{"id":110139,"date":"2021-04-12T14:03:50","date_gmt":"2021-04-12T14:03:50","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-vine\/"},"modified":"2021-04-12T14:03:50","modified_gmt":"2021-04-12T14:03:50","slug":"amazon-vine","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/et\/wiki\/amazon-vine\/","title":{"rendered":"Amazon Vine"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-724157-identifier\">Mis on Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-72637-identifier\">&#8220;Amazon Vine \u2013 Toote Testijate Klubi&#8221; abil on Amazon loonud programmi, mis v\u00f5imaldab m\u00fc\u00fcjatel genereerida arvustusi oma toodete jaoks. Sarnaselt teistele t\u00f6\u00f6riistadele (nt A+ Sisu) oli Vine programm algselt saadaval ainult m\u00fc\u00fcjatele. Alates 2019. aastast saavad br\u00e4ndi registreerimisega m\u00fc\u00fcjad sellest samuti kasu.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-114756-identifier\">Kuna toote arvustused on Amazon algoritmi jaoks toote loendi hindamisel \u00fclioluline tegur, v\u00f5ib Amazon Vine olla oluline t\u00f6\u00f6riist uutele m\u00fc\u00fcjatele v\u00f5i uutele toodetele vajalike arvustuste saamiseks. Ilma arvustusteta on peaaegu v\u00f5imatu saavutada head positsiooni v\u00f5i v\u00f5ita Buy Box. Seet\u00f5ttu v\u00f5ib Vine programm oluliselt suurendada toote teadlikkust ja n\u00e4htavust. Lisaks aitavad arvustused p\u00f5him\u00f5tteliselt muuta potentsiaalsed kliendid tegelikeks ostudeks.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-63848-identifier\">Kuidas saavad m\u00fc\u00fcjad lasta tooteid testida l\u00e4bi Amazon Vine?<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-622026-identifier\">P\u00f5him\u00f5tteliselt saavad k\u00f5ik m\u00fc\u00fcjad, kellel on professionaalne m\u00fc\u00fcja konto Seller Centralis, p\u00e4\u00e4seda <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help-page.html?itemID=NATSPKW5NBLLWPQ&amp;language=de_DE&amp;ref=efph_NATSPKW5NBLLWPQ_bred_X3CEV63Y4ZZAP37\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Vine<\/a> juurde jaotises &#8220;Reklaam&#8221;. Seal saab registreerida \u00fcksiktooteid programmi, kasutades nende <a href=\"\/et\/wiki\/asin\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASIN<\/a>. Konkreetse tootekategooria otsest v\u00e4listamist ei ole. M\u00fc\u00fcjad saavad registreerida ka ainult teatud variatsioonid tootest; siiski soovitab Amazon esitada k\u00f5ik variatsioonid, kuna see suurendab t\u00f5en\u00e4osust saada positiivne arvustus, kui toote testija saab valida oma eelistatud variandi.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-20909-identifier\">J\u00e4rgmised n\u00f5uded peavad olema t\u00e4idetud, et tooted saaksid osaleda Amazon Vine&#8217;is:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305482-identifier\"><li class=\"theme-wp-block gb-responsive-578103-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">See on br\u00e4nd, mis on registreeritud Amazon Brand Registry&#8217;s.<\/li><li class=\"theme-wp-block gb-responsive-830259-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Toodet on hinnatud v\u00e4hem kui 30 korda toote detaillehel.<\/li><li class=\"theme-wp-block gb-responsive-377167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">See peab olema &#8220;Uus&#8221; seisukorras ja registreerimise ajal saadaval.<\/li><li class=\"theme-wp-block gb-responsive-261717-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">See peab olema saadetud <a href=\"\/et\/blog\/amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazoni t\u00e4itmise (FBA)<\/a> kaudu ja juba laos olemas.<\/li><li class=\"theme-wp-block gb-responsive-484218-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Loend peab sisaldama kirjeldust ja pilti.<\/li><li class=\"theme-wp-block gb-responsive-557879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Toode ei tohi olla erootiline ese.<\/li><li class=\"theme-wp-block gb-responsive-965137-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Lisaks ei tohi see olla tarvik, vaid peab olema iseseisvalt kasutatav. (Erandid on tarvikud tavalistele toodetele, nagu populaarsed mobiiltelefonide \u00fcmbrised.)<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-188429-identifier\">Kust tulevad tooted Vine testijatele?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113949-identifier\">Testtooted antakse testijatele m\u00fc\u00fcjate poolt ja t\u00e4idetakse FBA kaudu. Igal m\u00fc\u00fcjal on piiratud arv registreeringuid saadaval. Need j\u00e4\u00e4vad tavaliselt aktiivseks 90 p\u00e4evaks alates alguskuup\u00e4evast, kui k\u00f5ik \u00fcksused ei ole eelnevalt \u00fcle vaadatud. Kui piirang on saavutatud, peavad m\u00fc\u00fcjad ootama, kuni toote olemasolev Amazon Vine osalemine l\u00f5peb, enne kui nad saavad uuesti registreerida.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-165619-identifier\">Kuna arvustajate anon\u00fc\u00fcmsuse tagamiseks ei avalda Amazon Vine tellimuste kliendiandmeid m\u00fc\u00fcjale. Siiski saab selliseid tellimusi m\u00fc\u00fcja konto statistikas tuvastada hinnaga 0.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-58480-identifier\">Kas Amazon Vine arvustajad on kohustatud kirjutama (positiivse) arvustuse?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-909464-identifier\">Amazon Vine programmi arvustajad ei ole kohustatud kirjutama positiivset arvustust ega avaldama \u00fchtegi arvustust. Seoses sellega <a href=\"https:\/\/www.amazon.de\/gp\/vine\/help\" target=\"_blank\" rel=\"noreferrer noopener\">\u00fctleb Amazon<\/a>: &#8220;Me hindame ausaid arvamusi toote kohta &#8211; positiivseid v\u00f5i negatiivseid.&#8221; See t\u00e4hendab ka, et negatiivseid arvustusi ei saa kustutada, kui need vastavad <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=hp_left_v4_sib?ie=UTF8&amp;nodeId=201929730\" target=\"_blank\" rel=\"noreferrer noopener\">kogukonna suunistele<\/a>.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572095-identifier\">Kuna ainult Amazoni kliendid saavad saada Vine toote testijateks, kui nad saavad kutse, tagatakse teatud kvaliteedikontrolli tase. Lisaks j\u00e4lgib Amazon aktiivseid Vine osalejaid ja v\u00f5ib need eemaldada, kui nad ei vasta enam osalemise kriteeriumidele.<\/p><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518831-identifier\">Seega saavad Amazoni Vine&#8217;i liikmeteks\/toote testijateks saada ainult valitud kliendid, kuna Amazon soovib v\u00e4ltida usaldamatute kasutajate registreerumist ainult tasuta toodete saamiseks.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-687885-identifier\">Kui palju maksab tooteid Amazon Vine testija poolt \u00fclevaatamiseks?<\/h3><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-70560-identifier\">Praegu on registreerimine Vine&#8217;is tasuta. Kui tasu peaks olema, oleks see loetletud registreerimisprotsessi k\u00e4igus &#8220;Registreerimise \u00fcksikasjad&#8221; lehel. Siiani ei ole selge, milliseid kulusid turu m\u00fc\u00fcjad peaksid ootama.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-573205-identifier\">Kas m\u00fc\u00fcjad saavad seaduslikult palgata toote testijaid v\u00e4ljaspool Amazon Vine programmi?<\/h2><p class=\"theme-wp-block is-style-default desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572682-identifier\">M\u00fc\u00fcjad on minevikus v\u00e4lja m\u00f5elnud erinevaid strateegiaid Amazoni testijate leidmiseks. Siiski on Amazoni toodete arvustuste seaduslik genereerimine v\u00f5imalik ainult orgaaniliselt. Positiivse arvustuse eest tasu pakkumine v\u00f5i arvustuste vale loomine on kindlasti ebaseaduslik.<\/p><p class=\"theme-wp-block is-style-default gb-responsive-933360-identifier\"><a href=\"\/et\/blog\/6-ultimative-tipps-amazon-rezension-generieren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kuigi m\u00fc\u00fcjatel on m\u00f5ned peened v\u00f5imalused<\/a>, on need v\u00e4ga piiratud ja neid tuleks rakendada ettevaatlikult. Seega v\u00f5ivad Amazon Vine testijad olla ainus viis toote jaoks rohkem arvustusi saada \u2013 eriti toote lansseerimise j\u00e4rgsel perioodil.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1808,1850,1826],"class_list":["post-110139","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon","wiki_archive-muuk","wiki_archive-turundus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Vine: N\u00f5uded, Protsess ja Tasud<\/title>\n<meta name=\"description\" content=\"Amazon Vine v\u00f5imaldab toodete testimist t\u00f5eliste klientide poolt. 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