{"id":110004,"date":"2020-08-11T14:07:00","date_gmt":"2020-08-11T14:07:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/edasi-tagasi-voi-kui-oluline-on-amazoni-tagastamise-maar\/"},"modified":"2020-08-11T14:07:00","modified_gmt":"2020-08-11T14:07:00","slug":"edasi-tagasi-voi-kui-oluline-on-amazoni-tagastamise-maar","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/et\/blog\/edasi-tagasi-voi-kui-oluline-on-amazoni-tagastamise-maar\/","title":{"rendered":"Edasi-tagasi, v\u00f5i: Kui oluline on Amazoni tagastamise m\u00e4\u00e4r?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5526-identifier\">Enamikule veebikaubanduse m\u00fc\u00fcjatest on see oluline tulemusn\u00e4itaja: tagastuste m\u00e4\u00e4r. Amazoni m\u00fc\u00fcjate jaoks ei m\u00e4ngi see aga tavaliselt t\u00f5eliselt suurt rolli. Eriti edasim\u00fc\u00fcjad, kellel on portfellis peamiselt kaubanduskaubad, p\u00f6\u00f6ravad rohkem t\u00e4helepanu klientide rahulolematusele tagastustega. Kuid ka Amazoni tagastus ise v\u00f5ib m\u00f5jutada toote v\u00f5i veebikaubanduse m\u00fc\u00fcja tulemuslikkust.<\/p><p class=\"theme-wp-block gb-responsive-78463-identifier\">P\u00f5him\u00f5tteliselt peavad m\u00fc\u00fcjad olema teadlikud: Iga isegi k\u00f5ige v\u00e4iksem KPI v\u00e4\u00e4rtus registreeritakse Amazoni poolt. Artiklite tagastamine, kohaletoimetamise kestus v\u00f5i m\u00fc\u00fcgihind \u2013 k\u00f5ikidel neil on e-kaubanduse hiiglaslikus t\u00e4hendus. Seda saab n\u00e4ha ka paljude erinevate tegurite p\u00f5hjal, mille alusel otsustatakse, <a href=\"\/et\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">milline m\u00fc\u00fcja Buy Box ilmub<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-342090-identifier\">Sarnane on olukord ka Private Label toodete reitinguga. Siin tuleb m\u00e4ngu ka SEO tegur. A9 algoritmi jaoks m\u00e4ngivad n\u00e4iteks m\u00e4rks\u00f5nad otsustavat rolli. Kuid millises j\u00e4rjekorras otsingutulemused kuvatakse, sellele avaldab m\u00f5ju ka Amazoni m\u00fc\u00fcja tagastuste m\u00e4\u00e4r. Selles blogipostituses soovime teile n\u00e4idata, kuidas Amazoni tagastamine toimib ja millisel viisil m\u00e4\u00e4r m\u00f5jutab reitingut ja Buy Box-kasumit.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-826364-identifier\">Kuidas Amazoni puhul kehtib taganemis\u00f5igus<\/h2><p class=\"theme-wp-block gb-responsive-891175-identifier\">Amazon on absoluutne kliendikeskne. Fookuses on alati t\u00e4iuslik kliendikogemus. Ja selleks kuulub ka see, et kliendid saavad tellitud kauba suhteliselt lihtsalt veebihiiglasele tagasi saata, kui nad teevad seda Amazoni m\u00e4\u00e4ratud tagastust\u00e4htaja jooksul. Sest l\u00f5puks tasub see end \u00e4ra: T\u00e4nu kindlusele, et praktiliselt k\u00f5ike saab Amazoni tagasi saata, ja rahulolule, mida probleemivaba tagastus klientides tekitab, ei ole ka suhteliselt k\u00f5rge tagastuste m\u00e4\u00e4r Amazoni jaoks suur probleem: Kliendi riski v\u00e4ltimine toob kaasa oluliselt suuremad tellimuste arvud.<\/p><p class=\"theme-wp-block gb-responsive-657636-identifier\">Seet\u00f5ttu on loodud ka \u00fcsna arusaadav s\u00fcsteem. Nii logivad Amazoni kliendid sisse <a href=\"https:\/\/www.amazon.de\/ap\/signin?openid.pape.max_auth_age=3600&amp;openid.return_to=https%3A%2F%2Fwww.amazon.de%2Fspr%2Freturns%2Fhomepage%2Fhomepage.html%2Fref%3Dsxts_snpl_4_1_79cb088e-3883-487e-a791-6bb23eba7edb%3Fpf_rd_p%3D79cb088e-3883-487e-a791-6bb23eba7edb%26pf_rd_r%3DNWV9B6N4VJ3XTC6M0KY7%26pd_rd_wg%3DwXYkm%26pd_rd_w%3DjMMZq%26qid%3D1596462035%26pd_rd_r%3Ddb9f7a3b-5d1f-4bdf-a005-0a1f982f29d6&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=amzn_psr_desktop_de&amp;openid.mode=checkid_setup&amp;language=de_DE&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">veebitagastuskeskusesse<\/a>. Seal kuvatakse k\u00f5ik nende tellimused, mille puhul nad saavad artikleid tagasi saata. Vastava nupu kl\u00f5psamisel k\u00e4ivitatakse tagastus ja Amazon esitab tagastusetiketi. Marketplace&#8217;i tellimuste puhul peab veebikaubanduse m\u00fc\u00fcja vajadusel eelnevalt oma n\u00f5usoleku andma. Siis l\u00e4heb see tagastus ka Amazoni m\u00fc\u00fcja tagastuste m\u00e4\u00e4rasse.<\/p><p class=\"theme-wp-block gb-responsive-133475-identifier\">Reeglina saavad veebikaupmehed saata artikleid Amazoni tagasi 30-p\u00e4evase tagastust\u00e4htaja jooksul. <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_2_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=200804690&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tagastustingimused<\/a> tunnevad siiski erinevaid tagastuste liike. Defektsed artiklid v\u00f5ivad n\u00e4iteks olla tagastatud kuni kaks aastat p\u00e4rast kauba k\u00e4ttesaamist, teisi tooteid, nagu toidukaubad, ei pruugi \u00fcldse tagasi saata. Marketplace&#8217;i m\u00fc\u00fcjad saavad omakorda <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_4_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=201819160&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">oma tingimusi<\/a> Amazoni tagastamiseks m\u00e4\u00e4rata \u2013 need peavad aga \u201ev\u00e4hemalt vastama Amazoni tagastustingimustele\u201c.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-42682-identifier\">Kui k\u00f5rge on Amazoni keskmine tagastuste m\u00e4\u00e4r?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-11008-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg\" alt=\"Amazoni m\u00fc\u00fcjad peaksid tagastusi v\u00e4ltima, kuid see on lihtsam \u00f6elda kui teha.\" class=\"wp-image-55807\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-333486-identifier\">P\u00f5him\u00f5tteliselt on Amazoni tagastuste m\u00e4\u00e4r alati k\u00f5rgem kui \u00fclej\u00e4\u00e4nud e-kaubanduses, kuna e-kaubanduse hiiglane on oma klientide suhtes nii lahke. \u00dcksikasjalikku vastust selle kohta, kui k\u00f5rge on keskmine Amazoni-spetsiifiline tagastuste m\u00e4\u00e4r, on aga tootekategooriate ja toodete mitmekesisuse t\u00f5ttu raske anda. <a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bambergi \u00fclikool on aga kogunud oma uurimist\u00f6\u00f6 raames m\u00f5ned andmed ja faktid tagastuste kohta<\/a>. Seega s\u00f5ltub tagastuste sagedus eelk\u00f5ige<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-952223-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-514616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">toote <strong>kategooria<\/strong> ja<\/li><li class=\"theme-wp-block gb-responsive-959056-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">makse <strong>t\u00fc\u00fcp<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-404733-identifier\">Bambergi \u00fclikooli andmetel on m\u00fc\u00fcgikaubanduse jaoks k\u00f5ige tulusamates tootekategooriates j\u00e4rgmine tagastuste m\u00e4\u00e4r, mis Amazoni puhul t\u00f5en\u00e4oliselt veelgi k\u00f5rgem on.<\/p><p class=\"theme-wp-block gb-responsive-276718-identifier\"><strong>Tabel 1: Pakendi tagastamise t\u00f5en\u00e4osus (Alpha-tagastuste m\u00e4\u00e4r):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Makse t\u00fc\u00fcp<\/strong><\/th><th><strong>Tarbijatehnika<\/strong><\/th><th><strong>Mood<\/strong><\/th><th><strong>Meedia\/Raamatud<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Rechnu\u200b\u200b\u200b\u200bng<\/td><td>18,60%<\/td><td>55,65%<\/td><td>11,45%<\/td><\/tr><tr><td>E-Payment<\/td><td>13,68%<\/td><td>44,10%<\/td><td>8,08%<\/td><\/tr><tr><td>Vorkasse<\/td><td>8,59%<\/td><td>30,15%<\/td><td>4,46%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-937571-identifier\"><strong>Tabel 2: Artikli tagastamise t\u00f5en\u00e4osus (Beta-tagastuste m\u00e4\u00e4r):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Makse t\u00fc\u00fcp<\/strong><\/th><th><strong>Tarbijatehnika<\/strong><\/th><th><strong>Mood<\/strong><\/th><th><strong>Meedia\/Raamatud<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Rechnu\u200b\u200b\u200b\u200bng<\/td><td>14,35%<\/td><td>45,87%<\/td><td>5,83%<\/td><\/tr><tr><td>E-Payment<\/td><td>8,75%<\/td><td>37,31%<\/td><td>5,58%<\/td><\/tr><tr><td>Ettemaksed<\/td><td>5,39%<\/td><td>26,13%<\/td><td>3,92%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-34170-identifier\" style=\"font-size:12px\"><em>Allikas:\u00a0<a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tagastuste uurimine<\/a>\u00a0Bamberg&#8217;i \u00fclikoolist<\/em><\/p><p class=\"theme-wp-block gb-responsive-781579-identifier\">Selles osas on k\u00f5ik ilmselt \u00fchel meelel: Saksamaa veebikaubanduses tagastatakse liiga palju. Sest iga tagastus maksab raha. Mitte ainult keskkonnale v\u00f5i \u00fchiskonnale \u00fcldiselt, vaid ka veebikaubandusele. Keskmiselt p\u00f5hjustab iga tagastus kulusid 7,93 euro ulatuses. Siiski s\u00f5ltuvad tegelikud kulutused tugevalt t\u00f6\u00f6deldud tagastuste arvust.<\/p><p class=\"theme-wp-block gb-responsive-517694-identifier\"><strong>Tabel 3: Keskmised kulud tagastusele s\u00f5ltuvalt t\u00f6\u00f6deldud tagastustest:<\/strong><\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Tagastuste arv aastas<\/strong><\/td><td><strong>Protsessikulud<\/strong><\/td><\/tr><tr><td>Alla 10 000 tagastuse<\/td><td>17,70 eurot<\/td><\/tr><tr><td>10 000 ja 50 000 tagastuse vahel<\/td><td>6,61 eurot<\/td><\/tr><tr><td>\u00dcle 50 000 tagastuse<\/td><td>5,18 eurot<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-331253-identifier\">Pealkirju tegi eelk\u00f5ige Amazon, kuna kontsern lasi suures mahus h\u00e4vitada tooteid, mis olid k\u00fcll tagastatud, kuid t\u00e4iesti terved. Seega on nii ettev\u00f5tete kui ka tarbijate ja keskkonna huvides, et v\u00e4hem pakette tagastataks.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-605469-identifier\">Kuidas saab Amazon&#8217;i tagastusi v\u00e4hendada?<\/h3><p class=\"theme-wp-block gb-responsive-693983-identifier\">Arvestades neid hirmu\u00e4ratavalt k\u00f5rgeid numbreid, on \u00f5igustatud k\u00fcsimus, milliseid meetmeid veebikaubanduse ettev\u00f5tted saavad rakendada, et julgustada oma kliente v\u00e4hem pakette tagastama. Ja kuigi turuplatside m\u00fc\u00fcjatel on sageli v\u00e4he m\u00f5jutamisv\u00f5imalusi, on tagastuste m\u00e4\u00e4raga teistsugune.<\/p><p class=\"theme-wp-block gb-responsive-306337-identifier\">J\u00e4rgmised n\u00e4pun\u00e4ited aitavad, et ei peaks enam nii tihti Amazon&#8217;i tagastust registreerima:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-577661-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-240915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Saadetise kiirus<\/strong>: Kui ei osaleta FBA-programmis, peaksid m\u00fc\u00fcjad j\u00e4lgima, et saadetised toimuksid v\u00f5imalikult kiiresti. Mida kauem klient oma tellimust ootab, seda t\u00f5en\u00e4olisemalt saadab ta selle tagasi.<\/li><li class=\"theme-wp-block gb-responsive-719014-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Pakendid<\/strong>: Need peaksid olema v\u00f5imalikult stabiilsed. Juba v\u00e4ikesed kahjustused v\u00f5ivad p\u00f5hjustada, et Amazon Marketplace&#8217;i kliendid korraldavad tagastuse.<\/li><li class=\"theme-wp-block gb-responsive-552670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Tootekirjeldused<\/strong>: Toote detaillehel peaks olema esitatud t\u00e4psed ja eelk\u00f5ige t\u00f5elised andmed. Samuti v\u00f5ib erinevate kliendit\u00fc\u00fcpide p\u00f5hjal sisuline suunamine aidata,\u00a0<a href=\"\/et\/blog\/kundentypen-im-onlinehandel\/\">v\u00e4hendada tagastuste m\u00e4\u00e4ra Amazon&#8217;is<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-262428-identifier\"><strong>Toote pildid<\/strong>: Veebikaubanduses on eriti oluline kasutada informatiivseid pilte. Ainult siis, kui klient suudab toodet h\u00e4sti ette kujutada, vastavad tema ootused l\u00f5puks tegelikule tootele. Vastasel juhul on Amazon&#8217;is t\u00f5en\u00e4oline, et tagastus toimub.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-732422-identifier\"><strong>A+ sisu<\/strong>: Praeguseks on iga m\u00fc\u00fcja vaba oma toote detaillehti laiendama <a href=\"\/et\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ sisuga<\/a>. Nii saavad potentsiaalsed kliendid veelgi detailsema \u00fclevaate tootest ja saavad teadlikumalt ostuotsuse teha.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-241004-identifier\"><strong>Virtuaalne reaalsus:<\/strong> T\u00f5hus t\u00f6\u00f6riist v\u00f5ib olla ka VR-i kasutamine. Kui kliendid saavad toodet praktiliselt katsuda, p\u00f6\u00f6rata ja vaadata, annab see neile \u00fclevaate tootest ja sellest, kas see sobib nende enda n\u00f5udmistega.<\/li><li class=\"theme-wp-block gb-responsive-23336-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Kliendi tagasiside<\/strong>: Positiivsed arvustused on loomulikult A ja O \u2013 kuid ka k\u00f5ik arvustused, mis tutvustavad teistele kasutajatele toodet, on kasulikud ja v\u00f5ivad v\u00e4hendada tagastuste m\u00e4\u00e4ra Amazon&#8217;is.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-442766-identifier\"><strong>Millised tagaj\u00e4rjed on Amazon&#8217;is tagastusel m\u00fc\u00fcja reitingule?<\/strong><\/h2><div class=\"wp-block-image gb-responsive-201322-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"336\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg\" alt=\"Amazon annab igale kliendile toote tagastamise \u00f5iguse.\" class=\"wp-image-55813\" title=\"Ka seet\u00f5ttu armastavad kliendid Amazonit \u2013 tellimuse tagastamine on lihtne.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-407x162.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-768x306.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-91571-identifier\">Olgem ausad: T\u00e4pselt \u00f6eldes ei tea me, kas ja kuidas Amazon arvestab tagastuste m\u00e4\u00e4ra reitingus v\u00f5i Buy Box. Kuid palju viitab sellele. Sest iga kord, kui klient on tellimuse tagastanud, kaotab Amazon raha. Kliendile toodete n\u00e4itamine, millel on silmatorkavalt k\u00f5rge tagastuste m\u00e4\u00e4r ja seega madal m\u00fc\u00fck, ei saa seega olla Ameerika kontserni huvides.<\/p><p class=\"theme-wp-block gb-responsive-211640-identifier\">Seega t\u00e4hendab see vastupidiselt: Tooteid, millel on madal tagastuste m\u00e4\u00e4r, eelistab Amazon t\u00f5en\u00e4oliselt reitingus ja Buy Box m\u00e4\u00e4ramisel. Kuid m\u00e4ngus on nii palju tegureid, et on v\u00f5imatu \u00f6elda, millises kaalutluses tagastuste m\u00e4\u00e4r Amazon&#8217;is arvesse v\u00f5etakse. \u00dcksmeel on igal juhul selles, et klientide rahulolematus tagastusega on Buy Box m\u00e4\u00e4ramise jaoks olulisem tegur.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-441281-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-53185-identifier\">Muide\u00a0<a href=\"https:\/\/www.finanztip.de\/blog\/zu-viele-retouren-wenn-der-online-haendler-sie-rauswirft\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hoiatab Amazon ka kliente, kellel on liiga k\u00f5rge tagastuste m\u00e4\u00e4r<\/a>. \u00c4\u00e4rmuslikel juhtudel isegi blokeeritakse kliendikontod. Kuid kindlat piiri, millest alates veebigigant aktiivseks muutub, ei ole olemas v\u00f5i pole seda kunagi avalikustatud. Enne kui kliendikonto suletakse, v\u00f5ib aga aega minna.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-807306-identifier\">Mis t\u00e4hendab KPI \u201eRahulolematus tagastustega\u201c?<\/h3><p class=\"theme-wp-block gb-responsive-754994-identifier\">Amazon ei m\u00f5\u00f5da mitte ainult tagastuste m\u00e4\u00e4ra, vaid eelk\u00f5ige, kui rahul on klient tagastamisprotsessiga. Kliendikogemus loetakse negatiivseks, kui<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-145771-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-565264-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">tagastustaotlus omab <strong>negatiivset kliendihinnangut<\/strong>,<\/li><li class=\"theme-wp-block gb-responsive-108076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">kliendi k\u00fcsimustele <strong>ei ole vastatud 48 tunni jooksul<\/strong> v\u00f5i<\/li><li class=\"theme-wp-block gb-responsive-676408-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">tagastustaotlus on <strong>vale t\u00f5ttu tagasi l\u00fckatud<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-425177-identifier\">Kogu turuplatside m\u00fc\u00fcja tagastustest peaks maksimaalselt 10 protsenti olema negatiivselt hinnatud. K\u00f5rgem negatiivne tagastuste m\u00e4\u00e4r karistab Amazonit oluliselt v\u00e4hendatud t\u00f5en\u00e4osusega Buy Box v\u00f5itmiseks. Ideaalis kaldub see <a href=\"\/et\/blog\/amazon-kpi\/\">KPI<\/a> isegi null protsendi poole.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-390055-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-926588-identifier\">\u00dcksikasjalikud teavet selle kohta, millised m\u00f5\u00f5dikud on Buy Box jaoks m\u00e4\u00e4ravad, leiate siit: <a href=\"\/et\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">Olulised kriteeriumid Buy Box v\u00f5itmiseks<\/a>!<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-589316-identifier\"><strong>Kuidas m\u00f5jutavad tagastused teie toodete kasumlikkust?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-659869-identifier\">Tagastused v\u00f5ivad mitte ainult negatiivselt m\u00f5jutada reitinguid, vaid ka \u00e4ritulemusi. Sest \u00fclaltoodud l\u00f5igust peaks olema selge, et tagastused maksavad m\u00fc\u00fcjatele palju raha. Vastupidiselt t\u00e4hendab see, et toodetega, millel on k\u00f5rge tagastuste m\u00e4\u00e4r, v\u00f5ivad olla teie Amazon&#8217;i \u00e4ri edu ohus. Seet\u00f5ttu on \u00e4\u00e4rmiselt oluline teada ja j\u00e4lgida tagastuste m\u00f5ju teie toodete kasumlikkusele.<\/p><p class=\"theme-wp-block gb-responsive-324203-identifier\">Selles kontekstis ei p\u00e4\u00e4se Amazon&#8217;i m\u00fc\u00fcjad oma finantside anal\u00fc\u00fcsist. Kuna k\u00e4sitsi andmete anal\u00fc\u00fcs osutub aga enamasti v\u00e4ga keeruliseks, kasutavad paljud neist tarkvarap\u00f5hist lahendust, et v\u00e4ltida k\u00f5rgeid kulutusi ekspertidele ja s\u00e4\u00e4sta aega. Nii pakub <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.sellerlogic.com\/et\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> \u2013 spetsiaalselt Amazon&#8217;i m\u00fc\u00fcjatele loodud kasumipaneel \u2013 \u00fcksikasjalikku \u00fclevaadet tagastuskuludest ja muudest asjakohastest tooteandmetest \u00fches t\u00f6\u00f6riistas. Ja see kuni kahe aasta jooksul tagasiulatuvalt alates teie registreerimisest ja peaaegu reaalajas.<\/p><p class=\"theme-wp-block gb-responsive-609349-identifier\">SELLERLOGIC Business Analytics abil saate j\u00e4lgida toote kahjumi v\u00f5i kasumi arengut nii Amazon&#8217;i konto tasandil kui ka kogu Amazon&#8217;i turu tasandil. T\u00f6\u00f6riist v\u00f5imaldab tuvastada kahjumlikke tooteid, aga ka optimeerimist vajavaid kulutusi (nt tagastustest tulenevad kulud) ning teha \u00f5igeaegseid otsuseid.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tAlusta oma teekonda m\u00fc\u00fcjast bestselleriks &#8211; koos SELLERLOGICiga.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tHankige tasuta prooviperiood t\u00e4na ja vaadake, kuidas \u00f5iged teenused v\u00f5ivad teid viia heast parimaks. \u00c4rge oodake. Tegutsege kohe\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Alusta n\u00fc\u00fcd<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-550249-identifier\">Kokkuv\u00f5te: Tagastusi ei saa v\u00e4ltida<\/h2><p class=\"theme-wp-block gb-responsive-300823-identifier\">Isegi virtuaalse reaalsuse kasutamise korral j\u00e4\u00e4b tagastuste m\u00e4\u00e4r Amazon&#8217;is ja \u00fcldiselt veebikaubanduses alati k\u00f5rgemaks kui jaekaubanduses. See on normaalne ja midagi, millega k\u00f5ik saadetiste m\u00fc\u00fcjad peavad toime tulema. \u00c4\u00e4rmuslikel juhtudel blokeerib Amazon isegi veebikaupmeeste kliendikontod, kui liiga palju tellimusi on teatud aja jooksul tagastatud.<\/p><p class=\"theme-wp-block gb-responsive-468734-identifier\">See ei t\u00e4henda aga, et turuplatside m\u00fc\u00fcjad peaksid tagastuste teemal olulisi KPI-sid t\u00e4helepanuta j\u00e4tma. Tagastuste m\u00e4\u00e4r ise peaks olema v\u00f5imalikult madalam kui tootekategooria keskmine. Otsustav on siiski see, kui palju tagastusi on hinnatud negatiivseks. \u00dcle 10% on absoluutselt vastuv\u00f5etamatu; v\u00f5imalikult l\u00e4hedale 0% saavutamine peab alati olema Amazon&#8217;i m\u00fc\u00fcjate eesm\u00e4rk.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-768102-identifier\">Korduma kippuvad k\u00fcsimused<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726043106360\"><strong class=\"schema-faq-question\"><strong>Mis on tagastuste m\u00e4\u00e4r?<\/strong><\/strong> <p class=\"schema-faq-answer\">Veebikaubanduse tagastuste m\u00e4\u00e4r n\u00e4itab, kui palju tellimusi saadetakse kliendi poolt tagasi. Bamberg&#8217;i \u00fclikool m\u00e4\u00e4ratleb ka alfa-tagastuste m\u00e4\u00e4ra kui pakendi tagastamise t\u00f5en\u00e4osust versus beeta-tagastuste m\u00e4\u00e4ra kui artikli tagastamise t\u00f5en\u00e4osust.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043115046\"><strong class=\"schema-faq-question\"><strong>Kui k\u00f5rge on keskmine tagastuste m\u00e4\u00e4r?<\/strong><\/strong> <p class=\"schema-faq-answer\">See s\u00f5ltub erinevatest teguritest, n\u00e4iteks kategooriast. Bamberg&#8217;i \u00fclikool registreerib n\u00e4iteks 14,35 % tagastatud artiklite m\u00e4\u00e4ra elektroonika valdkonnas. Moodustuses j\u00f5uavad teadlased aga tulemusele, et tagastatud artiklite m\u00e4\u00e4r ulatub kuni 45,87 %.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043134981\"><strong class=\"schema-faq-question\"><strong>Kui k\u00f5rge on tagastuste m\u00e4\u00e4r Amazonis?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kui k\u00f5rge on keskmine tagastuste m\u00e4\u00e4r Amazonis, ei saa t\u00e4pselt vastata, kuna kontsern ei avalda selle kohta numbreid. T\u00e4nu v\u00e4ga kliendis\u00f5bralikele tagastuspoliitikatele on e-kaubanduse hiiglase tagastuste m\u00e4\u00e4r t\u00f5en\u00e4oliselt k\u00f5rgem kui \u00fclej\u00e4\u00e4nud veebikaubanduses.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043163047\"><strong class=\"schema-faq-question\"><strong>Kui palju tagastusi on Amazonis?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kui palju tagastusi Amazon&#8217;i m\u00fc\u00fcjal on, s\u00f5ltub peamiselt kategooriast, toote t\u00fc\u00fcbist, makseviisist ja m\u00f5nest muust tegurist. Seet\u00f5ttu ei saa sellele k\u00fcsimusele \u00fchtselt vastata.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043176410\"><strong class=\"schema-faq-question\"><strong>Kuidas kontrollitakse Amazon&#8217;i tagastuspoliitikat?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon&#8217;ile on pidevalt ette heidetud, et tagastusi ei kontrollita piisavalt. Samuti on olnud pidevalt teateid, et tagastusi h\u00e4vitatakse suurtes kogustes, kuigi tegu oli terveid tooteid.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043193590\"><strong class=\"schema-faq-question\"><strong>Kuidas saab tagastusi v\u00e4hendada?<\/strong><\/strong> <p class=\"schema-faq-answer\">Tagastuste t\u00f5husaks v\u00e4hendamiseks peaksid m\u00fc\u00fcjad p\u00f6\u00f6rama t\u00e4helepanu stabiilsele pakendile, kiirele saatmisele ja p\u00f5hjalikele tootekirjeldustele. Mida realistlikum on kliendi ettekujutus tootest, seda madalam on tavaliselt ka tagastuste m\u00e4\u00e4r, kuna valeostude tekkimist ennetatakse.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043208679\"><strong class=\"schema-faq-question\"><strong>Millised on tagastuste m\u00e4\u00e4ra m\u00f5jud m\u00fc\u00fcja reitingule Amazonis?<\/strong><\/strong> <p class=\"schema-faq-answer\">Tooted, mille tagastuste m\u00e4\u00e4r on madal, saavad Amazon&#8217;is t\u00f5en\u00e4oliselt reitingus ja Buy Box m\u00e4\u00e4ramisel eelise. Siiski m\u00e4ngib nii palju tegureid rolli, et on v\u00f5imatu \u00f6elda, millises kaalutluses tagastuste m\u00e4\u00e4r Amazon&#8217;is arvesse v\u00f5etakse.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043227713\"><strong class=\"schema-faq-question\"><strong>Kui pikk on Amazon&#8217;i tagastamise t\u00e4htaeg?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon pakub \u00fcldiselt 30-p\u00e4evast tagastamise t\u00e4htaega. Tingimused varieeruvad s\u00f5ltuvalt artikli t\u00fc\u00fcbist ja m\u00fc\u00fcjast. Defektsed artiklid omavad 2-aastast t\u00e4htaega. M\u00f5ned artiklid, nagu toidukaubad, ei pruugi olla tagastatavad.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-71384-identifier has-small-font-size\">Pildiallikad piltide j\u00e4rjekorras: \u00a9 Mediaparts \u2013 stock.adobe.com \/ \u00a9 Moonpie \u2013 stock.adobe.com \/ \u00a9 sizsus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Enamikule veebikaubanduse m\u00fc\u00fcjatest on see oluline tulemusn\u00e4itaja: tagastuste m\u00e4\u00e4r. Amazoni m\u00fc\u00fcjate jaoks ei m\u00e4ngi see aga tavaliselt t\u00f5eliselt suurt rolli. Eriti edasim\u00fc\u00fcjad, kellel on portfellis peamiselt kaubanduskaubad, p\u00f6\u00f6ravad rohkem t\u00e4helepanu klientide rahulolematusele tagastustega. Kuid ka Amazoni tagastus ise v\u00f5ib m\u00f5jutada toote v\u00f5i veebikaubanduse m\u00fc\u00fcja tulemuslikkust. P\u00f5him\u00f5tteliselt peavad m\u00fc\u00fcjad olema teadlikud: Iga isegi k\u00f5ige v\u00e4iksem KPI<\/p>\n","protected":false},"author":3,"featured_media":55825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[993],"tags":[],"class_list":["post-110004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-koik-buy-box-kohta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tagastuste m\u00e4\u00e4r Amazonis: K\u00f5ik oluline KPI kohta<\/title>\n<meta name=\"description\" content=\"Tagastuste m\u00e4\u00e4r on Amazonis oluline KPI. Kuid kui sageli algatavad Amazon&#039;i kliendid tagastuse? 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