{"id":5655,"date":"2020-12-21T09:07:11","date_gmt":"2020-12-21T09:07:11","guid":{"rendered":"https:\/\/www.sellerlogic.com\/?page_id=5655"},"modified":"2025-06-27T12:31:45","modified_gmt":"2025-06-27T12:31:45","slug":"histoire-dune-reussite-univers-cake","status":"publish","type":"page","link":"https:\/\/www.sellerlogic.com\/fr\/ressources\/histoire-dune-reussite-univers-cake\/","title":{"rendered":"Success Story: Univers Cake FR"},"content":{"rendered":"\n\t
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\n\t\t\u00ab Les co\u00fbts du Repricer sont couverts par les remboursements de Lost & Found ! \u00bb\t<\/h1>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\t
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\"Success<\/figure>\n\n\n\n

An\u00e8e de fondation : <\/strong>
2016<\/p>\n\n\n\n

Secteur :<\/strong>
Produits de p\u00e2tisserie \/ d\u00e9coration de g\u00e2teaux<\/p>\n\n\n\n

Exp\u00e9ditions :<\/strong>
env. 850 par mois<\/p>\n\n\n\n

Articles sur Amazon :<\/strong>
env. 3.000 SKU<\/p>\n<\/div>\n\n\n\n

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Contexte :<\/h3>\n\n\n\n

Avec la marque \u00ab Univers Cake \u00bb, l\u2018agence web UP\u2018NBOOST s\u2018est lanc\u00e9e dans le commerce des produits de boulangerie et de confiserie. \u00c0 l\u2018origine, UP\u2018NBOOST avait con\u00e7u le concept pour un client, qui n\u2018a finalement pas pu le mettre en \u0153uvre, faute de temps. Mais l\u2018agence \u00e9tait convaincue par l\u2018id\u00e9e et a permis \u00e0 Univers Cake de voir le jour. Il s\u2018est vite av\u00e9r\u00e9 que la jeune marque avait beaucoup de potentiel – surtout sur Amazon. Les ventes ont d\u00e9coll\u00e9 rapidement.<\/p>\n\n\n\n

Situation initiale :<\/h3>\n\n\n\n

Pour Jean-Bernard Freymann, co-directeur d\u2018UP\u2018NBOOST, il \u00e9tait clair d\u00e8s le d\u00e9part que le d\u00e9fi principal d\u2018un vendeur de plus de 1.500 produits dans un environnement tr\u00e8s concurrentiel, c\u2018\u00e9tait de gagner du temps. \u00ab Parall\u00e8lement, nous devions travailler \u00e0 maintenir nos marges, malgr\u00e9 les conditions tr\u00e8s concurrentielles \u00bb, explique M. Freymann. \u00ab Nous avons un grand nombre de concurrents sur Amazon qui vendent exactement le m\u00eame produit. Le facteur principal est donc le prix. Or, il est tr\u00e8s difficile de surveiller manuellement la comp\u00e9tition en continu et en temps r\u00e9el \u00bb, poursuit M. Freymann.<\/p>\n\n\n\n

Dans ces conditions, l\u2018utilisation du service Exp\u00e9di\u00e9 par Amazon (FBA) et celle d\u2018un repricer \u00e9taient des \u00e9tapes logiques pour rester comp\u00e9titif et maintenir une forte pr\u00e9sence dans la Buy Box. Avant qu\u2018UP\u2018NBOOST ne d\u00e9couvre SELLERLOGIC, l\u2018agence avait d\u00e9j\u00e0 essay\u00e9 d\u2018autres repricers. Mais ces outils n\u2018\u00e9taient ni techniquement ni \u00e9conomiquement convaincants. <\/p>\n\n\n\n

Solution :<\/h3>\n\n\n\n

\u00ab Dans un secteur o\u00f9 les marges ont tendance \u00e0 \u00eatre limit\u00e9es, le co\u00fbt du Repricer est entr\u00e9 en ligne de compte, \u00e0 c\u00f4t\u00e9 de ses caract\u00e9ristiques technniques \u00bb, explique M. Freymann. \u00ab Apr\u00e8s avoir examin\u00e9 diff\u00e9rents outils, SELLERLOGIC nous a convaincu non seulement par le prix, mais aussi par certaines options sp\u00e9ciales telles que la possibilit\u00e9 d\u2018appliquer diff\u00e9rentes strat\u00e9gies d\u2018ajustement des prix \u00e0 des groupes de produits sp\u00e9cifiques \u00bb.<\/p>\n\n\n\n

Parall\u00e8lement, UP\u2018NBOOST a \u00e9galement activ\u00e9 Lost & Found, un deuxi\u00e8me module de SELLERLOGIC. D\u00e9sormais, l\u2018outil surveille tous les processus FBA d\u2018Univers Cake et signale de mani\u00e8re fiable toute irr\u00e9gularit\u00e9 constat\u00e9e dans les centres logistiques d\u2018Amazon. De ce fait, les demandes de remboursements peuvent \u00eatre r\u00e9clam\u00e9es ais\u00e9ment. <\/p>\n\n\n

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Jean-Bernard Freymann<\/strong><\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
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Co-directeur d’UP’NBOOST<\/strong><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\u00ab Avec les remboursements FBA que nous obtenons gr\u00e2ce au deuxi\u00e8me outil SELLERLOGIC, nous pouvons couvrir les co\u00fbts du Repricer ! \u00bb<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div><\/div>\n<\/div><\/div>\n\n\n

Le Succes avec SELLERLOGIC :<\/h3>\n\n\n\n

\u00ab La configuration du Repricer \u00e9tait assez simple : nous n\u2018avions qu\u2018\u00e0 importer un fichier avec les prix minimum et maximum de chaque produit. L\u2018importation a \u00e9t\u00e9 ais\u00e9e et rapide. En quelques heures, la nouvelle tarification \u00e9tait pr\u00eate \u00e0 \u00eatre utilis\u00e9e \u00bb, confirme Freymann. \u00ab Ces deux outils permettent de gagner \u00e9norm\u00e9ment de temps. \u00bb<\/p>\n\n\n\n

Aujourd\u2018hui, la soci\u00e9t\u00e9 ne perd plus d\u2018argent au profit d\u2018Amazon en raison d\u2018erreurs FBA. Cerise sur le g\u00e2teau, les remboursements r\u00e9cup\u00e9r\u00e9s par UP\u2018NBOOST au moyen de Lost & Found ont imm\u00e9diaterment permis de couvrir l\u2018abonnement du Repricer. \u00ab C\u2018est la meilleure partie\u201c, dit le co-directeur, \u201eGr\u00e2ce \u00e0 Lost & Found, nous pouvons compenser les co\u00fbts de repricing ! \u00bb<\/p>\n\n\n\n

\u00ab De plus, l\u2018\u00e9quipe du service client\u00e8le de SELLERLOGIC est comp\u00e9tente et r\u00e9pond rapidement aux demandes de renseignements. La coop\u00e9ration avec une entreprise allemande bien structur\u00e9e et orient\u00e9e vers le client est tr\u00e8s rassurante pour nous, confirme \u00bb M. Freymann.<\/p>\n\n\n\n

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T\u00e9l\u00e9chargez maintenant ! <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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An\u00e8e de fondation : 2016 Secteur :Produits de p\u00e2tisserie \/ d\u00e9coration de g\u00e2teaux Exp\u00e9ditions :env. 850 par mois Articles sur Amazon :env. 3.000 SKU Contexte : Avec la marque \u00ab Univers Cake \u00bb, l\u2018agence web UP\u2018NBOOST s\u2018est lanc\u00e9e dans le commerce des produits de boulangerie et de confiserie. \u00c0 l\u2018origine, UP\u2018NBOOST avait con\u00e7u le concept pour<\/p>\n","protected":false},"author":3,"featured_media":5626,"parent":5390,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-5655","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nC'est ainsi que Repricer et Lost & Found collaborent ! | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"La FBA rembourse les sommes re\u00e7ues par UP'NBOOST gr\u00e2ce \u00e0 Lost & Found qui financera le r\u00e9\u00e9diteur. 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