus on madal kvaliteedikontroll kaupade \u00fcle, mida m\u00fc\u00fcte oma nime all. Te ei oma esemeid, seega ei tea te k\u00f5iki tooteandmeid ja defekte. Peate toetuma m\u00fc\u00fcja v\u00e4idetele. Kas toode oli tegelikult tarnitud funktsionaalsena ja puutumatuna, selgub alles siis, kui klient esitab (v\u00f5i ei esita) kaebuse. Kui v\u00f5imalik, saate end otse kohapeal toodete kohta teavitada, teha pimekatseid ja regulaarselt kvaliteedikontrolle v\u00f5i usaldada oma tarnijat. Kui tarnija ei tarnita enam oodatud kvaliteeti, peate kas n\u00f5udma parandusi v\u00f5i otsima uut tootjat.<\/li>
        2. Paljude toodete kohaletoimetamise ajad on tavaliselt pikemad. T\u00e4nap\u00e4eval kasutavad paljud dropshipperid Aliexpressi ja sarnaste platvormide pakkumisi. Seega, kui teil ei ole tarnijat, kes saadab otse Saksamaalt v\u00f5i Euroopast, v\u00f5ivad kohaletoimetamise ajad varieeruda kahe kuni kuue n\u00e4dala vahel. Et hoida kliendik\u00fcsimuste arvu madalamana, avaldage see teave oma ostjatele ja hoidke neid kursis. Ainult nii saate oma kliente rahustada pikemate ooteaegade osas.<\/li>
        3. Kuna teil ei ole dropshippingus m\u00f5ju toote kvaliteedile ja kohaletoimetamise aegadele, peate t\u00f5en\u00e4oliselt investeerima palju aega klienditeenindusse. See aitab v\u00e4ltida teie klientide negatiivsete arvustuste j\u00e4tmist. Lihtsaim viis klienditeeninduse kiirendamiseks on koostada eelnevalt kirjutatud vastuseid. Kui need on kirjutatud, toimivad nad teie klienditoe jaoks mallidena.<\/li>
        4. Soodustuste ja pakkumiste perspektiiv on madal v\u00f5i isegi olematu. Kuna te ei saa oma tellimustega hulgitellimusi genereerida, vaid pigem individuaalseid tellimusi, ei saavuta te tavaliselt vajalikke tellimuse piire, et saavutada paremaid tingimusi. Selleks peaksite hoidma oma laovaru.<\/li>
        5. Te peate investeerima palju aega pakkumiste m\u00fc\u00fcki ja turundusse, et t\u00f5mmata klientide t\u00e4helepanu pakkumisele. Kuigi teil on v\u00f5imalus pakkuda oma kaupu eBay-s, Amazoni ja sarnastes platvormides, ei ole teil eeliseid, mis m\u00fc\u00fcjatel on, n\u00e4iteks saatmisv\u00f5imalused platvormide t\u00e4itmisteenuste kaudu. Lisaks on Amazoni puhul soovitatav ettevaatlikkus. Vastavalt Amazoni juhistele peavad k\u00f5ik dokumendid, nagu arved ja saatelehed, tulema m\u00fc\u00fcjalt v\u00f5i n\u00e4ima nii.<\/li>
        6. Trendid on v\u00e4ga kiiretempolised ja konkurents on k\u00f5rge, nagu igas segmendis. Te peate investeerima palju aega uute m\u00fc\u00fcgiartiklite uurimisse. Olge alati trendide j\u00e4lgimisega kursis ja olge loov oma toodete m\u00fc\u00fcmisel.<\/li><\/ol><\/div>
          \"Amazon<\/figure><\/div>

          Dropshipping pakub kindlasti eeliseid k\u00f5igile, kes soovivad proovida oma k\u00e4tt veebikaubanduses \u2013 stardikapital on minimaalne. Siiski on k\u00f5ige olulisem n\u00f5ue eduka dropshippingu jaoks usaldusv\u00e4\u00e4rne koost\u00f6\u00f6 tarnijaga, mis ei juhtu \u00fcle\u00f6\u00f6. Tarnija vastutab kaupade kvaliteedi ja kiire ning turvalise kohaletoimetamise eest l\u00f5ppkasutajale.<\/p>

          \u00dclej\u00e4\u00e4nud on teie k\u00e4tes. Aeg, mille olete vabastanud, mida ei tohiks alahinnata, kulub teie uue veebipoe, klienditeeninduse, tooteuuringute ning oma kaupade turundamise ja m\u00fc\u00fcmise peale. Usuda, et n\u00fc\u00fcd saate rannas lamada, samal ajal kui raha voolab teie taskusse… Noh. V\u00f5ib-olla. \u00dckskord. Hiljem.<\/p>

          Kokkuv\u00f5te: Amazon FBA v\u00f5i Dropshipping \u2013 kumb sobib paremini?<\/h2>

          Kuna teil on n\u00fc\u00fcd k\u00f5ik laevanduse valikute eelised ja puudused \u00fclevaates, oleme need teie jaoks tabelisse kokku v\u00f5tnud.<\/p>

          Eelised ja puudused<\/strong><\/th>Amazoni t\u00e4itmine<\/strong><\/th>Dropshipping<\/strong><\/th><\/tr><\/thead>
          Logistika ja klienditellimuste t\u00f6\u00f6tlemine<\/td>1. M\u00fc\u00fcja peab saatma saadetiseks valmis tooted Amazoni.
          2. Amazon hoolitseb saatmise, ladustamise ja tagastuste haldamise eest.<\/td>          		1. Tellimused saavad jaem\u00fc\u00fcjalt.
          2. Tarnija saadab kaubad oma laost kliendile.
          3. Jaem\u00fc\u00fcja hoolitseb tagastuste haldamise eest. Tagastused l\u00e4hevad tarnijale.<\/td><\/tr>
          Ladustamiskulud<\/td>Jaem\u00fc\u00fcja maksab ladustamistasud Amazoni.<\/td>Jaem\u00fc\u00fcjal ei teki kulusid.<\/td><\/tr>
          Klienditeenindus<\/td>1. Klienditeenindust haldab Amazon.
          2. Tagastamise korral otsustab Amazon sageli kliendi kasuks.<\/td>          		Jaem\u00fc\u00fcja hoolitseb kogu klienditeeninduse eest ja toetub tarnija v\u00e4idetele.<\/td><\/tr>
          Kohaletoimetamise ajad<\/td>Prime teenus, 1-2 p\u00e4eva.<\/td>V\u00e4lismaalt 2-6 n\u00e4dalat. EL-ist ja Saksamaalt 2-7 p\u00e4eva.<\/td><\/tr>
          M\u00fc\u00fck l\u00e4bi\u2026<\/td>Amazon, oma veebipood.<\/td>Veebiturud (Amazon, eBay, Rakuten jne), oma veebipood.<\/td><\/tr>
          Kliendibaas<\/td>Amazon ja Prime kliendid (34 miljonit ostjat Saksamaal).<\/td>Oma kliendibaas, turuplatside kliendid.<\/td><\/tr>
          Prime eelised (Buy Box, kliendid, saatmine jne)<\/td>ja<\/td>nein<\/td><\/tr>
          Algkapital<\/td>Kauba ostmine, saatmine Amazoni<\/td>minimaalne<\/td><\/tr>
          Kvaliteedikontroll v\u00f5imalik<\/td>ja<\/td>nein<\/td><\/tr>
          Soodustused ostudel v\u00f5imalikud<\/td>ja<\/td>nein<\/td><\/tr>
          Konkurents<\/td>k\u00f5rge<\/td>k\u00f5rge<\/td><\/tr><\/tbody><\/table>
          \u00c4ri Amazoni Dropshipping vs. FBA: kahe saatmisv\u00f5imaluse eelised ja puudused<\/figcaption><\/figure>

          Amazon FBA vs. Dropshipping \u2013 milline mudel on \u00f5ige valik teie e-kaubanduse \u00e4ri jaoks, ei saa \u00fcldiselt vastata. See on sama individuaalne kui teie ideed oma \u00e4ri kohta. Dropshippingut saab alustada madala algkapitaliga ja v\u00e4hese kogemusega veebikaubanduses, kuid see n\u00f5uab suuri mahutavusi turunduses, m\u00fc\u00fcgis ja klienditeeninduses. Amazoni t\u00e4itmine pakub selgeid eeliseid, nagu suur kliendibaas, kiire kohaletoimetamine ja parim klienditeenindus, kuid kui soovite edukas olla, peate end kehtestama kasvava konkurentsi vastu (dropshipperid ei ole sellest v\u00e4hem m\u00f5jutatud).<\/p>

          Pildi autorid piltide j\u00e4rjekorras: \u00a9 madedee \u2013 stock.adobe.com \/ \u00a9 Hor \u2013 stock.adobe.com \/ \u00a9 olezzo \u2013 stock.adobe.com \/ \u00a9 Jacob Lund \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

          Kas Amazon FBA v\u00f5i Dropshipping \u2013 need suundumused on k\u00f5igi huulil. Kas olete ka \u00fche nende saatmisviiside poolt veendunud? Kas kaalute e-kaubanduse \u00e4ri alustamist, et v\u00e4hemalt proovida? V\u00f5i soovite laiendada v\u00f5i juhtida oma olemasolevat \u00e4ri \u00fche meetodi abil? Kuid kas te ei suuda kahe k\u00f5ige kasumlikuma online-kaubanduse meetodi vahel otsustada? Siit saate teada iga saatmisv\u00f5imaluse<\/p>\n","protected":false},"author":8,"featured_media":2339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1002],"tags":[],"class_list":["post-109920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazoni-taeitmine"],"yoast_head":"\nAmazon FBA v\u00f5i Dropshipping \u2013 kumb on parem valik? | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Amazon FBA vs. Dropshipping: saatmisviiside eelised ja puudused \u00fclevaates. Milline sobib teile paremini? 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