{"id":109998,"date":"2022-07-05T06:03:00","date_gmt":"2022-07-05T06:03:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/new-study-does-amazon-prefer-itself-in-the-buy-box\/"},"modified":"2026-05-19T09:11:30","modified_gmt":"2026-05-19T09:11:30","slug":"new-study-does-amazon-prefer-itself-in-the-buy-box","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/new-study-does-amazon-prefer-itself-in-the-buy-box\/","title":{"rendered":"Uus uuring: Kas Amazon eelistab end Buy Box?"},"content":{"rendered":"

S\u00fc\u00fcdistus: Amazon eelistab end Buy Box m\u00e4\u00e4ramisel. Kuuldused on eksisteerinud aastaid. Eriti Amazoniga kauplejate seas n\u00e4ib s\u00fc\u00fcdistus juba t\u00f5ena kinnituvat. Hetkel ei ole kindlaid t\u00f5endeid konkurentsireeglite rikkumise kohta, kuid v\u00e4hemalt uurivad ka konkurentsiametid ettev\u00f5tet.<\/p>

Kuna Amazoni kahekordne roll on eriti probleemne: ettev\u00f5te on nii platvormi omanik kui ka m\u00fc\u00fcja sellel platvormil. Kuigi Amazonil ei ole monopoli, on tal Saksamaa veebikaubanduses v\u00e4ga suur turuosa.<\/p>

N\u00fc\u00fcd on ARD \u00e4riajakiri Plusminus samuti k\u00e4sitlenud Amazoni ja Buy Box \u00fcmbritsevaid kuulujutte. Koost\u00f6\u00f6s hinnanal\u00fc\u00fcsi ettev\u00f5ttega j\u00e4lgiti ja hinnati mitmeid k\u00fcmneid tuhandeid tooteid. Tulemused on \u00fcsna \u00fcllatavad \u2013 kuid erinevad sellest, mida enamik turuplatside m\u00fc\u00fcjatest t\u00f5en\u00e4oliselt eeldaks.<\/p>

Miks on Buy Box nii oluline?<\/h2>

Plusminus keskendus Amazon Buy Box<\/a>le. Kollane nupp, mis v\u00f5imaldab tooteid ostukorvi lisada, on tuntud iga jaekaubanduse platvormi kliendi seas. Ja m\u00fc\u00fcjate jaoks, eriti jaekaubade m\u00fc\u00fcjate seas, m\u00e4ngib ostukorvi v\u00e4li olulist rolli.<\/p>

Kuna Amazon koondab k\u00f5ik sama toote pakkumised detaillehele, selle asemel et luua iga pakkumise jaoks eraldi tootelehte (nagu n\u00e4iteks eBay). Otsustamaks, milline m\u00fc\u00fcja saab saabunud tellimuse ja seega on toote oma laost m\u00fc\u00fcnud, arvestab Amazoni algoritm erinevaid parameetreid, sealhulgas hinda, saatmisviisi, saatmiskiirus ja kliendi arvustusi.<\/p>

N\u00fc\u00fcd on fakt, et enamik kliente tellib otse kollase nupu kaudu ega vaeva end teiste toote pakkumiste vaatamisega. Seet\u00f5ttu saab see, kes v\u00f5idab Buy Box, umbes 90% m\u00fc\u00fcgist. Need, kes ei v\u00f5ida Osta Buy Box, lahkuvad praktiliselt k\u00e4ed t\u00fchjaks. Seega on konkurents ostukorvi v\u00e4lja p\u00e4rast \u00fclioluline ning m\u00e4\u00e4ramisn\u00e4itajad on konkurentsi\u00f5iguse seisukohalt olulised. Kui Amazon peaks end siin eelistama, v\u00f5iks ta kuritarvitada oma turuj\u00f5udu.<\/p>

Kas Amazon eelistab end ja oma pakkumisi? \u2013 Uuringu tulemused<\/h2>

Amazoni uuringu jaoks uuris Plusminus 64 000 toodet veebigigandi turuplatsil. Anal\u00fc\u00fcsis arvestati nii hinda kui ka kohaletoimetamise kiirus, kuid ei kaasatud muid kriteeriume, nagu m\u00fc\u00fcja usaldusv\u00e4\u00e4rsus v\u00f5i kliendihinnang. K\u00f5iki uuringus osalenud tooteid pakkusid mitmed m\u00fc\u00fcjad, sealhulgas ka Amazon ise.<\/p>

\u00bb Plusminuse andmetel oli Amazonil Buy Box<\/strong> 20 000-l 64 000 tootest. See on veidi \u00fcle 31%<\/strong>.<\/span><\/p>

\u00bb Umbes 8 000 toote puhul (12.5%<\/strong>) oli Amazonil Buy Box, kuigi teised m\u00fc\u00fcjad pakkusid madalamat hinda. Siin oli Amazon keskmiselt 1,83 eurot kallim<\/strong>, kuid tavaliselt ka m\u00fc\u00fcja, kelle kohaletoimetamise aeg oli k\u00f5ige kiirem.<\/span><\/p>

\u00bb Kuid 156 toote puhul mitte ainult ei olnud Amazonil Buy Box k\u00f5rgema hinnaga, vaid v\u00e4hemalt \u00fcks teine m\u00fc\u00fcja suutis toimetada sama kiiresti kui Amazon<\/strong>. See moodustab vaid 0.25%<\/strong> uuritud toodetest.<\/span><\/p><\/blockquote>

Iga\u00fche jaoks 156 m\u00fc\u00fcjat v\u00f5iks see potentsiaalselt olla m\u00e4rkimisv\u00e4\u00e4rne kaotus, kui Amazon peaks end siin t\u00f5eliselt eelistama ja konkurentsireegleid eirama. Kuid kogu uuringu osas on tulemus erinev sellest, mida paljud turuplatside m\u00fc\u00fcjad t\u00f5en\u00e4oliselt eelnevalt eeldasid. 156 64 000 tootest on ebaoluliselt v\u00e4ike osa.<\/p>

Lisaks arvestab Plusminuse uuring Amazoni Buy Box ainult kahe m\u00e4\u00e4ramisn\u00e4itajaga: hind ja kohaletoimetamise kiirus. M\u00f5lemad aspektid on kahtlemata v\u00e4ga olulised, kuid need ei ole ainsad otsustavad tegurid. V\u00e4hemalt \u00fcheteistk\u00fcmne muu Buy Box kriteeriumi<\/a> v\u00f5ib tuvastada, mis m\u00e4ngivad samuti rolli ostukorvi v\u00e4lja m\u00e4\u00e4ramisel. Nende ignoreerimine annab vaid moonutatud pildi reaalsusest.<\/p>

Kuidas turuplatside m\u00fc\u00fcjad v\u00f5idavad Buy Box k\u00f5rgeima v\u00f5imaliku hinnaga<\/h2>

Hoida Buy Box mitte madalaima, vaid k\u00f5rgema hinnaga on t\u00f5epoolest v\u00f5imalik enamikule jaekaubade m\u00fc\u00fcjatest. Kuid manual hindade kohandamine on lootusetu ettev\u00f5tmine \u2013 liiga palju kriteeriume ja konkurente tuleb silmas pidada. Sobiva hinnakohandamise t\u00f6\u00f6riista abil saab seda \u00fcsna usaldusv\u00e4\u00e4rselt hallata. Just seda on SELLERLOGIC oma klientide jaoks aastaid teinud. Buy Box osakaal 95%<\/a> ei ole haruldane.<\/p>\t\t

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Annemarie Raluca Schuster<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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SiAura Materiali asutaja ja tegevjuht<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\u201cL\u00f5ppkokkuv\u00f5ttes saavad ettev\u00f5tted edukat hinnastrateegiat rakendada ainult tarkvara abil; see ei ole teostatav manuallt. SELLERLOGIC Repricer abil suutsin oma Buy Box osakaalu t\u00f5sta 95%!\u201d<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Erinevalt Plusminuse l\u00e4bi viidud Amazoni uuringust, arvestab Repricer iseenesest oluliste Buy Box kriteeriumidega. Seet\u00f5ttu v\u00f5idab see Buy Box mitte madalaima, vaid v\u00f5imalikult k\u00f5rge hinnaga, s\u00f5ltuvalt pakkumise m\u00fc\u00fcja teiste n\u00e4itajate praegusest seisust.<\/p>

Kas soovite saavutada peaaegu 100% Buy Box osakaalu? Siis katsetage SELLERLOGIC Repricer n\u00fc\u00fcd 14 p\u00e4eva tasuta<\/a>!<\/p>

J\u00e4reldus: Plusminuse uuring Amazoni Buy Box kohta<\/h2>

Amazoni kahekordne roll seoses ettev\u00f5tte k\u00f5rge turuosa olemasoluga e-kaubanduses on kindlasti probleemne, isegi kui veebikaubanduses ei ole klassikalist monopoli. Siiski n\u00e4itab see ulatuslik uuring, mis h\u00f5lmab peaaegu 64 000 toodet, ka seda, miks on nii oluline mitte keskenduda ainult hinnale v\u00f5i kohaletoimetamise kiirusel kui otsustavatele n\u00e4itajatele.<\/p>

Lisaks on palju muid kliendile olulisi kriteeriume, mis m\u00f5jutavad hinda, millega m\u00fc\u00fcja saab oma pakkumise Buy Box v\u00f5ita. Ainult intelligentse tarkvaraga on Amazoni m\u00fc\u00fcjate jaoks hindamine t\u00e4nap\u00e4eval endiselt m\u00f5ttekas ja eelk\u00f5ige majanduslikult teostatav. Oluline on valida d\u00fcnaamiline Repricer, mis j\u00e4lgib mitte ainult hinda, vaid ka teisi olulisi n\u00e4itajaid ja konkurente.<\/p>

Pildi autor: \u00a9 Nuthawut \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

S\u00fc\u00fcdistus: Amazon eelistab end Buy Box m\u00e4\u00e4ramisel. Kuuldused on eksisteerinud aastaid. Eriti Amazoniga kauplejate seas n\u00e4ib s\u00fc\u00fcdistus juba t\u00f5ena kinnituvat. Hetkel ei ole kindlaid t\u00f5endeid konkurentsireeglite rikkumise kohta, kuid v\u00e4hemalt uurivad ka konkurentsiametid ettev\u00f5tet. Kuna Amazoni kahekordne roll on eriti probleemne: ettev\u00f5te on nii platvormi omanik kui ka m\u00fc\u00fcja sellel platvormil. Kuigi Amazonil ei ole<\/p>\n","protected":false},"author":3,"featured_media":21030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[993],"tags":[],"class_list":["post-109998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-koik-buy-box-kohta"],"yoast_head":"\nUus uuring: Kas turuplatside m\u00fc\u00fcjad on s\u00fcsteemselt ebasoodsas olukorras?<\/title>\n<meta name=\"description\" content=\"Suures ulatuses uuringus uuris ajakiri Plusminus Amazoni Buy Box m\u00e4\u00e4ramist. 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