{"id":109950,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kuidas-saan-kasutada-repricer-kui-pakun-sama-toodet-fba-ja-fbm-kaudu\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"kuidas-saan-kasutada-repricer-kui-pakun-sama-toodet-fba-ja-fbm-kaudu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/kuidas-saan-kasutada-repricer-kui-pakun-sama-toodet-fba-ja-fbm-kaudu\/","title":{"rendered":"Kuidas saan kasutada Repricer, kui pakun sama toodet FBA ja FBM kaudu?"},"content":{"rendered":"

Paljud m\u00fc\u00fcjad Amazonis ei kasuta ainult FBA-d ega ainult FBM-i<\/a>, vaid kombineerivad m\u00f5lemat t\u00e4itmismeetodit, et oma \u00e4ritegevusest maksimaalset kasu saada. Kiiresti tekib aga k\u00fcsimus: Kuidas saan kasutada oma Repricer, ilma et ma endale kahju teeksin? <\/p>

Just sellele k\u00fcsimusele tahame t\u00e4na vastata. Selleks selgitame esmalt, mida m\u00f5isted FBA ja FBM t\u00e4pselt t\u00e4hendavad. (Sisu loendi kaudu paremal saate loomulikult kohe ka s\u00fcgavamatesse jaotistesse h\u00fcpata.) Seej\u00e4rel k\u00e4sitleme k\u00fcsimust, miks pakutakse toodet nii FBA kui ka FBM kaudu ning mida kauplejad sellega saavutada soovivad. L\u00f5puks k\u00e4sitleme loomulikult ka tagaj\u00e4rgi Repricer kasutamisele.<\/p>

FBA, FBM, FB-kuidas palun?!<\/h2>

Alustame p\u00f5hialustest. Kes Amazonis m\u00fc\u00fcb, peab kaubad kuidagi kliendini toimetama. Kauplejad saavad seda teha kas ise (FBM) v\u00f5i anda kogu protsessi veebigigandile (FBA). Siinjuures t\u00e4histab FB t\u00e4itmist, M kaupmeest ja A Amazonit. Kes juba sel hetkel enam ei saa aru v\u00f5i vajab lihtsalt p\u00f5hialuste kohta hinnakujunduse m\u00f5tteabi, leiab siit k\u00f5ik teema kohta: \u201eMis on tegelikult hinnakujundus ja milliseid vigu pean ma selle juures arvesse v\u00f5tma?<\/a>\u201c <\/p>

Kuigi saatmine on t\u00f5en\u00e4oliselt k\u00f5ige suurem osa t\u00e4itmisest, ei ole see kaugeltki ainus. Selle alla kuuluvad ka laohaldus, klienditeenindus ja tagastuste haldamine. Kui FBA raames saadate lihtsalt oma kaubad Amazoni logistika keskustesse ja kaubanduse platvorm v\u00f5tab sealt k\u00f5ik edasised sammud enda kanda, siis FBM-i puhul olete kogu t\u00e4itmisprotsessi eest ise vastutav.<\/p>

Kumbki variantide eelised ja puudused<\/h2>

M\u00f5lemal t\u00e4itmismeetodil on oma olemasolu\u00f5igus. Kui FBA<\/a> puhul saate toetuda veebigigandi ekspertiisile, peate FBM-i raames k\u00f5ik ise \u00e4ra tegema (ja vajadusel \u00f5ppima). <\/p>

Amazonis on klient endiselt esikohal \u2013 kes soovib Buy Box v\u00f5ita, peab seet\u00f5ttu pakkuma t\u00e4iuslikku klienditeekonda. Alates saatmisest kuni klienditeeninduse ja tagastuste haldamiseni on palju, millele t\u00e4helepanu p\u00f6\u00f6rata! Amazon suutis k\u00f5ik selle viimase paarik\u00fcmne aasta jooksul perfektselt v\u00e4lja t\u00f6\u00f6tada ja on selle kogemuse p\u00f5hjal FBA-programmi raames v\u00e4lja t\u00f6\u00f6tanud oma \u201e\u00fcldiselt rahulolevate klientide paketi\u201c. Kui pakute oma tooteid FBM-i kaudu, peaksite suutma k\u00f5rgete n\u00f5udmistega sammu pidada.<\/p>

Nipp<\/i><\/span><\/strong><\/span>: M\u00f5nes valdkonnas on Amazoni t\u00e4itmine tavalisem kui teistes. Vaadake oma tootekategoorias ringi ja anal\u00fc\u00fcsige oma konkurentsi. Nii saate h\u00f5lpsasti v\u00e4lja filtreerida, millist standardit saatmise ja klienditeeninduse osas peate t\u00e4itma.<\/span><\/em><\/p><\/blockquote>

Aga ka Amazon ei ole t\u00e4iuslik ja ei ole k\u00f5igi v\u00f5imalike olukordade vastu kaitstud. Kui valite FBA, maksate mitte ainult tasusid, vaid loovutate ka osa kontrollist. Kontroll, mis v\u00f5ib teile kriisiolukordades puududa.<\/p>

Miks saadavad m\u00fc\u00fcjad sama toodet FBA ja FBM kaudu?<\/h2>

Koroonaepideemia alguses otsustas Amazon saata FBA kaudu ainult igap\u00e4evase tarbimise tooteid. M\u00fc\u00fcjad, kes olid t\u00e4ielikult programmi peale panustanud ja kelle tooted ei kuulunud igap\u00e4evase tarbimise hulka, seisid silmitsi tohutu probleemiga: nende kaubad ei toimetatud enam edasi ja kliendid p\u00f6\u00f6rdusid konkurentide toodete poole, mida nad said kiiresti k\u00e4tte.<\/p>

Kes soovis oma \u00e4ritegevust j\u00e4tkata, pidi viivitamatult reageerima. Kui varem ei olnud laod vajalikud, kuna kaubad toimetati otse tootjalt Amazonisse, siis \u00e4kki oli mure suur, kuidas kaubad ladustada. Lisaks pidid kauplejad p\u00e4evapealt s\u00f5lmima lepingud saateteenuse pakkujatega, et pakid saaksid ka klientideni toimetatud.<\/p>

Aga see ei pea olema kohe j\u00e4rgmine pandeemia, juba streik Amazoni logistika keskustes v\u00f5ib FBA puhul p\u00f5hjustada m\u00e4rkimisv\u00e4\u00e4rseid kohaletoimetamise viivitusi ja viia ostjad konkurentide embusse. Samal ajal eelistab algoritm FBA tooteid Buy Box jaoks, sest soovitud koht ostukorvi v\u00e4ljal saab pakkumine, mis suudab kliendile parimat v\u00f5imalikku teenust pakkuda.<\/p>

Lisaks v\u00f5ivad kaupleja enda laos tekkida etten\u00e4gematud probleemid, nagu streigid. FBA ja FBM kasutamine jagab seega riski ja annab teile vajadusel alternatiivse v\u00f5imaluse.<\/p>

Kuidas kasutan SELLERLOGIC Repricer, kui saadan toodet nii FBA kui ka FBM kaudu?<\/h2>

Kui otsustate sellise \u00e4ri mudeli kasuks, saate loomulikult siiski kasutada SELLERLOGIC Repricer<\/a>. Sel juhul saab m\u00f5lemat pakkumist v\u00f5rdselt Buy Box jaoks optimeerida.<\/p>

V\u00f5tame n\u00e4iteks Kraken AG. Nad m\u00fc\u00fcvad sukeldumismaske ASIN-iga B01XYZJL. Selle jaoks on neil kaks pakkumist, \u00fcks FBM-iga ja teine FBA-iga. FBM-i loendil on SKU 1234 ja FBA loendil SKU 5678. Kraken AG saab n\u00fc\u00fcd m\u00f5lemad SKU-d sama ASIN-iga oma kliendikontole lisada. Sel juhul saab m\u00f5lemale pakkumisele m\u00e4\u00e4rata sama strateegia v\u00f5i ka erinevad.<\/p>

Parimad praktikad<\/h3>

Saate m\u00f5lema toote jaoks valida Buy Box strateegia. Kui pakute oma tooteid FBA ja FBM kaudu, eelistab Repricer automaatselt FBA pakkumist. FBM pakkumine j\u00e4rgneb kohe, kuni te ei kasuta rohkem kui neid kahte pakkumist samas seisukorras.<\/p>

Lisaks on soovitatav m\u00f5lemas juhul seada samad hinnapiirid \u2013 ehk maksimaalsed ja minimaalsed hinnad.<\/p>

Kasumiv\u00f5imalused s\u00f5ltuvad n\u00fc\u00fcd sellest, kas toode vastava ASIN-iga saab ka FBA kaudu saadetud, sest FBA tooteid eelistatakse Buy Box jaoks. See ei t\u00e4henda aga, et FBM loendil ei oleks v\u00f5imalust. See peab m\u00f5nikord lihtsalt olema oluliselt odavam.<\/p>

Kuid sellisel juhul on h\u00e4davajalik arutada l\u00e4henemist SELLERLOGIC klienditeenindusega ja anal\u00fc\u00fcsida v\u00f5imalikke tagaj\u00e4rgi n\u00e4idis-ASIN-i p\u00f5hjal.<\/p>

Kokkuv\u00f5te: Hinnakujundus FBA ja FBM puhul<\/h2>

Riski v\u00e4hendamiseks on t\u00e4iesti hea v\u00f5imalus loetleda sama toode kord FBA ja kord FBM kaudu \u2013 tingimusel, et teil on vastavad t\u00e4itmis- ja laov\u00f5imsused.<\/p>

Loomulikult on ka sel juhul v\u00f5imalik SELLERLOGIC Repricer t\u00f5husalt kasutada, kuna see kohandub Amazoni m\u00fc\u00fcjate vajadustega ja j\u00e4tab palju ruumi erinevate otsuste tegemiseks.<\/p>

Kuid sellistel juhtudel tuleks l\u00e4henemine koosk\u00f5lastada kliendiedu meeskonnaga, et k\u00f5ik v\u00f5imalused saaksid eelnevalt arvesse v\u00f5etud.<\/p>

Pildiallikad piltide j\u00e4rjekorras: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Paljud m\u00fc\u00fcjad Amazonis ei kasuta ainult FBA-d ega ainult FBM-i, vaid kombineerivad m\u00f5lemat t\u00e4itmismeetodit, et oma \u00e4ritegevusest maksimaalset kasu saada. Kiiresti tekib aga k\u00fcsimus: Kuidas saan kasutada oma Repricer, ilma et ma endale kahju teeksin? Just sellele k\u00fcsimusele tahame t\u00e4na vastata. Selleks selgitame esmalt, mida m\u00f5isted FBA ja FBM t\u00e4pselt t\u00e4hendavad. (Sisu loendi kaudu paremal<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1002,1008],"tags":[],"class_list":["post-109950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazoni-taeitmine","category-naepunaeited-trikid"],"yoast_head":"\nKasutage Repricer optimaalselt: Sama toode FBM ja FBA kaudu<\/title>\n<meta name=\"description\" content=\"Kuidas saab Repricer optimaalselt kasutada, kui m\u00fc\u00fcjad pakuvad sama toodet FBA ja FBM kaudu? 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