{"id":109986,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/e-kaubanduse-ekspert-jens-armbrecht-intervjuus-amazoni-muujaprogrammi-eelised\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"e-kaubanduse-ekspert-jens-armbrecht-intervjuus-amazoni-muujaprogrammi-eelised","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/e-kaubanduse-ekspert-jens-armbrecht-intervjuus-amazoni-muujaprogrammi-eelised\/","title":{"rendered":"E-kaubanduse ekspert Jens Armbrecht intervjuus: Amazoni m\u00fc\u00fcjaprogrammi eelised"},"content":{"rendered":"

Amazoni kaupmehed saavad oma kaupa m\u00fc\u00fca mitte ainult m\u00fc\u00fcjana, vaid ka m\u00fc\u00fcjana<\/a>. See t\u00e4hendab, et nad ei m\u00fc\u00fc otse l\u00f5ppkasutajatele, vaid saavad Amazoni tarnijaks. Tekib klassikaline B2B \u00e4ri koos veebigigandiga.<\/p>

Kuid paljudes foorumites on \u00e4rritunud m\u00fc\u00fcjad, kes r\u00e4\u00e4givad programmiga seotud raskustest. Samuti tundub, et \u00fcha rohkem sisu, mis oli algselt reserveeritud m\u00fc\u00fcjatele, avatakse m\u00fc\u00fcjatele. Kus siis peituvad eelised m\u00fc\u00fcjate programmis?<\/p>

Veebigigant hoiab programmi kohta teavet pigem tagasihoidlikult. Ainult Vendor-Centralis saavad kaupmehed rohkem teada. Selleks on vajalik registreerimine m\u00fc\u00fcjana.<\/p>

Seet\u00f5ttu r\u00e4\u00e4kisime e-kaubanduse eksperdi ja Shopvires<\/a> asutaja Jens Armbrechtiga m\u00fc\u00fcjate programmi eelistest.<\/p>

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Jens Armbrecht<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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E-kaubanduse ekspert ja Shopvires asutaja on juba 17 aastat aktiivne veebikaubanduses ning tegeleb kirglikult ettev\u00f5tete loomise ja arendamisega. Shopviresiga n\u00f5ustab ta ettev\u00f5tteid e-kaubanduse k\u00fcsimustes. Suur osa \u00e4ritegevusest on juba registreeritud ja tulevaste m\u00fc\u00fcjate n\u00f5ustamine.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: Tundub, et Seller Central ja Vendor Central l\u00e4henevad \u00fcha enam \u00fcksteisele. Milliseid eeliseid n\u00e4ete m\u00fc\u00fcjate programmis v\u00f5rreldes Seller Centraliga?<\/strong><\/p>

Jens Armbrecht: \u201eEsiteks tuleb silmas pidada, kellele m\u00fc\u00fcjate programm tegelikult m\u00f5eldud on. Enamik m\u00fc\u00fcjatest on toodete tootjad, kes m\u00fc\u00fcvad otse Amazonile.
Kuigi m\u00fc\u00fcjad ja m\u00fc\u00fcjad l\u00e4henevad \u00fcha enam \u201efunktsionaalsusele\u201c, nagu n\u00e4iteks A+ sisu, j\u00e4\u00e4b m\u00fc\u00fcjate programm tootjatele siiski atraktiivseks.
Sellel on ka v\u00e4ga lihtne p\u00f5hjus: paljud suuremad tootjad ei saa v\u00f5i ei soovi erinevatel p\u00f5hjustel otse l\u00f5ppkasutajatele m\u00fc\u00fca ja vajavad seet\u00f5ttu kedagi nagu Amazon.<\/p>

SELLERLOGIC: Kellele soovitaksite \u00fcleminekut m\u00fc\u00fcjast m\u00fc\u00fcjaks? Kas soovitaksite ka m\u00f5nel m\u00fc\u00fcjal \u00fcle minna m\u00fc\u00fcjate programmile?<\/strong><\/p>

Jens Armbrecht: \u201eNii \u00fcldiselt ei saa sellele vastata. Enamikul juhtudel on m\u00f5istlikum h\u00fcbriidstrateegia, st olla nii m\u00fc\u00fcja kui ka m\u00fc\u00fcja.
Siin tuleks aga v\u00e4ga t\u00e4pselt teada, mida \u00fchel poolt soovitakse ja mida teiselt poolt ise suudetakse.\u201d<\/p>

SELLERLOGIC: Paljudes foorumites on kaebusi, et m\u00fc\u00fcjate programmi kulud on v\u00e4ga ebaselged, n\u00e4iteks reklaamikulude lisatasud. Kas olete selle probleemiga tuttav? Mida soovitaksite asjaosalistele?<\/strong><\/p>

Jens Armbrecht: \u201eJah, ma kuulen seda t\u00f5esti aeg-ajalt. Kuid see ei ole kindlasti ebaselge. Pilk Vendor Centralisse ja n\u00e4ete, miks olete mingit \u201ekaristust\u201c maksnud.
Kindlasti on ka t\u00f5elisi v\u00e4ljakutseid, nagu n\u00e4iteks SIOC-programm – 90% juhtudel on see aga m\u00fc\u00fcja s\u00fc\u00fc, kuna ta ei suuda oma protsesse kontrolli all hoida.<\/p>

SIOC on meetod, mida Amazon kasutab kaupade pakkimiseks kliendile. Veebigigant p\u00f6\u00f6rab t\u00e4helepanu sellele, et toota v\u00f5imalikult v\u00e4he pakendij\u00e4\u00e4tmeid.<\/span><\/p><\/blockquote>

Amazoni n\u00f5uded on k\u00fcll v\u00e4ga k\u00f5rged, kuid iga m\u00fc\u00fcja teab seda ette – v\u00e4hemalt, kui on end korralikult informeerinud ja mitte ainult dollarim\u00e4rke silmas pidanud.
Selge soovitus: iga\u00fchel tuleks enne v\u00e4liselt n\u00f5u k\u00fcsida, n\u00e4iteks meie kaudu, et l\u00f5puks oleks neutraalne hinnang, kas n\u00f5udeid \u00fcldse t\u00e4ita saab ja et projekt ei muutuks l\u00f5putuks auguks.\u201d<\/p>

SELLERLOGIC: M\u00f5ni aasta tagasi oli \u00fcks argumente Vendor Centralile juurdep\u00e4\u00e4s laiendatud reklaamiformaatidele, nagu A+ sisu ja Amazon Vine. Need on aga n\u00fc\u00fcdseks ka m\u00fc\u00fcjatele k\u00e4ttesaadavad. Kas m\u00fc\u00fcja staatus on siis endiselt v\u00e4\u00e4rt?<\/strong><\/p>

Jens Armbrecht: \u201eJah, kuna suuremad tootjad ei saa \u00fcldse v\u00f5imalust saata toodet arvega l\u00f5ppkasutajale, on m\u00fc\u00fcjate programmi j\u00e4tkuvalt vaja.
K\u00f5ik tootjad \/ m\u00fc\u00fcjad peaksid siiski p\u00f5him\u00f5tteliselt seda \u00fcle vaatama v\u00f5i end teistmoodi seadma, et olla lihtsalt paindlikumad ja mitte nii tugevalt s\u00f5ltuda \u00fchest kliendist (mida Amazon m\u00fc\u00fcjate programmis ju ongi). Ka siin toetame me hea meelega ja toome v\u00e4lja vastavad eelised ja puudused.\u201d<\/p>

\"E-kaubanduse<\/figure><\/div>

SELLERLOGIC: Veel \u00fcks eelis, mida paljudes blogipostitustes mainitakse, on see, et m\u00fc\u00fcjad ei pea enam tegelema logistika ja klienditoega. Kuid see eelis on ka FBA kaupmeestel. Kuidas need s\u00fcsteemid selles osas erinevad?<\/strong><\/p>

Jens Armbrecht: \u201eNii lihtne ei ole v\u00f5rrelda. Jah, p\u00f5him\u00f5tteliselt v\u00f5tab Amazon (osaliselt) klienditoe enda kanda, kui kasutatakse FBA-d.
Kuid iga tellimuse jaoks tuleb siiski arve koostada. Kindlasti on see n\u00fc\u00fcdseks v\u00f5imalik ka Amazoni kaudu, kuid eriti suuremad tootjad seisavad selle ees probleemide ees.
Kui m\u00fc\u00fcjate leping on korralikult l\u00e4bir\u00e4\u00e4gitud, ei ole ka tagastusi, seega veel \u00fcks punkt, mille p\u00e4rast ma tootjana muretseda ei pea.
M\u00fc\u00fcjate \u00e4ri v\u00f5ib olla t\u00e4iesti klassikaline B2B \u00e4ri, kuigi seal on kindlasti ka m\u00f5ned takistused.\u201d<\/p>

SELLERLOGIC: Kas on kuulutusi t\u00e4iendavate eeliste kohta m\u00fc\u00fcjatele, mis j\u00e4\u00e4vad ainult neile ja ei avata m\u00fc\u00fcjatele? <\/strong><\/p>

Jens Armbrecht: \u201eM\u00f5ned asjad olen t\u00f5esti juba kuulnud, kuid ma ei tohi veel midagi \u00f6elda.\u201d<\/p>

SELLERLOGIC: Ait\u00e4h!<\/strong><\/p>

Pildiallikad piltide j\u00e4rjekorras: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Amazoni kaupmehed saavad oma kaupa m\u00fc\u00fca mitte ainult m\u00fc\u00fcjana, vaid ka m\u00fc\u00fcjana. See t\u00e4hendab, et nad ei m\u00fc\u00fc otse l\u00f5ppkasutajatele, vaid saavad Amazoni tarnijaks. Tekib klassikaline B2B \u00e4ri koos veebigigandiga. Kuid paljudes foorumites on \u00e4rritunud m\u00fc\u00fcjad, kes r\u00e4\u00e4givad programmiga seotud raskustest. Samuti tundub, et \u00fcha rohkem sisu, mis oli algselt reserveeritud m\u00fc\u00fcjatele, avatakse m\u00fc\u00fcjatele. Kus<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1008],"tags":[],"class_list":["post-109986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naepunaeited-trikid"],"yoast_head":"\nJens Armbrecht intervjuus: M\u00fc\u00fcjate programmi eelised<\/title>\n<meta name=\"description\" content=\"Kas Amazoni m\u00fc\u00fcja programm on seda v\u00e4\u00e4rt? 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