{"id":109971,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-ja-marginaal-kas-20-koigist-amazonis-muudud-toodetest-muuakse-kahjumiga\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-ja-marginaal-kas-20-koigist-amazonis-muudud-toodetest-muuakse-kahjumiga","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/amazon-fba-ja-marginaal-kas-20-koigist-amazonis-muudud-toodetest-muuakse-kahjumiga\/","title":{"rendered":"Amazon FBA ja marginaal: Kas 20% k\u00f5igist Amazonis m\u00fc\u00fcdud toodetest m\u00fc\u00fcakse kahjumiga?"},"content":{"rendered":"

Amazonis tekib pidevalt kasvava konkurentsi t\u00f5ttu tohutu hinnas\u00f5da. Suurem m\u00fc\u00fcja, kellel on umbes 44 000 toodet, toob \u00fcksi Saksamaal peaaegu 1 miljoni hinnamuutuse 24 tunni jooksul. M\u00fc\u00fcjatel, kes ei tegele hinnakujundusega, pole peaaegu mingit v\u00f5imalust kohanduda Amazonis kiiresti muutuva turusituatsiooniga v\u00f5i j\u00e4lgida toodete m\u00fc\u00fcginumbreid ning sellele \u00f5igesti reageerida.<\/p>

\"Amazon<\/figure><\/div>

Amazon FBA: Marginaali arvutamine<\/h2>

Soovisime teada, kui palju teenib Amazoni m\u00fc\u00fcja keskmiselt p\u00e4rast k\u00f5igi kulude mahaarvamist, arvestades \u00fclaltoodud keerukust. Anal\u00fc\u00fcsisime 583 891 toodet erinevates valdkondades. Nettomarginaali arvutamine protsentides toimub j\u00e4rgmise valemi abil:<\/p>

(M\u00fc\u00fcgihind + saatmiskulud \u2013 Amazoni tasu \u2013 KM \u2013 saatmiskulud \u2013 ostuhind)<\/em><\/strong><\/p>

<\/hr>

Ostuhind<\/em><\/strong><\/p><\/div>

= Margina %<\/em><\/strong><\/p><\/div><\/div>

\"Milline<\/figure><\/div>

Keskmine netomargina Amazoni m\u00fc\u00fcja jaoks on 12,5% 80% pakutavatest toodetest. 20% toodetest m\u00fc\u00fcakse kahjumiga. Enamik pakutavatest toodetest kaubeldakse marginaaliga 10-75%. Esmapilgul on negatiivse marginaaliga toodete osakaal 20,15% v\u00e4ga suur.<\/p>

P\u00f5hjused negatiivsete marginaalide jaoks<\/h3>

Kui vaadata neid tooteid l\u00e4hemalt, on tavaliselt kolm p\u00f5hjust.<\/p>

  1. Toode m\u00fc\u00fcb halvasti v\u00f5i peab likvideerima, et luua likviidsust.<\/li>
  2. Tegemist on uue toote nimekirjaga, mis seadistatakse toote lansseerimise ajal v\u00f5itluslikku hinda, et genereerida v\u00f5imalikult palju tellimusi l\u00fchikese aja jooksul ja seel\u00e4bi kiiresti Amazoni edetabelis t\u00f5usta.<\/li>
  3. M\u00fc\u00fcgihind on lihtsalt vale arvutatud.<\/li><\/ol><\/div>

    Kasumlikkuse j\u00e4lgimine kasumi juhtpaneeliga<\/h2>

    Toote marginaalid m\u00f5jutavad otseselt kogu Amazoni \u00e4ri kasumlikkust. Seet\u00f5ttu peaks iga Amazoni m\u00fc\u00fcja regulaarselt anal\u00fc\u00fcsima asjakohaseid tootedata ja j\u00e4lgima olulisi n\u00e4itajaid, et \u00f5igel ajal negatiivsetele arengutele reageerida.<\/p>

    Nagu teada, on andmeanal\u00fc\u00fcs keeruline ja n\u00f5uab suurt ajakulu. Just siin astub SELLERLOGIC Business Analytics<\/a> Amazoni kaupmeeste jaoks: see esitleb keerulisi andmeid toodete, Amazoni kontode ja -turgude j\u00f5udluse kohta selgelt.<\/p>

    SELLERLOGIC Business Analytics abil saate tuvastada kahjumlikud tooted ja v\u00f5tta vastavad meetmed, et s\u00e4ilitada oma Amazoni \u00e4ri kasumlikkus. \u00dcksikasjalikud kulude ja kasumi \u00fclevaated aitavad samuti teha andmep\u00f5hiseid otsuseid, mis v\u00f5ivad h\u00f5lmata n\u00e4iteks kulude optimeerimist v\u00f5i isegi m\u00f5jutatud toodete valikust eemaldamist.<\/p>

    Kokkuv\u00f5te<\/h2>

    Uute klientide puhul m\u00e4rkame sageli, et nende m\u00fc\u00fcgihinnad on vale arvutatud. Suurtel m\u00fc\u00fcjatel on v\u00e4ga raske j\u00e4lgida tooteid erinevate m\u00fc\u00fcgikomisjonidega erinevates turgudes ja kohanduda \u00f5igeaegselt turuolukorraga. V\u00e4ikestel m\u00fc\u00fcjatel puudub sageli vajalik teadlikkus, et arvutada \u00f5ige m\u00fc\u00fcgihind.<\/p>

    V\u00e4ltige \u00f5ige arvutusega negatiivseid tulusid ja kasutage oma v\u00e4\u00e4rtuslikku aega m\u00f5istlikult. Usaldage SELLERLOGIC hinnakontrolli, mis kohandub \u00f6\u00f6p\u00e4evaringselt Amazoni turuolukorraga. J\u00e4lgige samuti kasumi ja kahjumi arengut SELLERLOGIC Business Analytics abil ning tehke \u00f5igeaegselt andmep\u00f5hiseid otsuseid, et maksimeerida oma Amazoni \u00e4ri potentsiaali.<\/strong><\/p>

    Pildiallikad piltide j\u00e4rjekorras: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    Amazonis tekib pidevalt kasvava konkurentsi t\u00f5ttu tohutu hinnas\u00f5da. Suurem m\u00fc\u00fcja, kellel on umbes 44 000 toodet, toob \u00fcksi Saksamaal peaaegu 1 miljoni hinnamuutuse 24 tunni jooksul. M\u00fc\u00fcjatel, kes ei tegele hinnakujundusega, pole peaaegu mingit v\u00f5imalust kohanduda Amazonis kiiresti muutuva turusituatsiooniga v\u00f5i j\u00e4lgida toodete m\u00fc\u00fcginumbreid ning sellele \u00f5igesti reageerida. Amazon FBA: Marginaali arvutamine Soovisime teada, kui<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1704,1008],"tags":[],"class_list":["post-109971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-muumine-amazonis","category-naepunaeited-trikid"],"yoast_head":"\nAmazon FBA: Kas paljude toodete marginaal on liiga madal?<\/title>\n<meta name=\"description\" content=\"Amazon FBA-ga on marginaal tavaliselt madal. 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