{"id":110118,"date":"2021-04-12T12:10:15","date_gmt":"2021-04-12T12:10:15","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-seller-central\/"},"modified":"2021-04-12T12:10:15","modified_gmt":"2021-04-12T12:10:15","slug":"amazon-seller-central","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/et\/wiki\/amazon-seller-central\/","title":{"rendered":"Amazon Seller Central"},"content":{"rendered":"

Nii nagu tavalised ostjad vajavad Amazonis kontot, vajavad ka m\u00fc\u00fcjad, kes soovivad m\u00fc\u00fca veebiplatvormi kaudu, juurdep\u00e4\u00e4su oma kaupade pakkumiseks turul: Amazon Seller Central. Iga\u00fcks saab sellise konto luua. Siiski on vajalik krediitkaart<\/a>, kuna Amazon n\u00f5uab seda Seller Central jaoks. Ilma krediitkaardita ei ole k\u00f5ik funktsioonid saadaval.<\/p>

Mis on Amazon Seller Central?<\/h2>

P\u00f5him\u00f5tteliselt on see t\u00f6\u00f6riist, mille kaudu vastav m\u00fc\u00fcja saab p\u00e4rast sisselogimist hallata oma m\u00fc\u00fcjakontot. Lisaks pakub Amazon Seller Central head \u00fclevaadet m\u00fc\u00fcja k\u00e4imasolevatest pakkumistest ja m\u00fc\u00fcgist l\u00e4bi aruannete ja statistika. Veelgi enam, Amazon pakub Seller Centralis ka olulisi maksudokumente maksuhaldurile, mida saab leida jaotisest “Aruanded.”<\/p>

Seller Centralis m\u00fc\u00fcmiseks peavad m\u00fc\u00fcjad juba omama Marketplace<\/em> kontot. Kuid mis on erinevus Marketplace<\/em> ja Seller Centrali vahel? Amazoni s\u00f5nul seisnevad erinevused peamiselt \u00fclem\u00e4\u00e4ra kiiretes maksetes ja alati ajakohastes \u00fclevaadetes olulistest komponentidest, nagu k\u00e4imasolevad pakkumised ja hinnakujundus. Lisaks v\u00e4idetakse, et marginaalid ja tulud on Seller Centrali m\u00fc\u00fcjatel suuremad. Seet\u00f5ttu on lihtne Marketplace konto puuduseks.<\/p>

Millised on Amazon Seller Centrali peamised omadused?<\/h2>

K\u00f5ige kesksem funktsioon asub “Kataloog”<\/strong> men\u00fc\u00fcpunkti all. Siin on m\u00fc\u00fcjatel v\u00f5imalus lisada uusi SKU-sid oma laovarusse ja luua uus pakkumine. Seda saab teha individuaalselt v\u00f5i mitme tootega korraga. Lisaks saab sama toote erinevaid versioone luua variatsioonide abiga ning suuri tootekatalooge saab \u00fcles laadida ka lafaili kaudu. Veelgi enam, siin on v\u00f5imalik aktiveerida tooteid piiratud tootekategooriate jaoks.<\/p>

\"m\u00fc\u00fcgi<\/figure><\/div>

Lisaks saab Amazon Seller Centralis teha \u00fcldseadeid. N\u00e4iteks ei ole saatmiskulusid toodete juures otse m\u00e4\u00e4ratud, vaid need seadistatakse saatmise seadetes jaotises “Seaded”<\/strong> (kui FBA-d ei kasutata). Siin on m\u00fc\u00fcjatel v\u00f5imalus m\u00e4\u00e4rata erinevaid saatmisemude, nagu tasuta saatmine, fikseeritud tasud v\u00f5i kaalu p\u00f5hised arvutused. “Juhtumite logi haldamise” ja “Avatud juhtumite” kaudu saavad m\u00fc\u00fcjad otse Amazon Seller Centrali kaudu m\u00fc\u00fcjatugi kontaktida.<\/p>

Teine v\u00e4ga oluline funktsioon Amazon Seller Centralis on ligip\u00e4\u00e4setav jaotises “Laovaru”<\/strong>. Siin saavad m\u00fc\u00fcjad p\u00f5hjaliku \u00fclevaate oma kaupadest \u2013 nii oma laos kui ka Amazoni laos, samuti PAN EU tasandil. See liides pakub ka v\u00f5imalust optimeerida nimekirju seoses m\u00e4rks\u00f5nade, tootekirjelduste v\u00f5i piltidega. Eriti kasulik FBA m\u00fc\u00fcjatele on laovaru planeerimise funktsioon, mis pakub prognoosi varasemate m\u00fc\u00fckide p\u00f5hjal, n\u00e4idates, kui palju p\u00e4evi varud kestavad ja kui vanad need on. Jaotises “Halda saatmisi Amazonile” saab vaadata ka kohaletoimetamise plaane, kui m\u00fc\u00fcjad saadavad kaupu FBA kaudu.<\/p>

Jaotis “Tellimused”<\/strong> sisaldab samuti olulisi funktsioone Amazon Seller Centralis: esiteks, \u00fclevaade k\u00f5igist saabuvatest tellimustest; teiseks, vastavad tellimuste aruanded; ja kolmandaks, k\u00f5igi tagastuste haldamine. Erinevad filtreerimise ja sortimise funktsioonid aitavad m\u00fc\u00fcjal optimeerida oma nimekirju, n\u00e4iteks seoses m\u00fc\u00fcgiga Amazon Seller Centralis Saksamaal, Euroopas<\/em> v\u00f5i konkreetsetes turgudes nagu Amazon Hispaania v\u00f5i \u00dchendkuningriik.<\/p>

Jaotis “Reklaam”<\/strong> omab samuti m\u00fc\u00fcjatele Amazon Seller Centralis suurt t\u00e4htsust. Siin saab luua uusi PPC kampaaniaid, nende tulemuslikkust anal\u00fc\u00fcsida ja lisada A+ sisu k\u00e4imasolevatele nimekirjadele. Lisaks on v\u00f5imalus seadistada ajaliselt piiratud allahindlusi ja kupongi konkreetsetele toodetele.<\/p>

Tihti alahinnatud, kuid samuti kasulik funktsioon: jaotis “Kliendirahulolu”<\/strong>. Siin saavad m\u00fc\u00fcjad Amazon Seller Centralis leida kogu asjakohase teabe kliendirahulolu hindamiseks ja seel\u00e4bi oma m\u00fc\u00fcjatulemuste hindamiseks, mis m\u00f5jutab otsustavalt Buy Box v\u00f5itmist<\/a> ja otsingutulemustes positsiooni<\/a>. Lisaks saab siin hallata ka kliendi tagasisidet.<\/p>

Mis on erinevus Amazon Vendori ja Seller Centrali vahel?<\/h2>

Veebiplatvormil on kolm erinevat m\u00fc\u00fcjat\u00fc\u00fcpi: Amazon ise, m\u00fc\u00fcjad ja tarnijad. Esimesed kaks on klientidele n\u00e4htavad, samas kui kolmas t\u00fc\u00fcp \u2013 tarnija \u2013 ei ilmu otse. Erinevalt “tavalistest” m\u00fc\u00fcjatest, kes m\u00fc\u00fcvad otse l\u00f5ppkasutajale turul, m\u00fc\u00fcb tarnija otse Amazoni. E-kaubanduse hiiglane m\u00fc\u00fcb seej\u00e4rel tooted l\u00f5ppkasutajale. Tarnijad on sageli tootjad v\u00f5i m\u00fc\u00fcgiesindajad, kellel on suured m\u00fc\u00fcgimahud.<\/p>

Seet\u00f5ttu on Amazon Seller Central ja Vendor Central kaks erinevat asja: esimene on m\u00fc\u00fcjate konto haldamine, samas kui viimane on tarnijatele. Kui m\u00fc\u00fcja on nii m\u00fc\u00fcja kui ka tarnija, on tal kaks eraldi juurdep\u00e4\u00e4su.<\/p>

Kas Amazon Seller Central toob kaasa kulusid?<\/h2>

Iga\u00fcks, kes soovib m\u00fc\u00fca Amazon Saksamaal v\u00f5i m\u00f5nes muus turul Seller Central kaudu, peab kandma tasusid<\/strong><\/a>. Igal juhul on igas tellimuses t\u00e4iendavad protsendip\u00f5hised m\u00fc\u00fcgitasud, mis s\u00f5ltuvad vastavast tootekategooriast. Kuid Amazon pakub p\u00f5hikontot ja professionaalset kontot erinevate hinnastruktuuridega \u2013 millist m\u00fc\u00fcja vajab, ei s\u00f5ltu tuludest v\u00f5i kasumitest, vaid oodatavast tellimuste arvust.<\/p>

Kui m\u00fc\u00fcja m\u00fc\u00fcb kuus v\u00e4hem kui 40 eset, saab ta kasutada Seller Central P\u00f5hikontot<\/strong> tasuta. Sel juhul maksab ta 0,99 eurot iga m\u00fc\u00fcdud eseme eest pluss Amazoni protsendip\u00f5hine m\u00fc\u00fcgitasu.<\/p>

Kuid kui m\u00fc\u00fcja m\u00fc\u00fcb kuus rohkem kui 40 eset, vajab ta professionaalset kontot<\/strong>. Sel juhul k\u00fcsib Amazon fikseeritud tasu 39 eurot pluss vastav protsendip\u00f5hine m\u00fc\u00fcgitasu \u2013 kuid 0,99 eurot tasu iga eseme eest t\u00fchistatakse.<\/p>

Seega oleks P\u00f5hikonto juba 40 tellimuse juures veidi kallim ja seega Professionaalse Konto suhtes ebasoodsas olukorras.<\/p>

Piltide autorikrediidid piltide j\u00e4rjekorras: \u00a9 bakhtiarzein<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1808],"class_list":["post-110118","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nAmazon Seller Central Saksamaa: K\u00f5ik, mida pead teadma<\/title>\n<meta name=\"description\" content=\"M\u00fc\u00fcjad kasutavad Amazon Seller Centralit Saksamaal oma m\u00fc\u00fcjakontode haldamiseks. 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