{"id":231114,"date":"2022-03-21T15:48:20","date_gmt":"2022-03-21T15:48:20","guid":{"rendered":"https:\/\/127.0.0.1\/resources\/success-story-siaura-material\/"},"modified":"2022-03-21T15:48:20","modified_gmt":"2022-03-21T15:48:20","slug":"success-story-siaura-material","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/fi\/resources\/success-story-siaura-material\/","title":{"rendered":"Success Story: SiAura Material (EN)"},"content":{"rendered":"\n\t
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\n\t\tK\u00e4sity\u00f6tarvikkeiden parhaiden myyjien joukossa Amazonissa\t<\/p>\n\n\t\t

\n\t\tKuinka SiAura Material saavutti Buy Box osuuden 95%\t<\/h1>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t
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\"Success<\/figure>

Perustettu:<\/strong>
2013<\/p>

Toimiala:<\/strong>
K\u00e4sity\u00f6- ja harrastetarvikkeet<\/p>

Tuotteet verkossa Amazonissa<\/strong>:
noin 2900<\/p>

Toimitukset:<\/strong>
noin 350\/p\u00e4iv\u00e4<\/p><\/div>

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Tausta:<\/h3>

SiAura Materialin alkuper\u00e4tarina – yksi johtavista br\u00e4ndeist\u00e4 Amazon.comissa k\u00e4sity\u00f6- ja harrastetarvikkeiden alalla – ei ole tyypillinen “tein harrastuksestani ty\u00f6ni” -tarina, jonka voisi aluksi olettaa. “Itse asiassa en koskaan tehnyt paljon k\u00e4sit\u00f6it\u00e4; olen itse asiassa tietojenk\u00e4sittelytieteilij\u00e4,” selitt\u00e4\u00e4 perustaja ja toimitusjohtaja Annemarie Raluca Schuster. “Silloin n\u00e4in yksinkertaisesti markkinaraon ja tajusin, ett\u00e4 Saksassa ei ollut yrityst\u00e4, joka myisi k\u00e4sity\u00f6tarvikkeita suuressa mittakaavassa.”<\/p>

T\u00e4m\u00e4n seurauksena Annemarie perusti yrityksen SiAura Material. H\u00e4n huomasi kuitenkin nopeasti, ett\u00e4 t\u00e4llainen yritys vaatii paljon ty\u00f6t\u00e4 ja sinnikkyytt\u00e4. “Jatkuvan markkina-analyysin lis\u00e4ksi minun piti hankkia tarvittava tieto lennosta, esimerkiksi oikeuden, kirjanpidon, ennustamisen tai hinnoittelun alueilla – n\u00e4it\u00e4 asioita ei opi vain yhdess\u00e4 y\u00f6ss\u00e4.”<\/p>

Haaste:<\/h3>

Aiheita kuten oikea budjetin kohdistaminen, hintalaskenta ja erityisesti hintojen optimointi, ovat olennaisia menestyv\u00e4n liiketoiminnan py\u00f6ritt\u00e4misess\u00e4. “Tietysti omaan liiketoimintaan on my\u00f6s paljon investoitavaa,” selitt\u00e4\u00e4 Annemarie. “T\u00e4m\u00e4 voi my\u00f6s johtaa siihen, ett\u00e4 kulutat enemm\u00e4n kuin ansaitset alussa – mik\u00e4 oli todellakin tilanne SiAura Materiaalin kanssa tuolloin.” T\u00e4m\u00e4 teki Annemariesta entist\u00e4 t\u00e4rke\u00e4mp\u00e4\u00e4 hinnoitella tuotteensa oikein alusta alkaen, jotta saataisiin riitt\u00e4v\u00e4sti katetta ja voittoa terveelle liiketoiminnalle.<\/p>

Samaan aikaan Annemarie korostaa my\u00f6s, ett\u00e4 verkkokaupan ala, ja erityisesti Amazon-ymp\u00e4rist\u00f6, on voimakkaasti muutoksen my\u00f6t\u00e4. Yritysten ei voi yksinkertaisesti luottaa olemassa oleviin prosesseihin tai asetelmiin, vaan niiden on aina k\u00e4sitelt\u00e4v\u00e4 erilaisia haasteita ja pysytt\u00e4v\u00e4 aina askeleen edell\u00e4 innovaatioiden avulla, jotta ne voivat myyd\u00e4 menestyksekk\u00e4\u00e4sti Amazonissa.<\/p>

SiAura Materiaalin tiimi voi todistaa t\u00e4m\u00e4n: “Meid\u00e4n on s\u00e4\u00e4nn\u00f6llisesti k\u00e4sitelt\u00e4v\u00e4 toimituspulmia, mutta my\u00f6s kovaa kilpailua tai sis\u00e4isi\u00e4 prosessimuutoksia,” Annemarie kertoo meille. “Dramaattiset hintamuutokset aiheuttavat my\u00f6s merkitt\u00e4v\u00e4n haasteen. Amazonissa tuotteen hinta muuttuu joskus 100 kertaa p\u00e4iv\u00e4ss\u00e4.”<\/p>

SiAura Materiaalille korkea paine katteeseen ja hintaan yhdess\u00e4 markkinapaikan jatkuvien muutosten kanssa on yksi p\u00e4\u00e4haasteista. Kuinka SiAura Materiaali sovittaa oman hinnoittelustrategiansa ymp\u00e4rist\u00f6ss\u00e4, jota kilpailu ja siihen liittyv\u00e4t hintavaihtelut vaikuttavat niin voimakkaasti? “P\u00e4iv\u00e4n p\u00e4\u00e4tteeksi se voidaan tehd\u00e4 vain ohjelmistolla; se ei ole edes mahdollista manuaalisesti,” selitt\u00e4\u00e4 Annemarie.<\/p>

Ratkaisu:<\/h3>
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Annemarie Raluca Schuster<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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SiAura Materiaalin perustaja ja toimitusjohtaja<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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“Lopulta yritykset voivat toteuttaa menestyv\u00e4n hinnoittelustrategian vain ohjelmistolla; se ei ole yksinkertaisesti mahdollista manuaalisesti. SELLERLOGIC’n Repricer avulla pystyin nostamaan Buy Box osuuttani 95%!”<\/span><\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>

T\u00e4m\u00e4 mieless\u00e4 pit\u00e4en SiAura Materiaali alkoi varhain etsi\u00e4 keinoja optimoida Amazonin kautta myyt\u00e4vien tuotteidensa hintoja Buy Box kohti menett\u00e4m\u00e4tt\u00e4 katteen ja voiton hallintaa. “Tiesin alusta alkaen, etten aio myyd\u00e4 tavaraa ilman, ett\u00e4 pystyn tehokkaasti hallitsemaan hintaa – ja tiesin, etten aio tehd\u00e4 sit\u00e4 manuaalisesti kuitenkaan.”<\/p>

T\u00e4m\u00e4n vuoksi SiAura Materiaali on k\u00e4ytt\u00e4nyt SELLERLOGIC Repricer Amazonille vuodesta 2016. T\u00e4m\u00e4 on mahdollistanut yritykselle saavuttaa merkitt\u00e4v\u00e4sti korkeampi Buy Box prosentti 95% ja n\u00e4hd\u00e4 enemm\u00e4n myynti\u00e4 tavaralle. “Hintahistoriaa ja Buy Box osuutta voi my\u00f6s seurata mik\u00e4 tahansa k\u00e4ytt\u00e4j\u00e4 ty\u00f6kalussa, mik\u00e4 on eritt\u00e4in k\u00e4tev\u00e4\u00e4.”<\/p>

Intuitiivinen k\u00e4ytt\u00f6liittym\u00e4 tekee my\u00f6s Repricer eritt\u00e4in helppok\u00e4ytt\u00f6iseksi. “Pid\u00e4n my\u00f6s siit\u00e4, ett\u00e4 voimme toteuttaa useita strategioita eri tuotegruppeille ja ett\u00e4 meill\u00e4 on aina p\u00e4\u00e4sy laajaan tietopankkiin ja tukeen.”<\/p>

Jos SiAura’n kehitys ja menestys vahvistavat ennen kaikkea yhden asian, se on se, ett\u00e4 yritt\u00e4jien ei tarvitse eik\u00e4 voi tehd\u00e4 kaikkea itse. Erinomaisten tiimien lis\u00e4ksi on olennaista automatisoida relevantteja mutta aikaa vievi\u00e4 prosesseja. SELLERLOGIC Repricer avulla SiAura Materiaali pystyy toimimaan sek\u00e4 kilpailukykyisesti ett\u00e4 taloudellisesti.<\/p>

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Tietosheet<\/strong><\/p>

SELLERLOGIC Repricer Amazonille<\/em><\/p>

Avaimen menestykseen Amazon-myyjille: Paras hinta Buy Box<\/h3>
Lis\u00e4tietoja<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t
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Tietosheet<\/strong><\/p>

SELLERLOGIC Lost & Found<\/em><\/p>

Amazon FBA:
Tuotteidesi Bermuda kolmio<\/h3>
Lis\u00e4tietoja<\/strong><\/strong><\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

Perustettu:2013 Toimiala:K\u00e4sity\u00f6- ja harrastetarvikkeet Tuotteet verkossa Amazonissa:noin 2900 Toimitukset:noin 350\/p\u00e4iv\u00e4 Tausta: SiAura Materialin alkuper\u00e4tarina – yksi johtavista br\u00e4ndeist\u00e4 Amazon.comissa k\u00e4sity\u00f6- ja harrastetarvikkeiden alalla – ei ole tyypillinen “tein harrastuksestani ty\u00f6ni” -tarina, jonka voisi aluksi olettaa. “Itse asiassa en koskaan tehnyt paljon k\u00e4sit\u00f6it\u00e4; olen itse asiassa tietojenk\u00e4sittelytieteilij\u00e4,” selitt\u00e4\u00e4 perustaja ja toimitusjohtaja Annemarie Raluca Schuster. “Silloin n\u00e4in<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":231081,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-231114","page","type-page","status-publish","hentry"],"yoast_head":"\nK\u00e4sity\u00f6tarvikkeet ovat Amazonin myydyimpien tuotteiden joukossa<\/title>\n<meta name=\"description\" content=\"Kuinka SiAura Materiaali saavutti 95% Buy Box osuuden SELLERLOGIC Repricer Amazonille? 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